I'm Alex Ignatenko — Marketing Analytics Consultant with hands-on experience helping ecommerce, edtech, and B2B SaaS companies turn scattered data into clear, revenue-driving decisions.

I specialize in GA4, Google Tag Manager, BigQuery, and SQL — and I've spent years solving one of marketing's most frustrating problems: why every dashboard gets debated, attribution is constantly rewritten, and teams can't agree where to scale.

Through my dedicated analytics team Add2Cart, I've worked with CMOs managing $30K+/month performance budgets — unifying data from ad platforms, CRMs, and payment systems into dashboards that actually answer business questions.

As an instructor, I don't teach theory — I teach the system: what to measure, how to trust your data, and how to make budget decisions faster and with confidence. Every lesson is built around real client cases, actual SQL queries, and workflows you can apply the next day.

If you're tired of "whose numbers are right?" meetings — you're in the right place.