Successful Social Media Campaign in 15 Minutes Per Day

Learn to Execute a Successful Social Media Campaign Over a Cup of Coffee
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  • Lectures 11
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

  • Are you unsure which social media to use?
  • Are you laboring away in social media without getting results?
  • Are you spending too much time or money (remember - time is money!) on a social media campaign?

Let's fix your social media campaign so it only takes you 15 minutes a day to get results!

As every traveler knows, a road map is necessary to chart a course to any destination. Of course, these days, we use a GPS or Siri to give us point-by-point instructions. The same logic applies to a strong social media strategy.

To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

What are the requirements?

  • In order to be successful, a basic understanding and set up of social media accounts is necessary.

What am I going to get from this course?

  • Understanding the goals. Why use social media?
  • Crucial social media sites. Which social sites are crucial for your business?
  • Strategy. How to find the right materials and time to post?
  • Case studies. How to grow and maintain a user base on social sites?
  • Exectution Plan. Create Social Media in 15 minutes per Day!

What is the target audience?

  • This class is perfect for business owners & online marketing managers.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Overview - Understanding the Goals
Course Materials - Download Social Media Worksheets and Dictionary
3 pages
04:03
  1. Examine your biggest social media frustrations

    Think about what frustrations you have about social media:

    • Time
    • Finding Materials
    • Engagement
    • Return on Investment
04:39

Detail your four reasons for using Social Media

  • Branding
  • Customer Connection
  • SEO (Search Engine Optimization)
  • Engagement
08:57
  1. Identify important social media

    Please put these in order of importance to your business - 1 is highest and 8 is the lowest.

    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest
    • YouTube
    • Google+
    • Blogging
    • Email
  2. List three social media platforms

    List three social media platforms that you currently use and identify how you use them.

08:22
  1. Define your audience

    Define Customers By

    • Age
    • Gender
    • Education
    • Married
    • Kids / Ages
    • Habits
    • Location

    Fill out your worksheet.

Section 2: Planning - Use Your Social Media Wisely
07:33

Download your guide to the most used social media terms with clear definitions.

Section 3: Strategy - Social Media Gets Real
05:49

Define your content

  • Name 5 types of content that would interest these buyers. For example, golf or wine.
  • Name 5 types of content associated with this type of content. For example, if your buyer is interested in wine, are they also interested in travel or technology?
  • List the topics in the next three months that might be interesting to your audience. For example, a local event or a tip or a comic.
Section 4: Social Media Materials - Content IS King
06:14

Identify the Whats

  • Answer the questions (HINT - use your Google analytic and Facebook insights if you have access!):
  • What times / days are best to post?
  • What types of materials are best to use for the social media you will use? - images? articles? links?
  • How will you understand when something is working that you post?
Section 5: Social Media Traffic Builders - Engagement
06:25

Traffic Builders

  • Distinguish three traffic builders
  • Distinguish three traffic builders you will use to grow your business.
08:46

Methods for Creating a Case Study Model for Social Media

  • Establish a case study method
  • Establish a case study method that might work best for your business.
  • HINT - It might take some trial and error.
  • HINT #2 - It might be a combination of methods.
Section 6: Social Media - Turning Theory into Practice
07:49

Rules that work every time:

  • Understand the value
  • Understand the value of Consistency, Repeatability, and Sustainably.

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Instructor Biography

For over ten years, Diana Bourgeois, President of the international social media marketing company, Social Media Second | Magic Marketing USA, has helped companies and governments gain market share and brand recognition online. Even before the words “social media” existed in early 2002, Ms. Bourgeois started working with corporate clients to help them take advantage of online opportunities to boost productivity and engage in the online marketplace. Magic Marketing USA has successfully launched business start-ups and helped amplify growth for businesses seeking to jump to the next level of brand exposure, customer outreach, and sales in the United States, the Caribbean, China, Singapore, Australia, and New Zealand in practically every industry.

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