The Modern Digital Marketing Master Course: Your New Career
4.5 (593 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,005 students enrolled

The Modern Digital Marketing Master Course: Your New Career

From beginner to online marketing expert. Grow your own successful digital marketing business from scratch step-by-step
4.5 (593 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,005 students enrolled
Created by Theo McArthur
Last updated 4/2019
English
English [Auto-generated]
Current price: $11.99 Original price: $199.99 Discount: 94% off
3 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 15 hours on-demand video
  • 15 articles
  • 31 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Market and sell your own products or services
  • Use new skills to gain work as a freelancer

  • Market and sell affiliate products or services

  • Understand the earning opportunities in digital marketing
  • Market and sell your products on Amazon, Ebay or Etsy
  • Build a website from the ground up
  • Master the most effective sources of traffic
  • Get accepted into lesser known affiliate programs
  • Build landing pages and sales funnels
  • Find freelancers to take care of your daily tasks
  • In depth training with no fluff or filler
  • Create sales copy that sells anything!
  • Fun and financially rewarding industry
  • Generate leads and build a list
Requirements
  • No knowledge of digital marketing is needed
  • Suitable for all online businesses; digital or tangible products, affiliates, Amazon sellers and more
Description

Get ready to build a profitable and solid digital marketing business that will reward you for years and years to come.  Create your ideal life by becoming a master of generating traffic (website visitors) and converting that traffic into sales.

Learn from an instructor with 20 years of experience in the industry and over 75,000 students here on Udemy.

This course is a project. You will take action and see results as you progress through the lessons. Last update January 2019.

Whether you want to be an affiliate, a freelancer, or sell your own products or services, it makes no difference.  You will learn to create success in whatever area you choose to pursue in the world of digital marketing. Over-the-shoulder lessons so that you can follow along.

This course is divided into 15 sections. Each one leads on from the previous one:

  • Foundation

  • Who is Your Audience

  • Setting up Your Website Step-by-Step

  • Copywriting for Conversions

  • Building Out Your Website with Content (includes SEO)

  • Affiliate Networks and Your Own Products or Services

  • Pro-Active Traffic Generation

  • Facebook Mastery

  • YouTube Mastery

  • Email Marketing

  • Off-Site SEO

  • Instagram Marketing

  • Twitter Marketing

  • Landing Pages and Sales Funnels

  • Outsourcing

9 checkpoints throughout the course allow you to reflect on your progress and identify any areas where you may need to go back and revise the lessons. Instructor is active and responsive on the course Q & A board.  

Whatever your current commitments, digital marketing can fit in with those.  You might be a college student, or a stay-at-home-parent. You might be in full-time employment or retired.  Building an online presence, generating traffic and converting visitors into buyers is your road to a better lifestyle. Choose your own hours and fulfill your own ambitions, instead of working hours you are told to work and fulfilling somebody else's ambitions!

If you like the idea of affiliate marketing, in this course you will learn how to get accepted into affiliate programs that open up a new world of opportunity.

If you sell on Amazon (or plan to), the course will teach you how to get ahead of the game and excel in even the most competitive niches

If you have your own products/services (or plan to), you will learn how to build your brand and develop a successful enterprise.

Once you're on the inside, don't forget to join our new Digital Marketing Facebook group - exclusively for students of this course:)

 


Who this course is for:
  • Students who want to build a digital marketing business from scratch
  • Students who want to build full or part time career in digital marketing
  • Students who want to expand on their existing knowledge
  • Freelancers who want to learn new skills or improve existing skills
  • Business owners who want more website traffic and sales
Course content
Expand all 149 lectures 14:51:46
+ Foundation
11 lectures 37:22

Discover how this course is structured and what you will be doing!

Preview 04:30

An overview of the different options to make money with digital marketing

Preview 02:20

Videos going in and out of focus? Watch this for an instant fix

Preview 00:59

Decide which niche you are going to work in and why.  Download the niche list handout

Preview 04:59

Join the FB group

Private Facebook Group
00:15

Which is the best way to start out in digital marketing?

Individual, Sole Trader or Company?
02:33

Understand the two main options for branding your business

About Branding
06:07

Understand what's required for success in this industry and how to develop the right mindset

The Digital Marketers Mindset
05:28

Defining goals and defining your big 'WHY'!

Your Goals and Your Why
07:28

A look at what can be achieved with work and dedication

A Look at Some Results (Earnings)
02:27
Get this free Tool!
00:15
+ Who is Your Audience?
4 lectures 26:50

What you need to do in order to start creating your typical customer avatar

Creating Your Customer Avatar
03:33

Using Audience Insights to build up a profile of your typical customer - Part 1

Audience Insights Part 1
07:47

Using Audience Insights to build up a profile of your typical customer - Part 12

Audience Insights Part 2
15:26
Test Your Knowledge on Section 1 & 2
4 questions
Checklist for Section 1 & 2
00:04
+ Setting up Your Website Step-by-Step
23 lectures 01:51:59

Know how and where to get a domain name for your website, how to come up with catchy domains, which domains are best and which should be avoided

Getting a Domain Name
10:00
Getting Hosting for Your New Website
01:15

Easily connect your new domain to your new hosting

Connect Your Domain to Your Hosting
04:21

Install WordPress on your new hosting, set-up with the best settings.

Installing WordPress and Basic Set-Up
03:53

The necessary basic settings for your website

WordPress Basic Settings
05:28

Install a theme for your new website

Installing a Theme
04:49

If you need to uninstall the WordPress software and start over again, here's how to do it properly

How to Uninstall WordPress and Start Over
03:42

Install the right plugins for your new website

Installing the Best Plugins
05:17

Install and understand the purpose of Google Analytics tracking -  Part 1

Install Google Analytics Tracking Part 1
07:25

Install and understand the purpose of Google Analytics tracking -  Part 2

Install Google Analytics Tracking Part 2
02:57

Install and set up Google's Search Console on your website

Install the Google Search Console
06:35

Create a free professional email address for your business

Set up a Professional Email Address
02:08

Install Woocommerce if you are selling your own products and services

Install Woocommerce on Your Website (Optional)
02:27

The latest WordPress update replaced the classic editor with a 'block' editor. Install this plugin to keep using the classic editor

Install the Classic Editor Plugin - Important
01:37

Learn which legal pages you need and add these pages in the footer of your website (templates provided)

Add the Required Legal Pages to Your Website
05:51

Learn how to create static pages on your website

Create Static Pages
06:12

Create your main navigation menu and footer menu

Set up the Menus
05:24

Understand the importance of widgets and how to use them

Setting up and Using Widgets
05:52

Every theme is different. Learn how to customize your theme to get the look you want

Customizing Your Website Theme
07:00

How to make a great header image and logo for your website  - free!

Making a Header and a Logo
11:25

How to get support for your theme if you get stuck with something!

How to Get Theme Support
05:38

Install a cookies plugin to stay compliant in the EU

EU Cookies Plugin
02:39
Test Your Knowledge on Section 3
8 questions
Checklist for Section 3
00:04
+ Copywriting for Conversions
7 lectures 49:47

Understand what copywriting is and how we use it in digital marketing

What Exactly is Copywriting?
02:11

Everything starts with the headline.  Learn how to write headlines that grab attention.  Headlines Cheat Sheet included.

Writing Irresistible Headlines Part 1
04:52

Part 2 of writing headlines that grab attention

Writing Irresistible Headlines Part 2
10:29

Learn how to create content that converts visitors into buyers

Writing Content that Sells Part 1
07:38

Part 2 of learning how to create content that converts visitors into buyers

Writing Content that Sells Part 2
10:17

Part 3 of learning how to create content that converts visitors into buyers

Writing Content that Sells Part 3
09:36

Learn what pre-selling content is and how to write it

Writing Content that Sells - Preselling
04:44
+ Building out Your Website with Content
20 lectures 02:12:37

Create and add a title and tagline to your website

Website Title and Tagline
03:38

Find out where and how to get good content and great ideas for your website

Where to Get Content, Ideas and Inspiration Part 1
09:33

Part 2 of finding out where and how to get good content and great ideas for your website

Where to Get Content, Ideas and Inspiration Part 2
07:37

Understand the purpose of keyword research and how to do it!

Keyword Research
10:34

Add posts and optimize them for the search engines

Creating Website Posts Part 1
08:15

Part 2 of adding posts and optimize them for the search engines

Creating Website Posts Part 2
08:32

Create and build out your website's static pages

Creating Content for Static Pages
06:12

Where to get images, cropping and uploading images

Getting Images for Your Website
06:43

Use a great free tool to create eye-catching unique images, infographics and memes!

Creating and Editing Unique Images
10:10

Write compelling product reviews on your website -  Part 1

Creating/Writing Product Reviews Part 1
08:32

Part 2 of writing compelling product reviews on your website (templates provided)

Creating/Writing Product Reviews Part 2
05:36

Use other people's videos on your website to enhance your content

Using Other People's Videos
03:39

Understand cornerstone content and its important for search engine rankings

Cornerstone Content
07:49

Learn how to outsource your content writing

Getting Others to Write Content for You
07:55

Set up Woocommerce if you are selling directly from your website  - Part 1

Shop/Woocommerce Set Up Part 1
08:58

Part 2 of setting up Woocommerce if you are selling directly from your website

Shop/Woocommerce Set Up Part 2
09:13

Enable free SSL (you need this if you are selling directly from your website)

Enable Free SSL on Your Website
01:59

Take this quick step to force all your pages and content to display as HTTPS

Force HTTPS Across Your Entire Site
01:03

Fix a few things and tie up loose ends on your website

Tying up Loose Ends
06:35
Test Your Knowledge on Section 4 & 5
9 questions
Checklist for Section 4 & 5
00:04
+ Affiliate Networks and Your Own Products or Services
17 lectures 01:33:36

Introduction to affiliate networks and selling your own products/services

Introduction
01:20

Know the advantages and disadvantages of Adsense and know how to implement it

Google Adsense
06:54

Know how to use the Amazon affiliate program

The Amazon Associate Program
05:04

Understand how to use the Clickbank affiliate program and know the advantages and disadvantages Part 1

Clickbank Affiliate Network Part 1
02:55

Part 2 of using the Clickbank affiliate program

Clickbank Affiliate Network Part 2
05:08

Understand what these terms mean and how to use them when choosing affiliate offers to promote

EPC's and Conversion Rates?
02:44

Know how to use the Shareasale affiliate network

Shareasale Network
06:18

Know how to take advantage of these affiliate networks

Rakauten, CJ and Markethealth Networks
04:53

How to get accepted into CPA networks and tap into 1000's of profitable affiliate offers - Part 1

CPA Affiliate Networks Part 1
11:22

Part 2 of how to get accepted into CPA networks and tap into 1000's of profitable affiliate offers

CPA Affiliate Networks Part 2
10:51

Know how to sell tangible products from your website and learn about your options

Selling Your Own Tangible Products
07:35

Know how to sell your own digital and downloadable products

Selling Your Own Digital Products
03:23

Understand about selling services or subscriptions from your website

Selling Your Own Services or Subscriptions
06:31

Understand the advantages of having your products listed on Amazon, Ebay or Etsy

Amazon, Ebay or Etsy
05:33

Learn how to make banners to advertise products on your website

Making Banners for Your Website
06:17

Know how to add banners to your website widgets and fix any display issues

Adding Banners and Fixing Display Issues
04:43

Affiliates - shorten your affiliate links and tracks clicks on links and banners on your website

Recommended Plugin for Affiliates
02:05
+ Pro-Active Traffic Generation
1 lecture 04:10

A brief introduction to pro-active traffic generation

Traffic Overview
04:10
+ Facebook Mastery
12 lectures 01:25:46

The basic page set up process

Set Up a Basic Facebook Page
06:55

Put all the correct page settings in place

Facebook Page Settings
09:28

Give your page some 'life' by adding interesting content

Build Out Your Page with Initial Content
03:58

Give your new page credibility by running a simple and low cost 'likes' campaign

Running a Facebook 'Likes' Ad - Part 1
05:43

Part 2 of running a simple and low cost 'likes' campaign

Running a Facebook 'Likes' Ad - Part 2
09:31

Add the Facebook tracking pixel to your website

Install the Facebook Pixel
06:06

Know how to schedule and auto-post 

Schedule Your Facebook Posts
04:35

Know how to effectively grow your page organically

Ongoing Audience Building Part 1
15:46

Part 2 of effectively growing your page organically

Ongoing Audience Building Part 2
06:09

Know how to run a simple and low cost boosted post campaign

Running 'Boosted Post' Ads
07:40

Learn how to create a group for your page and understand why we do it

Creating a Facebook Group
09:51
Test Your Knowledge on Section 7 & 8
6 questions
Checklist for Section 8
00:04
+ YouTube Mastery
14 lectures 01:05:25

Brief introduction to YouTube and the 'double edged sword'

Intro to YouTube Traffic
03:33

Understand which type of videos will get you the best results in your digital marketing business

Which Type of Videos Get the Most Views
04:57

YouTube will send traffic to your videos, and it's free.  Learn how!

Get YouTube to Send 1000's of Views to Your Videos
11:42

Understand why it's vital to create narrow niche specific videos

Why You Should Create Narrow Niche Videos
04:03

Know how to use a free tool to see the most successful channels and how much money they are earning

How to Analyze Successful Channels
03:50

Set up your YouTube channel and cover art

Set up Your Own Channel
03:20
Install this Chrome Extension
00:11

Know how to take advantage of the tags added to other popular videos and know how to create descriptions for your videos

Video Tags and Descriptions
06:26
Recording Tips and Tools
00:39

Learn how to upload your videos and optimize them for the YouTube algorithm

Uploading and Optimizing Videos Part 1
06:22

Part 2 of uploading your videos and optimizing them for the YouTube algorithm

Uploading and Optimizing Videos Part 2
06:48

Understand YouTube's monetization program and how to take advantage of it

YouTube Monetization
08:19

Use this great free tool to get all the important data from other YouTube videos

Great Free Spying Tool for YouTube!
05:11
Test Your Knowledge on Section 9
9 questions
Checklist for Section 9
00:04
+ Email Marketing
12 lectures 01:18:27

Brief intro to what we you will be learning and doing in this section of the course

Introduction to Email List Building
05:40

Set up an autoresponder in order to collect subscribers and send complaint emails Part 1

Set Up an Autoresponder Part 1
06:02

Part 2 of setting up an autoresponder in order to collect subscribers and send complaint emails

Set Up an Autoresponder Part 2
08:37

Create an irresistible lead magnet and collect subscribers from your website - Part 1

Create a Lead Magnet Part 1
05:19

Create an irresistible lead magnet and collect subscribers from your website - Part 2

Create a Lead Magnet Part 2
04:55

Create an irresistible lead magnet and collect subscribers from your website - Part 3

Create a Lead Magnet Part 3
10:11

Set up a series of email to be sent automatically to your subscribers

Setting up an Automated Email Series
10:27

Prevent your emails from getting caught in your subscribers spam filters

Spam Friendly Emails
06:58

Know how to send out one-time special offer broadcast emails

Sending Out Special Offer Emails
12:24

Redirect your new subscribers to a simple 'thank you' page on your website

Set Up a Thank You Page
04:01

Use a plugin to create great opt-in forms with high conversion rates

Creating High Converting Opt-In Forms
03:49
Test Your Knowledge on Section 10
7 questions
Checklist for Section 10
00:04