Make no mistake; this is no 'SEO for dummies.'
Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs.
You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.
In addition to taking you through the strategic process of building and optimizing your online presence, SEO Like I'm 5 features hundreds of free tools, 'under-the-hood' hacks, case studies, examples, and actionable tips.
WHY SEO LIKE I'M 5?
There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus.
Contrary to common knowledge, the 'art of SEO' is not defined by your ability to write code or hack Google's algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data.
SEO Like I'm 5 takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including:
- Where to start
- Which free platforms and tools to use
- How to build a search-friendly website
- How to build a killer content strategy
- How to become a rockstar blogger
- How to find the golden-nugget keyword opportunities
- How to monetize your website
- How to attract backlinks to your content
- How to build a winning social media strategy
- How to make money online
WHO IS FOR?
- Entrepreneurs and startups
- Forward-thinking small business owners
- Marketing executives who want to innovate like startups
- Students and professionals
- Authors, artists, bloggers
Tools to get you started:
Tools to get you started with descriptions and screenshots
Usability and SEO go together. Learn how to identify and prioritize the High Value Assets (HVA) on your website.
I put together a powerful resource of field tested-and-proven content marketing strategies, tools, and platforms in my free ebook, Content Marketing Toolbox. The content is this free e-book was originally published in a highly-praised and popular book, SEO Like I’m 5. You can find it on Amazon or at SEOLike5.com, available now on Kindle and in Paperback.
Have you heard about Buffer? It’s a social media platform that allows content sharing automation, like HootSuite. Buffer got really hot on the Internet when it launched, growing from 0 to 100K users in nine months.
That’s pretty good growth hacking if you ask me. How did one of the most recognizable social media tools manage to scale so quickly? Facebook ads? TV ads during the Super Bowl? Banners? Black magic?
None of the above. The answer is smart content marketing and SEO.
Buffer’s co-founder, Leo Wildrich, used a strong guest blogging strategy, writing and posting insightful blog posts all over the Web. Google ‘buffer guest blogging’ to learn more about specific tactics Leo used to get such amazing results.
How to become someone worth talking about? Being interesting isn’t just about learning how to become a good conversationalist. You need stories to tell.
I realized it early in life. In every job and at every stage of my life I had unique content that gave me an edge, and eventually propelled me ahead of the pack. You need to offer your network or your company something of value to differentiate yourself. Your content is your work portfolio. It’s your differentiator. It’s what makes you stand out among the timid masses no matter who you are and where you are from. It shows you’re interested and involved in the world around you. It shows your expertise. It’s what makes you interesting in life, and on the Internet. It’s the message that will make you stand out, attracting others to become part of your network.
If you want to be a person of content or an organization, like Buffer, that realized the power of content marketing, you need to develop a winning content strategy that plays to your strengths, so that you focus on the right tools and platforms at the outset.
I put together a list of 25 killer content marketing tips, tools and hacks that I’ve tested in the field. Get the Free E-book to learn:
Matthew Capala is the President of Alphametic, an organic growth accelerator specializing in SEO and social media workshops, with a portfolio of worldwide brands including L’Oreal, Hoval, and Quest Diagnostics. As a prolific Internet entrepreneur, Matthew has built several popular blogs, including Search Decoder and Sumo Hacks. He is a sought-after International speaker and trainer.
His work and ideas have been recognized by Mashable, Chicago Tribune, and The Huffington Post. As Adjunct Professor at NYU, Matthew teaches a course on search marketing and social media analytics. He writes regularly on The Next Web and is the author of four books, including “SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization.”
With over a decade of digital marketing experience working with some of the world's largest brands (Apple, Western Union, Smirnoff, Dell, LG, and Prudential) and emerging startups, Matthew has leveraged the Internet in unprecedented ways to spur growth. Formerly Head of Search and Inbound Marketing (the Americas) at Profero (later acquired by Lowe & Partners), Matthew has built a million-dollar business, growing the group from one to nine in less than two years. Former leadership positions include specialist roles at Mindshare, Mediacom, Zeta Interactive, Mattel, and The Associated Press.