This course will cover everything you need to know about infographics. The course starts at covering the power of infographics and why they are worth considering in your marketing and storytelling efforts. Then, the course will take you through the recipe that Lemonly, a design firm that specializes in infographics takes to make their own sweet visuals.
The course is structured in three sections: Data, Design, Distribute. Each section contains videos, screen captures, interviews and even sample documents available to download to use for your infographic creation.
Take this course to build a foundation for building great infographics .
Lemonly CEO, John, kicks off the How To Infographics course.
This video is a snippet of Lemon.ly CEO, John T. Meyer, giving a talk on the Power of Visuals at New Media Expo in Las Vegas. The 13 minute snippet looks at why visual marketing matters from both a quantitative and a qualitative angle.
The first step in the Lemon.ly design process is to create a wireframe. So what's a wireframe? A wireframe is a blueprint or visual guide that represents the skeletal framework on an infographic. Essentially this is your outline for the infographic. Let's take a look at how to create a sweet wireframe.
The mood board is a poster design that may consist of images, text and samples of objects in a composition displaying the mood of the graphic. It illustrates visually the direction and style in which the designer is pursuing. Take a look at this interview with Lemon.ly lead designer, Ashton, on how to effectively create a mood board.
With your graphic finally complete and designed exactly how you want it, we are now ready to launch! In this lecture we'll look at some key points in the launch process such as naming your files and timing your launch.
My mission is to make the world an easier place to understand. Our team does this through design every day at Lemonly. I'm CEO/Co-Founder of a visual marketing firm that has worked with brands like Nike, PepsiCo, Marriott, the United Nations, Red Mango, New Relic and more on infographics and data viz. I speak around the country about infographics, the power of visuals, entrepreneurship, and focus. I'm a member of the Young Entrepreneurship Council and was named to Businessweek's Top 25 Entrepreneurs Under 25 in 2010.