Service Design fundamentals: business perspective

Introduction to service design
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4,013 students enrolled
Instructed by Andy Woynarowski Business / Strategy
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  • Lectures 24
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2015 English

Course Description

In 75 minutes learn what service design is and how to implement its first phase into your organization. Learn how to use the appropriate tools and briefly explore a sample case study.

Service design is an innovative approach that helps redesign existing services or create completely new ones.

This course will introduce you to the general principles of service design methodology. You will learn the role of services in the economy, how they can influence your business and how they can be used in competitive markets.

This course focuses on the first phase of the design process called ‘Business Perspective’.

We will provide you with custom tools and their explanation, which you can use to redesign your already existing service or create a new one. We have prepared a couple of canvases for you, so you can easily check how they may help your organization. You will learn how to use tools such as: Pyramid of Vision, Stakeholders Map, Cover Story and Business Hypothesis Map. We will explore a sample case study, where we will present how to use these tools in practice.

What's included in the course?

Our course is comprised of the follow:

  • First part where we present you with a brief introduction to the ‘Service Design Process’
  • Second part where we focus on ‘Business Perspective’ – the first part of the design process, whose aim is to systematise your knowledge of your organisation and define a vision for your business
  • Last but not least we have provided for you a sample case study that will help to understand how the particular tools work in practice

What are the requirements?

  • You don't need a background in service design to take this course
  • We have prepared several canvases in pdf format, a pdf reader is required to view them

What am I going to get from this course?

  • over 20 lectures spanning more than 70 minutes of content
  • define a vision for your business
  • prepare SMART goals
  • include trends in defining your vision
  • prepare stakeholders map
  • prepare business map
  • prepare a Business Hypothesis Map

Who is the target audience?

  • Beginner Service Designers
  • Anyone interested in service design
  • Small Enterprise owners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Service Design Fundamentals
Service Design - basic information
Designing experience
The process
Building the business perspective
The vision
The goals
The activities
The stakeholders
The business map
Section 2: Case Study
Case Study Introduction
Design Brief Introduction
Design Brief Case Study
Desk Research Introduction
Desk Research Case Study
Cover Story Case Study
Vision Case Study
Vision Refinement Canvas Case Study
Pyramid Of Vision Case Study
Stakeholders Map Case Study
Business Map Case Study

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Instructor Biography

Andy Woynarowski, Experience Design Manager

Experience Design Manager, determinist and leader. Fascinated with Service Design. He believes that a fast and constant verification of design assumptions is a key to success. A great follower of simplifying the approach which in effect delivers simple products. As a leader of a UX team he tries to translate the design slang into business value. In a constant manner structures the elements of design process into a coherent package. He loves working which allows for proper commitment and determination in reaching appropriate goals. Passionate about visual design, animation, film, photography and a keen traveler.

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