Intro to Sales for Software As A Service (SaaS) Developers

How to get your next 100 clients with cold emailing, even if you're not a salesman
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548 students enrolled
Instructed by Alex Berman Business / Sales
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  • Lectures 31
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2015 English

Course Description

Over the last year we've sent over 1 million emails for our clients (mostly software as a service companies). These include dozens of graduates from accelerators like Y Combinator & 500 Startups.

Cold emailing is one of the cheapest and least understood marketing channels, and in this course I want to show you how you can use it to quickly find your next 100 clients.

The course is a series of step by step lessons where I'll take you into email campaigns we use to generate millions of dollars per month in recurring revenue for our clients.

You'll see:

  • The actual email frameworks we used
  • Learn how to find more leads for your SaaS app
  • How to handle customer replies
  • When and how to get customers to buy on the phone
  • How to write an email script with a 20%+ positive response rate
  • A peak at REAL customer replies to these emails (both positive and negative)
  • What to use instead of a sales script
  • How to write an FAQ for your site
  • And a lot more

Let's get this going!!

What are the requirements?

  • Gmail and Google Chrome are recommended for this

What am I going to get from this course?

  • Send cold emails that have 20%+ response rates
  • Turn potential clients into customers in hours instead of months
  • Open up a new (and cheap) marketing channel
  • Write an FAQ that actually answers client questions
  • Get free trial signups for your B2B app using ONLY email

What is the target audience?

  • This course works best if you already have 3+ customers and a solid product offering
  • Bootstrapped SaaS founders
  • Accellerator graduates
  • This course is probably not for you if you're already well versed in the process of lead generation and selling software over the phone.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome to the Course!
Introduction
Preview
01:06
Section 2: Will Cold Emailing Work For My Company?
Why cold emailing vs. other methods?
Preview
01:49
What does a good offer look like?
Preview
03:29
Should you start with free or paid trial?
Preview
01:44
Homework - Create 3 Pricing Tiers
Preview
00:59
Section 3: Finding Qualified Leads
Intro: Finding Qualified Leads
Preview
00:34
How to identify prospects
Preview
04:13
How to Find Target Companies
01:09
Finding Startups on AngelList
03:39
Finding Agencies on Clutch.co
01:41
Homework- Build a list of 10 companies using either AngelList or Clutch
00:25
Find your point of contact using LinkedIn
02:06
How to Guess An Email Address
03:24
Section 4: How to Write and Send Cold Emails In Bulk
How to Write and Send Cold Emails In Bulk
00:28
Email tools to download
03:25
How to write an email template
08:24
How to customize your cold email templates
06:32
Sending an email with Mail Merge
01:27
Section 5: The SaaS Sales Process
Intro: The SaaS Sales Process
00:35
How to answer client questions via email
02:50
Tools to manage your calendar
01:25
How to research a client pre-call
02:03
Prepare a list of ‘qualifying questions’
03:29
How to close with next steps
04:34
Section 6: Question & Answer
Intro: Question & Answer
00:27
How many times do you follow up after a call?
01:43
How to create a frequently asked questions for your site
01:59
Asking for referrals
01:36
Creating a quarterly outreach list
01:43
How many emails should I send each week?
01:47
Tools or services you can use to speed up the process
03:48

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Instructor Biography

Alex Berman, Chief Marketing Sumo at InspireBeats - Lead Gen for Startups

Chief Marketing Sumo for InspireBeats, Alex Berman is responsible for generating over $12 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years. Alex is also personally responsible in over $2 million dollars in B2B sales.

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