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Over the last year we've sent over 1 million emails for our clients (mostly software as a service companies). These include dozens of graduates from accelerators like Y Combinator & 500 Startups.
Cold emailing is one of the cheapest and least understood marketing channels, and in this course I want to show you how you can use it to quickly find your next 100 clients.
The course is a series of step by step lessons where I'll take you into email campaigns we use to generate millions of dollars per month in recurring revenue for our clients.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Welcome to the Course!|
|Section 2: Will Cold Emailing Work For My Company?|
Why cold emailing vs. other methods?Preview
What does a good offer look like?Preview
Should you start with free or paid trial?Preview
Homework - Create 3 Pricing TiersPreview
|Section 3: Finding Qualified Leads|
Intro: Finding Qualified LeadsPreview
How to identify prospectsPreview
How to Find Target Companies
Finding Startups on AngelList
Finding Agencies on Clutch.co
Homework- Build a list of 10 companies using either AngelList or Clutch
Find your point of contact using LinkedIn
How to Guess An Email Address
|Section 4: How to Write and Send Cold Emails In Bulk|
How to Write and Send Cold Emails In Bulk
Email tools to download
How to write an email template
How to customize your cold email templates
Sending an email with Mail Merge
|Section 5: The SaaS Sales Process|
Intro: The SaaS Sales Process
How to answer client questions via email
Tools to manage your calendar
How to research a client pre-call
Prepare a list of ‘qualifying questions’
How to close with next steps
|Section 6: Question & Answer|
Intro: Question & Answer
How many times do you follow up after a call?
How to create a frequently asked questions for your site
Asking for referrals
Creating a quarterly outreach list
How many emails should I send each week?
Tools or services you can use to speed up the process
Chief Marketing Sumo for InspireBeats, Alex Berman is responsible for generating over $12 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years. Alex is also personally responsible in over $2 million dollars in B2B sales.