The complete course to creating TV ads.
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The complete course to creating TV ads.

Beginning to intermediate level training in producing/editing TV ads and mastering digital media.
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11 students enrolled
Created by Samuel Rodriguez
Last updated 8/2017
English
Current price: $10 Original price: $160 Discount: 94% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 13.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Demonstrate basic computer and software operation terminology.
  • Care in the handling of media production hardware and software.
  • Knowledge of and concern of production values.
  • Understand the underlying principles of technology.
  • Safe production practices and equipment operation.
  • Comprehend document paths, extensions and file formats.
  • Demonstrate proficiency in computer file management and organization.
  • Demonstrate an understanding of basic terminology, techniques, software and hardware related to computer graphics.
  • Produce two-dimensional videos utilizing a variety of media applications.
  • Operate video editing applications (Adobe Premiere CC).
  • Import and export video and sound clips (Adobe Media Encoder).
  • Approach video projects that illustrate a personal vision and aesthetic.
  • Demonstrate originality and creativity.
  • Develop visual style and design that is supportive of the content.
  • Basic to intermediate terminology, techniques, software and hardware related to producing TV commercials.
  • Basic to intermediate terminology, techniques, and software related to producing scripts and story boards for TV commercials.
  • Develop a props lists.
  • The ability to cast actors for TV commercials.
  • Organizational skills and competency in sound recording.
  • Understanding of producing quality video, audio and lighting of a TV commercial.
  • Understand video formats.
  • Understand video editing techniques, including transitions and motion graphics using keyframes.
  • Optimize and export video to multiple formats.
  • Upload their TV commercials to the internet.
  • Maintain and troubleshoot equipment and software.
  • Thinking critically and solving problems effectively while creating TV commercials.
View Curriculum
Requirements
  • Have an intermediate understanding of English as a language.
  • Know the basic fundamentals of a how a computer is operated. For example, knowing how the mouse moves and performing shortcuts such as CTRL+C.
Description

Ever wondered about the magic on how TV commercials are produced ? If so, then this course is for you ! 

This course provides entry to intermediate level training in TV, and Digital Media. Instruction covers the following areas of Computer Multimedia Applications, Media Production, Pre-Production, and Post production, Distribution and Formats and Digital Audio Production. Students will use computers, video cameras, tripods, microphones, lights and industry software: Adobe Creative Cloud. Approximately 50 hours are needed to complete this course. 

You can enroll in the course today and purchase the required software later as we don't start working with Adobe's creative software until section 5 of the course. Remember, you will not just learn how to produce a TV commercial, but you'll also be learning the techniques and work ethic that applies to practically any project related to video editing and motion graphics.

I look forward to seen you on the inside :)  

Who is the target audience?
  • For beginner editors and hobbyists who want to make professional TV advertisements.
  • For entrepreneurs looking forward to offer "video production" services.
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Curriculum For This Course
143 Lectures
13:25:59
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Overview of the course
1 Lecture 02:40

Adobe recently, changed the trial period from 30 days to 7 days. In short, it's best to find a way to acquire the full versions of Adobe creative cloud. 

Adobe Creative Cloud for Students is currently: $19.99/month or $239.88/ year. With this plan you have access to all of Adobes apps. 

If you are currently a community college student in California you can qualify to purchase Adobe CC for a whooping $169.99 for a whole year. With this plan you have access to all of Adobes apps. The price is low thanks to the sponsorship of the "Foundation for California Community Colleges". Offer only available for California residents.

Adobe Creative Cloud for non students: Annual plan for $49.99/month or annual plan prepaid for $599. 88. With this plan you have access to all of Adobes apps. 






Preview 02:40
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Software
3 Lectures 04:39

Video editing will be done through Adobe Premiere. Adobe Premiere comes with your purchase of Adobe Creative Cloud.

Adobe premiere
01:23

Adobe Media Encoder usually comes when you installation of Adobe Premiere, but in case it does not you can download it through your Creative Cloud panel. 

A further description of Adobe Media Encoder can be found through the official Adobe website. 

Adobe media encoder
01:45

Adobe After Effects will be used for compositing and animation. This software comes with the purchase of your Creative Cloud membership. 

Adobe Audition will also be used at some point throughout our lectures. Adobe Audition also comes with the purchase of your Adobe CC membership. 

Adobe after effects
01:31
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Advice
3 Lectures 14:49

Acting Do's and Don'ts

  1. Always fix your clothing attire unless you're purposefully meaning to have it unfixed.
  2. Do not use excessive hand movement; it looks terrible on camera. 
  3. Don't touch your face as you speak. 

Consider the following:

  1. Invest in proper audio, video and lighting equipment :)
  2. Write a professional script to sound good when recording. 
  3. Use the right actor for your target market.
  4. Always be you and have fun !

I WANT TO MAKE IT LOUD AND CLEAR THAT THERE IS NOTHING WRONG WITH ACCENTS. Accents are special and can be used to your advantage to target different markets. 

Acting do's and don'ts
07:08

This video was not color corrected or graded that's why my face looks orange and there are shadows all over my body. This is something to watch for when creating your commercials. 

When you're just first starting out and have a limited budget then a tripod, a camera, and a basic laptop will work fine when just getting started. When I got started, I only had a cheap camera, and I would manage to mount my camera to the wall without the use of a tripod. In short, get creative when first starting out.  Buy equipment as you grow financially in this industry.

Camera options:

  • Canon 700D
  • Canon t5i
  • The camera on your phone

Your kit:

  • Green screen (Alternative: green poster paper for starters)
  • Softbox lights (Alternative: Mom's lights or natural sunlight)

Audio:

  • Zoom H1 (Alternative: your mobile phone audio recorder)
  • Smart Lav+ microphone (Alternative: E-bay sells cheap lapel microphones)
  • Rode Invisilav (this is a mount to hide your smarlav+ microphone)

Other stuff : 

  • A 1TB hard drive (Alternative: your computer's built in hard drive, but not recommended )
  • A computer or laptop that can get the job done
  • Ipad for the teleprompter application
  • R810-10 Teleprompter for Ipad with Beam Splitter Glass
  • Tripod for the R810-10 teleprompter and camera (one tripod holds both items)
  • Memory card/s for your camera
  • An external card reader if your computer does not have one built in


Equipment
04:48

Staying out of trouble
02:53
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The production process
14 Lectures 01:14:04

This lectures covers the art of making your own treatment.

My treatment:

Treatments are used to list all the props and objects that will be needed for a commercial. The treatment I used is bellow:

  • A purple tuxedo T-shirt. 
  • A light green tuxedo T-shirt.
  • A black tuxedo T-shirt with mariachi design.
  • A light blue purple tuxedo T-shirt. 
  • An orange tuxedo T-shirt.
Pre production part 1
04:20

My brainstorm:

For the brainstorm portion, I basically came up with producing potential ideas for my commercial. My ideas consisted from making my commercial funny and professional all the way making it colorful and catchy. 


Pre production part 2
02:40

Feel free to speed up the lecture to x2. I have no problem with that :)

Attached is a template of my script. Please notice, that towards the end I ended producing the commercial with a Christmas like atmosphere because back when I first made this commercial it was Christmas. 


Pre production part 3
15:16

Generally speaking the length of a commercial depends on how fast or how slow the artist is pronouncing the words. Please keep in mind the following guideline:

  • 35 words= 15 seconds
  • 70 words= 30 seconds
  • 140 words= 1 minute

Remember that this is just general idea and the time length might change depending on how slow or fast the artist is pronouncing the words. 


Pre production part 4
06:28

Pre production part 5
07:11

Unfortunately, I lost my story board so I ended up not attaching my original one, however you can find many examples of story boards on the internet. Please know that your story boards do not have to be drawn perfectly. 

Pre production part 6
00:48

Production stage part 1 (Intro to production)
01:30

Production stage part 2 (Facial)
05:35

My SmartLav+ does not come with the rode invisilav. The invisilav has to be purchased separately. Also, this product can be found on amazon. Please note that I'm not been sponsored to mention any of the above products. 

Production stage part 3 (Hiding your microphone)
03:18

The teleprompter that I currently utilize is called "prompt smart." When I purchase the application, I paid around $20, but I believe the price for it has dropped significantly. Back in the days, I did not have the money to buy a $20 application, if this is the case for you, please know that there are other free 'teleprompter' applications on the app store. 

Production stage part 4 (Teleprompter application)
09:25

Rather than using the typical green screen, I decided to buy a double sided chroma pop. Double sided chroma pops can are found on Amazon. I recommend that you don't purchase a chroma pop that has plastic rather than fabric. 

Productions stage part 5
02:11

Production stage part 6
07:31

Key points of this lecture:

  1. Remember to always look good and dress well for the camera. 
  2. Always make sure that you're recording audio through both your camera and also your external audio recording device. 
Production stage part 7
06:17

What you will learn in this lecture:

  • The post production stage of making your commercials.

What you should know:

  1. The pre-production stage.
  2. The production stage.
  3. The post production stage.
Post production
01:34
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The newbie league for adobe premiere pro
16 Lectures 01:44:36
Introduction to section 5
02:22


Adobe premiere pop quiz
1 question

I have attached the project files to this lecture. To open the files, you will first have to extract them to your computer. The extraction of videos is incredibly simple, but in the case that you don't know how its done you can search for the following on YouTube: " How to extract ZIP files."  there are hundreds, if not thousands of videos that show you how to do this.

NOTE : The project files are over 400MB. This amount of megabytes is a huge, so before downloading, please make sure that you have a reliable internet connection. 

Organizing our files
04:42

Starting a new project on premiere
04:28

How layers work
06:01

This quiz is important to help you understand the fluidity and your understanding of the course. 

Red square and green circle.
2 questions

Short cut learn:

  1. CTRL+ I
The time line
08:34

You will encounter this "missing media" error at least once when editing your commercial so you must know what this message error means. 

Understanding the "missing media" message.
1 question

Play and pause
02:04

Sync audio part 1
08:22

Sync audio part 2
06:53

Sync audio part 3
05:45

Tools to master
08:35

Short cuts learned :

  1.  C on your keyboard will bring up the razor tool. 
  2. V on your keyboard will bring up the selection tool. 
Cleaning up the mess part 1
08:23

Cleaning up the mess part 2
08:51

Scale and Position
03:39

Stacking FIVE videos part 1
09:26

Stacking FIVE videos part 2
12:02

Premiere pro mini quiz
2 questions
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Green screen madness
17 Lectures 01:49:23
Intro to section six
01:26

Blue VS Green screen
02:02

Masking your first blue screen
09:57

Removing your first blue screen
08:41

Removing spill
01:34

Masking and removing BLUE screens part 1
09:13

Masking and removing BLUE screens part 2
08:53

Masking and removing BLUE screens part 3
07:54

Masking and removing GREEN screens part 1
04:45

Masking and removing GREEN screens part 2
12:21

Adding backgrounds
10:56

Adding backgrounds to acapella
08:38

Adding and adjusting acapella backgrounds
10:14

Organizing the solids
01:49

A general overview
02:31

Media offline error
07:11

Final thoughts
01:18
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The newbie league for adobe after effects
18 Lectures 01:09:44
Intro to section seven
00:50

Starting a new project.
05:14

Essential tools and functions
02:37

Explaining a composition, text and shapes tool.
11:35

Deleting elements and fixing a messy work space
02:29

Saving and resuming later
03:21

Timing objects on your time line
05:07

The concepts of layering
03:56

Vertical text tool and changing composition settings
03:28

Explaining the "characters" tab
04:18

Custom shapes with the pin tool
02:47

Learning the rotation tool
01:30

Learning the anchor point tool
03:07

The anchor, hand, and zoom tool
03:26

The canvas tab
09:33

The paragraph panel
01:38

The project and preview panel
03:10

overview so far
01:38
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Visual properties and style
12 Lectures 46:29
Intro to section eight
01:09

Animations used in the TuxTshirts Commercial
02:57

Animating your first text
04:42

Zooming in your time line
01:18

Easy ease in & Easy ease out
06:13

The scale property
07:03

The rotation property
09:01

The solid
02:41

Scaling a solid
04:07

alternative to scaling
01:03

The adjustment layer
04:37

The null and general overview
01:38
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Welcome to the real world
13 Lectures 01:15:03
Intro to section nine
01:00

Dynamic linking within premiere and after effects
08:13

Stylizing solids part 1
07:52

Stylizing solids part 2
09:56

Adding new track on Premiere
03:32

Nested sequence
04:33

Organization in after effects and nested sequences
05:58

Removing extra spacing on acapella
05:30

Stylizing acapella part 1
06:30

Stylizing acapella part 2
06:46

Finding a sequence
02:09

Organization and overview
05:12

Changing position of a subject
07:52
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Texts and animation in premiere
18 Lectures 02:14:28
Introduction to section 10
01:01

Monday and Tuesday
12:03

Wednesday and Thursday
07:17

Animating text part 1
10:59

Animating text part 2
06:33

Subtitling VS closed captioning
05:54

Correcting miss spelled word
07:04

Fixing a miss spelled word
00:53

The Gaussian blur effect
05:48

Setting up for the acapella text
07:36

Acapella text settings part 1 (After Effects)
11:47

Acapella text settings part 2 (After Effects)
12:47

Animating acapella text part 1 (After Effects)
10:57

Animating acapella text part 2 (After Effects)
10:00

An error I encountered while animating. (Premiere)
06:52

Animating acapella text part 3 (After Effects)
07:45

Animating acapella text part 4 (After Effects)
08:04

Concluding thoughts
01:08
7 More Sections
About the Instructor
Samuel Rodriguez
5.0 Average rating
1 Review
11 Students
1 Course
TV producer at Udemy

My name is Sam, but I often go by the nickname "Bubbles." My nickname is decedent from the TV show "Power Puff Girls." Don't ask why ;)

I’m a TV personality and voiceover artist and I'm the sole proprietor of a successful video production company that focuses on the production of creative media content for small to medium sized businesses. Every year, I work with over 200 different companies and I have received wonderful feedback in regards to the work I have done for them.   

Since 2009. I have dedicated my efforts into teaching and producing stunning videos and motion graphics through the use of Adobe Premiere, and Adobe After Effects. Even now, I continue to take college-level courses to expand my own knowledge so that I can better provide instruction.

Some of my biggest accomplishments include staring in my first TV commercial that was aired in mid-2014, and in that same year having my first video commercial streamed across movie theaters in the United States.

As a hobby, I love to travel, speak Spanish, play with new technology and post adventure videos on my newly created YouTube channel known as "Cinema Locos."

Today, I work day and night recording voice overs and producing "Post-Production" commercials for small to medium sized businesses.