Infographic How To: Data, Design, Distribute
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This course will cover everything you need to know about infographics. The course starts at covering the power of infographics and why they are worth considering in your marketing and storytelling efforts. Then, the course will take you through the recipe that Lemonly, a design firm that specializes in infographics takes to make their own sweet visuals.
The course is structured in three sections: Data, Design, Distribute. Each section contains videos, screen captures, interviews and even sample documents available to download to use for your infographic creation.
Take this course to build a foundation for building great infographics .
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Lemonly CEO, John, kicks off the How To Infographics course.
|Section 1: The Power of Visual Marketing|
|Before we start making infographics we need to know why are they important? Why does visual marketing even matter?
This video is a snippet of Lemon.ly CEO, John T. Meyer, giving a talk on the Power of Visuals at New Media Expo in Las Vegas. The 13 minute snippet looks at why visual marketing matters from both a quantitative and a qualitative angle.
|We ask the Lemon.ly team how they definite what an infographic is. What is your definition?|
|Section 2: Start with Data|
|Whether you are making an infographic for yourself or a client, you will need to decide what type of infographic you want to create and the goal of that graphic. There are two types of infographics; brand infographcis and editorial infographics. In this lecture, John introduces you to the different types of infographics and how to define goals for your project.
|Every good infographic starts with strong data. Now is the time to think about what type of data you want to gather, Qualitative or Quantitative, and how you're going to organize that data.|
|Now that you have your data, it's time to discover the story within your research. In this lecture we define patterns and key points to look for in your data to make a great infographic.|
|Section 3: Delightful Design|
The first step in the Lemon.ly design process is to create a wireframe. So what's a wireframe? A wireframe is a blueprint or visual guide that represents the skeletal framework on an infographic. Essentially this is your outline for the infographic. Let's take a look at how to create a sweet wireframe.
The mood board is a poster design that may consist of images, text and samples of objects in a composition displaying the mood of the graphic. It illustrates visually the direction and style in which the designer is pursuing. Take a look at this interview with Lemon.ly lead designer, Ashton, on how to effectively create a mood board.
|Once you've got the wireframe and mood board complete, you're ready to start the design phase. Listen to this interview on designing sweet visuals with Lemon.ly creative director, Amy.|
|DESIGN DEMO: The possibilities in Illustrator are endless, so where to begin. See some common tools to use while illustrating your infographic.|
|DESIGN DEMO: Pie chart or bar graph? This video gives you an overview of how to customize your sweet data.|
|DESIGN DEMO: Now that you have your graphics built, time to polish things up! This video gives you an overview of common Photoshop tools used to add the final touches to your infographic.|
With your graphic finally complete and designed exactly how you want it, we are now ready to launch! In this lecture we'll look at some key points in the launch process such as naming your files and timing your launch.
|Section 4: Ready to Distribute|
|Now that your infographic is designed, it's time to share! You want others to share your sweet graphic too, so in this lecture we take you through Lemon.ly's three tiered approach to promoting your newly designed infographic.|
|If you're feeling a little stuck or overwhelmed, here are few additional resources to help you out.|
|Now you're ready to show off your infographic and we want to see it. Join our show and tell by tweeting us a link to your graphic @thinklemonly or email us at email@example.com|
My mission is to make the world an easier place to understand. Our team does this through design every day at Lemon.ly. I'm CEO/Co-Founder of a visual marketing firm that has worked with brands like Nike, PepsiCo, Marriott, the United Nations, Red Mango, New Relic and more on infographics and data viz. I speak around the country about infographics, the power of visuals, entrepreneurship, and focus. I'm a member of the Young Entrepreneurship Council and was named to Businessweek's Top 25 Entrepreneurs Under 25 in 2010.