How to Make an Awesome Udemy Course: Unofficial Guide
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Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to Make an Awesome Udemy Course: Unofficial Guide

Paul Hill reveals his Unofficial blueprint he uses to be successful on Udemy!
4.8 (88 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,627 students enrolled
Created by Paul Hill
Last updated 8/2017
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Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
  • 5.5 hours on-demand video
  • 10 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
What Will I Learn?
  • Understand the complete Udemy Course Creation process
  • Successfully send out promotional announcements (without making the HUGE mistakes I did)
  • Create your first Udemy course!
  • Market your courses to your existing Udemy students
  • Understand how to pick a profitable niche
  • Understand when you should send your Promotional Announcements
View Curriculum
  • Internet access
  • A PayPal account to receive payments from Udemy

This course is not sponsored by or affiliated with Udemy, Inc.

Learn to easily Teach Online and make passive income!

This course will teach you everything you need to start Teaching Online - Learn the complete Udemy Course Creation and the Udemy Course Marketing process, and much more!

Do you want to learn how to make passive income online with Udemy? Are you a new instructor who feels overwhelmed or doesn't know where to start? Have you launched a Udemy course but it is not generating the money you want to make?

If you can answer yes to any of these, then you are in the right place. This course is the course that I wish I could have had when I was starting on Udemy. This isn't a fake 'get rich quick' course that promises millions of dollars, this is a course from a successful Udemy instructor who makes 1-2k per month off of a few Udemy courses and he can show you how you can do the same thing with the "correct" Udemy Course Creation process.

My name is Paul Hill and I was able to use my Udemy income pay of all of my credit card debt (over $8,000 worth) in 5 months. I have over 11,000 students and 700 reviews.

In this course I will show you how to register as a udemy instructor, create your first udemy course, design the curiculum, create lectures, create a promotional video, submit your course for approval, market your course, and much, MUCH more!

The most important parts of this course are the planning stages, and I will show you how to find courses that are in demand and how to find niches or black holes in the Udemy market that you can fill.

Learn from all the mistakes I made, so you WON'T have to make them and waste your time like I did while learning the Udemy Course Creation process!

We have a special opportunity on Udemy because it is a perfect solution to those who work a regular job and don't want to start a second job, but still want an extra paycheck! This is your chance to make good money on Udemy! Other people are doing it and you can too!

Who is the target audience?
  • DO NOT take this course if you don't want to learn from my mistakes
  • TAKE this course if you do not want to waste time and money
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Curriculum For This Course
59 Lectures
Course Introduction
8 Lectures 49:22

My name is Paul Hill and I will be your instructor for this course.  I began to Teach Online with Udemy back in June of 2015 and I have learned a lot along the way.  I've made a lot of mistakes, and had a lot of successes so I want to share them with you here! The good news is that generating passive income online is easier than ever on Udemy, and this course will show you how to get started!

If you don't want to waste time, then this Udemy Course Creation course is just what you have been looking for!

Preview 03:31

Wow! This lecture shows the power that Udemy can have if you are dedicated to creating quality contact for your students!

Preview 04:34

WOW! Biggest month I have ever had to date! I am so blessed to have this kind of income!

Revenue Report For November 2016 - $6,851.17

In this lecture I am going to show you how the passive income you will generate on Udemy will work. We will take a look at a 6 month period of time and compare income rates for different numbers of courses launched. This is good for you to see in the beginning because it will help you understand what to expect when teaching / selling on Udemy.

Preview 09:05

In this lecture I am going to cover all of the things you DO NOT need in order to be successful on Udemy.

  • You do NOT need to have a mailing list
  • A large number of YouTube subscribers
  • A large Twitter following
  • Or a website that generates a lot of traffic

I didn't have any of this when I first started and besides a small YouTube channel, website, and a small mailing list, I still don't.

Preview 03:15

In this lecture I want to have a talk with you. Today we both have a wonderful opportunity to make good money on Udemy. There are instructors on Udemy right now who are making 6 figure (some 7 figure) incomes. They have quit their jobs, and don't have to work at all to maintain their income.

We have the opportunity to do the same. Not everyone has this opportunity so it is very important that we take advantage of the opportunity that is in front of us.

Whether you are like me and want to pay off some debt, or you want to save money for the future, let's get this done!

Preview 07:37

If you need to make money fast, then Udemy is not the route your should take.  Expect to wait a 2 - 3 months before you will see any monetary return on your work.  Consider that you will probably need to spend one month building your course, two weeks revising it and making the Udemy quality assurance team happy, and then two months from course launch to see a good return.  Of course if you have a large student base then you can send them an email telling them your new course is available and they will hopefully purchase it, but if not then expect to wait before you get your return!

Preview 05:22

In this lecture we are going to go in-depth on my Revenue reports.  I will share what caused my good / bad months and mistakes I made along the way.

I'm very thankful to say that I have been able to make over $2,500 in a single month!

Preview 15:58
Getting Paid & Instructor Shares
1 Lecture 06:36

I was asked by a student to explain how instructor shares work. In this lecture I will do just that. I remember it was quite confusing in the beginning trying to make sense of the revenue report and trying to figure out why you were paid the percentage you were. Check out this lecture to learn how it works!

I consider Udemy to be the easiest platform to generate passive income online, and I think you will find it the same way!

Understanding Udemy Instructor Shares
Things You MUST Consider Before You Begin Course Creation
5 Lectures 28:13

Determining the Level of Effort (sometimes referred to LOE) is a VERY critical step in the planning process of a course creation.  In this lecture we are going to compare to genres of courses I tried to make and why one is better than the other.

Determining the Level of Effort

In this lecture we will discuss the pros and cons of creating your first course as a non-premium course. Remember that free courses generally receive lower ratings, and you cannot directly promote to free students.

Make your first course free?

In this lecture we will discuss how I found my niche and how you can find your niche as well. Finding a niche is the most important part of the Udemy Course Creation process because it will determine whether or not your course is successful.

How I found my Teaching Niche and How You Can Too

In this lecture we will cover the three rules you MUST follow in order to be successful on Udemy. Remember to keep these in mind when you being recording and creating your Udemy lectures.

The Three Rules You MUST Follow

It's very important that you understand the policies and rules Udemy has in place. Without understanding these policies you CANNOT sustain a successful tenure on Udemy.

I have had friends go from 40-60k/month to 0/month because they did not follow Udemy policies and got banned. Do NOT underestimate the importance of understanding the rules.

Here is the official Udemy course that will get you up to speed on the rules and policies for instructors:

Here is the official guide you can read the instructor guidelines as well. I strongly recommend that you read this entire page:

Udemy Trust & Safety General Page:

How to NOT get banned on Udemy

Pass this quiz to make sure you understand what you need to consider before creating a course!

Pre-course Considerations Quiz
5 questions
Recording Setup
8 Lectures 37:23

In this lecture I am going to show you the two free programs that I recommend for recording desktop screen capture. There is CamStudio and Open Broadcast Software (OBS). If you run a multiple monitor setup, you may have better luck with OBS.

Free Tools for Desktop Capture

This document lists all of the software that is 100% free which you can use to record your screen captures. Make sure you check over this list as it is constantly updated. If you have any suggestions please message me and I will add it!

Definitive Screen Capture Software List

In this lecture I will show you the 100% free software I use to record a screen capture so you can download it right now and start recording! I also show you all of my configuration settings so you won't have any issues getting it setup and running. It took my quite a while to figure out how to get it to work properly so this lecture will save you quite a bit of time!

How I Set Up My Desktop Screen Capture Software

In this lecture we are going to take a look at how you can setup a DIY lighting studio. I show you the studio I setup for my guitar courses and the prices that I spent. I recommend that you start by going as cheap as possible as far as lighting goes because you don't know how well your course will sell until it does.

How to Setup a Recording Studio

In this lecture I am going to discuss how you can keep your work safe by putting them in the cloud. I use a cloud storage to backup all of my Udemy work without exception. We cannot afford to be loosing our work! It is not uncommon to have a 5 year old hard drive crash without warning! I use DropBox as my solution but you are free to use any you would like.

Keep Your Lectures Safe With in Cloud

In this lecture we will cover the software I use to edit my software. Picking great software is an essential for the Udemy course creation process. Thankfully it is now easier than ever to get professional grade software for home use. Check out this lecture to get setup with the same great software I am using!

The Software I Use to Edit My Lectures

In this lecture you are going to watch me edit one of my recorded lectures from start to finish. You will watch me import the video into Adobe Premiere, add visual transitions, export and edit the audio in Adobe Audition, see all of the effects I am using to clean up the audio and make it sound good, and you will see my video export settings from Adobe Premiere.

Remember that Udemy recommends you use the following settings:

  • 16:9 Video Resolution Ratio
  • 3 - 6MB/s bitrate
  • Lectures less than 15 minutes but longer than 2 minutes
My Video Editing Process

This is the list of all software and hardware I use to create Udemy courses!

Software / Hardware List
The Udemy Course Creation Process
10 Lectures 56:17

In this lecture I am going to show you how to create your first Udemy course! Thankfully the Udemy team has made course creation very simple and straight forward. They provide excellent resources that will help you on your journey.

Creating your first course! First steps of the Udemy Course Creation process

In this lecture we are going to talk about the top ten reasons why your test video will not be reviewed. If you can know ahead of time why test videos haven't been approved you can greatly reduce the time you waste by uploading multiple test videos.

If you need to upload multiple test videos, you have to wait up to two business days each time. Three times could take nearly up to a week to get through! I am going to talk about things that many of us instructors have had to face and help you avoid them...DON'T skip this lecture!

Top 10 Reasons Your Test Video Won't Be Approved

In this lecture I show you how to create a test video. Make sure this is the first step that you complete! You don't want to complete several lectures but have Udemy disapprove of your format thus causing you to need to recreate all of the lectures you made

Create a test video FIRST

In this lecture we will discuss what you should expect after you upload a test video. Knowing what they are looking for will be very helpful and can greatly speed up your Udemy Course Creation process!

What To Expect After You Upload a Test Video

In this lecture we are going to cover the different aspects of the Instructor Dashboard. We will cover the dashboard statistics, Q/A (questions and answers), reviews, how to search for lectures, how to sort lectures, and how to create promotional and educational announcements. I will also compare the difference between what a new instructors dashboard will look like compared to mine. No stone is left un-turned in this lecture!

Instructor Dashboard Overview

In this lecture I am going to show you how to enter the course goals, basics, and summary. I am also going to show you how to get a free course image personalized and supplied for your course!

Completing Your Courses Basic Information, Getting a Free Course Image

In this lecture I am going to show you to work with the Udemy Curriculum. It is essential that you fully understand how to use the course curriculum so you can create an organized course that will appear appealing to students.

Working with The Curriculum

In this lecture I am going to show you how to set a price for your Udemy course. You will need to apply to be a premium instructor and have a PayPal account so be prepared to enter in personal information. Remember that Udemy sends out payments within the first 10 days of the month!

Setting a Course Price

In this lecture I am going to show you how to complete your instructor profile.  It is important to write an engaging BIO, include any links to social media you may have, and most importantly enter your Paypal information!

Completing your Instructor Profile

Collaborating with other Udemy instructors can really enhance your reach and sales as a Udemy instructor. Check out this lecture to learn how to do this! I will also give you some tips on how I find Udemy instructors to co-instruct wth.

Collaborating with Other Instructors
Curriculum Design Guidelines
2 Lectures 12:18

Lecture descriptions are very important because they help potential students get more details about your lectures and they increase the SEO and traffic you will get from Search Engines. You cannot get sales without traffic! This is one clear way to increase your traffic. It is important that you do not put your entire lecture content into the description, as that could obviously hurt your sales if someone can learn everything from your course without needing to enroll.

Why Lecture Descriptions Are Important

I am going to show you the key lectures you need to include in your curriculum and how you can take full advantage of them and the leeway that Udemy gives you. It is very important that you understand Udemy's rules and policies so you can know how far you can go without getting in trouble or getting strikes.

Key Lectures You Want To Include
The Promotional Video
5 Lectures 36:48

In this lecture we will discuss the 5 critical elements every promotional video needs in order to be successful. Make sure you include each and every one of these elements to maximize your course selling and money making potential.

The Elements of a Great Promo

In this lecture I am going to show you the various methods you can use get a wonderful promotional video created for your course! It is important that you understand all of the different options you have available so you can make an informed decision. Remember this is one the most important decisions you will make in regards to whether or not your course will sell!

Methods You Can Use to Create a Promo Video

This article is constantly updated and lists all of the websites you can use to help you create your video promotional video. Make sure you look over these as there might be some I do not cover in the video before.

List of Resources for Promotional Videos

In this lecture we are going to look at several templates together. I will discuss how you can immediately determine what makes a good template for your Udemy course and how you can quickly rule the bad templates out. This is so important when it comes to the Udemy Course Creation process so make sure you do not skip over this!

How to choose a template for your promo video

In this lecture I am going to show you how I find music for my promotional videos. I use this not only for Udemy, but it is also very useful for YouTube videos. Music is such a powerful tool when it comes to creating a great promotional video. Music can communicate emotions and subtly influence the potential students to buy.

How to Find Music for your Videos

Promotional Video Quiz
5 questions
Course Approval Final Steps
3 Lectures 06:51

This lecture covers the checklist you need to make sure you have covered before submitting your course for approval. If you submit your course and it gets kicked back it can add a lot of unnecessary time. Check out this lecture to avoid waiting when you are trying to submit your course for approval!

Approval Check-list

In this lecture I am going to show you how to submit your course for review. This is a pretty straightforward process. After you submit your course you will receive an email either stating your course needs to be fixed or it is approved and live on the marketplace.

Submitting Your Course for Review

In this lecture we will talk about Udemy's Course Feedback Page. When you are new to creating Udemy courses you may not realize the importance of this page. I will show you everything you need to know about it in this lecture.

What Nobody Tells You About The Course Feedback Page
Post Course Creation
6 Lectures 41:12

In this lecture I am going to show you how you can setup automatic messaging for new students and students who reach 100% completion. This will greatly increase your connection with students and increase student loyalty. Check out the lecture to learn more!

Creating Automatic Welcome Messages for new Students

In this lecture I am going to explain how you can update your course content and correct common misconceptions about uploading content to published Udemy courses. It is always a great idea to continue updating courses and there is no reason why you can't do this!

Adding Course Content

In this lecture I am going to teach you how to send out educational announcements. A lot of instructors do not bother using education announcements because there is no immediate payout, however educational announcements do increase student engagements which in turn will help with your organic sales. A lot of people also do not realize that you are able to link students to their blogs if as long as they do not collect personal information or attempt to sell them anything.

Educational Announcements

In this lecture I am going to show you how I get students to leave reviews on my courses. I have a total of four other premium courses but the one course that I used as my test gained much more reviews than all of the others. Watch this lecture to learn my strategy!

How to Get Students to Leave Reviews

Bad reviews will happen. There is nothing you can do about it - even amazing courses get bad reviews! Think about YouTube music favorite song on YouTube has a couple of thumbs-down, right?

The main thing to think about when you get a bad review is how you can mitigate the review so it doesn't affect your sales, AND the simple fact that people WANT to see your course have a small percentage of bad reviews. This is because if you course had perfect ratings it would be a bit suspicious.  Nothing is perfect after all!

How to handle bad reviews

Why you need more than ONE Udemy course!

Post Course Creation Quiz
4 questions
Course Marketing
5 Lectures 41:14

In this lecture I will show you how you can get the high resolution course image Udemy provided for free. Udemy does not appear to care if you want to use it for an eBook, YouTube video, your own website, or anything else you may want to use it for.

How To Get Your High Quality Course Image Provided by Udemy

In this lecture I am going to show you how you should time your promotional announcements in the beginning. This is important because the timing of your promotional emails is the easiest thing to control, but can have a huge impact on conversion rates (easily doubling them). We will discuss the days and times you should send out your promotional announcements as well as what time-zone and country you should target. Don't miss this lecture! This is so very important when it comes to being a successful Udemy Instructor.

How to Time Promotional Announcements

In this lecture I am going to walk you through one of my actual promotional announcements. I will explain how to properly target specific coupons to specific Udemy students (this is extremely important), and you can watch me create coupons). Course promotions are a very important step within the Udemy Course Creation Process.

How to Send Out Promotional Announcements

In this lecture we are going to learn how I use my WordPress website to sell my Udemy courses. Remember to put your courses on the most visited page, which often is the home page of the website.

How I Sell Courses on My Website (And How You Can Too)

In this lecture I am going to show you how you can create a mailing list for free! I will also recommend the mail engine I use (MailChimp), I will show you how to get setup with your first mailing list, how to create your first subscribe form, and how to send out an email to your mailing list. This is a very quick overview and if you would like to see more on the MailChimp subject please message me letting me know exactly what you want to see and I will add it to this course.

How to build a Mailing List for Free!

Course Marketing Quiz
6 questions
2 More Sections
About the Instructor
Paul Hill
4.5 Average rating
5,392 Reviews
73,851 Students
13 Courses
Expert IT Instructor: 72k+ Students, 5k+ Reviews, 13 Courses

Paul is an IT Professional with over 8 years of experience currently working as a Network Administrator in contract support of various Federal Agencies in the United States.

Paul began his career by volunteering his computer skills at his local church at the age of 16. He identified a technology problem the church was having and designed a system to fix it . Other IT Professionals at the church encouraged Paul to continue utilizing his skills to gain experience, and emphasized that he should include it on his resume even though his experience wasn't paid.  Based solely on the experience he gained volunteering, a large DoD contracting company hired Paul as an intern.   As his career progressed, Paul moved on to another Large company to work full time.

Paul constantly pushes himself to increase the depth of his knowledge in the field of Information Technology and expand his skill-set, whether on the job or at home. Paul gratefully notes that he “had the blessing of working alongside highly motivated and talented professionals” who continually inspired and pushed him to take challenges head-on, and to make EVERYTHING you can out of opportunities that arise while on the job. His motto is "Any job is what you make of it. You write your own resume and paycheck by your drive to succeed."

Paul's goal on Udemy is to help YOU get an IT job by providing you a basic skill-set. The fact is that most entry level IT jobs (Help Desk) in the NCR are paying only 10k under the median HOUSE HOLD income from just ONE entry level job and a much higher potential to double or triple the median house hold income throughout one's career. The IT field is viewed as very difficult to enter, but if you have a good skill-set and determination to succeed, you WILL get hired!