Intro to Sales for Software As A Service (SaaS) Developers
4.2 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
607 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Intro to Sales for Software As A Service (SaaS) Developers to your Wishlist.

Add to Wishlist

Intro to Sales for Software As A Service (SaaS) Developers

How to get your next 100 clients with cold emailing, even if you're not a salesman
4.2 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
607 students enrolled
Created by Alex Berman
Last updated 12/2015
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Send cold emails that have 20%+ response rates
  • Turn potential clients into customers in hours instead of months
  • Open up a new (and cheap) marketing channel
  • Write an FAQ that actually answers client questions
  • Get free trial signups for your B2B app using ONLY email
View Curriculum
Requirements
  • Gmail and Google Chrome are recommended for this
Description

Over the last year we've sent over 1 million emails for our clients (mostly software as a service companies). These include dozens of graduates from accelerators like Y Combinator & 500 Startups.

Cold emailing is one of the cheapest and least understood marketing channels, and in this course I want to show you how you can use it to quickly find your next 100 clients.

The course is a series of step by step lessons where I'll take you into email campaigns we use to generate millions of dollars per month in recurring revenue for our clients.

You'll see:

  • The actual email frameworks we used
  • Learn how to find more leads for your SaaS app
  • How to handle customer replies
  • When and how to get customers to buy on the phone
  • How to write an email script with a 20%+ positive response rate
  • A peak at REAL customer replies to these emails (both positive and negative)
  • What to use instead of a sales script
  • How to write an FAQ for your site
  • And a lot more

Let's get this going!!

Who is the target audience?
  • This course works best if you already have 3+ customers and a solid product offering
  • Bootstrapped SaaS founders
  • Accellerator graduates
  • This course is probably not for you if you're already well versed in the process of lead generation and selling software over the phone.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
31 Lectures
01:14:33
+
Welcome to the Course!
1 Lecture 01:06
+
Finding Qualified Leads
8 Lectures 17:11


How to Find Target Companies
01:09

Finding Startups on AngelList
03:39

Finding Agencies on Clutch.co
01:41

Homework- Build a list of 10 companies using either AngelList or Clutch
00:25

Find your point of contact using LinkedIn
02:06

How to Guess An Email Address
03:24
+
How to Write and Send Cold Emails In Bulk
5 Lectures 20:16
How to Write and Send Cold Emails In Bulk
00:28

Email tools to download
03:25

How to write an email template
08:24

How to customize your cold email templates
06:32

Sending an email with Mail Merge
01:27
+
The SaaS Sales Process
6 Lectures 14:56
Intro: The SaaS Sales Process
00:35

How to answer client questions via email
02:50

Tools to manage your calendar
01:25

How to research a client pre-call
02:03

Prepare a list of ‘qualifying questions’
03:29

How to close with next steps
04:34
+
Question & Answer
7 Lectures 13:03
Intro: Question & Answer
00:27

How many times do you follow up after a call?
01:43

How to create a frequently asked questions for your site
01:59

Asking for referrals
01:36

Creating a quarterly outreach list
01:43

How many emails should I send each week?
01:47

Tools or services you can use to speed up the process
03:48
About the Instructor
Alex Berman
4.2 Average rating
27 Reviews
607 Students
1 Course
Chief Marketing Sumo at InspireBeats - Lead Gen for Startups

Chief Marketing Sumo for InspireBeats, Alex Berman is responsible for generating over $12 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years. Alex is also personally responsible in over $2 million dollars in B2B sales.