Improved SEO with Rich Snippets and MicroData

Improve your website Search Engine Optimization (SEO) by describing your content with rich snippets and microdata.
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  • Lectures 13
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2014 English

Course Description

This Improved SEO with Rich Snippets and MicroData course will teach you how to add extra information to your web site content to allow Google and other search engines to display advanced "rich snippets" of information to searchers.

Downloadable examples are included showing how to create MicroData for a person, organization, product, offer and product review.

What are the requirements?

  • Web Site to Improve SEO
  • Basic knowledge of HTML

What am I going to get from this course?

  • Enhance the search results for your existing website
  • Learn about rich snippet formatting
  • Learn about HTML5 MicroData

Who is the target audience?

  • Web site owners wanting to enhance their search results
  • Web developers wanting to enhance their HTML content

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Course Introduction.

Section 2: MicroData

Important web sites to use as references for microdata.


An introduction to microdata and how it affects Google search results.


Introducing the website and the MicroData schemas you can use.


Learn about the MicroData HTML5 attributes: ItemScope, ItemType and ItemProp.


An introduction to the Google Structured Data Testing Tool.

Section 3: Examples
Download Example Files

Example describing a Person with MicroData.


Example describing an Organization or Business with MicroData.


Example describing a Product with MicroData.


Example describing a Product Offer with MicroData.


Example describing a Product Review with MicroData.

Section 4: Conclusion

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Instructor Biography

Matt Turner, Software Developer and Trainer at MPire Training

I am a trainer for MPire Training, where we create high quality online training focusing on web technologies.

I have been a commercial software developer for over 15 years, building Web and Windows applications for businesses. I run a software development company that produces fast web applications for businesses.

Instructor Biography

MPire Training, We help businesses get online fast and prosper!

We offer a variety of services which range from training in all kinds of industries and marketing strategies to assist businesses to prosper online.

We have over 20 years experience in the IT industry which consist of website design, Microsoft .Net programming, Database development, Online Marketing and Training.

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