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Learn How to Create a Focused Launch Plan which will take your book from manuscript to the first sale in 30 days or less.
Do you have a dream of seeing your eBook on sale but have no clue about how to make that happen?
This course was created for authors who want to give their book the very best chance of reaching an audience and being a success.
Whether your book is fiction or non-fiction, this guide will help to do create a professional launch plan.
This course includes:
Instead of being overwhelmed by all of the details, you are going to feel in control of your launch and enjoying making it happen.
This is what you have been waiting for! Your Book. Your success.
A Formula to help launch your own Bestseller.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
This Lecture takes you through the Introduction to the Course.
The 30 Day eBook Launch Formula is a proven and tested way of weaving together the four separate work strands that need to be followed in parallel in order to create the overall professional launch plan.
Strand One. Crafting your Manuscript
Strand Two. Building your eBook
Strand Three. Publishing your eBook
Strand Four. Marketing your eBook
All four strands have to be woven and meshed together from day one to complete the overall launch plan.
Why chose a 30 day deadline?
How the quality of your eBook is your responsibility.
Why is it is important to keep working on your next project while launching your eBook.
Why it is Crucial to have a Written Launch Plan for your eBook
|Section 2: Crafting Your Manuscript|
This Lecture takes you through the key steps in creating a compelling quality book which you can be proud of.
Step A describes how to work on the text of your manuscript.
Before you even think of starting this intensive launch sequence, you should be confident that there is no way that you can improve the text, and your story or reference book is as compelling and effective as it can possibly be.
There are special sections in this step for fiction and non-fiction authors.
Step B describes best practices on how you should edit your manuscript.
And then consolidate all of these steps into one simple checklist.
|Section 3: Building Your eBook|
Lecture 3 describes the steps needed to transform your manuscript into a publishable novel or non-fiction eBook.
In this course we are going to focus on four key aspects of building your eBook.
Let’s start with the process which can take the longest time to complete – creating the art work for your cover image.
The Cover Image.
What are your options when it comes to cover design?
Option 1. Design it yourself
Option 2. Commission a Design Company
Option 3. Purchase a Pre-Made cover and customise it.
Option 4. Hire a freelance designer to create a custom cover.
Key Point – this is your work and you should be proud of what you have achieved. Don’t sabotage your hard work with a poor cover.
Lecture 4 defines what an ISBN is and whether it is necessary to purchase an ISBN for your eBook and order the ISBN if required.
What is an ISBN?
Do you even need an ISBN for your eBook?
The answer to this depends on which online bookstore you want to sell your eBook.
How do you buy an ISBN?
ISBNs are not free and you may need to purchase of bundle of 10 numbers or more. So it is always a good idea to consider how many more books you are likely to be publishing in the future before investing in a bundle of codes.
When you buy an ISBN, you are registering yourself as the publisher of your eBook. So you should carefully consider what name you are going to give to your publishing company before you register and order the ISBNs.
Lecture 5. Creation of the Front and Back Matter
A published book is made up of three parts:
1.The Front Matter. The first few pages of the book.
2.The Body of the book. The text of the manuscript.
3.The Back Matter. The final pages of the book.
This lecture discusses in detail how to create these sections in your manuscript and then one final very useful addition: How an author can use the back pages as a promotional tool for their author brand.
|Lecture 6||4 pages|
When you read a printed book, every page is numbered and there are specific breaks in the text between scenes and at the end of every chapter.
An electronic book is completely different.
Basically an eBook is a long string of continuous electronic code so there is no need for page numbers or headings or footers.
The text in eBooks need to flow and be fully responsive to whatever device the reader is using to read the text, from laptop to smart phone or smaller, and to the magnification setting they are using.
There are no chapters or scene breaks unless you introduce code to introduce them and no limit to the page width. Every word can be adjusted to the size and sometimes even the font that the reader choses.
This lecture describes why your manuscript has to be stripped back down to a very basic font with a simple style sheet.
Option 1. Formatting your Manuscript yourself.
If you are familiar with Microsoft Word then it is possible to format your Word document yourself, by following the formatting instructions given in detail on each of the online publishing platforms.
This lecture takes you through some very basic instructions and options.
Option 2. Hire a Professional to Format your Manuscript
To save time, many authors prefer to pay a professional to format their work.
You can typically expect pay between $20 to $200, for formatting depending on the number of words in your manuscript and whether there are tables, charts or complex diagrams.
|Section 4: Publishing your eBook|
|Lecture 7||7 pages|
Section 4. Publishing your eBook
Which distribution channels are open to independent publishers?
And how do you select the best publishing platform for your novel?
The expansion of distribution platforms and channels, in both reach and the services and products that they provide, means that publishing and reading digital content is truly a global phenomenon.
The whole process by which eBooks are created and distributed can seem hopelessly complex and confusing. There is so much information online that it quickly becomes overwhelming.
This Section of the course will take you step by step through the key decision making process necessary before you publish your book online. It has been designed to provide you with the key facts to support your decision at each step.
Creating Your Publishing Strategy
·Decide on the Format of the eBook that you want to publish
·Decide on how you want to sell your eBook
·Decide on which Online Publishing Platform that is best for your eBook
·Commit to studying carefully the instruction manuals for each of the online book platforms that you have selected, so that you are familiar to the specific requirements of each online bookstore
·Decide on the Online Genre Category that best describes your eBook. If you are publishing via Amazon’s KDP interface, you can only choose 2 categories
·Research the Pricing Patterns for eBooks similar to your eBook which will be sold to the same target audience/demographic
·Decide on the Price Point for your eBook
·Research whether it is necessary to purchase an ISBN for your eBook
·If you are not a U.S. Citizen, then you will have to add all of your tax information to avoid paying the withholding tax on your eBook sales. This means that you need to obtain either an ITIN or EIN in advance of any income being generated. It can take several weeks to receive an ITIN or a few days for an EIN. Go through your tax information and/or interviews on each online platform and if necessary post a copy of the form in hard copy
Publishing your eBook
·Create one master word document with everything about your book on it. cover image - in different sizes, the book details, the links to all of the publishing platform accounts and your log on identity and passwords and all of the keywords, categories and pricing info.
·This will be the core document which you will refer to so that all of the information about the book is the same on each platform and your website.
·Create your author profile page on all of the online publishing platforms. Include links to your website and social media accounts and a professional author photo, plus an interesting biography.
·If you are publishing on Amazon, create an author profile on Amazon Author Central for both Amazon.com and Amazon.co.uk plus any local Amazon bookstores. This photo and biography will be shown for all of your books, so be sure to add any excellent reviews about any other books that you have written, plus links to your website and social media.
·When your book goes live on Amazon you can add your book to your author profile and add exclusive ‘Editorial’ Review content which Amazon will publish on the page for that book. Amazon does your marketing for you!
·Research all of the keywords for your book and write a stunning book description and give the book a subtitle. Have this information ready to load onto the publishing platforms.
·Load the book image onto Kindle Direct Publishing and go through all of the other book details - but save the upload as draft. In this way you can make sure that the formatted text can be added quickly later.
·Download a copy of the Kindle Previewer software onto your computer and as soon as your book has been converted, download a copy and go through it very carefully to check for any errors.
·Do not press Publish until you are 24 hours from launch, when the clock starts ticking and everything else must be in place at this point. But now is the time to complete all of the data that supports your book.
·Check the Table of Contents for your Book and make sure that all of the hyperlinks work, especially in the back matter.
·Decide on how much of the book you want to include in the free ‘Look Inside’ excerpt.
·Decide on whether you wish to have your book available for Pre-Order on the non-Kindle sites such as Smashwords, Kobo, Nook and Apple. If you do, you can load your text and publish it immediately for Pre-Order.
·Save a copy of the digital file of the master Kindle mobi file and the master ePub file of your book if you created one, and send it to reviewers.
Lecture 7. Deciding on the Best Format for your eBook.
In this lecture we shall discuss in detail:
1. The different types of eBook.
2. Where you want to use to sell your eBook
2a. On your own website.
2b. Through an Online Bookseller.
2c. Using an Aggregator who distributes your Digital Content to outlets for a share of your Royalty payments.
The pros and cons for each option shall be reviewed.
|Lecture 8||8 pages|
Lecture 8. Selecting a Publishing Platform
In this course I focus on the more mature eBook markets in the US and UK which serve as benchmarks for other markets, but it is essential that you recognise that you are publishing to a worldwide market.
Let’s start with the largest and most familiar e-publishing organisations that have shaped the publishing and eBook markets and are expected to do so for many years to come.
The main FREE publishing platforms, as at Spring 2014 are:
Any survey will always represent a snapshot of the status of the e-publishing world at one moment in time.
Note that Google, for example, through GooglePlay, is slowly increasing market share in some countries but is still expanding to reach a market.
Paid eBook Conversion and Distribution
There are some authors who are looking for a full service company who will take their manuscript, and format, convert, and publish it, and distribute their professional eBook to all of the major retailers and outlets in exchange for an up-front payment.
Each of the online publishing platforms have detailed instruction manuals and website pages which should be printed out, read carefully and studied in detail, BEFORE you try to load your manuscript onto the platform.
It can take hours to work through the specific document formatting instructions for each publishing platform, and then create a different version of your manuscript for each one.
|Lecture 9||5 pages|
Lecture 9. Comparison of the eBook Aggregators and Distributors.
I have chosen three of the most well-known aggregators as examples of what you can expect if you use this method of distributing your eBook to retailers and digital outlets such as public libraries.
Smashwords. BookBaby and Inscribe are all accepted by the Apple iBooks system and open to self-publishers.
All these companies distribute your eBook to the major online bookstores such as Amazon, Barnes and Noble, Apple, and Kobo/Sony.
1. Smashwords – Both a Bookstore and eBook Distributor
Besides these three major aggregators, there are several smaller companies, such as Draft2Digital who are still establishing distribution channels but who offer very competitive royalties, and have been created very much for the self-published author.
|Lecture 10||8 pages|
Lecture 10. Decide on the Online Category, Keywords and List Price for your work
This is a very important decision and will have a large impact on your book sales and reader experience.
When an author selects a category for your book, you are actually choosing a browsing-path for readers.
All of the online book stores allocate your book file to a virtual “shelf” so that any reader coming to the store can easily track down the book that they are looking for.
How to Find the Ideal Category for your book?
In this lecture we shall go through the step by step research process, so that you will always find the optimal category for your eBook.
You can usually add up to about 10 keywords to your book data. These help any reader who is searching for a particular topic among millions of titles, so be sure to select highly specific words and phrases.
Decide on the Price Point for your eBook based on your research
How to research the market price for other eBooks will be on the shelf next to yours so that you will know exactly what you are competing against on price.
Key Learning Points.
|Lecture 11||5 pages|
Lecture 11. Understanding eBook Buying Patterns
How do you decide on how much to charge for your eBook?
1. Consider your Target Demographics for your eBook.
·Who are your target readers?
·Where do they live?
·How many books do they buy every month and how much are they prepared to pay for them?
·What are they looking for? Does your book meet their needs?
The viewpoint of your prospective reader is crucial to your decision about how much to charge for your novel.
·What are they expecting to pay for an eBook?
·Are they looking for a good deal for the best quality possible? Or are they willing to pay a premium price for a premium product?
These subjective factors are all part of the psychology of choice.
2. The Genre and the Subgenre.
3. The Book Description and any Subtitle.
4. Familiarity with the work of that author or a personal connection to the author.
5. The Cover Art.
6. The equivalent number of pages or word count.
7. Samples. Have a peek at the ‘Look Inside’ and/or download a Sample
8. Any Reviews and Star Ratings for the book
9. The Perceived Value of the book
10. How likely are you to read this book after you have downloaded it?
The pressure is on authors to price our books in a way that helps readers to discover our work – and then delight them by over delivering with a compelling, well written story which is free from errors and the best work that we can create. That is the way to create a good reader experience and have them coming back for more from you.
|Lecture 12||4 pages|
LLecture 12. Understand the Withholding Tax
This lecture describes the difference in the tax requirements for US based and non-US based publishers and the key steps that you need to take to comply with the legislation.
For U.S. Self-Publishers.
If you live and work in the U.S. then you need to register your U.S. Taxpayer Identification Number (TIN) as a U.S. publisher to establish your tax identity and generate a Form W-9.
Your TIN is either an Employer Identification Number (EIN) or a Social Security Number (SSN).
Kindle Direct Publishing has an interview process which guides you through a step-by-step process which gathers all necessary information required.
For Non-U.S. Publishers,
If you are not a U.S. Citizen, then you will have to add all of your tax information to avoid paying the withholding tax on your eBook sales.
This means that you need to obtain either an ITIN or EIN in advance of any income being generated.
Go through your tax information and/or interviews on each online platform and if necessary post a copy of the form in hard copy.
Non-U.S. Publishers may be eligible for a reduced rate of U.S. tax withholding if your country of permanent residence has an income tax treaty with the U.S.
If you don’t obtain an ITIN or EIN then the retailer is required to withhold up to 30% tax from all of your earnings in the U.S! And then you will also pay income tax on your royalties.
But you do need to claim this exemption from the retailer.
1. You need to register with the Internal Revenue Service and obtain either an Individual Tax Identification Number [ITIN] or an Employer Identification Number (EIN). Then
2. You need to complete the Form W8-BEN
|Lecture 13||2 pages|
Lecture 13. Creating your Publishing Strategy Master File
This lecture describes the value of creating one master file which contains all of the key information in one place, so that filling in the information on the online publishing platforms is very easy and fast. And you have consistent information on every occasion that you are going to mention your book details.
So what should this master file about your book contain?
1. The Title and Subtitle.
2. A Short but stunning Description.
3. A Longer Description for the Online Bookstores.
4. The Cover Image.
5. The Publishing Information.
6. The Category and Subcategory data for your book and
7. Up to 10 keywords which you are going to add to help readers find your book when they search the virtual shelf.
8. The Pricing Strategy.
9. The ISBN if you have one.
10. Your ITIN or EIN.
11. The Launch Date.
12. A copy of your Copyright Notice with links to the credits.
With this information in one place, you are not going to get lost and you can be sure that the data will be consistent on every online publishing platform.
|Lecture 14||2 pages|
Lecture 14. Create your Author Profile
This lecture describes how to create your author profile page on all of the online publishing platforms.
Your profile should include links to your website and social media accounts and a professional author photo, plus an interesting biography.
This lecture also includes how to use your Amazon Author Central profile as part of your promotional strategy.
|Lecture 15||5 pages|
Lecture 15. Loading your book onto the Online Publishing Platforms.
Most authors use the Kindle Direct Publishing system as the primary online publishing platform. It is a very popular online book store with readers and in many cases the first place a reader will go to when they need to search for a book on a particular topic.
There are two main options.
Option 1. Publish your eBook only through Kindle Direct Publishing and take advantages of the Kindle Select Programme. Your eBook will be converted to the Kindle8/mobi format only.
Option 2. Publish through Kindle Direct Publishing in Kindle format AND on all of the other popular platforms in ePub format, to maximise the distribution and availability of your eBook.
To do this you will need to create two different versions of your formatted manuscript.
Kindle Version. The manuscript will be for the Kindle readers and can have references and links to other books that you may have published on Kindle before, and links to your Amazon Author Central Page as well as your website etc.
ePub Version. This version of your manuscript will be used for Kobo, Barnes and Noble NookPress and Apple iTunes and other platforms and therefore cannot contain links to books published on Amazon or your Amazon Author Central Page for commercial reasons.
How to Upload Your Book
All of the eBook publishers have created author portals which make loading your cover image, book details and manuscript very easy and fast.
Once you have added all of the book details, your cover image and book file, you will be asked to set a list price and chose the distribution options.
There are full instructions on each publishing platform, but in this lecture I will demonstrate the loading pages and steps for Amazon Kindle Direct Publishing.
|Lecture 16||3 pages|
This lecture is made up of a detailed checklist of all of the action steps that we have discussed in this section, so that you have a week by week launch plan for this strand in your 4-track launch system.
At this point in the course it is important to take time to check your understanding of the key point, and customise the plan to your own needs.
|Section 5: Marketing your eBook|
SECTION 5: MARKETING YOUR EBOOK
This Section is the largest in the course for a very good reason.
The two secrets to book sales are:
1) Produce an excellent book that has a market built in
2) Let people know about it.
You know that you have created an excellent fiction, or non-fiction, book that your readers will enjoy and find incredibly useful.
If your ideal audience has no idea that your eBook exists, then you are neither serving them and their needs, nor creating revenue from your eBook sales.
In this course we are going to focus on a 4-Track book marketing process which will build to create your best chance of helping readers to discover your work.
The 4-Track 30 Day eBook Marketing Formula
Track One. Establishing your Author Platform.
Track Two. Reaching out to your Audience.
Track Three. Leveraging your eBook Data.
Track Four. Customising your Marketing Plan for your book and your ideal audience.
The way this formula works is by taking action on all four of these marketing strands every week.
The Prolific Author has to focus on their core skill. Creative Writing.
The best marketing tool you already have is this book you are about to launch, your previous books, and your next book.
As a general guideline, I recommend the 80/20 rule.
Spend 80 percent of your time writing new content and your new book and 20% on social networking and promoting that content during the 30 day launch period.
Which means that the time spent on your marketing efforts must be highly focused and be capable of delivering fast results.
By taking small steps on all four strands, every week for 30 days, you will create a comprehensive and effective marketing plan for your work.
Lecture 17. Establish Your Author Brand.
Author Brand and Author Platform
I think that it is important to clarify the difference between your Author Brand and your Author Platform.
What do we mean by the word ‘Brand’ and how does it apply to creative artists such as authors?
The accumulated exposure to that brand over time creates the Brand Image. That perception of the brand in the mind of the consumer, which includes all their thoughts, emotions and expectations about that brand.
And that is precisely why the CRUCIAL element of any marketing activity for your work is your Author Brand.
Think of it as the External Expression of your Personality as a Writer – interpreted through the minds of your audience.
So how do your share your personality and create your Author Brand?
You have to be yourself. You have to be authentic. Real. Honest. Truthful. Authentic.
That is what is going to make you stand out.
Be clear about what you want to achieve.
Part of being authentic and revealing an external expression of yourself as your author brand, is to be clear in your own mind, about what your specific goals are with this publishing project.
There are some authors who set out from the start to hit the number #1 on Amazon, The New York Times, USA Today and other bestselling charts.
Other authors want to create a launch plan which boosts initial sales – and then generates sustainable long term income from consistent sales.
Which category do you fall into?
What is your Author Platform?
It is how you stand up and stand out and share your personality and your brand with the world.
And as Michael Hyatt says in his book ‘Platform’:
“Today’s platform is built of people. Contacts. Connections. Followers…. It could include your company website, a blog, your Twitter and Facebook accounts, an online video show, or a podcast.”
Plus personal appearances as a speaker, any articles you may have written or interviews in which you have participated.
It is the sum total of all of these activities that will help you to be heard in a world where we are competing for a potential reader’s attention with everything in his or her life.
Lecture 18. Create an interesting Blog and Website
In this lecture we are going to discuss in detail why this eBook launch is the perfect time to boost your author brand and your image, and showcase your best work.
Have fun. Be different. Show your audience just how good you really are.
Your Website and Blog
If you are completely new to blogging, and do not want to spend a lot of time fiddling with plugins and spending a lot of money on design options, then I would recommend starting with a free blog and spend the time that you have saved writing compelling content:
Your website/ blog is where you will create a special page for your book, which all of your promotional activity will be linked to.
Your website is the first place that any reader interested in your work will come to, so it is worth paying attention to how the HOME page looks to anyone arriving at your site for the first time.
Create a Consistent Style for all of your Online Content
You don’t need a custom logo or flashy complex design to demonstrate your personal style and branding – unless that is your objective, but the colour scheme and general tone of your website will create a specific impression in the mind of any visitor to your site.
I would also recommend having your blog posts on the home page.
Lecture 19. Create a compelling About Page on your Website
In this lecture we shall be reviewing the key elements of an effective author page.
Your Author photo
Your charming holiday snap might be fine for a blog, but when you are publishing any book, then you need a professional photographer to take a head and shoulders official author portrait.
What’s your story?
It is human nature to love stories.
What is your life and work experience that you are bringing to this audience?
What personal struggles and challenges have you had to overcome to reach this point in your career?
Imagine that you are talking about yourself to a personal friend.
Write in the first person and in a friendly conversational style.
Links to Interviews and a Standard Question and Answer Form
If you have been interviewed for a guest blog, or worked with the media, you will recognise how important it is to have some standard questions and answers set out in advance.
Don’t be shy. Writing and finishing a book is a terrific amount of work requiring dedication and sacrifice. You have achieved an enormous amount and you should be proud of that fact.
Lecture 20. How to use Social Networks
When you put together the social media strategy for your book, it is essential that you focus ONLY on the social networks that are best for you and this specific book.
It is all too easy to try and do everything, on every possible social network and try and be all things to all people. Not only is this going to be exhausting, but also incredibly time consuming and very inefficient.
The key aspect to focus on in any marketing strategy is Communication.
Your social network and author image have to be consistent and create a unified impression of your Author Brand.
Social media marketing is about the long term and not simply a 30 day, 4 week launch window, but it can be a useful way of sharing selected information in the build up to launch.
It is therefore very important that you focus on the “social” in social media, and use these outlets to build connections and be authentic. Nobody likes the hard sell methods of marketing or sales pitches, and if you try them on social media you will soon be unfollowed and ignored.
Your goal is to help people learn about you as a writer and as a person.
Book selling is for your website.
I would personally recommend a ratio of 90% social / 10% business blend on messages on social media with additional messages every day sharing your excitement as you approach a big event like a book launch.
Using Social Media as part of your Launch Plan
Focus on the Key Social Networks that are the best fit for your author brand and your book.
I recommend spending your time on no more than 3 or 4 social networks.
In this lecture I will discuss how to focus on other selected outlets which are the best fit for your work.
Communication. Sharing. Networking.That is the new marketing and it should be both natural and organic to the way that you work.
And remember - this is meant to be fun as well as business.
In this lecture I describe in detail how Fiction authors, Non-Fiction writers and Small Businesses can adapt their social media marketing campaign to meet their specific goals.
Social media is one area which is constantly expanding and changing with new platforms emerging every month.
The key to success is to select the best combination of platforms for your audience/customer.
It is all about the reader.
What is in it for them? Why should they choose your work?
If you can tell your personal story in an engaging way and have a real conversation with your target readers, then you can build connections which automatically create fans of your work.
Lecture 22. Create a Compelling Book Description
Leveraging the Brilliant Content of your eBook
You have spent weeks or months writing this book and now comes the fun part – telling your ideal audience all about it!
In this lecture I will be describing how to:
Use the Online Publishing Platforms to Create Brilliant Sales Information.
How to make the most of Amazon Author Central.
The Importance of Reviews and Endorsements.
The combination of your book description and endorsements should make the offer so irresistible that readers cannot help but click on the sample and read the opening of the eBook.
Lecture 23. Social Proof. Request Endorsements and Book Reviews
Whether we like it or not, readers like social proof that we have created a book that someone else thinks it worth well spending money on.
This lecture describes the best practices so that you will be able to:
a. Ask for an Endorsement from famous authors of similar books which you can use as a quote.
b. Ask for a team of reviewers to read an advanced reading copy of your book as soon as you can send them the final file with the cover, and then post a review on the online book store and Good reads as soon as the book is launched.
Lecture 24. Build a dedicated Landing Page for your eBook on your Website
In this lecture I will share with you how to create the dedicated Landing/Sales Page for the Book on your Website which should have all of the information about your launch title in one place.
Have fun! This is your book on your website. Share your excitement and interest in this topic. Why did you write it? What inspired you? This is your chance to allow the readers a peek behind the scenes on how that book was made.
Lecture 25. Guest Blogging
Over recent years it has become standard practice for authors to go on a virtual book tour – though the space offered to them on other blogging sites who agree to host them.
Although there is some debate about the value of a ‘blog tour’ involving dozens of blogs over several weeks, there is no doubt that sharing your content with a small number of selected high traffic blogs can help readers to discover your work.
In this lecture I will take you through the key steps you need to take to plan your Guest blogs, including:
1. Fix your eBook Release Date
2. Use the Content of your eBook as the source of your Marketing
a. How can you break up your eBook into many pieces of related content?
b. Can you share this content yourself or do you need help from other bloggers and online magazines?
3. Sharing your Content: Online and Print Specialist Magazines.
Each of these options offers some unique opportunities and challenges which you need to be aware of from the start.
|Lecture 26||10 pages|
Lecture 26. Create your eBook Launch Media Kit
This lecture contains all of the information that you need to create your own media kit for your eBook.
The goal is to create one document which captures all of the key facts about you and your new eBook that you can send to bloggers and interview hosts.
It must be clean, professional and give them all of the salient facts in an easy to understand way.
It should NEVER be a Hard Sell.
In fact the opposite is true. You should always aim for the Soft Sell approach and create blog posts and content with is linked to your book, but is not a sales pitch.
The only time your book is mentioned is at the end when you can add a link to the cover image and your website which has all of the purchase information.
Then wow the person you are sending this information pack to with the quality of your presentation and how easy you have made it for them to promote your work.
It is a great win / win.
Lecture 27. Position and Target your eBook to the Ideal Audience
Think about your brand as an author.
There a number of key factors that you need to be clear about before you even start to plan any marketing campaign, whether fiction or non-fiction:
a. You need to know who your readers are.
Who are your ideal readers?
Who is going to buy your eBook when it has been published?
Which group of potential buyers are as passionate about the topic of your book as you are?
b. How are your readers going to find your eBook?
c. Pricing and Promotion.
d. Be Aware that Marketing does not Stop when Your Book is Launched.
Just the opposite. In this 30 day course you will laying down the foundations for your marketing plan and have them in place and ready to go, but a book launch is a marathon not a sprint.
During the week following the official book launch, you will be active on targeted guest blogs and interviews as well as on your own site. Building awareness and interest in both you and your work.
This lecture describes how you can find the ideal audience for your eBook and maximise the chance of success in advance of publication.
Lecture 28. Organising the Soft Launch leading into the Official Launch
TWO DAYS TO LAUNCH!
Congratulations – after four weeks of working on your Marketing Plan you are now ready to click on the Publish button and upload your eBook onto the online bookstores.
But wait. This lecture describes why a Soft Launch can work very well for your eBook.
|Lecture 29||12 pages|
This lecture is made up of the in-depth, detailed marketing plan for your eBook.
It is made up of all of the action steps from lectures 17 to 28, combined into easy to follow weekly tasks.
|Section 6: Creating your Worksheets and Setting Milestones|
|Lecture 30||21 pages|
This lecture consists of the Master Action Plan for this course.
It combines all four Strands into one week by week master plan.
Everything you need to launch your eBook.
ABOUT NINA HARRINGTON
NINA HARRINGTON is an award-winning romance and crime author, speaker, presenter and blogger.
Over one million copies of Nina's books have been sold in 28 countries and translated into 23 languages.
Nina trained as an industrial scientist and was a professional university lecture and technical writer for several years before forging a new career as a full-time author.
Nina founded the ProlificAuthor to share what she has learnt in publishing, story craft and life as an author-entrepreneur, so that every author can make informed choices and decisions about the best publishing model for their book.
·What works and what doesn't work. Especially the later.
·What are the biggest wastes of time and money.
·What authors can do to share their stories and help readers find them.
·What opportunities are there to create new outlets for your work.
You can find out more about Nina at her website.
Enjoy your course!