Growth Hacking to Gain Traction by CoFoundersLab
4.6 (26 ratings)
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Growth Hacking to Gain Traction by CoFoundersLab

Attract and convert more customers to grow your company.
4.6 (26 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,547 students enrolled
Created by Teju Owoye
Last updated 11/2016
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identify the right traction channels to grow their company or business.
  • Implement effective viral loops to organically attract and convert 2x or more customers.
  • Set up Facebook ads to drive leads from your target audience.
  • Find influencers to promote your product or service to drive backlinks and organic traffic.
  • Launch an effective viral sweepstakes to double your email list quickly.
  • Launch a business development strategy by purchasing qualified leads.
View Curriculum
Requirements
  • Students will need to set up Google Analytics, Facebook Ads, and HotJar before this course.
Description

You have a great product or service, but you have been struggling to get more paying customers. Or, you have been pouring a ton of money into one traction channel (paid ads, affiliate programs, SEO, etc), but you are no longer seeing the ROI that you need to grow you business. If you are in any of these situations, then Growth Hacking to Gain Traction is the right course for you. This course will teach you the fundamentals of growth hacking your way to new customer acquisitions. By the end of this course, you will learn:

  • About the various marketing traction channels
  • How to set up sustainable marketing systems
  • How to implement a viral loop to attract 2x-5x more customers
  • How to find influencers to write about your product
  • How to effectively set up Facebook ads to drive conversions
  • How to leverage sweepstakes to rapidly grow your email list
  • How to effectively buy lead lists to jump start acquisition

This incredible primer on growth hacking will give you the tools that you need to immediately infuse new life into your marketing strategies. Taught by growth marketing expert Teju Owoye, each module presents valuable tips, tricks, tools, and resources that industry leading growth hackers have used to grow and scale today's top companies like Dropbox, AirBnB, and Uber. 

Want to take your growth hacking to the next level? Check out CoFounderLab's Learning Center for additional courses on growth hacking and marketing. The Learning Center features courses designed to help entrepreneurs succeed - course topics include fundraising, building a great team, how to start a business, and more.

Who is the target audience?
  • Digital Marketers, Beginning Growth Hackers, Marketing Executives, Entrepreneurs, Solopreneurs
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Curriculum For This Course
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Getting Started
8 Lectures 57:34
Introduction
05:35

In this session, you will learn how to use sweepstakes platforms to create enticing offerings that will help you build your email list. 

Giveaways and Sweepstakes
05:35

In this session, you will learn how to find top influencers to write about your product or service!

Hacking Influence
08:59

In this session, you will learn how to create targeted Facebook ads to attract the attention of your key customers.

Creating Targeted Facebook Ads
17:39

In this session, you will learn about viral marketing and how to set up effective viral loops.

Driving Viral Sign Ups
08:40

In this session, you will learn how to use business development resources to gather new leads quickly.

Lead Hacking
05:01

In this session, you will learn how to set up meaningful partnership programs and find the right partners to promote your products or services.

Leveraging Partners
01:28

Growth hacking is an on-going process! In this session, you will learn about the resources available to you at CoFoundersLab's Learning Center to advance your knowledge.

Growth Hacking is Infinite
04:37
About the Instructor
Teju Owoye
4.6 Average rating
26 Reviews
2,547 Students
1 Course
Growth Marketer, Sulte Group and CoFoundersLab

Teju Owoye is the founder of Sulte Group and resident Growth Marketer at CoFoundersLab. Teju is a serial entrepreneur with significant experience on growth hacking and bringing new products to market. Prior to starting the Sulte Group, Teju designed incentive and engagement programs for Fortune 500 companies and top universities.