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Learn to Use Buyer Persona to Make Your Product Fail Proof

A highly actionable course to empower you with tools to nail your buyer mindset and make your product/service compelling
4.3 (15 ratings)
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3,412 students enrolled
Last updated 8/2015
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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In the digital marketing world, the buyer persona is also known as customer avatar. It is a semi-fictional character that represents your ideal customer.

It is based on real consumer research and insights. It does not come from board rooms or brainstorming on whiteboards alone.

But from going into the market and asking the right questions.

In this course we would learn:

What questions you should ask?

What notes should you take?

What is the final checklist you need to see before you have the persona nailed down?

How some of the leading businesses have nailed their own buyer persona?

What you can learn from buyer personas of other businesses?

How can you profile and segment your personas?

How can you craft your pitch that will appeal to the exact persona you are targeting?

How to dissect the anatomy of a perfect pitch that keeps the persona at the center of it?

Who is the target audience?
  • Entrepreneurs who want high growth results by gaining insights into buyer persona
  • Budding entrepreneurs who are willing to launch their own offering into the market
  • Students willing to catapult into the digital hemisphere and raise their employ-ability quotient
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What Will I Learn?
Dissect buyer persona for your offering
Nail down the keywords for their offering in digital space
Probe their existing set of users for insights
Carve out a positioning strategy based on what appeals to their buyer persona
Craft a compelling pitch for their offer through a nifty pitch skeleton technique
View Curriculum
  • Basics of web search, Minimal exposure to digital world and marketing
Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 01:00:04
The What and Why of Buyer Personas - Introduction
2 Lectures 14:21

Students will be able to understand what a buyer persona really is and how they can use for themselves. This video is the just a glimpse into things to come but it gives a great primer into the what and why of buyer persona. The video will also give an insight into the buyer's mind to the students and help them understand their journey better. It also contains some really interesting worked out examples to understand buyer's mind better.

Preview 09:15

In this video students will literally learn to walk in their buyer persona's shoes, by which we mean that they will understand how they could speak their persona's language. This video will essentially be a ticket into their typical persona's mind and help them understand what will and will not attract them.

Preview 05:06
Dissecting Buyer Personas with examples
2 Lectures 14:36

This is an example-led video that will help students drill down buyer personas for some really popular offerings. We look at GoPro, wearable space and social media scheduling app Buffer to understand their buyer personas. And we focus on what you could learn from them.

How GoPro and Fitbit became successes with buyer persona knowledge

Checklist and Template for working out your buyer persona
Buyer Persona Case Study
2 Lectures 11:53

An interesting worked out example of one of the finest financial management guru. This video aims to teach students how a fine understanding of buyer persona has been applied by this expert and how different elements of his brand reflect the persona he is targeting. The students will find this example very insightful.

How Ramit Sethi focuses on buyer persona with IWT

A filled-out buyer persona template for the financial management expert, helps students fill up their own template.

Working out -Ramit Sethi's buyer persona for his courses
How to craft a pitch for the persona: The Pitch Anatomy
3 Lectures 19:14

This video is an introduction to pitches- it teaches the art and science of pitches. Students have been till now learning about buyer personas, it is now time to get on the other side of the table and prepare a pitch for their offering. Students will learn how a deep understanding of the persona can help them know their pain points, aggravate them and hence create a super compelling offering.

Introduction to Pitching with buyer persona in mind

A worked out example of a pitch and how it uses elements of problem identification, pain aggravation, social proof and more.

How this stellar Shark Tank pitch raised millions of dollars

Learn from Udemy's bestseller how to create a perfect pitch
About the Instructor
4.3 Average rating
15 Reviews
3,413 Students
2 Courses
Growth Engineer at TheYouEngine

Tavleen is positioning strategist over at TheYouEngine and she helps growing businesses, coaches, consultants and other freelancers position themselves for more business through a solid copy. More specifically: 

She helps her clients with their launch essentials - high-converting landing page copy, personality-infused sales page copy, design, designing killer opt-in offers with persuasive hooks, email funnels and more. Come meet her at TheYouEngine.

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