How to Quickly Build an Effective Survey
3.9 (58 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,064 students enrolled

How to Quickly Build an Effective Survey

Learn how to quickly create a survey to avoid wasting your time and money because of inadequate preparation.
3.9 (58 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,064 students enrolled
Created by Jason Byer
Last updated 2/2015
English
English [Auto-generated]
Price: Free
This course includes
  • 42 mins on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What you'll learn
  • Understand the importance of proper survey preparation
  • Feel confident preparing surveys

  • Learn new ways to distribute surveys

  • Think through targeting criteria for an accurate survey group
  • Learn the question types to avoid for a great survey
Requirements
  • A willingness to save money and streamline your future direction by investing your time in proper survey techniques.
Description

About the Course

This course will provide a quick but thorough overview how to build effective surveys. This will give you the confidence to collect data on your next project to determine the course your business or startup should take.

Overview

1. Importance of the survey

2. Selecting the target audience and sampling

3. Asking the correct questions

4. Deciding compensation strategy

5. Deploying the survey

6. Interpreting the results


About the Instructor

Jason Byer is a marketing enthusiast who enjoys partnering with businesses to grow their revenue. He enjoys sharing his knowledge to help clients build confidence in their approach to marketing. Jason cofounded a startup advertising company after creating a smartphone app for digital branding. He currently works in digital marketing and project management within the promotional products industry as well as partnering with startup and established businesses to help with marketing and branding.

Who this course is for:
  • Those who want to save time and money by avoiding costly survey mistakes
  • Business owners, entrepreneurs, college students, marketing professionals
Course content
Expand all 9 lectures 42:19
+ Why Spend Time Creating Surveys
1 lecture 01:34
Why spend time creating a survey
01:34
+ Selecting the Target Audience
2 lectures 20:14
Selecting the Target Audience
02:47
Probability Sampling Methods
17:27
+ What Questions to Ask
2 lectures 04:57
Asking the Right Questions
04:57
Infographic: 10 Best Practices for Survey Questions
3.3 MB