How to Quickly Build an Effective Survey
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About the Course
This course will provide a quick but thorough overview how to build effective surveys. This will give you the confidence to collect data on your next project to determine the course your business or startup should take.
1. Importance of the survey
2. Selecting the target audience and sampling
3. Asking the correct questions
4. Deciding compensation strategy
5. Deploying the survey
6. Interpreting the results
About the Instructor
Jason Byer is a marketing enthusiast who enjoys partnering with businesses to grow their revenue. He enjoys sharing his knowledge to help clients build confidence in their approach to marketing. Jason cofounded a startup advertising company after creating a smartphone app for digital branding. He currently works in digital marketing and project management within the promotional products industry as well as partnering with startup and established businesses to help with marketing and branding.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Overview of the Course|
|Section 2: Why Spend Time Creating Surveys|
Why spend time creating a survey
|Section 3: Selecting the Target Audience|
Selecting the Target Audience
Probability Sampling Methods
|Section 4: What Questions to Ask|
Asking the Right Questions
Infographic: 10 Best Practices for Survey Questions
|Section 5: Compensation vs Free|
Compensation vs Free
|Section 6: How to Deploy the Survey|
How to Deploy the Survey
|Section 7: Survey Analyses|
Jason Byer is a digital marketing professional and project manager in the Chicago area. Starting a company post-graduation Jason developed an entrepreneurial skill-set that he incorporates into his career. During his free time he enjoys triathlon training, brewing beer and playing with his baby daughter. Jason is happy to be a point of contact or mentor for anyone looking to become an entrepreneur or grow professionally in their career.