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Improved SEO with Rich Snippets and MicroData

Improve your website Search Engine Optimization (SEO) by describing your content with rich snippets and microdata.
4.6 (163 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9,254 students enrolled
Last updated 6/2014
  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

This Improved SEO with Rich Snippets and MicroData course will teach you how to add extra information to your web site content to allow Google and other search engines to display advanced "rich snippets" of information to searchers.

Downloadable examples are included showing how to create MicroData for a person, organization, product, offer and product review.

Who is the target audience?
  • Web site owners wanting to enhance their search results
  • Web developers wanting to enhance their HTML content
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What Will I Learn?
Enhance the search results for your existing website
Learn about rich snippet formatting
Learn about HTML5 MicroData
View Curriculum
  • Web Site to Improve SEO
  • Basic knowledge of HTML
Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 56:52
1 Lecture 01:10

Course Introduction.

5 Lectures 16:08

Important web sites to use as references for microdata.

MicroData References

An introduction to microdata and how it affects Google search results.

Introduction to MicroData

Introducing the schema.org website and the MicroData schemas you can use.


Learn about the MicroData HTML5 attributes: ItemScope, ItemType and ItemProp.

Item Types, Scopes and Properties

An introduction to the Google Structured Data Testing Tool.

Testing and Tools
6 Lectures 38:58
Download Example Files

Example describing a Person with MicroData.

Person MicroData Example

Example describing an Organization or Business with MicroData.

Organization MicroData Example

Example describing a Product with MicroData.

Product MicroData Example

Example describing a Product Offer with MicroData.

Product Offer MicroData Example

Example describing a Product Review with MicroData.

Product Review MicroData Example
1 Lecture 00:33
About the Instructor
4.7 Average rating
230 Reviews
9,911 Students
2 Courses
Software Developer and Trainer at MPire Training

I am a trainer for MPire Training, where we create high quality online training focusing on web technologies.

I have been a commercial software developer for over 15 years, building Web and Windows applications for businesses. I run a software development company that produces fast web applications for businesses.

4.7 Average rating
242 Reviews
10,308 Students
4 Courses
We help businesses get online fast and prosper!

We offer a variety of services which range from training in all kinds of industries and marketing strategies to assist businesses to prosper online.

We have over 20 years experience in the IT industry which consist of website design, Microsoft .Net programming, Database development, Online Marketing and Training.

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