How To Build a Powerful Facebook Fan Page Using 22Social
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How To Build a Powerful Facebook Fan Page Using 22Social

Learn how to get leads, promote your business, and sell more stuff using custom Facebook Fan Page apps from 22 Social
3.9 (98 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,308 students enrolled
Created by David Baer
Last updated 4/2016
Price: Free
  • 1.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Generate more leads and sales using Facebook
  • Successfully build an email list of Facebook-verified prospective clients.
  • Showcase the products, services, or other offerings of their business or organization inside Facebook.
  • Create and sell your own digital products from your Fan Page
  • Easily set up and deploy multiple customized Fan Page apps to grow their presence, audience, and income.
View Curriculum
  • A basic understanding of Facebook Fan Pages and how to market and interact with prospects and customers on Facebook will be helpful, but is not required.
  • Students who do not already have a 22 Social account can still take advantage of this course.
  • Details on how to set up a free trial account are included in this course.

Inside this course, you will learn how to add the powerful tools from 22Social to your Facebook Fan Page and how this tool can help you...

  • Generate more leads
  • Bring more attention to your business, products, services, or cause
  • Host live events (paid or free) inside of Facebook
  • Promote offers to your prospects and clients
  • Offer special deals, coupons, and promotions
  • Run giveaways and sweepstakes
  • Build and sell your own digital products
  • and much, much more

If you've been looking for a way to leverage your Facebook presence beyond simple Fan Page 'Likes' and competing for people's attention in their newsfeed, this course will show you some powerful opportunities to do so.

Who is the target audience?
  • Thi Facebook Fan Page course is for entrepreneurs and marketers who want to grow using the reach and popularity of Facebook.
  • The course is intended for both those new to Facebook marketing as well as experienced online marketers. No technical or programming experience is required to understand the concepts or use the tools discussed in this course.
  • 22 Social is a subscription-based software service which integrates with Facebook. Those looking for no-cost Facebook marketing solutions will not find this course useful.
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Curriculum For This Course
28 Lectures
Course Overview & Topic Introductions
4 Lectures 14:52
Course Introduction

In this lecture, you'll learn about key structural elements of a Facebook Fan Page that many businesses are not using to their fullest capabilities (and how you can).

Fan Page Structure

This lecture explains the 22 Social app, and how it is used inside Facebook Fan Pages.

An Introduction to 22 Social

This lecture goes over the different pricing plans offered and how to sign up for a 30 day free trial of 22Social

How to Set Up Your 22Social Account - free trial links
Getting Started With 22 Social
2 Lectures 03:22

This lecture covers the importance of knowing what you are trying to accomplish before you start to create your 22 Social app.

Starting with the End in Mind

This lesson covers details about the initial training you should expect after you create your 22 Social account.

The 22Social Game Plan
Examples of 22Social In Action
5 Lectures 11:52
Winery Giveaway and Contest Example

Facebook Training & Group Opt-In Example

Physical Product Company

Professional Coach Example

Webinar & Digital Course Example
Setting Up Your Own 22Social Apps
7 Lectures 36:06
How to Install a New 22Social App

How to customize the content of your app gate.

Setting Up Your App Gate

How to set up and customize the main content of your app.

Setting Up Your Main Content Area

Designing Your App's Main Content Area

How to change the text, media, and buttons inside your app and how to make it look just the way you want.

Customizing Your 22Social App's Content

This lecture will show you how to add your email service or CRM to your app, so you can capture leads on Facebook and add them to your email list.

Integrating Your Email Service Into Your App

Customizing Your App's Share Details
22 Social Template Options
6 Lectures 26:06

How to use templates for featuring your products or services inside a 22 Social app

Promotional Template

How to use templates for attracting leads and building your email list in exchange for offering a free giveaway inside a 22 Social app
Giveaway or Lead Capture Template

Sweepstakes Template

How to use templates for hosting live training, presentations, webinars, and other events inside a 22 Social app

Hangout or Webinar Template

How to use templates for posting your audio or podcasts inside a 22 Social app
Podcast Template

How to use templates for creating and hosting your digital products and courses inside a 22 Social app
Digital Product or Course Template
22Social Advanced Features
2 Lectures 07:06

In this lecture, you'll see how you can have affiliates promote your products as well as how to promote other products using 22 Social apps.

Affiliate Products and Promotions with 22Social

In this lecture, you'll see how to track people who visit your apps so you can communicate with them through ads and review analytics of your apps as well.
Visitor Tracking and Retargeting Pixels for Your 22Social Apps
1 Lecture 02:19
Thanks for taking this course! See you inside 22Social.
Additional Materials
1 Lecture 00:27
Bonus Lecture: Save on My Other Courses
About the Instructor
David Baer
4.0 Average rating
171 Reviews
12,277 Students
8 Courses
Social Marketing Trainer & Wine Geek

With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.

Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.

I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.