You're Hired: How to Get a Job in Product Management

Learn how to become a product manager at a hot tech startup
28 reviews
  • Jason Shah CEO @ Do (, former PM @ Yammer

    Jason Shah is the CEO of Do. Shah was formerly a product manager at Yammer.

  • Lifetime access to 29 lectures
  • 4+ hours of high quality content
  • A community of 2600+ students learning together!

You're Hired: How to Get a Job in Product Management

Learn how to become a product manager at a hot tech startup
28 reviews


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"Product Manager"

It's the best role within a fast-growing technology company: think big about products, design user experiences, build product experiments, work with brilliant designers and engineers, and see your product change the lives of millions of people.

Do you have what it takes to get hired as a PM at Google, Facebook, Twitter, Yammer, or your dream company?

This course will dive into...

  • what Product Managers actually do in this world of lean, data-informed product development
  • how to frame your resume and prior experience to keep a recruiter's attention
  • and the thought process for real product management interview questions.

Five-star ratings across the board for this course. I am committed to helping you become a good product manager and land your dream job.

Ready to become a Product Manager?

"Everything you need to know!"

"Jason's class is a very comprehensive overview of everything you need to know to apply and get hired as a product manager.

It really helps you understand what the position is about and what kind of responsibilities you can expect. It also prepares you for product management interviews and forces you to really think about interview questions.

I got a position as an Associate Product Manager a few weeks after I took this class!" - Pauline M.

"Honest. Well thought out. Great resource."

"Jason does a fantastic job of providing insight to every aspect of successfully getting hired as a Product Manager. The practice interview (quiz) questions are exactly what everyone interviewing right now should practice." - Rahul C.

"This course helped me get my first Product Manager role in SF"

"If you're interested in successfully transitioning into product management from a tech or non-tech background. This course will give you a robust and comprehensive lay of the land.

The course introduces you to the specific skills you need to succeed as a PM, the business language you need to be fluent in to communicate with key stakeholder and the interview questions you need to practice for your interview.

Jason's course helped me secure my first PM position at a mega digital publication company by providing hands-on experience in finding the right jobs, impressing the employer on the first impression, nailing the interview and even securing compensation well above what I would have expected!" - Mohit B.

    • A passion for product and user experience!
    • Over 29 lectures and 5 hours of content!
    • By the end of the course, you will be ready to ace product management interviews.
    • In this course, you will learn what lean, data-informed product management is like and how to stand out in a competitive field of PM candidates.
    • People who want to become Product Managers


30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion


  • SECTION 1:
    Learning from the Best: Conversations with Real Product Managers
  • 1
    Ryan Hoover - Director of Product, PlayHaven

    Hear from Ryan Hoover, Director of Product at PlayHaven, about his experience and advice on how to get into product management.

    Twitter: @rrhoover

  • 2
    Jason Evanish - Product Manager, KISSMetrics

    Hear from Jason Evanish, Product Manager at KISSMetrics, about his experience and advice on how to get into product management.

    Twitter: @Evanish

    Feedback box blog post:

  • 3
    Jackie Bavaro - Product Manager, Asana

    Hear from Jackie Bavaro, Product Manager at Asana (and previously Google and Microsoft), about her experience and advice on how to get into product management.

    Twitter: @jackiebo (

    Jackie also has a book coming out soon called "Cracking the PM Interview" - check it out!

  • SECTION 2:
    Introduction to Product Management and How to Get Hired as a PM
  • 4
    What is Product Management?

    In this lecture, we discuss what Product Management is, especially in this new world of A/B testing and lean startup methodology. Product Managers help drive project teams towards building new features usually - writing specs, iterating on designs, imagining what the A/B test should include for variations, leading the engineering team to execute the spec, working with analysts to interpret A/B test results and pull other supporting data, reporting out to sales, marketing, and others on your progress, and much more.

    We also briefly cover the steps to interviewing for the PM role - from the resume, to the phone screen, to the interview itself.

  • 5
    What is the General Process for Getting Hired as a Product Manager?
    1. Submit resume (either cold or via employee referral)
    2. Phone screen with recruiter and/or hiring manager (or actual product manager on the team)
    3. Assignment, e.g. Evaluate the Facebook signup flow.
    4. On-site interview (meet with PMs, analysts, engineers, designers, etc.). Some product questions, some vision questions, some brainteasers, some scenario questions.
    5. Offer / negotiation process

    We describe this general process in this lecture, which we will dive into more in later course sections.

  • 6
    What Sort of People Get into Product Management?

    Product Managers come from all sorts of backgrounds - former entrepreneurs, artists, philosophers, and more. But the reality is that there are some core characteristics to each of these backgrounds that make people suitable to being entrepreneurs. We discuss these characteristics in this lecture.

  • SECTION 3:
    This is Product Management.
  • 7
    Driving Product Vision

    Product Managers think big. While it's important to know how to catch bugs and get micro-interactions right in the UX of a product, seeing the forest through the trees is extremely important, as well.

    Driving product vision involves imagining where Facebook / Pinterest / Twitter / Linkedin / Your Dream Product can be in 5, 10, 25 years. What do competitors do well / what are they missing / where is there a new opportunity in the market? What in your product doesn't make sense anymore that you should eliminate to make way for a new user flow in your product?

  • 8
    Spec Features

    The spec (originally "specifications document" or "product requirements document") defines the project. It is what your engineers, designers, QA team, sales people, marketing folks, etc. will refer to in order to understand the goal and details of a feature or technical project. The spec should define the problem, the goal, product hypotheses, metrics for success, mockups that are visual representations of the feature, bullet points describing functionality and edge cases, how many people should be treated with experimental variations in the A/B test and much more.

  • 9
    Work with Designers and Engineers

    Designers and engineers are the two groups of people you will work most closely with as a Product Manager. Designers are your partners in figuring out the look (UI - user interface) and feel (UX - user experience) of the product. Engineers are your partners in that they will actually implement the vision and make it work in your site or app. In these relationships, it's important to allow designers and engineers maintain autonomy (don't dictate every last detail), negotiate balances (e.g. Increasing virality is great, but at what cost to the user experience?), and figuring out how to solve the user problem without an excessive investment from the engineering team.

  • 10
    Work with Executives, Sales, Marketing, and Everyone Else

    PMs work with the entire company. So outside of designers and engineers, you also need to communicate with marketing so they know how to message things to customers, sales so they know what to leverage for upcoming deal opportunity, executives so they know what to cover in the next analyst call, and so on. As a PM you need to listen to inputs, use what you can, set expectations, and be the ambassador for your project teams.

  • 11
    Measuring Success

    What's the point of building new features or trying to kill useless ones if you don't know the impact?

    Product management today is lean and data-driven, so people want to know whether or not changes boost engagement, help retention, increase virality, drive monetization, etc. You need to know which metrics to watch out for and assert product hypotheses that are the right things to validate.

  • SECTION 4:
    Positioning Yourself for a Product Management Job
  • 12
    Identifying the Right Companies

    Where do you want to be a PM? Product management varies so much from company to company - big company vs. startup, consumer vs. enterprise, Google vs. Facebook.

    In this lecture, we walk through the key questions to ask yourself to figure out which tech company is the right one for you.

  • 13
    Framing Yourself + Your Resume

    Most aspiring product managers run into a common Catch 22: "you can't become a product manager unless you have been a product manager before, but you can't become a product manager if..."

    Here we'll talk about how business analysts, consultants, MBA students, and others can fine tune their resumes and stories to highlight the experiences they have had that are most relevant for Product Management jobs.

  • 14
    Phone Screen + PM Homework

    Prior to getting an interview, most PM candidates will have a phone screen. This phone screen is meant to see if you have what it takes to warrant an interview and have the right expectations and enthusiasm.

    The homework is meant to discover your product sense, ability to understand metrics, and comfort with engineering complexity and tradeoffs.

  • 15

    The product management interview can be tricky. You need to have vision. You need to understand metrics. You need to balance engineering tradeoffs. You will meet with PMs, designers, engineers, analysts, and maybe others. You may get asked brainteasers. You may get asked about what your favorite products are and why. You may be tasked with walking through how you will build Facebook Timeline or Yammer Tasks or something else - real or fictional.

  • 16

    Negotiating for your PM position. What do you care about? Salary, equity, vacation days, health insurance, and / or something else? Fortunately tech companies today compensate (and feed) their employees well.

    During this process, you should also be learning as much as you can about the company and the team(s) you'll work with if you didn't already do this in the interview process.

  • SECTION 5:
    Interview Questions
  • 17
    Answer to Yammer Interview Question

    Here we walk through ideal responses to the Yammer Interview Question.

  • 18
    Answer to Facebook Interview Question

    Here we walk through ideal responses to the Facebook Interview Question.

  • 19
    Answer to Pinterest Interview Question

    Here we walk through ideal responses to the Pinterest Interview Question.

  • SECTION 6:
    Wrapping Up
  • 20
    The Final Lecture: How to Go Get That Job in Product Management Now!

    Congrats! You have completed the course and are ready to pursue a PM job. In this final lecture, we recap the course and share a few tips and resources as next steps.

  • 21
    Resources for Product Managers

    A list of resources (books, people to follow) for aspiring PMs

  • SECTION 7:
    Learning from the Best (Part II): More Conversations with Real Product Managers
  • 22
    Raj Ramachandran - Product at Kidaptive, formerly Zynga, Storm8, HBS

    Hear from Raj Ramachandran, Director of Product at Kidaptive and former PM at Zynga and Storm8, about his experience and advice on how to get into product management. Raj shares insights about how business school helps aspiring Product Managers, how to choose which industry to be a PM in (he chose gaming), and ways to break into PM without any prior experience.

  • 23
    Eusden Shing - PM @ Pinterest (previously Hulu, Symantec)

    Hear from Eusden Shing, PM at Pinterest and former PM/engineer at Hulu and engineer at Symantec, about his experience and advice on how to get into product management. Raj shares insights about how he made the transition from engineering to product management within Hulu and what he enjoys the most about PM.

  • 24
    Pascal Carole - PM at Microsoft / Yammer

    Hear from Pascal Carole, Product Manager at Microsoft / Yammer, about his experience and advice on how to get into product management. Pascal was previously a software engineer at Microsoft, and he discusses how he made the transition from engineering to product.

  • 25
    Chris Lee - PM at Dropbox

    Hear from Chris Lee, Product Manager at Dropbox, about his experience and advice on how to get into product management. Pascal was previously an entrepreneur and project manager at Apple (and a Wharton MBA!), and he discusses how he made the transition from his startup to product management, the role his MBA played, and what he likes the most about product.

  • 26
    Wil Keenan, Product Manager at

    Hear from Wil Keenan, Senior Product Manager at, about his experience and advice on how to get into product management. Wil shares his experience through his time at Vanderbilt, to building a business in Uganda, to becoming a chef in San Francisco, to Yammer, and now to

  • 27
    Eva Andreasson, Senior Product Manager at Cloudera

    Hear from Eva Andreasson, Senior Product Manager at Cloudera, about her experience and advice on how to get into product management. She has been an engineer and worked on hardware before her latest software product management experiences.

  • 28
    Teresa Torres, VP, Products at AfterCollege

    Hear from Teresa Torres, VP, Products at AfterCollege, about her experience and advice on how to get into product management.

  • 29
    Janna Bastow, Founder, ProdPad and former product manager

    Hear from Janna Bastow, founder of ProdPad based in the UK and former product manager, about her experience and advice on how to get into product management.


Hours of video content
Course Enrollments


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  • Sebastian Valladares
    Firsthand knowledge

    Jason introduces you to the PM role and you can figure out if you have what it takes to be a PM. If not a PM yet, you can get excellent information to where to lead your career to. I'm having a PM interview this week so I wish taking this course can help me to get the job.

  • Sam Boustani
    Lots of interview and theory

    Seems to offer practical knowledge on product management, including interviews with many PMs who talk about their experiences. Covers interviews, daily tasks, and life as a PM pretty well. The audio was a bit messy at times, but nothing too bad. The most annoying part is the instructor had his speakers on and you could hear his constant notifications on his computer. Weird noises throughout most of the interviews.

  • Pratap Shergill
    Decent content for overview, title a little misleading

    The course does not go into detail in any section. It gives a very general overview and is best suited for people who have no idea what product management is. Most of the course focuses on breadth and variety which makes it hard to define patterns and draw insights. There is some good content in there but you have to go through a lot of material to find the valuable insights.

  • Utham Reddy
    Poor quality

    Does it even make any sense to put background music on talks when its given? Cant even hear what one is trying to say (eg lecture 6). Even the course is extremely basic. Wouldn't recommend the spend on the course. There is enough material out there where all this is said or just speak to any product manager they will share these insights. :)

  • Chong Lee Khoo
    Great material

    Amazing insights from the interviews with practicing PMs; I learned a lot. As for other content, I do wish there were more practice interview questions.

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