The Complete Guide to YouTube & Video Marketing

Become a Video Marketing Mastermind with the most comprehensive video marketing course on Udemy!
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  • Lectures 84
  • Contents Video: 5 hours
    Other: 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

The days of boring websites are gone forever. In the past, the technical limitations of HTML coding and the slowness of most Internet connections made it impractical to provide web users with any serious audio-visual experience. A page might have featured an interesting table-based layout, an animated gif or two, a link to a RealAudio file for background streaming, or a few stray flashes of Java. For the most part, however, audio-visual techniques were used as novelties, signs to the browsing public that the site coder was technically savvy and that the site was cutting-edge.

Audio-visual techniques still indicate that your site is cutting-edge and that your coders know what they're doing. But it's no longer possible even to argue that audio-visual content is a novelty. With modern connection speeds, coding options, software packages and plug-ins, it's now possible to record sophisticated video and audio presentations, to show them to your site's audience without breaking up their browsing experience, and to do all of this without incurring prohibitive bandwidth or hosting space costs. The technology has become sophisticated enough, in other words, to let you use audio-visual techniques for their traditional purpose. You can let your customers hear your product, see your product, and form emotional connections to your product. The result? You'll not only impress your customers, but you'll sell more products.

Video marketing is one of the most powerful ways to advertise and market on the web. It doesn't matter if you're just starting out or if you're a seasoned pro; you can break through or bolster your business with an effective video marketing campaign.

Welcome to The Complete Guide to Video Marketing; the only course you'll ever need to become a video marketing mastermind!

What are the requirements?

  • Basic computer skills
  • Stable internet access

What am I going to get from this course?

  • An understanding of video marketing and why it works
  • The ability to produce videos with the correct settings and to distinguish between good and bad online videos
  • Clearly define your video marketing goals to maximise results
  • How to edit, optimise and upload your videos so that they are seen by as many people as possible
  • How to transcribe audio and captions
  • Selecting the best titles, descriptions and tags for your videos
  • How to recognise and respond to social signals
  • Strategies that allow you to take advantage of and monetise psychological factors and emotions
  • Tips on video rewriting and voice-overs
  • How to optimise your videos according to SEO best practices
  • Channels for video distribution
  • How to do market research for keywords and rankings
  • Tips and tricks for making your videos look slick and professional
  • Be familiar with the tools you need to get started and where exactly to begin when producing your first videos
  • The ability to monitor your video marketing campaigns and make adjustments as necessary

What is the target audience?

  • People who have little or no experience in the area of video marketing
  • Experienced video marketers who are unhappy with their current results
  • Anyone who wants to supercharge their video marketing efforts

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Video Marketing
Welcome
1 page
Course Structure and How You Should Approach This Course
Preview
Article
15 pages

This is your workbook for the the video marketing part of this course. It contains activities for you to complete as you progress through the video marketing lectures. When you see a lecture entitled '*Activity Time*', please refer to your workbook and complete the relevant activity/activities.

2 pages

In this lecture, we briefly touch on why video marketing is such an important and powerful marketing medium. Thereafter, we look at the video marketing knowledge and skills you will learn in the video marketing part of this course.

03:35

This lecture contains a brief overview of the main topics we will be covering in the video marketing part of this course. These topics include:

  • Video Marketing Defined
  • The Benefits of Video Marketing
  • Types of Video Content to Use for Marketing Purposes
  • Why Video Marketing Works
  • How You Can Use Video Marketing to Achieve Various Business Goals
  • Video Promotion & Distribution
  • Video Marketing Tools
  • The Video Marketing Process
  • Video Marketing Tips & Tricks



04:18

In this lecture, you will be given a clear definition of video marketing and learn what video marketing is all about. We will also discuss how video marketing is generally used and, lastly, we will take a look at the different types of videos you can use in your video marketing campaigns.

The Qualities of a Great Video and Types of Video Content
6 pages
06:18

In this lecture, you are introduced to the benefits video marketing provides to your business and shown the reasons why it is such an effective advertising method. Thereafter, we look at some eye-opening facts that showcase the tremendous reach and potential of video marketing.

The Psychology Behind Video Marketing
3 pages
04:11

In this lecture, we look at the different ways other business have used video marketing to great success and how you can use similar methods to enhance your own video marketing methods.

3 pages

In this lecture we look at the various business goals you can achieve through effective video marketing.


*Activity Time*
Article
Section 2: Getting Your Videos Seen: Video Sharing Sites
08:12

In this lecture, you will learn about the top video sharing sites, their various benefits, and how each of these sites can help you to maximise the effect of your video marketing efforts.

Video Promotion & Distribution + List of Links to Video Sharing Sites
6 pages
*Activity Time*
Article
Section 3: Powerful & Effective Video Marketing Tools
Tools for Getting Started with Video Marketing
9 pages
06:09

In this lecture, we discuss the most effective video marketing tools at your disposal. Using these tools greatly simplifies the entire process of video marketing - allowing you to create powerful and effective videos, even if you've never created a single video before.

*Activity Time*
Article
Section 4: How To Do Video Marketing The Right Way
13:23

In this lecture, we will cover everything you need to know about video creation from start to finish. We will divide this step into 5 parts:

  1. Building the title
  2. Planning your video
  3. Searching for images and/or clips
  4. Creating your video
  5. Downloading your video.

Make sure to refer to the external resources of this lecture for more information and resources regarding video planning & creation.
08:18

In this lecture, you will be shown how you can create a quick intro to any of your videos using the free Windows Movie Maker software, which you can download from Windows if it's not already on your computer.

*Activity Time*
Article
04:28

In this lecture, we discuss the second step in the video marketing process, which entails uploading & submitting your videos to video sharing sites. As discussed previously, there are many sites where you can upload your video, but here we will focus solely on YouTube.

04:09

Even if you have an expertly produced video on a popular topic, this by itself will not ensure that your video gets the maximum number of views. This is where the 3rd step of the process comes in.

In this lecture, we will discuss optimisation principles and techniques you can use to direct traffic towards your video. We will focus on two of the most important optimisation techniques, which are:

  1. On-page SEO
  2. Off-page SEO
03:25

In this lecture, we will discuss different forms of advertising you can use to further enhance your video marketing campaigns.

Measuring Your Video Marketing Results
2 pages
*Activity Time*
Article
Section Summary: Checklist + Resource Links
3 pages
Section 5: Video Marketing Tips & Tricks
03:53

In this lecture, you will learn about several highly effective video marketing tricks that are used by experienced professionals in the field, and which you can apply to your own video marketing efforts to achieve great results.

04:15

In this lecture, we discuss some of the best ways to use video for marketing purposes. These include:

  • Generating website traffic
  • Affiliate marketing
  • CPA marketing
  • Lead generation
  • Training
  • Webinars
  • Customer service
  • And more...
07:49

In this lecture, we explore actual video marketing case studies where you will see examples of successful video marketing in action. By examining the techniques and strategies these businesses have used in their video marketing efforts, you can identify methods and generate ideas to use in your own video marketing campaigns.

05:31

In this lecture, we identify the most important video marketing do's and don'ts that you should keep in mind when planning and executing your own video marketing campaigns.

Section 6: Video Marketing Wrap-Up + Bonus Resources
Conclusion to Video Marketing
Article
Video Marketing Action Plan
5 pages
Online Video Marketing Tips
19 pages
30 pages

A special bonus report that expands on certain topics we discussed in previous sections and contains some useful information regarding video SEO and video marketing tactics.

The Ultimate Video Marketing Playbook
30 pages
Section 7: Introduction to YouTube Marketing
05:43

Overview of upcoming lectures and main topics that will be covered in these lectures, as well as some eye-opening facts that demonstrate the potential and importance of Youtube as a video marketing channel.

42 pages

This guide contains supplemental and additional information on certain video lectures in the sections that follow.

Section 8: The 7 Step Formula for Youtube Marketing Success
04:02

In this lecture you are given a brief overview of the 7-Step Formula for Youtube Marketing Success. Thereafter, we dive right into Step 1: Picking Your Topic and Identifying Your Target Audience - a vital first step for any marketing campaign.

02:40

In this lecture, we go over the process of creating your YouTube account.


05:54

In this lecture, we discuss the most important components of your YouTube Channel and how to configure these components to create a professional and effective YouTube channel for your business.

12:14

In this lecture, we discuss the process of keyword research and the most important components to keep in mind when selecting your keywords.

06:26

In this lecture, you will learn about different types of videos you can use on your YouTube channel, and how to create these videos quickly & easily.

**Special Guest Lecture**Create Clickable Links in Your Videos
06:38
02:36

In this lecture, we discuss the process of video optimisation in terms of the three most important on on-page optimisation factors:

  1. Title
  2. Description
  3. Tags
05:28

In this lecture, you will learn how to improve your video rankings by looking at the 7 top ranking factors for a YouTube video.

Section 9: Make Money Online with YouTube Videos
YouTube Amazon Money-Making Machine
05:42
Report: How To Make $200 A Day With Videos
16 pages
Section 10: YouTube Video Marketing with a Twist: Using YouTube to Generate Mass Trafiic
Section Overview
Preview
06:16
Getting the settings right
08:33
Section 11: Keyword Research
Keyword Market Research
12:24
Keyword Market Research 2
09:47
LSI: Expanding on the main keyword
07:32
Section 12: Edit & Upload
Editing and uploading files
05:33
**Special Guest Lecture**Overview of Youtube Video Editor
05:13
**Special Guest Lecture**Editing with Youtube's Video Manager
05:22
Titles, Descriptions & Tags
08:58
Transcribing Audio
04:34
Add Transcript Captions
03:42
Section 13: Social Traffic
Social Signals
14:17
Youtube
06:11
Section 14: Youtube Marketing Resources
17 pages

This desktop reference guide provides a walkthrough of YouTube's publishing features and how to use them. You can keep this guide at hand and use it to refresh your memory while you are creating and publishing videos on YouTube.

3 pages

This is a checklist you can use in conjunction with your Youtube Marketing Student Guide to keep track of all the actions you need to perform and to cross out those that you've completed.

16 pages

A short report discussing six of the most common mistakes made in YouTube Marketing and how to avoid them.

Section 15: Conclusion
Until next time...
01:09
★Student Discount Booklet: Course Discounts & Special Offers★
Article
Section 16: ★Bonus Section★ SEO Video Warrior
01:40

In this lecture you will again be introduced to the concept of video marketing from an SEO point of view.

Five Reasons Why Videos Are So Effective
01:43
The Pros and Cons of Video Marketing
02:50
Strategy
05:55
The Emotion Strategy
03:28
Monetising the Emotion Strategy
03:11
Keyword Research
04:04
Ranking Research
02:23
Youtube SEO - Part 1
03:10
Youtube SEO - Part 2
04:09
Distribution with HeySpread
03:15
Distribution with TrafficGeyser
02:40
Manual Video Rewriting
01:45
Pre-Production
02:40
Final Video Production
02:48
Voice Overs
02:07
SEO Video Marketing Tips
32 pages
SEO MYTHBUSTER
27 pages

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Instructor Biography

MindMekka ®, Motivate. Educate. Elevate.

We are a group of motivated, like-minded professionals who share a passion for education and an appreciation for the beauty of learning.

We believe that learning, when it occurs in a real sense, enriches not only its recipients but also those around them. This is what we strive for at MindMekka. Real learning that is affordable and accessible, anytime, anywhere. Real learning that translates into practical wisdom, which students can immediately apply to real life. We endeavour to create an environment that offers the richest forms of nourishment to our students, and rewards their time and financial investment to the fullest extent.

MindMekka aims to allow its students to become the best possible version of themselves. Our goal is not only to educate, but also to elevate, to motivate, to inspire.

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