Infographic How To: Data, Design, Distribute

Unlock the power of infographics and learn the recipe on how to make sweet visuals that will engage your audience.
  • Lectures 16
  • Video 1 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

This course will cover everything you need to know about infographics. The course starts at covering the power of infographics and why they are worth considering in your marketing and storytelling efforts. Then, the course will take you through the recipe that Lemonly, a design firm that specializes in infographics takes to make their own sweet visuals.

The course is structured in three sections: Data, Design, Distribute. Each section contains videos, screen captures, interviews and even sample documents available to download to use for your infographic creation.

Take this course to build a foundation for building great infographics .

What are the requirements?

  • Adobe Creative Suite

What am I going to get from this course?

  • Over 16 lectures and 59 mins of content!
  • By the end of this course you'll know the recipe to making sweet infographics.

What is the target audience?

  • Marketers
  • Designers
  • Public Relations
  • Content Strategy

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion



Lemonly CEO, John, kicks off the How To Infographics course.

Section 1: The Power of Visual Marketing
Before we start making infographics we need to know why are they important? Why does visual marketing even matter?

This video is a snippet of CEO, John T. Meyer, giving a talk on the Power of Visuals at New Media Expo in Las Vegas. The 13 minute snippet looks at why visual marketing matters from both a quantitative and a qualitative angle. 

We ask the team how they definite what an infographic is. What is your definition?
Section 2: Start with Data
Whether you are making an infographic for yourself or a client, you will need to decide what type of infographic you want to create and the goal of that graphic. There are two types of infographics; brand infographcis and editorial infographics. In this lecture, John introduces you to the different types of infographics and how to define goals for your project.

Every good infographic starts with strong data. Now is the time to think about what type of data you want to gather, Qualitative or Quantitative, and how you're going to organize that data. 
Now that you have your data, it's time to discover the story within your research. In this lecture we define patterns and key points to look for in your data to make a great infographic. 
Section 3: Delightful Design

The first step in the design process is to create a wireframe. So what's a wireframe? A wireframe is a blueprint or visual guide that represents the skeletal framework on an infographic. Essentially this is your outline for the infographic. Let's take a look at how to create a sweet wireframe. 


The mood board is a poster design that may consist of images, text and samples of objects in a composition displaying the mood of the graphic. It illustrates visually the direction and style in which the designer is pursuing. Take a look at this interview with lead designer, Ashton, on how to effectively create a mood board.

Once you've got the wireframe and mood board complete, you're ready to start the design phase. Listen to this interview on designing sweet visuals with creative director, Amy.
DESIGN DEMO: The possibilities in Illustrator are endless, so where to begin. See some common tools to use while illustrating your infographic.
DESIGN DEMO: Pie chart or bar graph? This video gives you an overview of how to customize your sweet data.
DESIGN DEMO: Now that you have your graphics built, time to polish things up! This video gives you an overview of common Photoshop tools used to add the final touches to your infographic.

With your graphic finally complete and designed exactly how you want it, we are now ready to launch! In this lecture we'll look at some key points in the launch process such as naming your files and timing your launch.

Section 4: Ready to Distribute
Now that your infographic is designed, it's time to share! You want others to share your sweet graphic too, so in this lecture we take you through's three tiered approach to promoting your newly designed infographic. 
If you're feeling a little stuck or overwhelmed, here are few additional resources to help you out.
Now you're ready to show off your infographic and we want to see it. Join our show and tell by tweeting us a link to your graphic @thinklemonly  or email us at

Instructor Biography

John Meyer , CEO/Co-Founder of

My mission is to make the world an easier place to understand. Our team does this through design every day at I'm CEO/Co-Founder of a visual marketing firm that has worked with brands like Nike, PepsiCo, Marriott, the United Nations, Red Mango, New Relic and more on infographics and data viz. I speak around the country about infographics, the power of visuals, entrepreneurship, and focus. I'm a member of the Young Entrepreneurship Council and was named to Businessweek's Top 25 Entrepreneurs Under 25 in 2010.

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Average Rating
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  5. 1 Stars
    • Arman Shariati

    Great introduction

    Really enjoyed the overview and the approach! thanks guys.

    • Nick Peperell

    Content is good, mainly for beginners – some useful info regardless of ability/experience level.

    • Julia D


    The production quality of this course wasn't that great. The sound would go from loud to quiet depending upon which video you are watching. There was one video where it seemed like it was in a lecture hall and the presenter was talking to the audience. It was very distracting. This seemed like a bunch different videos strung together. Seeing the process of the company was good, but I wish they would have showed other infographics and dissected those as well. This seemed like a promotional video for this company.

    • Sara Marques

    Lacks detail

    The course provides a very general and quick overview. I would have liked more detail about design principles as they related to infogrpahics specifically. The overview of illustrator was not helpful - it was too quick for someone who is unfamiliar with illustrator and seemed too simple for someone who is familiar. Perhaps use that time to get into more detail. In the end it seemed the course was just a marketing ploy for

    • Michael Morakis

    not much infoit

    it was a speak on info graphic, not much detailed

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