Marketing Automation with Mautic: Build your first funnel.
4.2 (38 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
178 students enrolled
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Marketing Automation with Mautic: Build your first funnel.

How To Use Mautic To Create An Automated Marketing Funnel
4.2 (38 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
178 students enrolled
Created by Stephen Pratley
Last updated 7/2016
English
Price: $35
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • At the end of my course students will be able to create a simple marketing funnel to promote a digital product, or a service business
View Curriculum
Requirements
  • Students will need basic familiarity with online marketing terms such as "email campaign" or "landing page"
Description

What is this course about?
The Mautic Masterclass will help you create an automated marketing funnel for a digital product or service business using Mautic - a free open source software tool that includes all the features you need to create the complete funnel

What materials are included?
The course is composed of video of me explaining the concepts, then applying them by building a short marketing funnel, live on screen, where you can follow every last click.

How long will it take to complete?
The course includes 1.5 hours of video, broken down into 18 easy-to-follow steps

On top of that all you need to do is write the text for your emails and sales pages to suit your own product.

Why take the course?
The Mautic Masterclass will give you a rapid introduction to marketing funnels and marketing automation, and help you apply that knowledge immediately to promote your own business idea.

Who is the target audience?
  • The course is for anyone who wants to drive traffic to an offer of a digital product or a service business.
  • It is not suited to retailers with large product ranges or impulse purchase products.
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Curriculum For This Course
18 Lectures
01:17:35
+
Creating our funnel pages
6 Lectures 33:49
Uploading "assets". Adding our free PDF ebook to Mautic
03:18

Creating a form to capture names and email addresses from site visitors
05:27

Adding our form into a landing page.
10:28

Creating a confirmation page
03:17

Creating our content delivery / sales page and adding video
05:36

Add links to our free download and paid course to our sales page
05:43
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Creating our email campaigns
2 Lectures 10:44
Creating our content delivery email
06:20

Creating our follow-up and onboarding emails
04:24
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Creating our automation logic
4 Lectures 16:44
Creating our campaigns
08:49

Adding page tracking to external websites
01:23

A recap of our funnel flow
01:32

Testing our funnel
05:00
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Further resources
1 Lecture 01:02
About the Instructor
Stephen Pratley
3.9 Average rating
125 Reviews
2,602 Students
4 Courses
Conversion Expert & Email Marketing Pioneer

Stephen has over 20 years experience promoting education & training businesses using Email Marketing, eCRM and Marketing Automation campaigns.

A founder member of the DMA Email Marketing Council and an instructor at the Institute of Direct & Digital Marketing in the UK, Stephen teaches on Udemy to bring Fortune 500 strategies into the hands of independent teachers, trainers, coaches and other experts.