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Intro to Sales for Software As A Service (SaaS) Developers

How to get your next 100 clients with cold emailing, even if you're not a salesman
4.5 (20 ratings)
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571 students enrolled
Created by Alex Berman
Last updated 12/2015
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19 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Send cold emails that have 20%+ response rates
Turn potential clients into customers in hours instead of months
Open up a new (and cheap) marketing channel
Write an FAQ that actually answers client questions
Get free trial signups for your B2B app using ONLY email
View Curriculum
  • Gmail and Google Chrome are recommended for this

Over the last year we've sent over 1 million emails for our clients (mostly software as a service companies). These include dozens of graduates from accelerators like Y Combinator & 500 Startups.

Cold emailing is one of the cheapest and least understood marketing channels, and in this course I want to show you how you can use it to quickly find your next 100 clients.

The course is a series of step by step lessons where I'll take you into email campaigns we use to generate millions of dollars per month in recurring revenue for our clients.

You'll see:

  • The actual email frameworks we used
  • Learn how to find more leads for your SaaS app
  • How to handle customer replies
  • When and how to get customers to buy on the phone
  • How to write an email script with a 20%+ positive response rate
  • A peak at REAL customer replies to these emails (both positive and negative)
  • What to use instead of a sales script
  • How to write an FAQ for your site
  • And a lot more

Let's get this going!!

Who is the target audience?
  • This course works best if you already have 3+ customers and a solid product offering
  • Bootstrapped SaaS founders
  • Accellerator graduates
  • This course is probably not for you if you're already well versed in the process of lead generation and selling software over the phone.
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Curriculum For This Course
Expand All 31 Lectures Collapse All 31 Lectures 01:14:33
Welcome to the Course!
1 Lecture 01:06
Finding Qualified Leads
8 Lectures 17:11

How to Find Target Companies

Finding Startups on AngelList

Finding Agencies on

Homework- Build a list of 10 companies using either AngelList or Clutch

Find your point of contact using LinkedIn

How to Guess An Email Address
How to Write and Send Cold Emails In Bulk
5 Lectures 20:16
How to Write and Send Cold Emails In Bulk

Email tools to download

How to write an email template

How to customize your cold email templates

Sending an email with Mail Merge
The SaaS Sales Process
6 Lectures 14:56
Intro: The SaaS Sales Process

How to answer client questions via email

Tools to manage your calendar

How to research a client pre-call

Prepare a list of ‘qualifying questions’

How to close with next steps
Question & Answer
7 Lectures 13:03
Intro: Question & Answer

How many times do you follow up after a call?

How to create a frequently asked questions for your site

Asking for referrals

Creating a quarterly outreach list

How many emails should I send each week?

Tools or services you can use to speed up the process
About the Instructor
4.5 Average rating
20 Reviews
571 Students
1 Course
Chief Marketing Sumo at InspireBeats - Lead Gen for Startups

Chief Marketing Sumo for InspireBeats, Alex Berman is responsible for generating over $12 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years. Alex is also personally responsible in over $2 million dollars in B2B sales.

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