Ever wondered about the magic on how TV commercials are produced ? If so, then this course is for you !
This course provides entry to intermediate level training in TV, and Digital Media. Instruction covers the following areas of Computer Multimedia Applications, Media Production, Pre-Production, and Post production, Distribution and Formats and Digital Audio Production. Students will use computers, video cameras, tripods, microphones, lights and industry software: Adobe Creative Cloud. Approximately 50 hours are needed to complete this course.
You can enroll in the course today and purchase the required software later as we don't start working with Adobe's creative software until section 5 of the course. Remember, you will not just learn how to produce a TV commercial, but you'll also be learning the techniques and work ethic that applies to practically any project related to video editing and motion graphics.
I look forward to seen you on the inside :)
Adobe recently, changed the trial period from 30 days to 7 days. In short, it's best to find a way to acquire the full versions of Adobe creative cloud.
Adobe Creative Cloud for Students is currently: $19.99/month or $239.88/ year. With this plan you have access to all of Adobes apps.
If you are currently a community college student in California you can qualify to purchase Adobe CC for a whooping $169.99 for a whole year. With this plan you have access to all of Adobes apps. The price is low thanks to the sponsorship of the "Foundation for California Community Colleges". Offer only available for California residents.
Adobe Creative Cloud for non students: Annual plan for $49.99/month or annual plan prepaid for $599. 88. With this plan you have access to all of Adobes apps.
Video editing will be done through Adobe Premiere. Adobe Premiere comes with your purchase of Adobe Creative Cloud.
Adobe Media Encoder usually comes when you installation of Adobe Premiere, but in case it does not you can download it through your Creative Cloud panel.
A further description of Adobe Media Encoder can be found through the official Adobe website.
Adobe After Effects will be used for compositing and animation. This software comes with the purchase of your Creative Cloud membership.
Adobe Audition will also be used at some point throughout our lectures. Adobe Audition also comes with the purchase of your Adobe CC membership.
Acting Do's and Don'ts
Consider the following:
I WANT TO MAKE IT LOUD AND CLEAR THAT THERE IS NOTHING WRONG WITH ACCENTS. Accents are special and can be used to your advantage to target different markets.
This video was not color corrected or graded that's why my face looks orange and there are shadows all over my body. This is something to watch for when creating your commercials.
When you're just first starting out and have a limited budget then a tripod, a camera, and a basic laptop will work fine when just getting started. When I got started, I only had a cheap camera, and I would manage to mount my camera to the wall without the use of a tripod. In short, get creative when first starting out. Buy equipment as you grow financially in this industry.
Other stuff :
This lectures covers the art of making your own treatment.
Treatments are used to list all the props and objects that will be needed for a commercial. The treatment I used is bellow:
For the brainstorm portion, I basically came up with producing potential ideas for my commercial. My ideas consisted from making my commercial funny and professional all the way making it colorful and catchy.
Feel free to speed up the lecture to x2. I have no problem with that :)
Attached is a template of my script. Please notice, that towards the end I ended producing the commercial with a Christmas like atmosphere because back when I first made this commercial it was Christmas.
Generally speaking the length of a commercial depends on how fast or how slow the artist is pronouncing the words. Please keep in mind the following guideline:
Remember that this is just general idea and the time length might change depending on how slow or fast the artist is pronouncing the words.
Unfortunately, I lost my story board so I ended up not attaching my original one, however you can find many examples of story boards on the internet. Please know that your story boards do not have to be drawn perfectly.
My SmartLav+ does not come with the rode invisilav. The invisilav has to be purchased separately. Also, this product can be found on amazon. Please note that I'm not been sponsored to mention any of the above products.
The teleprompter that I currently utilize is called "prompt smart." When I purchase the application, I paid around $20, but I believe the price for it has dropped significantly. Back in the days, I did not have the money to buy a $20 application, if this is the case for you, please know that there are other free 'teleprompter' applications on the app store.
Rather than using the typical green screen, I decided to buy a double sided chroma pop. Double sided chroma pops can are found on Amazon. I recommend that you don't purchase a chroma pop that has plastic rather than fabric.
Key points of this lecture:
What you will learn in this lecture:
What you should know:
I have attached the project files to this lecture. To open the files, you will first have to extract them to your computer. The extraction of videos is incredibly simple, but in the case that you don't know how its done you can search for the following on YouTube: " How to extract ZIP files." there are hundreds, if not thousands of videos that show you how to do this.
NOTE : The project files are over 400MB. This amount of megabytes is a huge, so before downloading, please make sure that you have a reliable internet connection.
This quiz is important to help you understand the fluidity and your understanding of the course.
Short cut learn:
You will encounter this "missing media" error at least once when editing your commercial so you must know what this message error means.
Short cuts learned :
My name is Sam, but I often go by the nickname "Bubbles." My nickname is decedent from the TV show "Power Puff Girls." Don't ask why ;)
I’m a TV personality and voiceover artist and I'm the sole proprietor of a successful video production company that focuses on the production of creative media content for small to medium sized businesses. Every year, I work with over 200 different companies and I have received wonderful feedback in regards to the work I have done for them.
Since 2009. I have dedicated my efforts into teaching and producing stunning videos and motion graphics through the use of Adobe Premiere, and Adobe After Effects. Even now, I continue to take college-level courses to expand my own knowledge so that I can better provide instruction.
Some of my biggest accomplishments include staring in my first TV commercial that was aired in mid-2014, and in that same year having my first video commercial streamed across movie theaters in the United States.
As a hobby, I love to travel, speak Spanish, play with new technology and post adventure videos on my newly created YouTube channel known as "Cinema Locos."
Today, I work day and night recording voice overs and producing "Post-Production" commercials for small to medium sized businesses.