Snapchat for Beginners - Understanding the Basics
4.7 (35 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Snapchat for Beginners - Understanding the Basics

Everything you need to know to get started on Snapchat
4.7 (35 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
138 students enrolled
Last updated 2/2016
Current price: $10 Original price: $95 Discount: 89% off
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  • 1.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a Snapchat account
  • Understand all of the tools available on Snapchat
  • Navigate the user interface
  • Add and engage with friends
  • Develop a curated story
View Curriculum
  • Students will need a iPhone or Android smartphone, an email address, and download the Snapchat app prior to beginning this course.

Did you know that Snapchat is the fastest growing social network? With 100 million daily active users, 6 billion daily video views; Snapchat is used by more than 60% of 13 – 34 year olds in the U.S., a demographic which is expected to outspend Baby Boomers by 2017.

In this course, you will learn...
- How to set up your Snapchat account
- Utilize all of the features and tools on Snapchat
- Engagement techniques
- Exclusive Growth Hacks + Tricks

This comprehensive step by step interactive course will walk you through the details of this social network with visual examples and video guides helping you understand the complexity of the Snapchat Interface. By the end of this course you will have learned how to navigate Snapchat, create compelling content and engage with your friends like a pro!

BONUS: Snapchat Mastermind group on Facebook: As a student of this course you can ask your instructors (Carlos & Saba) questions and network with fellow Snapchat Users!

Who is the target audience?
  • This course is designed to help new and existing users understand all of the basics of Snapchat. We will comprehensively go over how to set up your account, the different functions that are available, tools at your disposal, adding friends and how to begin engaging with them. This course is recommended for beginners to jump start their experience and jump into using the platform.
  • This course is perfect for anyone who’s new to Snapchat including:
  • Marketing Professionals
  • Small Business Owners
  • Social Media Marketers
  • Public Relations Professionals
  • Parents who wish to know more about Snapchat
  • And anyone else who is getting started
  • This course is not ideal for:
  • Experienced Snapchat Users
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Curriculum For This Course
47 Lectures
Getting Started
9 Lectures 21:32

Welcome to Snapchat for Beginners introduction outlining the content and course goals

Preview 01:07

An overview of Snapchat as a social networking mobile app and the basics of its features.

What is Snapchat
6 pages

Understand why Snapchat has been one of the fastest growing social networks and its value as a content creation/communication platform.

Preview 10 pages

Step by step instructions on how to set up your Snapchat Account.

Preview 02:05

Step by step instructions on how to add your friends on Snapchat. This lecture covers the different ways you can connect via Snapcode, Username, Address Book Search + more.

Preview 03:38

How to navigate through your Snapchat settings and which settings are most important for you to pay attention to and keep in mind when using the platform.

Snapchat Settings

How to create a personalized GIF as your Snapcode to share with your friends and community.

Preview 01:26

Understand what your Snapchat score means, how it gets calculated and where you can find it on the user interface.

What is your Snapchat Score?

How to leverage your existing contacts on Facebook to quickly grow your Snapchat community.

PRO-TIP: Syncing your Facebook Contacts
How to Snapchat
6 Lectures 15:04

How to take a snapchat picture and video

Creating a Snapchat

How to utilize and activate the variety of snapchat filters that are available including geo filters, colors, temperature, geo locations + more!

Snapchat Filters

How to layer text on your snapchat for descriptions of your content

Snapchat Text

How to layer emojis on your snapchat via clipboard icon on Snapchat

Snapchat Emojis

How to send snapchats to individuals and groups utilizing the search on the right hand side

Sending Snapchats

How to create a snapchat video with personalized music for more effect

PRO-TIP: Music for Snapchat Videos
Tools On Snapchat
8 Lectures 12:05

How to draw on your snapchat with multiple colors

Snapchat Paint Brush

How to use the hidden colors on snapchat for additional color palette options

Snapchat Hidden Colors

How to layer multiple filters on a video or photo

Snapchat Filters - Layering

How to active and record with the daily Snapchat lenses

Snapchat Lenses

How to add colored text to your snapchat

Snapchat Dynamic Text

How to change the POV of your snapchat video while you are recording

Preview 00:19

How to active the night mode, use flash during your snapchats and flip the screen

Snapchat Camera Settings

10+ examples of Snapchat creations using 1+ of the features covered in Section 2 + Section 3
ProTip: Creative Examples of using Snapchat Tools & Features
Snapchat Stories
8 Lectures 07:35

Why your snapstory a valuable features you should utilize to share your content

Value of your Snapchat Story
8 pages

How to save each snapstory and why it is valuable to do so

Saving Individual Stories

How to save your complete story all together in your camera roll

Saving your Complete Story

How delete a Snapstory within a Story Series

Deleting Individual Snap Stories

How to view your snapchat story impressions, the individuals who have viewed the content and screenshots

Snapchat Impressions

How to see who has viewed your Snapstory and knowing how to understand your retention

Understanding your Impressions

How to view your friends story and how to exit the screen

How to View a Friends Snapstory

The easiest way to add snapchats to your story

PRO-TIP: Add to your Snapstory through One Screen
Engagement Features
7 Lectures 09:29

How to send a direct message to a friend

Snapchat Direct Message

How to Save individual chats in your Direct Messages

Save Snapchat Direct Message

How to "facetime" with a friend on snapchat while you are both in the chat feature

Snapchat Live

How to engage via chat with a single Story on Snapchat

Preview 00:44

How to send your Snapchat to multiple Friends - utilizing search bar

Send Snap to a Group of Friends

How to turn on your Snapchat Notifications for more immediate engagement.

Turning on Notification

How to efficiently respond to an incoming Snapchat.

Replying to an incoming Snapchat
Actionable Steps
6 Lectures 11:02

Here are 5 Friends you should connect with on Snapchat to get you started

New Friends on Snapchat

Let's walk you through a sample snapchat to send to a friend using the features and tools covered in this course

Send your First Snapchat

Let's walk you through how to save, export and utilize your Snapcode through Facebook

Share your Snapchat with your Facebook and Twitter

Let's add a series of Snapchats to your stories in order to create a content for the next 24 hours

Preview 04:04

Let's walk you through how to Snapchat your complete snap story and upload it to Facebook

Save your story to your phone and Upload it

How to upload your story to cross promote content via Facebook and Youtube

Upload My Story to YouTube or Facebook
3 Lectures 05:40

BONUS: Tips & tricks for growing your Snapchat following

How to quickly gain friends on Snapchat

How to utilize the Snapchat Directory to directly add new friends with personalize URL

New Friends Using Snapchat URL Feature

Join our exclusive Mastermind group to network with fellow Snapchat users + get your questions answered

Snapchat Mastermind Facebook Group
About the Instructor
Carlos Gil
4.7 Average rating
35 Reviews
138 Students
1 Course
Experienced Social Media Strategist and Speaker

Carlos Gil is an innovative, bilingual (English/Spanish) executive with extensive corporate marketing experience engaging consumers via digital, social media, mobile and e-mail channels. His excellent written and verbal communication skills help him incorporate creativity, strategic insight, tech savvy and business acumen into product branding, yielding maximum engagement while exceeding results. Previously, Carlos served as the Senior Social Marketing Manager for LinkedIn’s Sales Solutions business unit where he helped grow and evangelize the use of LinkedIn as a social selling and marketing tool. Carlos proven track record includes leading consumer-facing digital and social media programs in partnership with: PepsiCo, Coca-Cola, Frito-Lay, Tostitos, Mondelez, and Unilever as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listening, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stores, a wholly owned subsidiary of SUPERVALU INC., a Fortune 100 company and one of the largest companies in the United States grocery channel.

Saba Sedighi
4.7 Average rating
35 Reviews
138 Students
1 Course
Marketing Strategist / Content Creator

Saba Sedighi is a results driven Marketing Strategist and Video Content Creator. By utilizing her excellent verbal and written communication skills, she takes on an innovative approach towards social selling to connect brands with their audience. Tech savvy, with a broad understanding of social media, influencer and email marketing, Saba is able to deliver optimal results by leveraging her expertise in digital marketing combined with strategic insights.