Successful Social Media Campaign in 15 Minutes Per Day
4.4 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
45 students enrolled
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Successful Social Media Campaign in 15 Minutes Per Day

Learn to Execute a Successful Social Media Campaign Over a Cup of Coffee
4.4 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
45 students enrolled
Last updated 1/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understanding the goals. Why use social media?
Crucial social media sites. Which social sites are crucial for your business?
Strategy. How to find the right materials and time to post?
Case studies. How to grow and maintain a user base on social sites?
Exectution Plan. Create Social Media in 15 minutes per Day!
View Curriculum
Requirements
  • In order to be successful, a basic understanding and set up of social media accounts is necessary.
Description
  • Are you unsure which social media to use?
  • Are you laboring away in social media without getting results?
  • Are you spending too much time or money (remember - time is money!) on a social media campaign?

Let's fix your social media campaign so it only takes you 15 minutes a day to get results!

As every traveler knows, a road map is necessary to chart a course to any destination. Of course, these days, we use a GPS or Siri to give us point-by-point instructions. The same logic applies to a strong social media strategy.

To build a social media campaign that draws traffic, it is necessary to have a fortified foundation combined with a clear path of goals, timelines, milestones, and measurement.

Who is the target audience?
  • This class is perfect for business owners & online marketing managers.
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Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 01:11:37
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Overview - Understanding the Goals
5 Lectures 26:01
Course Materials - Download Social Media Worksheets and Dictionary
3 pages

  1. Examine your biggest social media frustrations

    Think about what frustrations you have about social media:

    • Time
    • Finding Materials
    • Engagement
    • Return on Investment
Preview 04:03

Detail your four reasons for using Social Media

  • Branding
  • Customer Connection
  • SEO (Search Engine Optimization)
  • Engagement
Preview 04:39

  1. Identify important social media

    Please put these in order of importance to your business - 1 is highest and 8 is the lowest.

    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest
    • YouTube
    • Google+
    • Blogging
    • Email
  2. List three social media platforms

    List three social media platforms that you currently use and identify how you use them.

Preview 08:57

  1. Define your audience

    Define Customers By

    • Age
    • Gender
    • Education
    • Married
    • Kids / Ages
    • Habits
    • Location

    Fill out your worksheet.

Find My Audience & Demographics - Social Media By the Numbers
08:22
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Planning - Use Your Social Media Wisely
1 Lecture 07:33

Download your guide to the most used social media terms with clear definitions.

Let The Planning Begin - Create a Calendar and Social Media Plan
07:33
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Strategy - Social Media Gets Real
1 Lecture 05:49

Define your content

  • Name 5 types of content that would interest these buyers. For example, golf or wine.
  • Name 5 types of content associated with this type of content. For example, if your buyer is interested in wine, are they also interested in travel or technology?
  • List the topics in the next three months that might be interesting to your audience. For example, a local event or a tip or a comic.
Smoke and Mirrors - The Strategy of Social Media Planning
05:49
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Social Media Materials - Content IS King
1 Lecture 06:14

Identify the Whats

  • Answer the questions (HINT - use your Google analytic and Facebook insights if you have access!):
  • What times / days are best to post?
  • What types of materials are best to use for the social media you will use? - images? articles? links?
  • How will you understand when something is working that you post?
The BIG Whats of Social Media - Time, Day, Material....
06:14
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Social Media Traffic Builders - Engagement
2 Lectures 15:11

Traffic Builders

  • Distinguish three traffic builders
  • Distinguish three traffic builders you will use to grow your business.
Traffic Builders - Bricks NOT Blocks
06:25

Methods for Creating a Case Study Model for Social Media

  • Establish a case study method
  • Establish a case study method that might work best for your business.
  • HINT - It might take some trial and error.
  • HINT #2 - It might be a combination of methods.
Social Media Case Studies - The Real Deal
08:46
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Social Media - Turning Theory into Practice
1 Lecture 07:49

Rules that work every time:

  • Understand the value
  • Understand the value of Consistency, Repeatability, and Sustainably.
The Best Social Media Theories WORK!
07:49
About the Instructor
Diana Bourgeois
4.4 Average rating
16 Reviews
45 Students
1 Course
Marketing Goddess

For over ten years, Diana Bourgeois, President of the international social media marketing company, Social Media Second | Magic Marketing USA, has helped companies and governments gain market share and brand recognition online. Even before the words “social media” existed in early 2002, Ms. Bourgeois started working with corporate clients to help them take advantage of online opportunities to boost productivity and engage in the online marketplace. Magic Marketing USA has successfully launched business start-ups and helped amplify growth for businesses seeking to jump to the next level of brand exposure, customer outreach, and sales in the United States, the Caribbean, China, Singapore, Australia, and New Zealand in practically every industry.