SEO 2017: Step-by-Step SEO Training to Maximize Your Traffic
4.6 (38 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,542 students enrolled
Wishlisted Wishlist

Please confirm that you want to add SEO 2017: Step-by-Step SEO Training to Maximize Your Traffic to your Wishlist.

Add to Wishlist

SEO 2017: Step-by-Step SEO Training to Maximize Your Traffic

Search Engine Optimization Training for ALL sites! Expert Keyword Research, On-Page SEO, Technical SEO & Link Building!
4.6 (38 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,542 students enrolled
Created by Jim Stanley
Last updated 7/2017
English
English
Current price: $10 Original price: $150 Discount: 93% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Master SEO and get your website showing up at the top of Google
  • You'll learn how to perform high-level, effective keyword research
  • How to write great content that search engines WANT to show at the top
  • How to optimize EVERY ASPECT of your website for search engines
  • How to analyze your competition and identify their strengths and weaknesses
  • How to build off-page factors like links and rank higher than your competitors
  • Bonus: Get your local business, your contact info & reviews showing up for LOCAL searchers
  • Bonus: Learn the important key performance metrics to keep track of and how to improve them
View Curriculum
Requirements
  • The ability to make changes to your website and pages
Description

Step-by-Step SEO Training for EVERY Website (Wordpress Included)

Learn how to optimize every aspect of your website for search engines, reach #1 in the search results for all of your customers & maximize your traffic without spending a dollar on ads!

Who is this course for? This course is for anyone who wants a step-by-step SEO training course that teaches you how to reach all of the potential customers looking for you on Google, Bing, Yahoo & more! Learn how to maximize your traffic & sales with search engine optimization!

The step-by-step, streamlined SEO training course will teach you everything you need to rank #1 for all your potential customers who are looking for you right now. Each lesson compliments the previous to give you a full and complete understanding of search engine optimization. You'll learn how to apply every SEO concept to your own website practically, with real-world examples designed for everyone. 

What You'll Learn: 

✓ How to perform high-level, effective keyword research to find all of the most lucrative keywords for your business

✓ How to optimize every aspect of your website for both search engines AND your readers 

✓ How to climb in the search results by utilizing long-term, high-authority link building strategies 

✓ Bonus lectures: Local SEO & Metrics & Tracking Progress

What You'll Get:

✓ Lifetime access to 4 Hours of on-demand, step-by-step SEO training from any device

✓ Quizzes to test your knowledge and help you remember the content after every main section 

✓ Certificate of Completion given to every student who finishes the course

Learn SEO step-by-step with training developed by multiple SEO experts and narrated by Jim Stanley, a professional SEO consultant. Become a master of SEO and learn everything you need to rank above your competition in the search results and generate your best, highly relevant traffic!

Start learning SEO today, get the most out of your website and maximize your traffic!

Who is the target audience?
  • Anyone who wants to generate more traffic to their website by showing up in the search results.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
29 Lectures
03:55:30
+
Getting Started
5 Lectures 30:26

In this lecture: We'll introduce the course, the contents of each section, and give our students an overview of what they should expect to learn throughout the entire SEO Training course.

Preview 03:25


In this lecture: You'll learn the 4 key concepts that are vital to succeeding with SEO. Whether your website runs on Wordpress or it's built by hand, these 4 concepts apply to every business. 

Bonus starter lecture: 4 key concepts of SEO
03:19

In this lecture: You'll learn about search engines, what they are and how they scan the web and rank websites in the search results. You'll learn about their ranking factors and how they evolve with each major update.

Search engines
10:07

In this lecture: You'll learn what search engine optimization, or SEO, fundamentally is. 

Search engine optimization
12:00

Getting Started Quiz
8 questions
+
Keywords
5 Lectures 52:39

In this lecture: We'll introduce the concept of keywords. You'll learn what they are, and why they're important for SEO.

Introduction to keywords
03:11

In this lecture: You'll learn about the different types of keywords. With different levels of competition and relevance, there are sure to be dozens of head keywords and hundreds long tail keywords for any business

Preview 10:04

In this lecture: You'll learn how to find keywords using one of the most underrated keyword research tools: Google. This is a great first-look into keyword research and why it's so valuable for good SEO. 

Finding keywords using Google
14:18

In this lecture: You'll learn about the Google Keyword Planner, only of the most popular keyword research tools. We'll perform keyword research for our website and build up our keyword plan.

Google Keyword Planner
13:18

In this lecture: We'll finish up our keyword research with the Google Keyword Planner, we'll export our keywords into a spreadsheet and begin organizing them by topic. 

Google Keyword Planner part 2 & keyword mapping
11:48

Keywords Quiz
13 questions
+
On-Page SEO
12 Lectures 01:26:44
Before you continue...
01:17

In this lecture: You'll learn about site architecture, what it is, and how it helps both search engines and our readers browse our website.

Introduction to site architecture
10:47

In this lecture: You'll learn how to create and organize a site structure and build a solid site architecture based on your keyword spreadsheet.

Creating a site architecture from our keyword sheet
09:31

In this lecture: You'll learn about domains, subdomains, and how to create SEO-friendly URLs for all of your pages.

Domains & URLs
14:52

In this lecture: You'll learn how to create 301 redirects for any existing pages that you have to move to new URLs. This is an important step in making your current website SEO-friendly. You'll also learn about XML sitemaps and how to make sure search engines crawl all of the pages you want them to crawl.

301 redirects & XML sitemaps
07:23

In this lecture: We'll talk about content, and how to create good content that Google will WANT to show at the top of the search results.

Content
15:18

In this lecture: You'll learn about titles and you'll learn how to optimize your title tags, one of the most important on-page SEO factors. 

Titles
03:34

In this lecture: You'll learn about headings and how to optimize all of the headings on your website for search engines AND your readers.

Headings
05:24

In this lecture: We'll talk about meta descriptions, an important part of SEO that isn't particularly influential on our ratings, but can still impact how many clicks we get in the search results.

Meta descriptions
03:39

In this lecture: You'll learn how to optimize all of your images for search engines and readers to ensure that search engines understand what your images are about, and to improve your loading times.

Image optimization
06:52

In this lecture: You'll learn the importance of mobile-friendly design. Responsive web design is becoming one of the most important on-page SEO ranking factors.

Mobile-friendly design
03:17

In this lecture: We'll talk about the importance of site speed and loading times. You'll learn many of the most effective ways to speed up your website, ensuring that search engines and readers can navigate your website as fast as possible.

Site speed
04:50

On-Page SEO Quiz
30 questions
+
Off-Page SEO
5 Lectures 36:59

In this lecture: We'll talk about links (to our website), the single most important ranking factor.

Introduction to links
12:30

In this lecture: You'll learn about link profiles, how to find your own, and the importance of building a diverse, natural link profile.

Link profiles
04:38

In this lecture: You'll learn about link building, why it's important, and you'll learn about the good links we WANT to build, and the bad links we DON'T want to build.

Introduction to link building
06:12

In this lecture: We'll talk about some of the most effective long-term strategies to build links that will positively impact your SEO in the long run.

Finding link opportunities
11:26

More link building notes
02:13

Off-Page SEO - Quiz
14 questions
+
Extras
2 Lectures 29:37

In this lecture: We'll talk about Local SEO. You'll learn all of the most important SEO factors for local businesses. You'll learn how to get your website, your reviews, your location & contact info showing up for local searchers in the local search results.

Bonus: Local SEO
17:02

In this lecture: You'll learn many of the most important key performance indicators to keep track of for any business. You'll learn how to track them and how to optimize them.

Bonus: Metrics & tracking progress
12:35
About the Instructor
Jim Stanley
4.6 Average rating
38 Reviews
2,542 Students
1 Course
SEO Consultant & Instructor

I've been teaching SEO for over 4 years now across multiple platforms. I'm a Business owner and SEO consultant. In the past, I've done freelance SEO work, and I've had great success optimizing many of my own websites. I'm looking forward to sharing my knowledge of SEO with all of my students!