Improved SEO with Rich Snippets and MicroData
4.4 (225 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10,924 students enrolled
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Improved SEO with Rich Snippets and MicroData

Improve your website Search Engine Optimization (SEO) by describing your content with rich snippets and microdata.
4.4 (225 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10,924 students enrolled
Last updated 6/2014
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Enhance the search results for your existing website
  • Learn about rich snippet formatting
  • Learn about HTML5 MicroData
View Curriculum
Requirements
  • Web Site to Improve SEO
  • Basic knowledge of HTML
Description

This Improved SEO with Rich Snippets and MicroData course will teach you how to add extra information to your web site content to allow Google and other search engines to display advanced "rich snippets" of information to searchers.

Downloadable examples are included showing how to create MicroData for a person, organization, product, offer and product review.

Who is the target audience?
  • Web site owners wanting to enhance their search results
  • Web developers wanting to enhance their HTML content
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Curriculum For This Course
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Introduction
1 Lecture 01:10

Course Introduction.

Introduction
01:10
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MicroData
5 Lectures 16:08

Important web sites to use as references for microdata.

MicroData References
01:14

An introduction to microdata and how it affects Google search results.

Introduction to MicroData
03:19

Introducing the schema.org website and the MicroData schemas you can use.

Schema.org
06:16

Learn about the MicroData HTML5 attributes: ItemScope, ItemType and ItemProp.

Item Types, Scopes and Properties
03:14

An introduction to the Google Structured Data Testing Tool.

Testing and Tools
02:05
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Examples
6 Lectures 38:58
Download Example Files
00:08

Example describing a Person with MicroData.

Person MicroData Example
07:20

Example describing an Organization or Business with MicroData.

Organization MicroData Example
09:47

Example describing a Product with MicroData.

Product MicroData Example
06:41

Example describing a Product Offer with MicroData.

Product Offer MicroData Example
06:30

Example describing a Product Review with MicroData.

Product Review MicroData Example
08:32
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Conclusion
1 Lecture 00:33
Conclusion
00:33
About the Instructor
Matt Turner
4.3 Average rating
312 Reviews
11,692 Students
2 Courses
Software Developer and Trainer at MPire Training

I am a trainer for MPire Training, where we create high quality online training focusing on web technologies.

I have been a commercial software developer for over 15 years, building Web and Windows applications for businesses. I run a software development company that produces fast web applications for businesses.

MPire Training
4.3 Average rating
326 Reviews
12,101 Students
4 Courses
We help businesses get online fast and prosper!

We offer a variety of services which range from training in all kinds of industries and marketing strategies to assist businesses to prosper online.

We have over 20 years experience in the IT industry which consist of website design, Microsoft .Net programming, Database development, Online Marketing and Training.