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In the digital marketing world, the buyer persona is also known as customer avatar. It is a semi-fictional character that represents your ideal customer.
It is based on real consumer research and insights. It does not come from board rooms or brainstorming on whiteboards alone.
But from going into the market and asking the right questions.
In this course we would learn:
What questions you should ask?
What notes should you take?
What is the final checklist you need to see before you have the persona nailed down?
How some of the leading businesses have nailed their own buyer persona?
What you can learn from buyer personas of other businesses?
How can you profile and segment your personas?
How can you craft your pitch that will appeal to the exact persona you are targeting?
How to dissect the anatomy of a perfect pitch that keeps the persona at the center of it?
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|Section 1: The What and Why of Buyer Personas - Introduction|
Students will be able to understand what a buyer persona really is and how they can use for themselves. This video is the just a glimpse into things to come but it gives a great primer into the what and why of buyer persona. The video will also give an insight into the buyer's mind to the students and help them understand their journey better. It also contains some really interesting worked out examples to understand buyer's mind better.
In this video students will literally learn to walk in their buyer persona's shoes, by which we mean that they will understand how they could speak their persona's language. This video will essentially be a ticket into their typical persona's mind and help them understand what will and will not attract them.
|Section 2: Dissecting Buyer Personas with examples|
This is an example-led video that will help students drill down buyer personas for some really popular offerings. We look at GoPro, wearable space and social media scheduling app Buffer to understand their buyer personas. And we focus on what you could learn from them.
Checklist and Template for working out your buyer persona
|Section 3: Buyer Persona Case Study|
An interesting worked out example of one of the finest financial management guru. This video aims to teach students how a fine understanding of buyer persona has been applied by this expert and how different elements of his brand reflect the persona he is targeting. The students will find this example very insightful.
A filled-out buyer persona template for the financial management expert, helps students fill up their own template.
|Section 4: How to craft a pitch for the persona: The Pitch Anatomy|
This video is an introduction to pitches- it teaches the art and science of pitches. Students have been till now learning about buyer personas, it is now time to get on the other side of the table and prepare a pitch for their offering. Students will learn how a deep understanding of the persona can help them know their pain points, aggravate them and hence create a super compelling offering.
A worked out example of a pitch and how it uses elements of problem identification, pain aggravation, social proof and more.
Learn from Udemy's bestseller how to create a perfect pitch
Tavleen is positioning strategist over at TheYouEngine and she helps growing businesses, coaches, consultants and other freelancers position themselves for more business through a solid copy. More specifically:
She helps her clients with their launch essentials - high-converting landing page copy, personality-infused sales page copy, design, designing killer opt-in offers with persuasive hooks, email funnels and more. Come meet her at TheYouEngine.