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In this course Introduction into SEO & Google Optimization, the ex-Googler Jonas Weber (Search Quality team) & SEO expert (over 10 years experience in SEO) gives you an overview why it is important to invest into SEO and why it is essential to achieve top positions in Google. This will lead to more relevant visitors on your website and increases your revenue. The best: all visitors out of organic/natural search are free, you don't have to pay for this traffic. Jonas Weber shows you the most important rankings factors in Google and explains the last important Google updates which are important for your SEO optimization process.
Get the big picture about the SEO industry and its marketing power. Get ready and excited for lots of free traffic!
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Starten Sie hier|
About the Google Search Quality Team & Jonas Weber
|Section 2: Market place search engines|
Market shares of search engines worldwide
Vertical search engines
Search volume worldwide in Google
SEO needs other online marketing disciplines
SEO vs. SEA (search engine advertising)
|Section 3: SEO & organic Google search|
Definition of search engine optimization
Top10 Rankings are essential
Types of search queries: navigational, informational & transactional
Head vs. Long Tail search queries
SEO Pyramid of ranking factor clusters
Operating mode of a search engine
Google Webmaster Guidelines
Google: Manual penalties vs algorithmic filters
|Section 4: The last Google Updates|
Intro into Google Updates
Vince Update supports brands in search
Mayday Update for more content quality
Panda Update - User as a ranking factor
Penguin Update to devalue SEO backlinks
Hummingbird Update for more semantic search results
Pigeon Update for more local results
Mobile Update for a better mobile user experience
RankBrain Update - artificial intelligence for better results
|Section 5: Execute SEO|
The SEO Process
Free Google optimization & SEO consulting newsletter
Next: Ultimate Google Optimization & SEO Check with ex-Googler
Deutsche Version am Ende / German version at bottom
Jonas Weber is a freelance SEO & Google consultant based in Munich, Germany. Prior to that he worked for the Search Quality team at Google in Dublin, Ireland which is responsible for the quality of the natural search results. He also co-founded the online marketing agency webhelps and worked for companies such as Lufthansa German Airlines and Bertelsmann Media Group.
Jonas holds a master’s degree in business administration from University of Tübingen, Germany and École Supérieure des Affaires in Grenoble, France. He presented at several SEO conferences, such as BrightonSEO, SMX Munich, Inside Google in London, OMCap Berlin, SEOktoberfest, SEOCampixx, SEOkomm, SEMSEO and A4U Expo. He also gives ongoing lectures about Search & Google at the entrepreneurship centers of Ludwig-Maximilians-Universität München and Technische Universität München.
Jonas Weber ist selbstständiger Suchmaschinenoptimierungs (SEO) & Online Marketing Berater. Er hat davor unter anderem bei Google im Search Quality Team in Dublin, Irland gearbeitet.
Des Weiteren war Diplom-Kaufmann Jonas Weber im Online Marketing bei Großkonzernen wie Lufthansa und Bertelsmann tätig. Sowohl auf vielen Branchen-Konferenzen als auch an den Entrepreneurship Centern der LMU und TU München hält er jährlich die Fachvorträge zum Themenbereich Suchmaschinenoptimierung (SEO).