Snapchat for Beginners - Understanding the Basics

Everything you need to know to get started on Snapchat
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  • Lectures 47
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2016 English

Course Description

Did you know that Snapchat is the fastest growing social network? With 100 million daily active users, 6 billion daily video views; Snapchat is used by more than 60% of 13 – 34 year olds in the U.S., a demographic which is expected to outspend Baby Boomers by 2017.

In this course, you will learn...
- How to set up your Snapchat account
- Utilize all of the features and tools on Snapchat
- Engagement techniques
- Exclusive Growth Hacks + Tricks

This comprehensive step by step interactive course will walk you through the details of this social network with visual examples and video guides helping you understand the complexity of the Snapchat Interface. By the end of this course you will have learned how to navigate Snapchat, create compelling content and engage with your friends like a pro!

BONUS: Snapchat Mastermind group on Facebook: As a student of this course you can ask your instructors (Carlos & Saba) questions and network with fellow Snapchat Users!

What are the requirements?

  • Students will need a iPhone or Android smartphone, an email address, and download the Snapchat app prior to beginning this course.

What am I going to get from this course?

  • Create a Snapchat account
  • Understand all of the tools available on Snapchat
  • Navigate the user interface
  • Add and engage with friends
  • Develop a curated story

Who is the target audience?

  • This course is designed to help new and existing users understand all of the basics of Snapchat. We will comprehensively go over how to set up your account, the different functions that are available, tools at your disposal, adding friends and how to begin engaging with them. This course is recommended for beginners to jump start their experience and jump into using the platform.
  • This course is perfect for anyone who’s new to Snapchat including:
  • Marketing Professionals
  • Small Business Owners
  • Social Media Marketers
  • Public Relations Professionals
  • Parents who wish to know more about Snapchat
  • And anyone else who is getting started
  • This course is not ideal for:
  • Experienced Snapchat Users

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started

Welcome to Snapchat for Beginners introduction outlining the content and course goals

6 pages

An overview of Snapchat as a social networking mobile app and the basics of its features.

10 pages

Understand why Snapchat has been one of the fastest growing social networks and its value as a content creation/communication platform.


Step by step instructions on how to set up your Snapchat Account.


Step by step instructions on how to add your friends on Snapchat. This lecture covers the different ways you can connect via Snapcode, Username, Address Book Search + more.


How to navigate through your Snapchat settings and which settings are most important for you to pay attention to and keep in mind when using the platform.


How to create a personalized GIF as your Snapcode to share with your friends and community.


Understand what your Snapchat score means, how it gets calculated and where you can find it on the user interface.


How to leverage your existing contacts on Facebook to quickly grow your Snapchat community.

Section 2: How to Snapchat

How to take a snapchat picture and video


How to utilize and activate the variety of snapchat filters that are available including geo filters, colors, temperature, geo locations + more!


How to layer text on your snapchat for descriptions of your content


How to layer emojis on your snapchat via clipboard icon on Snapchat


How to send snapchats to individuals and groups utilizing the search on the right hand side


How to create a snapchat video with personalized music for more effect

Section 3: Tools On Snapchat

How to draw on your snapchat with multiple colors


How to use the hidden colors on snapchat for additional color palette options


How to layer multiple filters on a video or photo


How to active and record with the daily Snapchat lenses


How to add colored text to your snapchat


How to change the POV of your snapchat video while you are recording


How to active the night mode, use flash during your snapchats and flip the screen

10+ examples of Snapchat creations using 1+ of the features covered in Section 2 + Section 3
Section 4: Snapchat Stories
8 pages

Why your snapstory a valuable features you should utilize to share your content


How to save each snapstory and why it is valuable to do so


How to save your complete story all together in your camera roll


How delete a Snapstory within a Story Series


How to view your snapchat story impressions, the individuals who have viewed the content and screenshots


How to see who has viewed your Snapstory and knowing how to understand your retention


How to view your friends story and how to exit the screen


The easiest way to add snapchats to your story

Section 5: Engagement Features

How to send a direct message to a friend


How to Save individual chats in your Direct Messages


How to "facetime" with a friend on snapchat while you are both in the chat feature


How to engage via chat with a single Story on Snapchat


How to send your Snapchat to multiple Friends - utilizing search bar


How to turn on your Snapchat Notifications for more immediate engagement.


How to efficiently respond to an incoming Snapchat.

Section 6: Actionable Steps

Here are 5 Friends you should connect with on Snapchat to get you started


Let's walk you through a sample snapchat to send to a friend using the features and tools covered in this course


Let's walk you through how to save, export and utilize your Snapcode through Facebook


Let's add a series of Snapchats to your stories in order to create a content for the next 24 hours


Let's walk you through how to Snapchat your complete snap story and upload it to Facebook


How to upload your story to cross promote content via Facebook and Youtube

Section 7: *Bonus*

BONUS: Tips & tricks for growing your Snapchat following


How to utilize the Snapchat Directory to directly add new friends with personalize URL


Join our exclusive Mastermind group to network with fellow Snapchat users + get your questions answered

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Instructor Biography

Carlos Gil, Experienced Social Media Strategist and Speaker

Carlos Gil is an innovative, bilingual (English/Spanish) executive with extensive corporate marketing experience engaging consumers via digital, social media, mobile and e-mail channels. His excellent written and verbal communication skills help him incorporate creativity, strategic insight, tech savvy and business acumen into product branding, yielding maximum engagement while exceeding results. Previously, Carlos served as the Senior Social Marketing Manager for LinkedIn’s Sales Solutions business unit where he helped grow and evangelize the use of LinkedIn as a social selling and marketing tool. Carlos proven track record includes leading consumer-facing digital and social media programs in partnership with: PepsiCo, Coca-Cola, Frito-Lay, Tostitos, Mondelez, and Unilever as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listening, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stores, a wholly owned subsidiary of SUPERVALU INC., a Fortune 100 company and one of the largest companies in the United States grocery channel.

Instructor Biography

Saba Sedighi, Marketing Strategist / Content Creator

Saba Sedighi is a results driven Marketing Strategist and Video Content Creator. By utilizing her excellent verbal and written communication skills, she takes on an innovative approach towards social selling to connect brands with their audience. Tech savvy, with a broad understanding of social media, influencer and email marketing, Saba is able to deliver optimal results by leveraging her expertise in digital marketing combined with strategic insights.

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