If you are a busy entrepreneur or professional, chances are that you are used to marketing bursts followed by busy periods and when work slows down, you begin marketing again. Here is your chance to break the cycle and create a plan that will allow you to grow your business more consistently. This course will take you through strategies that can be easily implemented to boost your marketing. The lessons have examples and process charts that will have you energized to do your marketing in no time.
A quick introduction to the course objectives and some tips on using Udemy.
We learn the basic components of the Marketing Strategy Builder and the Lifetime Value calculation
This lesson covers two of the easiest ways to get new business: Referrals & Repeat Business
Networking, Joining Associations, Public Speaking & Lunch and Learn
We learn how to make the most of a trade show or conference and how to successfully host a product party.
The key points on writing content as a marketing strategy
This lesson covers the steps related to public relations as a marketing strategy
This lesson covers the material related to using Direct Mail as a Marketing Strategy
Information on using Advertising as a Marketing Strategy
This lesson covers the basics of using Sponsorship, Joint Ventures and Strategic alliances for marketing
This lesson covers the information you need to use Special Promotion, or electronic coupons.
This lesson covers the key points you need to consider as you take on your on-line marketing strategy
This lesson gives you information on building a following on social media to provide the basis of marketing
This lesson covers how to use webinars for marketing strategies
This lesson provides you with the information you need to build a strong marketing Action Plan
Perry Wilson, PMP
After spending 32 years in the corporate world, Perry gained experience and expertise in all aspects of sales and people leadership.
Taking the skills she learned as a corporate leader, and applying them to the needs of the business owner, Perry realized that there was the opportunity to provide the small business owner with the same tools and skills that are part of a successful corporation. She partnered with Elena and adapted everything she learned to create the Business Growth Essentials curriculum.
"I know with the right tools, anyone can achieve their dreams."
Elena MacGregor, CDG
Elena has been in business for over 20 years. During this time, she has developed the expertise to manage and lead great teams. Realizing that the skills that she has gained are hugely valuable for business owners of any size, she partnered with Perry to create a learning community for entrepreneurs.
She started without any business experience and struggled through the growing pains of running a business just like most entrepreneurs. By helping entrepreneurs learn these critical skills she hopes to save them time and money so that they can focus on what they do best and enjoy the success of their businesses.
“The difference between success and failure is only a few skills. Our goal is to provide access to greatness for everyone.”