Create A Marketing Plan For Your Business in 2 Hours or Less
4.2 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Create A Marketing Plan For Your Business in 2 Hours or Less

Learn ideal marketing strategies and tools to create a marketing plan that will have you leap into action within a day
4.2 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,085 students enrolled
Created by Success Skills
Last updated 1/2014
English
Learn Fest Sale
Current price: $10 Original price: $55 Discount: 82% off
4 days left at this price!
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Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand marketing for small businesses
  • Guide to implement strategies
  • Create a marketing action plan
  • Review and assess marketing strategies that may be suitable for your business
View Curriculum
Requirements
  • Business owners who want to overcome typical challenges to grow their business
Description

If you are a busy entrepreneur or professional, chances are that you are used to marketing bursts followed by busy periods and when work slows down, you begin marketing again. Here is your chance to break the cycle and create a plan that will allow you to grow your business more consistently. This course will take you through strategies that can be easily implemented to boost your marketing. The lessons have examples and process charts that will have you energized to do your marketing in no time.

  • Understand what marketing is and how to market your small business
  • Learn to assess the time commitment and requirements to implement marketing strategies
  • Learn steps that you can take to implement strategies that will help you grow your business
  • Create marketing action plan and a marketing schedule to effectively move you forward in the process.
  • Who is the target audience?
    • Small business owners
    • Entrepreneurs
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    Curriculum For This Course
    Expand All 17 Lectures Collapse All 17 Lectures 01:10:52
    +
    Introduction
    1 Lecture 02:05

    A quick introduction to the course objectives and some tips on using Udemy.

    Preview 02:05
    +
    Marketing, Defined and the Marketing Stragey Builder
    3 Lectures 16:38

    An overview of the definition of marketing

    Preview 03:24

    We learn the basic components of the Marketing Strategy Builder and the Lifetime Value calculation

    The Marketing Strategy Builder
    10:18

    This lesson covers two of the easiest ways to get new business: Referrals & Repeat Business

    Marketing Strategies Review
    02:56
    +
    Marketing Strategies
    8 Lectures 28:14

    Networking, Joining Associations, Public Speaking & Lunch and Learn

    Preview 05:59

    We learn how to make the most of a trade show or conference and how to successfully host a product party.

    Marketing Strategies: Trade Shows & Conferences, Host a Party or Special Event
    05:03

    The key points on writing content as a marketing strategy

    Marketing Strategies: Writing Articles, Blogs, and Books
    04:46

    This lesson covers the steps related to public relations as a marketing strategy

    Marketing Strategies: Public Relations
    01:02

    This lesson covers the material related to using Direct Mail as a Marketing Strategy

    Marketing Strategies: Direct Mail
    02:24

    Information on using Advertising as a Marketing Strategy

    Marketing Strategies: Advertising in Publications or Directories, Advertorials
    02:52

    This lesson covers the basics of using Sponsorship, Joint Ventures and Strategic alliances for marketing

    Marketing Strategies: Sponsorship, Joint Ventures, Strategic Alliances
    04:32

    This lesson covers the information you need to use Special Promotion, or electronic coupons.

    Marketing Strategies: Special Promos, Groupons
    01:36
    +
    Online Marketing Strategies
    3 Lectures 19:16

    This lesson covers the key points you need to consider as you take on your on-line marketing strategy

    Marketing Strategies: Website, Building a Database
    05:49

    This lesson gives you information on building a following on social media to provide the basis of marketing

    Marketing Strategies: Social Media, Building a Following
    08:02

    This lesson covers how to use webinars for marketing strategies

    Marketing Strategies: Webinar
    05:25
    +
    Marketing Action Plan
    1 Lecture 03:58

    This lesson provides you with the information you need to build a strong marketing Action Plan

    Marketing Strategies Action Plan
    03:58
    +
    Course Summary and Close
    1 Lecture 00:41

    A quick summary and a deal for other courses

    Preview 00:41
    About the Instructor
    Success Skills
    4.0 Average rating
    243 Reviews
    21,449 Students
    10 Courses
    Time Management Experts

    Perry Wilson, PMP

    After spending 32 years in the corporate world, Perry gained experience and expertise in all aspects of sales and people leadership.

    Taking the skills she learned as a corporate leader, and applying them to the needs of the business owner, Perry realized that there was the opportunity to provide the small business owner with the same tools and skills that are part of a successful corporation. She partnered with Elena and adapted everything she learned to create the Business Growth Essentials curriculum.

    "I know with the right tools, anyone can achieve their dreams."

    Elena MacGregor, CDG

    Elena has been in business for over 20 years. During this time, she has developed the expertise to manage and lead great teams. Realizing that the skills that she has gained are hugely valuable for business owners of any size, she partnered with Perry to create a learning community for entrepreneurs.

    She started without any business experience and struggled through the growing pains of running a business just like most entrepreneurs. By helping entrepreneurs learn these critical skills she hopes to save them time and money so that they can focus on what they do best and enjoy the success of their businesses.

    “The difference between success and failure is only a few skills. Our goal is to provide access to greatness for everyone.”