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How to Quickly Build an Effective Survey

Learn how to quickly create a survey to avoid wasting your time and money because of inadequate preparation.
3.5 (37 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,577 students enrolled
Created by Jason Byer
Last updated 2/2015
  • 42 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
Understand the importance of proper survey preparation
Feel confident preparing surveys
Learn new ways to distribute surveys
Think through targeting criteria for an accurate survey group
Learn the question types to avoid for a great survey
View Curriculum
  • A willingness to save money and streamline your future direction by investing your time in proper survey techniques.

About the Course

This course will provide a quick but thorough overview how to build effective surveys. This will give you the confidence to collect data on your next project to determine the course your business or startup should take.


1. Importance of the survey

2. Selecting the target audience and sampling

3. Asking the correct questions

4. Deciding compensation strategy

5. Deploying the survey

6. Interpreting the results

About the Instructor

Jason Byer is a marketing enthusiast who enjoys partnering with businesses to grow their revenue. He enjoys sharing his knowledge to help clients build confidence in their approach to marketing. Jason cofounded a startup advertising company after creating a smartphone app for digital branding. He currently works in digital marketing and project management within the promotional products industry as well as partnering with startup and established businesses to help with marketing and branding.

Who is the target audience?
  • Those who want to save time and money by avoiding costly survey mistakes
  • Business owners, entrepreneurs, college students, marketing professionals
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Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 42:19
Overview of the Course
1 Lecture 01:32
Course Overview
Why Spend Time Creating Surveys
1 Lecture 01:34
Why spend time creating a survey
Selecting the Target Audience
2 Lectures 20:14
Selecting the Target Audience

Probability Sampling Methods
What Questions to Ask
2 Lectures 04:57
Asking the Right Questions

Infographic: 10 Best Practices for Survey Questions
3.3 MB
Compensation vs Free
1 Lecture 04:40
Compensation vs Free
How to Deploy the Survey
1 Lecture 05:26
How to Deploy the Survey
Survey Analyses
1 Lecture 03:56
Survey Analyses
About the Instructor
3.5 Average rating
37 Reviews
4,577 Students
1 Course
Business Development and Marketing Professional

Jason Byer is a digital marketing professional and project manager in the Chicago area. Starting a company post-graduation Jason developed an entrepreneurial skill-set that he incorporates into his career. During his free time he enjoys triathlon training, brewing beer and playing with his baby daughter. Jason is happy to be a point of contact or mentor for anyone looking to become an entrepreneur or grow professionally in their career.

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