Introduction into SEO & Google Optimization with Ex-Googler

Learn about why SEO is important, all the important ranking factors, most currents Google Updates and the SEO process
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  • Lectures 27
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

In this course Introduction into SEO & Google Optimization, the ex-Googler Jonas Weber (Search Quality team) & SEO expert (over 10 years experience in SEO) gives you an overview why it is important to invest into SEO and why it is essential to achieve top positions in Google. This will lead to more relevant visitors on your website and increases your revenue. The best: all visitors out of organic/natural search are free, you don't have to pay for this traffic. Jonas Weber shows you the most important rankings factors in Google and explains the last important Google updates which are important for your SEO optimization process.

  • mainly for beginners into SEO but also advanced learners of SEO & Google Omptimization
  • the perfect start into the very exiting field of search engine optimization!
  • what is the search quality team dong at Google
  • learn about the difference between SEO and SEA
  • market shares of search engines worldwide
  • clear message why an investment into SEO is so important and valuable
  • what kind of search queries exist
  • learn about manual penalties vs. algorithmic Google filters
  • At a glance all the most recent and important Google Updates
  • how does a smart SEO process look like

Get the big picture about the SEO industry and its marketing power. Get ready and excited for lots of free traffic!

What are the requirements?

  • You need to bring interest into SEO, Internet and Online Marketing,
  • no special technical expertise needed

What am I going to get from this course?

  • you will know how search engines like Google work
  • you learned about the most important recent Google Updates and will implement them into your SEO strategy
  • you will have learned which main ranking factors are important to rank at top positions in Google and other search engines
  • you will know what kind of search queries are the best to target

What is the target audience?

  • Entrepreneurs
  • Businessmen and women
  • Marketers
  • Webdesigners
  • Web developers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Starten Sie hier
About the Google Search Quality Team & Jonas Weber
Section 2: Market place search engines
Market shares of search engines worldwide
Vertical search engines
Search volume worldwide in Google
SEO needs other online marketing disciplines
SEO vs. SEA (search engine advertising)
Section 3: SEO & organic Google search
Definition of search engine optimization
Top10 Rankings are essential
Types of search queries: navigational, informational & transactional
Head vs. Long Tail search queries
SEO Pyramid of ranking factor clusters
Operating mode of a search engine
Google Webmaster Guidelines
Google: Manual penalties vs algorithmic filters
Section 4: The last Google Updates
Intro into Google Updates
Vince Update supports brands in search
Mayday Update for more content quality
Panda Update - User as a ranking factor
Penguin Update to devalue SEO backlinks
Hummingbird Update for more semantic search results
Pigeon Update for more local results
Mobile Update for a better mobile user experience
RankBrain Update - artificial intelligence for better results
Section 5: Execute SEO
The SEO Process
Free Google optimization & SEO consulting newsletter
Next: Ultimate Google Optimization & SEO Check with ex-Googler

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Instructor Biography

Jonas Weber, Over 10 years SEO | Ex-Googler | Google Developers Expert

Deutsche Version am Ende / German version at bottom

Jonas Weber is a freelance SEO & Google consultant based in Munich, Germany. Prior to that he worked for the Search Quality team at Google in Dublin, Ireland which is responsible for the quality of the natural search results. He also co-founded the online marketing agency webhelps and worked for companies such as Lufthansa German Airlines and Bertelsmann Media Group.

Jonas holds a master’s degree in business administration from University of Tübingen, Germany and École Supérieure des Affaires in Grenoble, France. He presented at several SEO conferences, such as BrightonSEO, SMX Munich, Inside Google in London, OMCap Berlin, SEOktoberfest, SEOCampixx, SEOkomm, SEMSEO and A4U Expo. He also gives ongoing lectures about Search & Google at the entrepreneurship centers of Ludwig-Maximilians-Universität München and Technische Universität München.

Jonas Weber ist selbstständiger Suchmaschinenoptimierungs (SEO) & Online Marketing Berater. Er hat davor unter anderem bei Google im Search Quality Team in Dublin, Irland gearbeitet.

Des Weiteren war Diplom-Kaufmann Jonas Weber im Online Marketing bei Großkonzernen wie Lufthansa und Bertelsmann tätig. Sowohl auf vielen Branchen-Konferenzen als auch an den Entrepreneurship Centern der LMU und TU München hält er jährlich die Fachvorträge zum Themenbereich Suchmaschinenoptimierung (SEO).

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