How to Market Your Udemy Course: Instructors with Audiences

Official (produced by Udemy) guide to marketing your course—for instructors with existing online/offline followings.
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  • Lectures 24
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

Congrats on creating a course on Udemy!

If you just published, or are preparing to publish your course, you may be wondering: How do I become a Top Seller on Udemy? How are instructors earning $10,000+ per month and reaching thousands with their course content?

If you have an existing online/offline following and want to learn how to best market your Udemy course with proven methods, then this course is for you!

It can become overwhelming thinking about how to market your course, so we provide you with a plan, from beginning to end. The course also includes real life case studies from top performing instructors.

This course will cover:

  • How to figure out your starting point and sales potential.
  • How to price your course and maximize your sales.
  • How to get noticed on Udemy and drive sales in the marketplace.
  • Why you should have a Pre-Launch strategy and how to execute one.
  • How to implement a quick win campaign to your email list, YouTube channel, and Facebook followers.
  • What the "Forever Young Formula" is and how to automate your Udemy course sales.
  • How to aggressively grow your audience so you continue driving sales to your Udemy course, long after your launch.

Are you ready to press play on your marketing efforts? Let's get started!

What are the requirements?

  • This course is best for instructors with an existing online audience.
  • This course is best for instructors with an existing online/offline audience (e.g. email list, YouTube subscribers, Facebook Page)

What am I going to get from this course?

  • Market your Udemy course effectively to your existing online/offline audience
  • Build an "Early Bird List" up to 30 days before publishing your course so you maximize your earnings using the Pre-Launch Method
  • Use Quick Win campaign examples to convert your email, Facebook, and YouTube subscribers to purchase your course
  • Understand how other instructors drove over $10,000 in their first 30 days on Udemy

What is the target audience?

  • Udemy instructors with an existing online/offline following
  • Potential Udemy instructors with an existing online/offline following who are evaluating the opportunity
  • Instructors with an existing online/offline following who are around 30 days from publishing their course on Udemy

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
How this Course Works
Section 2: PAUSE: Before You Promote
What's Your Starting Point?
Let's Figure Out Your Sales Potential
The Hierarchy of Audiences
How to Keep 100% of Your Sales
1+1=3 on Udemy (How to Get Noticed)
How to Price Your Course
Wrap-Up & Overview
Section 3: How Bestsellers Promote Their Courses
Why You MUST Promote Before You Publish
What is a Quick Win?
Quick Wins on Email
Quick Wins on YouTube
Quick Wins on Facebook
Recap of Quick Wins
Section 4: FAST FORWARD: How to Set Up Your Sales Engine and Keep Earning on Udemy
What is the "Forever Young Formula"?
How to Stay Forever Young with Your Email List
How to Stay Forever Young on YouTube
How to Stay Forever Young with Facebook
How to Aggressively Grow Your Audience
Wrap Up!

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Instructor Biography

Danielle Leslie, Instructor Promotion at Udemy

My role at Udemy is to make sure our instructors are inspired and equipped to grow their expert brands and build their online teaching businesses on Udemy. Every expert on Udemy has a unique motivation for joining the teaching movement, and I work most closely with those who aspire to build full-time businesses teaching students and using Udemy as their storefront. I provide training, resources, and encouragement.

Prior to Udemy, I created the Do Love Project where I helped coaches and content creators start their online businesses. In 2010, I co-founded an angel-backed startup called GenJuice and completed the digital media accelerator SeedStart in NYC. I live by the words: Do what you love, and convince the rest to follow, and I'm excited to help our instructors do that everyday!

Instructor Biography

Udemy Instructor Team, Official Udemy Instructor Account

The Udemy Instructor Team has one passion: Udemy's instructors! We'll work with you to help you create an online course -- along the way, we'll also help you become an integral member of the Udemy community, a promotional whiz, a teaching star, and and all-around amazing instructor. We're excited to help you succeed on Udemy!

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