[Beginner] What is Growth Hacking?
A free video tutorial from Davis Jones
Chief Learning Officer at Eazl
4.4 instructor rating • 17 courses • 176,607 students
Learn more from the full course Growth Hacking with Digital Marketing (Version 7.2)
Become a growth hacker! This course is used by teams at PayPal®, IBM®, Citibank® & many other successful organizations!
08:36:46 of on-demand video • Updated May 2020
- Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
- Track, analyze, and leverage traffic and product usage data using Google Analytics.
- Design customer action funnels and calculate per-user LTV / CAC.
- Tell better stories and write marketing content to improve conversion rates.
- Grow social media audiences using bots and organic techniques.
- Segment email lists and automate email marketing communications.
English Growth hacking is about spreading something to the right people as quickly as possible and it grows out of the Silicon Valley marketing mindset. Shawn Ellis, the guy who coined the term growth hacking in an early marketer Dropbox says that of growth hackers, True North is growth. So a traditional marketer would have a really broad focus and a broad set of responsibilities whereas the growth hacker is exclusively focused on growing the business or part of the business. It's not better or worse, it's just different. And a growth hacker's daily tasks, the way that they're reviewed by their boss, their budget, it all centers around growth but growth hackers need to be generalists because they have to have the ability to be both creative and tech savvy. Another key success factor for a growth hacker is the ability to detach themselves from the individual tactics that they're trying and act based on the data that they're seeing. So it's similar to the entrepreneurial cycle where you have these moments of euphoria and then these moments of total dread because things aren't working and there's a huge body of research that shows that we're not always rational especially when we've invested creative time and energy into launching something. So that's why growth hackers use data to track the creation distribution and then the impact of certain tactics so that they can use this data to guide smart decisions. So in summary, growth hacking is a growth oriented mindset that grows out of the Silicon Valley startup culture, the hacking part of growth hacking is about the smart and creative use of technologies to achieve growth, data is used by growth hackers to help them make rational decisions about all these tactical experiments that they're trying and that they've invested a lot of creative and time and energy into.