What is a Product Manager?
So, what exactly is a Product Manager?
How can a position be considered so essential if so few people know what it is?
You know a position has an identity crisis when even Google doesn't know what you do. And Google knows everything. Including that you broke up with your first girlfriend via Facebook (not cool) and that your first email address was sk8terkid23. Yeah, with an 8.
According to The Google:
"The product manager is an important organizational role typically in a technology company. It is similar in concept to a brand manager at a consumer packaged goods company."
Yeah.. Thanks Google. Crystal clear now.
In this lecture, we're going to talk about the WHAT so that we're all on the same page. For those of you that thought this was a Luxury Management course because you thought you heard someone say "Prada Management", the door is on your right.
Covered in this lecture:
- What set responsibilities product managers have.
- Whether responsibilities change throughout industries.
- How product managers enable their teammates.
- At the end of the day, what are product managers responsible for?
- How fast can Cole say "ambiguity"?
Learn more from the full courseBecome a Product Manager | Learn the Skills & Get the Job
The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more
12:45:06 of on-demand video • Updated July 2021
- Understand the varying role of a Product Manager through different types and sizes of companies
- Decide which type of Product Manager best fits one's goals and personality
- Understand the Product Lifecycle and how it applies to every product
- Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
- Know how to identify ideas worth pursuing and dedicating resources to
- Understand how to get at the root of customer pain points
- Understand and communicate customer pain by type and frequency
- Assess the core problem of a product
- Find and compare competitors and competing products
- Differentiate between Direct, Indirect, Substitute, and Potential competitors
- Understand the process of Customer Development and how it relates to being a Product Manager
- How to find potential interviewees for product interviews, user tests, and exploratory interviews
- How to structure and run a customer interview
- How to model interview questions correctly while avoiding bias
- Navigate the four different types of customer interviews
- Find potential interviewees both internally and externally
- Write emails that will get users and potential customers to respond
- Build user personas based on both qualitative and quantitative data
- Understand the difference between a wireframe, a mockup, and a prototype
- Sketch out a wireframe with just a pen and paper
- Use Balsamiq to create wireframes at an intermediate level
- Use a sketch system called POP for digitizing product sketches
- Create specs for epics and user stories
- Properly apply acceptance criteria
- Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
- Correctly evaluate which product metrics to track and which to ignore
- Apply the AARRR framework to your product
- Apply the HEART framework to your product
- Track your metrics using a variety of software
- Create a product and feature roadmap
- Create a product backlog and properly prioritize features
- Calculate team velocity and build estimations for product delivery
- Understand the difference between Agile and Waterfall development
- Understand the difference between two popular Agile frames: Scrum and Kanban
- Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
- Communicate effectively with all the stakeholders of a product
- Communicate effectively with engineers in a way they will appreciate and understand
- Communicate effectively with designers by focusing on the things they care about most
- Communicate effectively with executives and higher-ups
- Understand the role of technology in modern Startups and Fortune 500s
- Understand the basics of "The Cloud" and Servers vs. Clients
- Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
- Understand the basics of APIs, what they do, what they look like, and how your team might use them
- Understand how to obtain relevant experience to set up for a transition to Product Management
- Build a portfolio that will assist in a hiring application
- How to self-brand online and build a following pre-hire
- What to look for in Product Management jobs and what to ignore
- How to apply insider tips and tricks to getting hired as a Product Manager
- Craft a resume that appeals to a hiring manager for Product Management placement
- Ace the Product Manager interview
- Excel beyond getting hired