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Service Design fundamentals: business perspective

Introduction to service design
4.4 (199 ratings)
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4,270 students enrolled
Last updated 3/2016
  • 1 hour on-demand video
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

In 75 minutes learn what service design is and how to implement its first phase into your organization. Learn how to use the appropriate tools and briefly explore a sample case study.

Service design is an innovative approach that helps redesign existing services or create completely new ones.

This course will introduce you to the general principles of service design methodology. You will learn the role of services in the economy, how they can influence your business and how they can be used in competitive markets.

This course focuses on the first phase of the design process called ‘Business Perspective’.

We will provide you with custom tools and their explanation, which you can use to redesign your already existing service or create a new one. We have prepared a couple of canvases for you, so you can easily check how they may help your organization. You will learn how to use tools such as: Pyramid of Vision, Stakeholders Map, Cover Story and Business Hypothesis Map. We will explore a sample case study, where we will present how to use these tools in practice.

What's included in the course?

Our course is comprised of the follow:

  • First part where we present you with a brief introduction to the ‘Service Design Process’
  • Second part where we focus on ‘Business Perspective’ – the first part of the design process, whose aim is to systematise your knowledge of your organisation and define a vision for your business
  • Last but not least we have provided for you a sample case study that will help to understand how the particular tools work in practice
Who is the target audience?
  • Beginner Service Designers
  • Anyone interested in service design
  • Small Enterprise owners
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What Will I Learn?
over 20 lectures spanning more than 70 minutes of content
define a vision for your business
prepare SMART goals
include trends in defining your vision
prepare stakeholders map
prepare business map
prepare a Business Hypothesis Map
View Curriculum
  • You don't need a background in service design to take this course
  • We have prepared several canvases in pdf format, a pdf reader is required to view them
Curriculum For This Course
Expand All 24 Lectures Collapse All 24 Lectures 01:13:19
Service Design Fundamentals
11 Lectures 40:24

Service Design - basic information

Designing experience

The process

Building the business perspective

The vision

The goals

The activities

The stakeholders

The business map

Case Study
13 Lectures 32:55

Case Study Introduction

Design Brief Introduction

Design Brief Case Study

Desk Research Introduction

Desk Research Case Study

Cover Story Case Study

Vision Case Study

Vision Refinement Canvas Case Study

Pyramid Of Vision Case Study

Stakeholders Map Case Study

Business Map Case Study

About the Instructor
4.4 Average rating
198 Reviews
4,270 Students
1 Course
Experience Design Manager

Experience Design Manager, determinist and leader. Fascinated with Service Design. He believes that a fast and constant verification of design assumptions is a key to success. A great follower of simplifying the approach which in effect delivers simple products. As a leader of a UX team he tries to translate the design slang into business value. In a constant manner structures the elements of design process into a coherent package. He loves working which allows for proper commitment and determination in reaching appropriate goals. Passionate about visual design, animation, film, photography and a keen traveler.

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