Startup / Growth Stage entrepreneurs have two resources-time and money; in reality, more of time and less of money.You are stuck and unable to grow the business.
Taking this course will help you to come out your predicament and the cash flow starts again.
Discover your Diamond, is a three-step process to evaluate your marketing efforts for lead generation so that you will be spending time at the right fishing hole. If you market to everyone, you are not marketing to anybody.
I have given a pre-assignment worksheet for you to record all your current marketing approaches and the outcome, which will later facilitate in the use of the tool.
The course covers three case studies of startup/ growth stage entrepreneurs who have used the tool successfully and have grown their businesses. You can record your observations in the work sheet at the end of each case study. You can note down the appropriate marketing approaches for your business with the help of summary sheet provided. You will be able to apply the resources return matrix for your business with the findings from these three case studies.
You can complete the course in about a hour and half. However you can take as much time as you want to discover your diamond by applying the learnings from three case studies.
You can record the alternatives in discover the diamond sheet .
The target audience for the course: Startup & Growth Stage Entrepreneurs.
How these entrepreneurs use their time in acquiring customers is critical for the success of their businesses.
Measuring the various marketing efforts and choosing the one which gives maximum return for their efforts is the need.
•Three decades of corporate experience
•A decade of teaching MBA students
•Mentored 150+ entrepreneurs to grow their businesses.
•Developed a process for identifying student entrepreneurs during my academic stint.
•More than 25 students have become entrepreneurs
The introductory video addressee who are the target audience for the course. What will be the outcome at the end of the course.
'Identifying the right fishing hole'
You can record all your current marketing efforts and their outcome.
After learnings from the course and applying the 10minutebiztool to identify the right marketing approach you will able to assess the improvement.
How Sara a Pre School entrepreneur who is struggling to acquire customers used the 10 minutebiztool.
Sara apples scientific evaluation of her marketing efforts by using resources -return matrix. to discover her diamond.
How Sara discovered the right marketing approach? This summary will help you to record your learnings from this case study.
Tim an Engineer was stuck after initial acquisition of Customers. He used 10minutebiztools to identify the right marketing approach to get more customers in less time
You can watch the summary video to record your learnings from TIM.
Maya the home maker has very little resource in terms of money and time. She wants to be financially independent.
Maya discovered the right marketing approach which suited her time constraints but helped her to grow the business.
Many entrepreneurs especially women like Maya has to don the dual role of homemaker and entrepreneur. You too can apply the learnings to fulfill your dream of becoming an entrepreneur within the limited time available for marketing efforts.
Summarise your overall learnings from all the three case studies. Now you are ready to apply the 10minutebiztools to your business and acquire more customers with less efforts.
You would have learnt how to allott scores for resources and return for each marketing approach and plot them in 2X2 matrix.
You will learn how to apply the step by step process to discover your diamond.
You are ready to discover which marketing approach will give you more customers per hour of your efforts.
You will be on growth path once again.
Concluding Part. Hope to see you growing your business.
A business coach with 33 years in corporate world and 10+ years of academic experience in teaching MBA students.
During my academic stint I developed a process to identify students with entrepreneurial mindset. Over a seven year period, through this process 25+ students have become entrepreneurs.I have mentored over 150 entrepreneurs on “How to grow their business" .The entrepreneurs implemented their learning and most of them had over 50% increase in turnover.
I hold a bachelor's degree in Chemical Engg. and Masters in Industrial Management from IIT- Madras.
I am passionate about entrepreneurial community who help society by solving many problems and making world a better place
Currently I am mentoring three growth stage entrepreneurs to grow their business.
I am on the board of advisors of a startup company in e-learning.
I am an approved mentor on NEN Cloud Platform.