Turn Your Players Into Fans & Build a Thriving App Business
4.2 (23 ratings)
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Turn Your Players Into Fans & Build a Thriving App Business

Deeper engagement, more new players and greater revenue for your mobile app and game by evolving your players into fans.
4.2 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,332 students enrolled
Created by Amazon Appstore
Last updated 9/2015
English
Price: Free
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how they can convert customers of their mobile apps and games into fans who can help them grow their business and increase revenue.
  • Distinguish between the different types of influencer they can work with, types of content which can add to the in-app or in-game experience and what types of alternate revenue streams they can generate.
  • Apply tips and tricks to create they fan bases for their mobile apps and games.
View Curriculum
Requirements
  • Basics of app monetization and user acquisition. We cover that in a different course on our channel.
Description

What is your strategy to go beyond user acquisition? In this talk Paul Cutsinger, Developer Evangelist at Amazon Appstore, provides a high level introduction to evolving your players into fans. A game with fans has deeper engagement, more new players, greater revenue opportunities, and more exciting content. We will discuss all the new opportunities a fan base generates and best practices for creating your own. This course is for beginners and intermediate level mobile app developers. Some concepts and methods outlined may be valuable to experienced developers as well. We will dive deeper into each of the topics covered in subsequent courses.

Who is the target audience?
  • Beginner and intermediate mobile developers who want are interested in growing their user base and monetizing their apps and games.
  • Experienced developers who want to pick up some tips and tricks of newer ways to monetize apps and games aside from ads, in-app-purchase and premium.
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Curriculum For This Course
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Introduction
2 Lectures 15:56

Learn about how to create a minimal viable business for your app or game including minimal viable product, monetization tactics and user acquisition. This video will lay the foundation for how to take your game to the next level through the power of fans.

The Basics
07:32

Learn about how to create a minimal viable business for your app or game including minimal viable product, monetization tactics and user acquisition. This video will lay the foundation for how to take your game to the next level through the power of fans.

Why Are Fans Important
08:24

Test your knowledge around your learning from Section 1: Introduction.

Evolving Players to Fans: Foundational Knowledge Quiz.
8 questions
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Three Components Of A Fan Base
3 Lectures 22:28

Influencers are vital to growing your fan base and helping take your app main stream. Learn about different types of influencers and how to work with them to promote your mobile app or game.

Influeners
08:48

The right content extends your games experiences, educates your customers and increases engagement. Enabling fans to generate content increases opportunities to generate revenue for you and your ecosystem. Learn about different types of content creation and how to enable them through your fans.

Content Creation
08:21

Besides the standard approaches of mobile app and game monetization such as premium, In-app-purchasing and mobile ads, a fan base allows you to generate alternate sources of revenue for your business and for your ecosystem. Learn about how to generate alternate revenue streams through your fan base.

Alternative Revenue
05:19

Test your knowledge on key lessons from Section 2, Types of Fan Bases.

Evolving Players to Fans: Components of a Fan Base Quiz.
12 questions
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Building a Fan Base
1 Lecture 06:13

We will wrap up this series by offering guidance and practical tips on how to apply all that we have learned so far to build a fan base.

How to Build a Fan Base
06:13

Test your knowledge on key lessons from Section 3, Building a Fan Base.

Evolving Players to Fans: Building a Fan Base Quiz,
4 questions
About the Instructor
Amazon Appstore
4.4 Average rating
202 Reviews
13,119 Students
3 Courses
Developer Marketing and Evangelism

The Amazon Appstore is where customers can discover and download hundreds of thousands of apps using Amazon’s convenient and trusted shopping features. Customers will find their favorite Android apps or apps for the Fire Phone, Amazon Fire TV, and Kindle Fire tablets and can access the store directly on their Fire devices, from any computer, or on any Android phone or tablet.

We’re also focused on providing the best platform for developers to build, monetize, optimize and distribute their apps and games.