Master the Magic of Content Marketing
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Master the Magic of Content Marketing

Stop making products that don’t go anywhere, and let’s start making work that matters.
New
4.5 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,768 students enrolled
Created by One Month
Last updated 8/2017
English
English [Auto-generated]
Price: Free
Includes:
  • 4.5 hours on-demand video
  • 7 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn common content marketing mistakes
  • Understand how to grow an audience and relationship building strategies
  • Pick up strategies to create highly valuable content and quick ways to get more leads
  • Learn how to use landing pages, A/B testing, and email optin strategies to get real results
View Curriculum
Requirements
  • Nope! This course is designed for complete beginners.
  • Fluency in English
  • Come self-driven and motivated to learn!
Description

Have you ever written a blog post, made a fancy PDF, or shared an image — only to hear the sound of crickets? 

Content Marketing is the beautiful art of making work that matters — and then, finding ways to share it with people who want to see it. Imagine posting recipes and photos to your Instagram account and gaining a following for your work. Or, if you’re a business owner, meeting the right clients by giving them what they want — cultivating a relationship instead of feeling like a sleazy salesperson. What if you could create something that people actually want to download, creating fans and followers for your audience in an authentic, community-oriented way? 

If you’re tired of creating content that doesn’t go anywhere, in our content marketing course you’ll learn our proven strategies for building an audience, growing your leads, and creating valuable content that actually gets shared. Along the way, I’ll share with you specific strategies for growing an audience, building a body of work, and positioning you (or your company’s executives) as a thought leader within your industry.

Who is the target audience?
  • Business owners who want to get more attention for their work
  • Marketers looking to up their game
  • People looking to switch careers or expand their skillset
  • Anyone looking for copywriting, storytelling, and content inspiration
Compare to Other Content Marketing Courses
Curriculum For This Course
57 Lectures
05:11:47
+
Welcome to Content Marketing
5 Lectures 15:33
Welcome!
02:53

Welcome to One Month: Content Marketing! 

This class has 8 sections with 8 projects for you to complete: This class is broken down into 8 projects, plus an introduction and a final wrap-up section. To finish this class in one month, you'll do two projects each week. Each project section contains 20-40 minutes of video content, plus a project worksheet for you to do. The project will take you 15 minutes for the shorter ones, and up to 30-45 minutes for the longer ones. 

To finish in one month, plan to do 2 projects each week. 

Course Syllabus:  

  • Introduction & Welcome 
  • Project 1: INCENTIVES — Give Them Something They Want 
  • Project 2: USERS — Get To Know Your Audience Really Well
  • Project 3: CONTENT STRATEGY — From ALL THE THINGS to Just The Right Things
  • Project 4: PROMOTION — Pitching, Publishing, and PR
  • Project 5: MAKING — Strategies for Design, Writing, and Making
  • Project 6: POSITIONING — Headlines, Copywriting, and Storytelling
  • Project 7: COMMUNICATING — Emails, Email Marketing, Drip Campaigns
  • Project 8: ATTENTION + SALES — Audiences, Relationships, & Asking
  • Wrapping it All Up

Worksheets:

Each project has an accompanying worksheet for you to take notes, take action, and implement your work. Here's the master list of worksheets: 

Breakout Sessions:

In addition, I've recorded bonus BREAKOUT SESSIONS, where we'll dig into tactical skills for building your email list, understanding design basics, and digging in deeper into creating your own landing pages.

These breakout sessions are designed for two types of people: the super-beginner, who might feel overwhelmed and not know how to get started (so, for example, in Breakout Session: Building Your Email List, we'll break down how to set up an email list), and for the advanced user, who might want to go a little deeper (in which case check out Breakout Session: Growth & SEO with Doug Logue, where we detail some of our more advanced strategies that we use right here at One Month!). 

Bonus Talks:   

In addition to the curriculum, we've reached out to several Content Marketing experts who have created brands, businesses, and online homes that have done really well. We've recorded bonus talks to capture their perspectives — such at Tara Gentile's "Quiet Power Strategy," and how to market yourself if you're an introvert, or don't want to shout all the time; or Alex Miles Younger's insights on Book Publishing, if that's something you're looking to do.

Enjoy the conversations, and let us know if you have any questions! 

Course Overview and Structure
04:04

Content Marketing Definition:

Content Marketing is making valuable things (content) to attract, grow, and engage an audience that you want to play with.

Review Questions:

  • How might a Content Marketer spend their time? 
  • Who does a Content Marketer work with?
  • What kinds of things does a Content Marketer make?
What is Content Marketing?
03:09

People often try to do everything and jump into every arena. Make all the things! Do everything! — And then wonder why it's not working.

In this section, we'll cover a bit of why and when Content Marketing goes wrong.

Review Questions:

  • What's been your journey into Content Marketing?
  • What's working, and what's not working?
When Content Marketing Goes Wrong
03:43

Let's talk a little bit about who you are and why you're taking this class.

Who Are You?
01:44
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Project 1: Incentives
5 Lectures 20:54

What can you give away that other people will want? Think about incentives — ways that you can add value to other people's lives by giving them something useful and valuable.

Today, brainstorm ideas for creating content. What do you have that is uniquely yours to create that other people will want? In this video, we'll look at some great examples of Content Marketing and show you how Wistia, Simple Green Smoothies, James Clear, and more create optin-incentives. 

Fundamental rule of Content Marketing:

In exchange for an email address, you need to give something away for free.

Homework:

Brainstorm at least 5 ideas, right now, of things that you can make and give away for free — as an incentive.

Project 1 worksheet: 

Each project will have a corresponding assignment or worksheet. Download the Project 1 Worksheet here and work through the questions as you watch the videos — or take notes in your notebook.

Create Something of Value
05:44

If you're stuck or you need more inspiration, let's look at some companies that are doing content marketing really well. 

Great Branding Examples & Idea Inspiration
07:08

Today, you're going to brainstorm a list of people to reach out to and ask for feedback. Instead of spending all your time making the thing, first you're going to get feedback. 

To make it easier, I wrote some email copy for you to use as a template.

Email Template:

Hey friends,

I’m putting together a new resource that I think will be really useful. It’s a [INSERT PROJECT IDEA]

What do you think? Would something like this be useful?

I’d love to know if this is something you would use — or if there’s something else you could use that might be helpful in your world. After all, I want to make something that’s highly valuable and helpful.

Let me know what you think,

YOUR NAME

Your Homework:

Go email at least ten people right now. Go do it! 

Test It Before You Make It
02:31

You Have Already: 

  • Made your first incentive ideas, 
  • Reached out to people about it,
  • Maybe even gotten feedback already?

Nice work! 


Let's Review: How Quick Was That?
02:33

Resources:


Project 1 Worksheet: 

Each project will have a corresponding assignment or worksheet. Download the Project 1 Worksheet here and work through the questions as you watch the videos — or take notes in your notebook.

Take a look back and quiz yourself — what do you remember?

  • What worked?
  • What new insights have you learned? 
  • How will you apply these new tools and insights to your work? 


Core Questions: What and Why
02:58
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Breakout Session: Setting Up Your Email List
1 Lecture 09:58

If you're brand-new to email list building, email marketing, and content marketing, we'll get you all set up. In this section, we'll look at easy ways to begin building your list — using Tiny Letter or Mailchimp, and how to set that up. If you're a pro email user already and know InfusionSoft, Constant Contact, AWeber, or another email marketing tool, then head on to Project 2! 

How to Set Up Your Email List (for Beginners)
09:58
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Project 2: Users
5 Lectures 20:06

Who is your audience, your reader, your user? It's time to get to know everything about them. Do you know who your right people are? Let's give them a face and a name, and start to tell their stories. 

Who Are Your Right People?
03:56

User profiles can be hard to understand, so let's look at a couple of case studies to get a better grasp on what this means. In these examples, we'll look at creating a blog on minimalism, and how we created profile avatars for one of our One Month classes, Programming for Non-Programmers. 

User Profile Case Studies
07:25

Download the Project 2 Worksheet: User Persona Template.

For Project 2, you'll create your own user template. Print out as many copies as you need for each avatar. Download the Project 2 Worksheet here and work through the questions as you watch the videos.

Your Turn! Creating Customer Profiles
02:29

Pop quiz: would you rather be loved, hated, or have people feel indifferently towards you and your brand?

Would You Rather Be Loved, Hated, or Neither?
04:00

Here are some specific tools and methods you can use to get to know your target audience better. Each of these strategies also lends itself towards content creation as well.

Research Methods for Learning About Your Audience
02:16
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Project 3: Content Strategy
6 Lectures 42:59

With all the content types out there — from videos to images to graphics to blog posts — how do you know where to begin? What content type should you focus on, and where should you start? This graph will help you map it out quickly and easily.

All the Content Types!
07:12

Resources mentioned in the video:


Little Bets to Big Wins
07:30

Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.

http://www.sethgodin.com/sg/ 

The Business of Content: Four Key Questions from Seth Godin
06:04

Your Content Strategy Plan: 

Today's lesson takes you through ten questions to outline your company, business, or personal content strategy plan. What's important is understanding how you'll frame your experiments, how you'll manage your time (and allocate enough time for making), and actually putting these onto a calendar.

Download our One Month Printable Calendar and your Content Strategy Worksheet

Enjoy planning! 

Your Content Strategy Plan: 10 Questions
08:10

When in doubt, learn from the best. Here are 10 examples of companies that nail it in their content strategy plans — and executions. 

Examples of Effective Content Strategy in Action
11:22

How will you know whether or not what you're doing is working? Some things are really easy to measure, while other things aren't — what will you use to evaluate your success?

How Will You Know if it Works?
02:41
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Project 4: Promotion
7 Lectures 43:12

Why create content? 

"Your greatest business asset is your audience. It’s the universe of people who are paying attention to what you have to say. Why do we create content? Because that’s what the audience wants from us. They want interesting, informative things to read, listen to, or watch. They want something that makes them look smarter for sharing it. And they want to solve their problems quickly and efficiently." — Sonia Simone, Copyblogger

The Best Way to Grow Your Audience
03:54

Links, links, links! 

What are some of the best strategies for generating traffic? Building up link juice coming from other sites. 

Marketing and promotion starts with telling other people what you're doing. 

Should you publish on your site or on another site? 

If you want to build attention for your website, it's best to start in other people's playgrounds. 

Here, There, and Everywhere
08:17

Focus your attention on getting published in other websites.

When you create content, you can publish it on your site, or on someone else's site. Like we've talked about, you want to focus your attention on publishing on other sites if your goal is to increase attention for your business. 

There are several ways you can publish your content — you can reach out to blogs and medium-sized websites and offer to guest blog. You can pitch someone with a story idea, and you can publish more traditionally with bigger websites. 

Some places you might try publishing:

  • The Huffington Post blog
  • The New York Times editorials 
  • Forbes, Business Insider, or other business magazine
  • Tech articles that take guest posts
  • Local papers or magazines 
  • Small local websites 
  • Blogs in your niche 

Bonus strategies to discover places to publish:

  • Search for "Guest post by _______" someone you want to emulate to find out their strategy. 
  • Search for "Guest post submission requirements" to find places taking guest posts.
  • Use Google and browse the navigation menu of your favorite or related sites for finding places to submit.

Your Project 4 Assignment: Write 4 Pitches 

Over the next few videos, I'm going to walk through everything I know about publishing, getting press, PR, and writing great pitches. (All words that start with P, apparently). 

Your assignment throughout this is going to be to write four pitches for your brand, company, or project. How would you share your project with the world? Moreover, how would you tell the story of who you are and what you're doing in a compelling, insightful way to a journalist, reporter, or friend?

If you're shaking your head or thinking "I could never do this," — guess what: you can. I'll take you through everything I've learned from my time in PR and in working with journalists, and show you how writing pitches can be relatively painless. 

Download the Project 4 Worksheet to take notes as you go, and get ready to write your pitches! 

Pitching, Publishing, and Guest Blogging
04:57

Bonus Reading: More on Pitching, Journalists, and Press: 

How To Pitch To The Press: The 8 No-Fail Strategies (Forbes) 

How To Pitch to Journalists: Expert Tips From Techcrunch, NYT and more (BuzzSumo) 

Pitch perfect: A startup’s guide to getting coverage (The Next Web) 

Want to go even further? 

Check out Ryan Holiday's book Trust Me, I'm Lying, for an inside look at how press can be manipulated, controlled, and downright scary. Informative (and a little insane)!

PR: Getting People to Talk About You
07:30

Want to get on the good side of a journalist? Want people to want to talk about you? Here are my best strategies for emailing press and getting them interested in your stories.

The Art of Asking
09:38

Try out any of these strategies (or several of them) and see how they boost your connection, promotion, and business marketing. 

20 Free Ideas on Promoting Yourself, Your Project, or Your Business
05:20

The value of your content depends on its shelf life. Why you should be focusing on evergreen content, and how to use syndication to distribute your work more broadly.

Repurpose, Repurpose, Repurpose
03:36
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Project 5: Making
6 Lectures 47:42

The creative process: makers need to make

In this section, we'll look at the creative process: what's hardest for you? What can you make with ease? What skill sets do you want to work on? For each of us, we have different levels of ability, and it can help us hone in one what will make the project get done faster: 

  • Will you hire someone to help you with a particular skill? (Copywriting, design, etc).
  • What are your areas of ease? What do you already know how to do?
  • Is there one skill or area that you want to learn more about (design, storytelling, etc)? 

Recommended tools and tips: 

  • Use a Pomodoro timer.
  • Set it on your calendar.
  • Use 750words.com for writing practice. 
  • Try Canva.com or Pedro (from Buffer) for easy design tools.
Key Strategies for Actually Making Content
04:08

What does snot-blowing have to do with writing? Everything. Lets talk about morning pages, writing habits, and other tricks I've learned from years as a writer. 

A Few Important Writing Tips
06:23

Bonus Reading List on Copywriting, Storytelling, and Marketing
10:42

Essay: Ten Ways to Be A Better Writer
12:07


Making your project come to life: Project 5.

Download the Project 5 worksheet here. 

Set two (or four) sessions to work on your project. What did you get done? What did you learn about making your project? When will you complete it? Put it on your calendar! 

Pomodoro Timers, Making, and Writing
02:24
+
Project 6: Positioning
8 Lectures 35:17

What does it mean to "position" your brand or your company? Why does it matter? In the busy mind of the consumer, your impression means a lot.

Why Positioning is Imperative for Every Brand
02:37

The secret to writing great headlines that attract customers, build audiences, and grow your business.

How to Write Great Headlines That Get Results
10:53

When you want to learn how to describe yourself or your business, people look to storytelling as a way to improve their core message. But what is storytelling? And how do you actually get better at it? The word is vague and yet so appealing — but it can be difficult to know where to start, and how to use what you learn in your everyday practice.

This section will look at some of the core truths about stories and storytelling — and I'll share a few tools that are practical and quickly implementable for many communication needs, ranging from a personal biography to the description of your company.

Storytelling is a fundamental human tool that we all do innately — but over time, we've been bombarded with terrible examples of storytelling that aren't good models to look to. Our brains are wired for storytelling — because it helps us learn, explore, and retain information through second- and third-hand experiences.

What are stories and who tells them?

Stories are innately human: everyone is a born storyteller.

When you recount events that you’ve done — even the simple sentence as you walk through the door, "You won’t believe what just happened — first I went to the grocery store, then…" — your ears prick up. You’ve set up the most basic form of a story: do you know what it is?

Here’s another example — "The beach was dark and quiet. It was eerie — the moon was dark and someone had turned off all the lights on the boardwalk. Alison felt uneasy as she stepped nervously out into the dark. Who had turned out all the lights?"

Both of these examples use a very specific form of storytelling that we’re all hardwired to understand. Do you know what it is?

I’ll explain it today as we deconstruct storytelling. But first, I want to debunk a few myths about storytelling. Somehow we think that only an elite few can be storytellers, and it’s a skill that we don’t have.

Common storytelling principles:

#1: Everyone is a storyteller.

It’s sometimes thought that storytelling is limited to an elite few, or a professional clique. In reality, that’s not true—all humans are born storytellers, and we’re born to look for, hear, and describe our world in stories. Children are born telling stories — in fact, we play for exactly this reason. Play is our built-in mode of imagining the future and the past. In telling stories, and playing make-believe, we’re able to learn at a much faster pace than if we had to rely only on our own experience.

We are learning creatures. We learn by experience — and through our imagination. When something good happens to us, that’s a reward. When something bad happens, there’s a punishment. These incentives teach us over time. In stories, we get to pick up and enter into the landscape of someone else’s learning — and learn for ourselves, even though we may be sitting in one place, not moving. When someone comes back to us and says, "Avoid Atlantic avenue, it’s crazy full of traffic," we select a different route because we got information — and a story – about someone else’s experience.

#2: We tell stories to connect, dream, and imagine.

We use storytelling to connect inwardly to ourselves, outwardly towards others, and to imagine futures. Humans spend up to four hours per day inside of imaginary landscapes — in daydreams, thoughts, visualizations, and places beyond the present. We live in a world of stories. 

#3: Stories are how we are hardwired.

Prior to written language, we had to keep important information about the world around us, somehow. We’ve constructed melodies, songs, and other modes of storing information. Is it any coincidence that "storing" and "storytelling" are related? We are hardwired to remember cause and effect relationships — I saw a spider, that spider killed my friend, spiders are bad. "REMEMBER THIS!" Shouts your brain.

In research in The Storytelling Animal by Jonathan Gottfried, he talks about how we actually make up stories all the time, whenever we see two events happening. If we see a group of women and they’re all wearing tiny shorts, we might tell as story to ourselves about how they are all going to the beach. In research on people with their two brain hemispheres segmented or separated, they discover that our brains actually wire stories into our minds when presented two pieces of information. This brings us to idea #4.

#4: A story is what you take with you.

 In any situation or setting, a story is what you take with you. When giving a presentation or sharing your brand or idea, what someone walks away with is the story. They’ve taken all the information they’ve been given and distilled it into the easiest parts to remember.

Bonus tip #1 — at conferences and in introductions. At a conference, if you babble and ramble when introducing yourself to people, they’ll forget most of what you said. If you string it into a story, and you keep it simple, people will be able to take that with you. You don't need to get all the perfect information into one sentence; in fact, being imperfect can prompt likability and curiosity! 

A quick and easy test for how good your story is is to listen in to what’s being said. Introduce yourself to someone, and then listen to when they introduce you. I’ll often keep it simple — I focus on writing and swimming, and I’ll say, "I work as a writer; I teach writing, and I’m also an open-water swimmer."

When I’m being introduced, Clay leans over and grabs his friend and says, "You gotta meet Sarah, she’s a swimmer!" — I listen to what people hang on to.

A story is what you take with you. Listen to what people catch from your descriptions, and guide your story towards what people naturally keep bringing up!

#5: We are surrounded by far too many examples of bad storytelling — powerpoints, inadequacy marketing, and droll presentations have numbed our innate ability to tell stories.

Unfortunately, we’re surrounded by terrible examples of storytelling. In Story Wars, by Jonah Sachs, he talks about all the sins of modern storytelling — from Vanity to Authority and more. Basically, the last century of mass broadcasting let the leaders in charge of storytelling get lazy. There’s too much talking about yourself, not listening to the audience, and shouting lists. Technology (like powerpoint) even encourages bad storytelling by putting bullets and lists as the mode of operation.

#6: When you sell anything — yourself, a brand, a business — you tell a story.

When you sell things, you tell a story. It’s not about the thing at hand — lists are bad. Think about a toothbrush. You’re not selling a plastic stick with a bunch of flexible bristles on it. You’re selling the idea of a cleaner mouth. Why is that clean mouth important?

Think about Listerine: you’re not selling a bottle of alcohol, you’re selling … a date. The ability to be well-liked. Advertisements are stories about who you are and who you should be, and they want to capitalize on something deeper than the physical thing that they are selling. What do they believe about human nature? What story are they telling you, implied or otherwise?

How you can improve your storytelling today.

#7: Your English teacher was right — it is about "showing" versus "telling."

Too often we jump straight to the point. "It was the hardest day of my life." "The thing is, simplicity matters." "Never underestimate the power of a good friend."

Whatever your core philosophical statement, usually it’s often unsaid. Just like the toothbrush examples before, the point of your story isn’t to beat someone over the head with the idea, but rather to SHOW it through lots of vivid detail and an example that highlights your core philosophy. For example —

[It was the hardest day of my life.] vs: I’d just finished a fourteen hour shift in the cement factory. I had no idea what my dad did, so that summer I signed up to join him at work. Three days in, and I could barely lift my hands. My forearms burned, and my calves were shot from jumping in and out of the trucks. I’d probably lifted more than a hundred sacks of cement mix in and out of the truck.

[Never underestimate the power of a good friend.] vs: I’d just found out that my grandmother had passed, and I couldn’t make it home in time. My job had closed the week before, our office putting up the ‘for sale’ sign after more than 8 months in the red. On the bus ride home through the foggy drizzle of Portland’s grey fall days, I wondered how I could pay for groceries for the rest of the week. As I got off the bus, I saw someone sitting on my stoop. Probably another homeless person, I muttered, thinking I’d be one soon myself. As I got closer, I saw that it was Alex, holding two bags of Indian food takeout. He wrapped me in a big hug. "I thought that you could use this today," he explained, pointing to the food. "Let’s eat."  

#8: Detail, detail, detail. The environment matters — because you're telling someone about a world they're imagining through your descriptions.

Great storytelling is about detail — but a specific kind of detail. How do you set the stage and the context for what’s happening? What does it feel like to be you? Stories immerse us in an event far away from where we are, catapulting us into a new time and space. Key descriptions anchor us into this new space through the use of all of the senses — smell, sight, touch, taste, sound, texture, even kinesthetics. Begin by describing the world around you, in vivid sensory detail. The English language has thousands of words to describe the subtle differences in texture and weight and material. Tell the story of what the world looks like. Great fiction books often begin with these details — take a look at 1984 or Zen and the Art of Motorcycle Maintenance for great opening scenes that write about detail.

With written narrative, all we have are words — versus in film, where we can show rich detail through visual imagery. In writing, all we have are words — and choosing words and describing the environment and scene, in detail, is what brings someone into your story.

#9: Introduce conflict — by using the "bait" method.

Here’s a secret about the human brain: we all like to be smart. We like to figure things out, and know the answers to things. Whenever we are presented with a puzzle, we like seeing if we can figure it out before someone else does.

In storytelling, a great way to engage your audience is to add a teaser at the beginning. By using a little bit of bait, you stoke the curiosity in your listener’s mind. Ira Glass talks about this often, and if you introduce a story with an underlying question (like "the house was eerily dark," or "it was a different night than any other,") the listener begins to wonder why it was so dark, or why the night was different.

This "curiosity gap" between a piece of information that asks a question, and the story that resolves the question, helps the reader stay engaged and curious about the story. A little bit of conflict introduces a puzzle to be fixed!

#10: Shorter is often better. Keep it simple!

At the end of the day, a story is what you take with you — and we don’t remember every detail of every story, but rather, the highlights real. When you’re presenting your idea, biography, or product, start with something short and sweet.

Conclusions and take-aways: journaling and practice.

What did you take away from this introduction to storytelling? How can you change your story to make it sweeter, simpler, and easier to understand?

Here are a few ways to take your work forward in your journal and practice:

  1. Practice: how can you write a one-sentence description of who you are that’s super simple? What three keywords or nouns would you use to describe you? Think of it as a gift to your audience — the less you say, the more they can remember.
  2. Writing exercise: describe your environment, in vivid detail. What is the shape of the space that you are in? What does it smell like, taste like, sound like?
  3. Bookmark 10 great "About" pages that you love and highlight what stands out to you. What techniques and styles are used that you particularly admire?
  4. Take a quick look at your email inbox (but don’t get lost in it!). Take a screen shot of your inbox and print it out. Highlight what’s already been read, and what you’ve skipped. Are there any themes? Look at what you click — which email titles are stories? Which ones are boring? What do you skip over? Your inbox is a great case-study for clues to how storytelling works in your everyday life. What can you learn?
Ten Ways to Use Storytelling to Go Further
00:15

Resources: 

The Secret Sauce: Creating Viral Content
06:46

What is SEO and why does it matter? SEO is the process of getting traffic from all over the web and sorting it into the world's library, the search machines. 

SEO: Getting Your Keywords in Order
07:56

Are you testing your titles, images, headlines, and copy? If not, you're missing out.

A/B Testing Basics
04:38


What's your headline secret sauce? 

Download your worksheet for Project 6 right here, and dive into a little creative brainstorming. Underneath each title template, write out a few options for headlines. Even if it feels silly to use these formulas, push yourself to try each one so that you get a feel for how they operate.

Maybe you'll find a winning headline in one of these recipes! 

Bonus: record the results of your keyword research.

Your Choice: Headlines or Keywords
00:34
+
Breakout Session: Making Design Decisions with Kristina Zmaic
1 Lecture 08:04
Design Matters: Design (and Imaging) Advice with Kristina Zmaic
08:04
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Project 7: Communicating
6 Lectures 25:27

Communication is about conversation and connection — not shouting at people. Here's how to translate that into your email communications.

Have a Conversation - Don't "Email" People
04:36

There are dozens of different ways to use email — newsletters, snippets, digests, images, text-only — so how do you pick one? Lets look at the options.

Types of Email Communication
02:49

The Long-Form Sales Letter
04:03

Email automation lets you talk to people when you're sleeping, and drip campaigns help you educate, inform, and sell to your audience over a given period of time. A look at what we do at One Month.

Email Automation and Drip Campaigns
06:34

Setting Up Your Emails
00:34

Bonus: Nine Mistakes You Might Be Making in Your Emails
06:51
3 More Sections
About the Instructor
One Month
4.4 Average rating
421 Reviews
19,282 Students
8 Courses
Learn Anything In a Month

One Month is an online teaching company started by two Columbia University professors. The platform provides tutorials for entrepreneurs and programmers, including One Month Rails, Project & Product Management, Ruby, Python, HTML, React, Programming for Non-Programmers, and more. The company's name comes from courses that are designed to teach a programming language in 30 days. The company has had over 50,000 users, including employees of Google, Bloomberg L.P., Singularity University and the School of Visual Arts in New York City.