From Blog to Brand: Use a Blog to Build a Personal Brand
4.6 (28 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,423 students enrolled
Wishlisted Wishlist

Please confirm that you want to add From Blog to Brand: Use a Blog to Build a Personal Brand to your Wishlist.

Add to Wishlist

From Blog to Brand: Use a Blog to Build a Personal Brand

Brand a powerful personal brand with this simple marketing system
4.6 (28 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,423 students enrolled
Created by Dwayne K. Sutton
Last updated 6/2015
English
Current price: $12 Original price: $95 Discount: 87% off
4 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Training 5 or more people?

Get your team access to Udemy's top 2,000 courses anytime, anywhere.

Try Udemy for Business
What Will I Learn?
  • Build your platform and earn more money.
  • Develop a recognized brand.
  • Increase your influence in your market.
  • Appear regularly in magazines and on the radio.
  • Win new business through a major increase in referrals.
  • Separate yourself from the competition.
  • How to identify and reach the ideal target for your work.
  • What to blog and when for the maximum effect.
View Curriculum
Requirements
  • The willingness to work hard and apply the action steps.
  • A desire to ask questions.
Description

UPDATED WITH SEVEN (7) NEW SECTION RECAPS

4,500. That’s the number of marketing messages we each are exposed to on a daily basis. Yeah, that’s a lot. But, when you consider the number of bumper stickers, billboards, television ads, logos, emblems, brand characters, products, radio spots, and social media, just to name a few, that we are exposed to, this number is actually plausible.

What this overexposure really means is an already crowded market is becoming even noisier each day.

Turn Up the Silence Well, all of this noise creates a really big problem: Unless you are a recognized brand, whether product or personal, you and your message will get lost. And that’s not good. You see, prospective clients, customers, fans, and patients can’t find you. In fact, they don’t even know that you exist. Yeah, it’s a jungle – a jungle where only brands will survive.

The Death of Your Business See, brands stand out, or survive, because they have created the right product and message, for the right audience, and delivers them at just the right time. As such, they avoid the slow death of the non-brand – becoming an undifferentiated commodity. And when you are a commodity, everything is about a low price. In other words, you can’t command higher fees and get paid what you’re worth.

How to Stand Out from the Crowd Well, in order to change this eventual fate, you must stand out from the crowd by becoming a recognized brand. But that’s easier said than done. You have to find the ideal audience and consistently offer value that will connect with them emotionally. Huh, that’s really hard to do. Perhaps that’s why so few actually do connect with their audience.

We Know the Blueprint The good news is, there are those who have built powerful personal brands and stand out in any market. And the better news is, we have participated directly in creating some of these brands. Translation: We know the exact steps you need to take to make it to the top of your market.

In this course, you’re going to learn how to use a blog to break through the noise, connect emotionally with an eager audience, and build a world-class brand.

Here is some of what you will learn:

  • Why a blog is the ideal tool for connecting with your audience
  • The six (6) elements of a powerful brand and how to easily implement them
  • How to create a product (you) that your target will naturally gravitate towards
  • The four (4) steps in developing an emotionally charged brand story
  • How to identity those people (target) who are automatically attracted to your message
  • What causes your target to seek you out and want to do business with you
  • How to create raving fans that will spend money and spread the word about you
  • And, much, much more.

Are you ready to go from blog to brand? We are! Let's rock.

Who is the target audience?
  • Personal trainers, attorneys, artists, photographers, musicians, dentists, consultants, physicians, chefs, professional athletes and others who desire to build a powerful personal brand.
Compare to Other Blogging Courses
Curriculum For This Course
34 Lectures
01:38:38
+
An Introduction to From Blog to Brand
2 Lectures 08:32

What you must do in order to have a successful experience with this course.

How to get the best use out of this course.
01:19
+
The Secret Sauce of Power Personal Brands
4 Lectures 09:04

We discuss why most professionals fail to connect with an audience.

Preview 02:26

Here you will learn the specific action powerful personal brands take that separate them from the crowd.

The Road Less Traveled: The Secret Sauce of Powerful Personal Brands
04:12

Why are powerful personal brands trusted more than others? Learn why here.

The Power of Trust: How to win it and keep it
01:01

A recap of the section.

Section 2 Recap
01:25
+
To Brand or Not to Brand? That is the Question.
5 Lectures 13:09

We offer eight solid reasons why a blog is an ideal platform for building your brand.

Why a blog?
05:33

So, why not just forget about branding? Why is branding important, anyway? We answer both questions in this video.

Why worry about branding?
01:08

Is a brand simply a logo?
01:13

What is a brand? Here we answer this all important question.

What is a brand?
02:54

A recap of the section.

Preview 02:21
+
The Branding Process
9 Lectures 25:43

You can't build a brand on the back of a broken product. Learn how to construct the right product first.

The Essential Ingredient: A Great Product
02:13

Here we discuss brand names.

Brand Name
02:44

The market is noisy - really noisy. So, how do you stand out? We tell you exactly how in this module.

Brand Positioning
03:56

Here we offer concrete steps for positioning yourself in the minds of consumers.

Brand Positioning II
02:15

In the end, a brand is essentially a promise that you make to your target. Here we discuss how to construct a brand promise that hits home.

Brand Promise
02:31

Product brands are like people - they have personalities. What's your brand personality? Do you infuse it in everything that you do? You must!

Brand Personality
02:52

There's nothing more powerful than a compelling story. Learn how to tell yours.

Brand Story
03:49

How will your audience identify you in the future? Will it be a logo or a character like the GEICO gecko?

Brand Identity
02:11

A recap of the section.

Section 4 Recap
03:12
+
Your Tribe: The One Thing that Changes Everything
3 Lectures 05:56
Your Tribe
03:31

You: The Leader of the Tribe
01:11

A recap of the section.

Section 5 Recap
01:14
+
From Blog to Brand: Actions Steps 1- 4
3 Lectures 07:13
Action Steps 1-4
03:27

Action Steps 5 - 8
02:47

A recap of the section.

Section 6 Recap
00:59
+
From Blog to Brand: The Power of Blog Posts
6 Lectures 18:52
Blog Post Categories
01:50

Blog Post Types
05:22

Publish Regular Posts
01:49

Publish Pillar Posts
02:49

Blog Calendar
03:42

A recap of the section.

Section 7 Recap
03:20
+
The 10X Strategy
2 Lectures 10:09
The 10X Strategy
08:26

A recap of the section.

Section 8 Recap
01:43
About the Instructor
Dwayne K. Sutton
4.7 Average rating
172 Reviews
4,979 Students
3 Courses
Bestselling Author, Entrepreneur and Educator

Dwayne “D.K.” Sutton is the author of five books, including two Amazon.com bestsellers, a startup advisor who has helped entrepreneurs create over $300 million in revenue and is the founder of Parrish Street Press, a company that publishes books on entrepreneurship. He is also the founder of Little Bits of Wisdom, an e-commerce business that produces inspirational posters, note cards, other printed material for entrepreneurs.

While an executive of an independent record label (35 million records sold), Sutton was a pioneer in integrating entertainment and entrepreneurship. To date, he has helped over 134 national recording artists, comedians, record producers and actors start and grow businesses and build personal brands. In addition, he has educated over 2,300 musicians through his live From Demo to Dollars music business workshops.

As a thought leader on creativity and entrepreneurship, Sutton speaks regularly to colleges and universities, not-for-profit organizations and major corporations, and is an advisor to organizational leaders, elected officials and ministers. He publishes four blogs on entrepreneurship and book publishing.

Sutton is a former Ernst & Young (sponsors of the E&Y Entrepreneur of the Year Award) management consultant and an award winning adjunct professor. He earned his undergraduate degree in Journalism and Mass Communications from the University of South Carolina and his MBA from the Fuqua School of Business at Duke University, the #1 business school in the U.S.

Sutton lives in Huntersville, North Carolina, a suburb of Charlotte, with his wife and daughter. He is a member of Kappa Alpha Psi Fraternity.