Marketing Automation & Email Marketing for Beginners
4.7 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,413 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Marketing Automation & Email Marketing for Beginners to your Wishlist.

Add to Wishlist

Marketing Automation & Email Marketing for Beginners

Marketing Automation & Email Marketing Concepts, Tools and more for success in your marketing automation campaigns
4.7 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,413 students enrolled
Created by Mauricio Rubio
Last updated 7/2017
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 4 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Marketing Automation & Email Marketing Concepts
  • How Marketing Automation & Email Marketing can help you drive more sales
  • How Marketing Automation & Email Marketing can help you engage more with your customers
  • How Marketing Automation & Email Marketing can help you personalize your customer experience & scale
  • The benefits and advantages of Marketing Automation & Email Marketing
  • About the best Marketing Automation & Email Marketing tools, including free options
View Curriculum
Requirements
  • No previous knowledge required, but if you have it no worries! You will still learn a lot in this course :)
  • A good pair of headphones, a pc, mobile or tablet.
  • The desire to learn about Marketing Automation & Email Marketing
Description

Marketing Automation & Email Marketing are two of the most important Marketing skills you can develop in the modern world. They will allow you to leverage on the power of technology and marketing to unleash the guru in you that will drive more sales for your business.

If you're an entrepreneur, employee, teacher, blogger or just someone who wants to learn about Marketing Automation & Email Marketing you've landed in the right spot. Yes here, with all the smiles, so smile!

In this course you will learn:

  • About Marketing Automation & Email Marketing. What they are as a concept and how you can use them to sell more.
  • How you can use Marketing Automation & Email Marketing to drive more revenue.
  • Why you've been exposed to Marketing Automation & Email Marketing for a long time and you probably didn't even know it.
  • To unleash the power of free Marketing Automation & Email Marketing tools.


This course is for:

  • Beginners. But if you're not, feel free to take it. Although, keep in mind it's been designed for beginners.
  • People who want to sell more.
  • People who want to increase their revenue.
  • People who want to automate, optimize and enhance marketing processes with digital tools.
  • Entrepreneurs.
  • Udemy Instructors.
  • Blogger, vloggers and life hackers.
  • People working in Marketing.
  • People leading Marketing projects and campaigns.


This course is NOT for:

  • Intermediate or Advanced experts of Marketing Automation & Email Marketing.
  • People that prefer quantity over quality.


Pledge to All Students (both current & future students)

  1. Students First. I will never compromise your experience to make money. Never, ever. Yes, this is also a business but to me teaching goes way beyond making money. I already have a full time job and fortunately don't rely on teaching to survive. You are always at the forefront of my courses and I want to ensure you have a unique, valuable and memorable experience. I promise. 
  2. 24x7x365 Support. You can contact me 24 hours a day, 7 days a week, year round, even on holidays, Christmas and New Years Eve; I will get back to you quickly (in a few hours tops) and deliver outstanding quality of service in my support. I promise. 
  3. Humbleness, kindness and social responsibility. I believe in giving back to you and the world. So think of me as your own real-life human "Siri." If you need advice or support just ask. And if I can do something to help you in your journey, I will. I promise.
  4. Australian Made. Recognized in the Industry as a symbol of quality and excellence. All my courses are Made in Australia with high tech and professionally edited. They also include my secret sauce: a lot of passion & love! I also apply in my courses everything I've learnt from years of experience working with technology, projects, entrepreneurs and people all over the world. I promise.  
  5. Quality over Quantity. I will strive to make courses concise, to the point and relevant. Time is one of our most valuable assets and we need to invest it carefully. So I won't make a course long for the purpose of displaying it has more hours; only when strictly necessary. To me it's about quality and if I can deliver that in 5 minutes and save you time, I will. I promise.


Are you a Non Profit or Charity helping the world?

Awesome! The world needs more people like you. Keep up the good work and let me know how I can help. To start with, get in touch with me to unlock free access to all of my courses. Just message me privately and I'll get that sorted for you and your team. 

Who is the target audience?
  • Entrepreneurs
  • Website owners, bloggers and vloggers
  • Udemy Instructors
  • People who want to learn about Marketing Automation & Email Marketing
  • People who work in Marketing.
  • Online Teachers.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
11 Lectures
01:04:26
+
Getting Started with Marketing Automation & Email Marketing
1 Lecture 03:18
Introduction to Marketing Automation & Email Marketing
03:18
+
Marketing Automation
3 Lectures 34:24
What is Marketing Automation & How can I use Marketing Automation to Sell More?
10:48

Marketing Automation Tools
03:48

In this lecture of the course I will hand hold you through the entire process of creating a Marketing Automation in Mailchimp. An easy to use and Free Marketing Automation tool that anyone in the world can use right after this video.

A Real Life Marketing Automation Example - see Marketing Automation in Action
19:48
+
Email Marketing
2 Lectures 16:15
What is Email Marketing & How can I use Email Marketing to Sell More?
12:01

Email Marketing Tools
04:14
+
Marketing Automation & Email Marketing Tools
1 Lecture 00:05

The Smart Pack contains all the tools you need to get started with Marketing Automation & Email Marketing.

Marketing Automation & Email Marketing Smart Pack
00:05
+
The End (or just the beginning...)
4 Lectures 11:09
Final Words
06:43

A great reward before you leave the course...

Bonus Lecture
03:42

Awesome Freebies so you can continue the path of life-long learning. Enjoy!

Freebies
00:14

This lecture will cover the importance of feedback and reviews and how they influence decisions.

Your Feedback Matters
00:29
About the Instructor
Mauricio Rubio
4.3 Average rating
1,300 Reviews
14,707 Students
11 Courses
Serial entrepreneur, techie, life hacker, expert PM & MBA

In a nutshell, I'm a serial entrepreneur, techie, life hacker, expert PM and MBA (x2). But at heart, I'm also an Educator. 

Mauricio in Numbers

Founded or co-founded 3 business startups (in the last 6 years).

Invested in 5 personal startups.

Studied 2 MBAs and 1 Bachelor of Engineering.

Teaching thousands of students in more than 160 countries worldwide (that's nearly every country on the planet!).

Traveled to 10 Countries and lived in 4.

Lives in the most beautiful city in the world, frequently ranked in the Top 10 places to live & visit.

Works for a prestigious University, ranked 1st in Australia and 8th in the world among young Universities.

Worked for a Fortune 500 company (Johnson&Johnson) for 6 years. During that time received a High Performance and Global Leadership award.

Was in the Top 40 in the world that were part of J&J's Global Operations Leadership Development program inaugural class.

Speaks 3 languages (English, Spanish and Portuguese).

Has 2 siblings, 23 cousins, 6 uncles and 8 aunts. 


The Story

My passion for entrepreneurship, technology and education started when I was just a kid. By the time I was 15 I had already started three businesses: candy commercialization at school, newspaper recycling in my community and car washing for family and friends. I had also moved from Colombia (South America) to the U.S. to experience first-hand the American culture, something I was always curious about. By the time I had reached my 20’s I had moved on to a knowledge based business, teaching English. And during my 20’s and 30’s I got married, became a self-taught investor, started trading stocks in the U.S., Australian and Colombian markets, traveled the world, migrated to Australia, did 2 MBAs and started all the startups listed below. I also speak three languages (English, Spanish and Portuguese), have been to over 60 cities in 10 countries & 4 continents and have also lived in Colombia, Mexico, USA and Australia (my home)


The Entrepreneur

***Business Startups

1) Udemy - 11th course launched, more to come. | Knowledge turned into useful / commercially viable courses

2) Numbby - Shutdown | a crowdsourced/curated source of data, statistics and everything in numbers.

3) Todoenbienes – Shutdown | a social network for selling and buying products and services. 


***Personal Startups

1) Global MBA with Tulane University. Studied in New Orleans (USA), Paris (France) and Beijing (China).

2) Migrated to Australia as a Permanent Resident and Skilled Professional.

3) Started a Street Performance Documentary on YouTube (you can google it, just enter "Street Performance Documentary Mauricio Rubio Parra").

4) MauricioRubio dot com – On Going | Free knowledge sharing. It's my way of giving back to the world.

5) Amazing photography - Find it on Instagram (just search "_mauriciorubio")


***Behind the Scenes

It's not all pink, ponies and rainbows. Even though I have had many successes as a person, professional and entrepreneur, I have also been rejected many times. A lot of people have not believed in my projects or ideas and have not supported me in my journey. Yet, like Jack Ma I have kept moving fwd because I strongly believe I'm doing the right thing in pursuing my dreams and projects (go to youtube and search "Jack Ma rejected by Harvard"). Here is a list of the people who have rejected me recently (to name a few):

1) The prestigious University MIT, twice in 2016

2) The Boston Global Mass Challenge in 2014.

3) The Colombian Government - Trip to Silicon Valley in 2014. 


In addition to the above, you should know this about me. It's not easy for me to share this publicly, but the time has come for me to do it. I always knew this day would come as what I lived has helped others around me and will continue to help many more. It is not a movie, fable, legend or novel. It's a true story, my testimony, my story. 

Whether you believe it or not, doesn't really matter & is probably not really important, but it happened just as I am about to tell you. Like many rock stars, in the past I battled depression, anxiety, insomnia and even suicide. At one point I thought I wasn't going to make it. I felt I just couldn't battle any longer and felt not only lost and weak, but also very alone and sad... But my family stood by my side in my darkest moments, all of them. My mom (or my Angel as I call her sometimes) cleaned the sweat of my forehead as I spent sleepless nights in a battle for survival where I couldn't even get myself together for a simple prayer. Her deep love kept me alive many times. As did the help of good doctors (who were also close friends), two monks who taught me the true value of life, forgiveness, sadness & happiness and the love of a guy I like to call dad. Ultimately, he would save me and would transform me into what I am today. 

All I can say about that experience is that it was probably one of the most (if not the most) painful, sad and hard moments in my life. Metaphorically, blood tears came out of my eyes many times. But it was also one of the moments where I have learnt the most about myself and who I truly wanted to become. After spending days reflecting, sometimes alone in a mountain, I left behind my worldly empty ambitions and changed a "promising future," rides in limousines and ten thousand dollar dinners to pursue my passions, like love, helping others, education, technology and even the little things that make me happy such as teaching. So here I am today.  


The Adventurer

When I reflect on what I've done in my life I always conclude that even though I've done a lot, I still feel there's a lot for me to do, to explore. But I'm happy with what I've done so far, so I wanted to share some of those unique adventures with all of you. Moments that I treasure in my heart and that will always be part of who and what I am. I also realize that not everyone gets the opportunity to experience some of these things first hand, so I feel both grateful, blessed and fortunate for all of these experiences:

1) Climbing the Great Wall of China. It wasn't so hard going up, but coming down was a true challenge. I could feel my knees shake all the way down due to the small steps, the incline and the weight of my body. I had to stop a couple of times to catch my breath but I made it all the way up and all the way down. 

2) Hunting Crocodiles in New Orleans. You can watch this one on youtube, just search "Mauricio the Crocodile Hunter." I had a blast with this experience and probably took unnecessary risks which could have lead to me losing a hand lol, but I had a lot of fun. 

3) Swimming in an Underground River down in Mexico. The water was crystal clear, there were branches everywhere and it was a very unique experience. I loved it. At times I was a bit scared too, but overall I enjoyed it. The trees over the river were amazing...

4) Visiting the Salt Cathedral in Colombia. This place is a human marvel. An entire cathedral built on a salt mine, with salt!! Yes, salt!! It's one of the most beautiful things I've ever seen in my life and on that day I felt really proud of being Colombian and of the amazing things Colombia has to offer the world. You should watch "Colombia Wild Magic" on Netflix so you can understand more about this.

5) Seeing the Opera House and Harbour Bridge in Sydney, Australia for the first time. You have no idea how excited I was on this day. I almost couldn't believe I was there and could feel my body shake with excitement. For a moment I thought I was going to cry and I guess I almost did. You experience the true might of Australia when you're in Sydney.

6) Climbing the Eiffel Tower in Paris. Seeing all of Paris from the top of the Eiffel tower was so amazing... But even better was having some wine with friends on a bridge, visiting the Louvre, Sacred Heart and Arc of Triumph. All incredible experiences. France is a very unique country and their contributions to humanity are incredibly important. 

7) Driving 20 & 40 Ton Half a Million Dollar Excavators in North Dakota, near the border with Canada. Oh this was so much fun. Brought me back to when I was 5 years old and I was playing in the sand with friends and cheaper toys. So re-living that when I was older with huge expesive toys was awesome and fortunately I didn't wreck any of these bad boyz. 

8) Putting one foot in the ocean and another one in a river at the same time in Brazil. This South American country is rich in culture, great music, good food, friendly people and beautiful views. I never thought I could be in a river and the ocean at the same time until I went to Brazil. Definitely memorable. Some of the best fish I've ever had in my life I ate in Brazil. It just melted in my mouth and I loved it.

9) Climbing the Sun and Moon Pyramids in Mexico. Everything looked so small from up there... and I felt so much peace at the top of these places that I will never forget them. You should know that despite of its violent international reputation, Mexico is probably one of my favorite spots on Earth. Great culture, amazing food, nice people and very vibrant. There's always something going on down in Mexico.

10) Snowboarding & Rafting in Aspen. Aspen is one of the top ski resorts in the world and its international reputation is well earned. The views and mountains of Aspen make you feel like you're in a postcard. It's just so beautiful and unique, you just have to see it for yourself to fully understand it. 

11) Eating ants and frogs with the locals. Yep, I've done it but wouldn't do it again. Of course these weren't the typical ants you see around, nor were the frogs. They are both "special dishes" and varieties of ants and frogs where I had them and to be honest they weren't that bad (the ants were roasted and tasted a bit like nuts and the frogs a bit like chicken), but like I said, I wouldn't do it again lol. No offence to the locals of course :)

12) Visiting Potsdam in Germany. This was once the house of Kings and Queens and it truly is a very unique place in Germany. You should know that of all the countries I've been to, Germany is one of the Top 3 places I would go to. I love it. Such a great place. Really organized, clean, secure, green, cultural. It's just a country with so much history. Unfortunately, some really dark history too as we all know, but let's not even go there. 

13) Petting Kangaroos in Cleland, South Australia. This was my first big encounter with Kangaroos. I was able to pet them and feed them and it was magical. Cleland is such a wonderful place. Truly a hidden gem in Australia and a must see if you're in Adelaide. I've never eaten kangaroo meat and I never would after this experience. It would be like eating a bunny, I just couldn't do it.


The Survivor

I've survived some rough, tough, s**t in my life. So I think of myself as someone like Daredevil, a survivor. Someone who had a rough childhood, but ended up heightening his senses to survive. In my case it wasn't my sight, but my instincts and brain power. Some of what I've been through would surprise you, not only for how crazy it is but also because it's contradictory and sometimes inexplicable. 

Being tortured when I was just a toddler. These events occurred both at the hands of a stranger and even my own family, my mom (something she regrets to this day). The stranger was a psycho nanny who would drown me and lock me up in the closet when I was about two years old. Why? Who knows, she was crazy. Like any good psychopath she displayed normal behavior, was highly qualified and came highly recommended. Fortunately, it didn't go beyond that and she didn't kill me. Eventually my family would find out what she was doing thanks to the eagle eye of my grandma. The psycho nanny managed to escape and disappear before my family could report her to the authorities. Although they probably could have if they had acted faster, but I don't blame them. The second event was my mom tying me up to a bed when I was about three years old. As in she tied both my arms and legs so I couldn't move and then she just left me there. So how could someone who loves me so much and who I love so much do such a thing? Well to be honest, it goes beyond me. I simply can't imagine a normal, good person doing something like that. But the rationale behind it was this: I was hyperactive, a bit aggressive and in that particular moment my mom felt helpless, didn't know what to do with me or how to manage me and she felt she had lost control. So the best thing she could come up with was to tie me up. WTF right?? Crazy people. But you should know my mom came clean, acknowledged her wrong doing, asked for forgiveness and I forgave her. Fortunately, it was a one time thing (at least according to her). I don't hold any grudges or hard feelings on any of this and I actually don't even remember it. My toddler mind probably blocked it to protect myself from suffering... and to this day I don't remember anything related to these events. So how do I know about all of this? Well, when I was a teen I started having these nightmares about being tied up to a bed. In the nightmare I was just a kid, was strongly tied up, couldn't move, screamed for help and nobody would help me. At the time I thought nothing of this and thought it was just a weird dream. Then it became repetitive... and one day I randomly talked to my mom about the nightmare I was having. We were in the car driving somewhere and as soon as I utteredthe words she stopped and started crying. She cried... and she cried... and then confessed to me what she had done and what had been done to me. In that particular moment I felt sad and disappointed. Let down by the person I thought was meant to protect me. But I also understood my mom was human, had made a huge mistake which she regretted, and most importantly she had the balls to take ownership of what she had done plus apologize for her wrong doing. I forgave her and turned the page. I'm actually glad she told me because that stopped the nightmares and well, it also became part of my story. My life story. 

My dad's drunk driving. Oh yes... unfortunately I actually remember this one quite well, even though again I was just a kid. First thing you should know is despite what I am about to say, my dad is actually a good, hard working man and I love him dearly. But like my mom, he also made a huge mistake. Only in his case it wasn't a one time thing... which is not good either, but he has changed a lot. He rarely drinks now, although still to this day he's probably not a person who really knows how to manage drinking. As in he's an alcoholic who never got treatment and never formally acknowledged his disease nor went through the twelve steps. He's never said to me son, I'm sorry I was an alcoholic, and he probably doesn't see himself as one. Although deep down, I think he knows it. I can't tell you exactly how many times he drove with me in the car while he was drunk because I honestly can't remember exactly, but it was several times, several. And I still remember yelling at him: watch out you're going to hit that car in front of you!! Police weren't monitoring drunk driving as they do today when I was a kid so he got away with it without any troubles. But when I think about this as a grown man, not only do I recognize how irresponsible he was, but also that he could have killed me many times. By "accident" of course, but still. I could be dead. Needless to say my dad and I didn't have the best relationship when I was growing up, especially in my teen years. Once, he was really really drunk and made probably one of the biggest mistakes he would ever make in his life: hitting my mom right in front of his young children. He hit her because he was drunk, wanted to drive and my mom wouldn't let him. She refused to give him the car keys so he replied by hitting her right in front of me, a young kid. At the time I wanted to kill him. Seriously. But I was just a kid and couldn't believe this had happened. I felt incredibly angry, sad and frightened. My mom fought back and there were some rough months between them and us as a family, but the second my dad laid a hand on her he realized it was one of the biggest mistakes of his life and he would never do it again. I don't know what was going through his head at this time since he never talks about this, but he probably realized that he needed to either change or he would end up losing his wife and three children. He's probably spent the rest of his life making up for that one big mistake. When I was a teen things changed... I became taller and stronger. And I also trained a lot at the gym plus also trained my mind, that's when I decided I would no longer put up with his drinking. We never actually ended up hitting each other, but we had heated discussions several times and I left home a couple of times and stayed with other family due to me not wanting to even see him. But even though this was also a painful and hard experience for me as a teenager it taught me self control and the dark side of alcohol. So as you can imagine I rarely drink. But I'm not my dad. I can actually have a couple of beers and easily recognize when I need to stop. Over time, given I rarely drink my body has become intolerant to alcohol, so I try to avoid it since I know it won't be good for my stomach. In general, alcohol has never been good and there are many proven scientific reasons why you shouldn't drink, but again it's one of those things which is just a big part of humanity and social interaction. And of course there is also some scientific evidence that a glass of wine a day is good for your heart.

A broken heart, my first big love. Yes, I know, who hasn't experienced this in their life right? Well, I hope you haven't. I hope you were one of those lucky ones who fell in love and never had their heart broken. Because trust me when I say, it's painful. Really painful... In my case, it was at the hands of the first woman I ever truly loved (when I was a teen). And I loved her deeply. All worked "well" for about two years but she ended up betraying my trust and loyalty to hook up with a guy I hated. Worst part was she lied to me about it, denied it multiple times and tried to convince me that she really loved me and only me. They say love is blind... so at times I believed her... but I never really trusted her and in the end I chose myself over her deceitful lies. It was hard letting her go, but I knew it had to be done and so, I did. She would of course, as is typical in these cases, try to win me back and would even appear unannounced and uninvited to my grandfathers funeral in an effort to catch me off guard and to stir things up. Although if you asked her I'm sure she would say she was there to "support" me. I moved on with my life and buried her in the past. Needless to say, I Iost confidence in women for some time and stopped dating for about two years... until a blue-eyed, blonde, sweet jewish girl came along. She restored my confidence in women & love and taught me what trust and loyalty were really about. Something I will forever be grateful for. I loved her family and her family loved me, and we had a great relationship. But I failed her. At the time I was a bit lost and going through a difficult time (my depression). She did her best to help me, but this was new for her too and she had a hard time dealing with me not being well, me. I was so lost back then... not the whole time of course. But part of the time I was with her. Towards the end, as it goes with this type of story. Ultimately, we ended up drifting apart and I ended up not being the best person to be around with or in a relationship with, so I did my best not to hurt her and stayed away. Although in the end, no matter how much I tried not to hurt her, I did. And I do wish I hadn't. She was and still is an amazing woman with a great big heart. I haven't spoken to her in many many years but I sincerely hope she's well as she was the last time I saw her where she was in a beautiful relationship with another man. But you should know that's all in the past. I'm happily married and love my wife more than I've ever loved anyone in my life. Well, except our baby. 

The eviction, well I should say the eviction notice. Hopefully no one reading this has ever had to deal with an eviction. I never thought I would have to deal with one until I received a letter saying the police was coming to my house with some people from the Government to formally hand me an eviction notice and their terms to prevent the eviction. More or less they were there to tell me that if the mortgage debt wasn't paid I just had a few days to evacuate peacefully or I would be forecefully removed by the police. I was like, say whaaaatttt?? There was no running for this. They were coming and I had to open the door and sit down with them. There were no buts, ifs, etc. and even though I hadn't done anything wrong I felt really nervous and a bit scared. Fortunately one of my aunts (who has always been there for me), was there for me on that day too. Even though my sister lived in the same city and her husband was a lawyer, they did not come to help me and I had to handle this on my own (well with my aunt who by the way is a lawyer). My sister was busy at the time and she wasn't living there any longer so I guess she didn't care too much, didn't think it was too important or she just thought I could handle it on my own. And well I did or had to. I sat down in a table with the police and Government officials at my house to discuss the situation. To be fair, they were ok and the conversation was civil. Turns out my dad hadn't been paying the mortgage for some time and the bank had decided to take action. My dad was unaware they were going to come to my house (which was his house really, I was just living there alone at the time). After doing some research we found that some mail got lost or sent to the wrong place and given they had been unable to contact my dad well they followed formal eviction procedures. Now, at the time my dad was struggling economically and barely making enough to get by and care for himself, my mom and youngest brother. And even though I was already working I wasn't making enought to help him. Although I did help as much as I could with house expenses, their medical bills and a bunch of other stuff. But to my frustration it was never enough. Fortunately, my dad being a smart/honest man, ended up being able to settle with the bank so he would not lose his investment nor have the need for me to move out. He made sure I was ok, had roof over my head and all of his support. My aunt who helped me was one of his sisters. Or is I should say, since she's still alive. 

The genetic defect, a broken heart. I was born with a "broken heart," a genetic defect called mitral valve prolapse. It rarely leads to anything serious or that could compromise your life, but on occasion it does. Doctors identified I had this problem when I was about eleven years old. I would have heart pain randomly for a couple of seconds and after several tests they were able to identify the root cause. I have lived with this ever since and will continue to live with it for the rest of my life. It doesn't go away and it rarely bothers me... but sometimes, randomly, it does. I just feel pain, in my heart. There's medication that can help ease the pain, but I don't take it. Mainly because I don't feel I need it but also because doctors don't think I require it at this stage, but I might as I get older. Who knows when... it's a bit unpredictable. On the plus side, I have learnt to identify things that help me naturally to deal and reduce the pain, like lying down head up, staying still and breathing slowly. Again, I rarely have to do this and when this happens it tends to be short. Although I did had a bad run a few years ago, when I had consecutive symptons for a whole week. Which of course lead to me going to the doctor and runnning some tests. Fortunately, due to me being in shape it didn't end up requiring treatment and it went away by itself like it usually does.  


The Migrant

My wife and I arrived to Australia on April 25th 2014, Anzac Day. April 25th is a special day for Australians all over the world, and to us, now also Australians it is not only special because of its history and what it means for us as a country, but also because what it means for us as a family. It marks the day we arrived to Australia and the future generations of our family will continue to celebrate and commemorate this day just like any other Australian would, but also like we as a family would due to its special meaning within our family circle. 

We arrived to Australia with four bags, a bit of money in the bank, no jobs, no friends and no family, nothing. It was hard. And it would put us to the test many times, but we made it. Partly because my wife was so strong in the early days. The beginning was really hard for me. The first six months I questioned myself whether we had made the right decision and whether I would be able to tolerate being so far away from my family and friends back in Colombia. At times I felt I wasn't strong enough even though I always thought I was prepared to leave the country and had already lived in other countries before. This time it was different. I can't really explain it, but I just knew this time I wasn't coming back and that feeling hit me hard in the beginning as I adapted to a new country, a new culture, a new city. 

In the early days my wife and I were in survival mode. So we would not make any unnecessary expenses and would walk everywhere (we didn't have a car back then) & would even share a meal and a juice. We also lived in a very very small apartment. As in really tiny. But we made it work and made the best of it. I still remember the first time I was invited to play soccer in Australia. I had no soccer shoes and even though I could buy them I didn't want to given I didn't have a job. So this generous and kind guy gave me his. And many other people would show us kindness in the coming months. People would drive us around, invite us for dinner, introduce us to other people and stuff like that. And eventually we would end up finding jobs in record time. Something rare amongst migrants with zero local experience. In my case, I found a job after about a month an a half of being in the country and my wife would find hers after about two months. Both in our fields. 


The Professional (My CV)

Master of Management and Engineer with ten years’ Project Management experience (Agile certified). Expert in software and mobile development projects (including agile development and digital services) with a strong capacity to drive innovation, productivity, efficiency, improvement, growth and high performance. 

Experience with Higher Education, small, mid-size and large companies; proven track record of consistently exceeding targets, delivering projects on time and within budget (flawless project execution).

I've lead course development, LMS, CMS, CRM, mobile apps, Facebook apps, web development, new product development, IT, operations, sales and procurement projects across a wide range of industries including Higher Education, IT, FMCG and Equipment industries. I also worked for the following companies:

-An Australian Go8 University, ranked in the Top 1% in the world.

-The leading Online Training provider in Australia: e3Learning, part of Open Universities Australia which has big clients such as Qantas, IGA and Tupperware.

-A Colombian compact and heavy equipment distributor: ETECOL, part of Doosan and Bobcat a global company with Billions of dollars in sales.

-An American high tech startup with important clients such as NASA, the White House and the U.S. Department of Defense.

-An American Fortune 500 company: Johnson&Johnson one of the biggest and most respected brands in the world. 


Academic Background

Master of Management - Tulane University

MBA - ICESI University

Bachelor of Engineering - Javeriana University


Professional Development

Entrepreneurship 101 - MIT

Data Wise: A Collaborative Process to Improve Learning & Teaching - Harvard University

"I'm not an ideal man, but a man of ideas" -Khodorkovsky