The days of boring websites are gone forever. In the past, the technical limitations of HTML coding and the slowness of most Internet connections made it impractical to provide web users with any serious audio-visual experience. A page might have featured an interesting table-based layout, an animated gif or two, a link to a RealAudio file for background streaming, or a few stray flashes of Java. For the most part, however, audio-visual techniques were used as novelties, signs to the browsing public that the site coder was technically savvy and that the site was cutting-edge.
Audio-visual techniques still indicate that your site is cutting-edge and that your coders know what they're doing. But it's no longer possible even to argue that audio-visual content is a novelty. With modern connection speeds, coding options, software packages and plug-ins, it's now possible to record sophisticated video and audio presentations, to show them to your site's audience without breaking up their browsing experience, and to do all of this without incurring prohibitive bandwidth or hosting space costs. The technology has become sophisticated enough, in other words, to let you use audio-visual techniques for their traditional purpose. You can let your customers hear your product, see your product, and form emotional connections to your product. The result? You'll not only impress your customers, but you'll sell more products.
Video marketing is one of the most powerful ways to advertise and market on the web. It doesn't matter if you're just starting out or if you're a seasoned pro; you can break through or bolster your business with an effective video marketing campaign.
Welcome to The Complete Guide to Video Marketing; the only course you'll ever need to become a video marketing mastermind!
This is your workbook for the the video marketing part of this course. It contains activities for you to complete as you progress through the video marketing lectures. When you see a lecture entitled '*Activity Time*', please refer to your workbook and complete the relevant activity/activities.
In this lecture, we briefly touch on why video marketing is such an important and powerful marketing medium. Thereafter, we look at the video marketing knowledge and skills you will learn in the video marketing part of this course.
This lecture contains a brief overview of the main topics we will be covering in the video marketing part of this course. These topics include:
In this lecture, you will be given a clear definition of video marketing and learn what video marketing is all about. We will also discuss how video marketing is generally used and, lastly, we will take a look at the different types of videos you can use in your video marketing campaigns.
In this lecture, you are introduced to the benefits video marketing provides to your business and shown the reasons why it is such an effective advertising method. Thereafter, we look at some eye-opening facts that showcase the tremendous reach and potential of video marketing.
In this lecture, we look at the different ways other business have used video marketing to great success and how you can use similar methods to enhance your own video marketing methods.
In this lecture we look at the various business goals you can achieve through effective video marketing.
In this lecture, you will learn about the top video sharing sites, their various benefits, and how each of these sites can help you to maximise the effect of your video marketing efforts.
In this lecture, we discuss the most effective video marketing tools at your disposal. Using these tools greatly simplifies the entire process of video marketing - allowing you to create powerful and effective videos, even if you've never created a single video before.
In this lecture, we will cover everything you need to know about video creation from start to finish. We will divide this step into 5 parts:
In this lecture, you will be shown how you can create a quick intro to any of your videos using the free Windows Movie Maker software, which you can download from Windows if it's not already on your computer.
In this lecture, we discuss the second step in the video marketing process, which entails uploading & submitting your videos to video sharing sites. As discussed previously, there are many sites where you can upload your video, but here we will focus solely on YouTube.
Even if you have an expertly produced video on a popular topic, this by itself will not ensure that your video gets the maximum number of views. This is where the 3rd step of the process comes in.
In this lecture, we will discuss optimisation principles and techniques you can use to direct traffic towards your video. We will focus on two of the most important optimisation techniques, which are:
In this lecture, we will discuss different forms of advertising you can use to further enhance your video marketing campaigns.
In this lecture, you will learn about several highly effective video marketing tricks that are used by experienced professionals in the field, and which you can apply to your own video marketing efforts to achieve great results.
In this lecture, we discuss some of the best ways to use video for marketing purposes. These include:
In this lecture, we explore actual video marketing case studies where you will see examples of successful video marketing in action. By examining the techniques and strategies these businesses have used in their video marketing efforts, you can identify methods and generate ideas to use in your own video marketing campaigns.
In this lecture, we identify the most important video marketing do's and don'ts that you should keep in mind when planning and executing your own video marketing campaigns.
A special bonus report that expands on certain topics we discussed in previous sections and contains some useful information regarding video SEO and video marketing tactics.
Overview of upcoming lectures and main topics that will be covered in these lectures, as well as some eye-opening facts that demonstrate the potential and importance of Youtube as a video marketing channel.
This guide contains supplemental and additional information on certain video lectures in the sections that follow.
In this lecture you are given a brief overview of the 7-Step Formula for Youtube Marketing Success. Thereafter, we dive right into Step 1: Picking Your Topic and Identifying Your Target Audience - a vital first step for any marketing campaign.
In this lecture, we go over the process of creating your YouTube account.
In this lecture, we discuss the most important components of your YouTube Channel and how to configure these components to create a professional and effective YouTube channel for your business.
In this lecture, we discuss the process of keyword research and the most important components to keep in mind when selecting your keywords.
In this lecture, you will learn about different types of videos you can use on your YouTube channel, and how to create these videos quickly & easily.
In this lecture, we discuss the process of video optimisation in terms of the three most important on on-page optimisation factors:
In this lecture, you will learn how to improve your video rankings by looking at the 7 top ranking factors for a YouTube video.
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