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Learn the ins and outs of PPC (pay-per-click) and digital marketing. This comprehensive course covers everything you need to know about Google Adwords and Facebook Ads.
As a bonus, we'll also cover Google Analytics fundamentals as well as powerful Google Analytics reports. We'll also understand how to setup and run an A/B test (with a clear hypothesis) using Optimizely.
If you have a website or run your business online, I’m about to read your mind: You want more people to visit your site, more people to like your stuff, and more people to buy from you.
To sum it up ... you need help with marketing.
Marketing is like a pie.
The whole pie is all of your customers and there are different ways to reach them: social media, email marketing, SEO, etc.
Some slices may be bigger as you may get more customers from SEO (20% of your pie) vs. content marketing (only 2% of your pie). To truly be successful with your marketing, it’s important to try the different slices and find out which ones bring you the most customers.
One of the simplest and most successful marketing slices I've used throughout my career is paid search advertising on Google and Facebook.
So, if you own a hot sauce business and someone searches for "delicious hot sauce", you're able to show relevant ads and get that person on your site to buy your hot sauce. But, if you don’t know what you’re doing with paid ads, it’s one of the riskier methods and can suck up a ton of your money.
If you’ve always been intimidated by paid marketing and want to finally add it to your marketing pie, I have something just for you: A course that teaches you exactly how to run ads on Google and Facebook that don’t waste money and actually drive sales.
The course consists of over 5+ hours of high-quality video content cut up into small, digestible and organized segments. This is for anyone who's new to paid search advertising. It'll show you how to go from ZERO to having a campaign that's live and driving relevant traffic.
Here’s exactly what you'll learn:
All of the content in the course was updated in late 2014, so you know you’re getting the most up-to-date information.
Don't waste hours of your time going through other people’s blog posts, forums, and trial-and-error to learn how to use ads to get new customers.
P.S. Every Udemy course comes with a free, 30-days, 100% satisfaction guarantee. If, for whatever reason, you're not fully satisfied you can ask for a full refund.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Welcome|
About the class and instructorPreview
Quick class preview + Introduction to SEM (Search Engine Marketing)Preview
|Section 2: Learning Google Adwords From Scratch|
Our course's slides + Carl's Twitter handle for questions.
Introduction to AdwordsPreview
Keyword Match Types
The Importance of Ad Relevancy
Relevant Landing Pages FTW
Demo: Landing Pages in the Wild
Adwords Account Structure
Troubleshooting Your Campaign
Creating a Campaign
Keyword Strategy & Tools
Google Keyword Planner
Google Analytics & Adwords
It's All About Quality Score
Increase Your CTR with Ad Extensions
Go Faster with The Adwords Editor
|Section 3: From Zero-to-Live: Creating Your First Adwords Campaign|
Let's Start a New Campaign
Keyword Research: Getting Keyword Ideas From Your Site
Keyword Research: Getting Keywords Ideas from Other Keywords
Creating Keyword Buckets
Creating Keyword Buckets Part II
Bulk Uploading Keywords
Bulk Uploading Ads
Creating Campaign Sitelinks
Using Dynamic Keyword Insertion
Tracking Conversions Inside Adwords
Campaign Settings Via The Interface
Campaign Settings Via The Editor
Getting Started with Remarketing
Adding Your Remarketing Tag
Creating Your First Remarketing Campaign
Reporting: Search Query Report
Advanced Adwords Reports
Advanced Adwords Reports Part II - Ad Serving Reports
|Section 4: Learning Facebook Paid Marketing From Scratch|
Introduction to Facebook Ads
How Facebook Advertising Works
Creating a Page Post Link Ad
Facebook Campaign Structure
Creating Your First Facebook Campaign
Custom Audiences on Facebook
Facebook Power Editor
|Section 5: Bonus: Google Analytics|
Introduction to Google Analytics
Advanced Google Analytics Reports
|Section 6: Bonus: A/B Testing|
Introduction to A/B Testing
An Overview of Optimizely
Analyzing Your A/B Test
Over the last 5 years, Carl's had the pleasure of working with a vast array of clients including Western Union, AllSaints, FranchiseHelp, Mohegan Sun and Thinkful. He has extensive experience in Paid Search, Paid Social, SEO and online marketing as a whole.
Carl is also the co-creator of MailCharts a tool that helps you track and understand how your competitors use email marketing.