CRAP! 4 Transformational Principles For Social Media
4.3 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,183 students enrolled
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CRAP! 4 Transformational Principles For Social Media

The Foundation Of A Successful Social Media Strategy
4.3 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,183 students enrolled
Created by Everett Bowes
Last updated 6/2017
English
Price: Free
Includes:
  • 32 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to transform their Social Media by applying four timeless principles of Visual Design.
  • Unlock the power of your social media.
  • Know how to use your Bio as a Content Guide for your posts.
  • Know how to Stand Out in the crowded world of Social Media.
  • Understand the value and necessity for Contrast in Social Media.
  • Understand the value and necessity for Creative Constraint.
  • Apply the principle of "Plan. Purpose. Place." for Social Media
  • Understand how the nature of Social Media and "Proximity" require users to filter their content.
  • And so much more!
View Curriculum
Requirements
  • No prerequisites are required.
  • A working knowledge of Social Media (Instagram and Facebook) is helpful.
Description

This course borrows four timeless principles from Visual Design to totally transform your Social Media strategy!

Inspired by Robin Williams' books on Visual Design, this course takes a fun, almost light-hearted approach at creating a successful brand on social media using four simple principles:

  • Contrast
  • Repetition
  • Alignment
  • Proximity

This fun, innovative perspective on Social Media strategy will get your creative and analytical mind thinking!

This course teaches the foundation for successfully building a brand on Social Media no matter what kind of brand you are building:

  • Personal Brand
  • Small Business Brand
  • Influencer Brand
  • Affiliate Marketing Brand
  • Health/Fitness Brand
  • And so much more!

I am an active Udemy Instructor, and I place high value on interaction with my enrollees, so be sure to comment, review, and engage!  

Who is the target audience?
  • Anyone building a Personal Brand on Social Media
  • Anyone building a Fitness Brand on Social Media
  • Anyone building a Small Business Brand on Social Media
  • Anyone building an Affiliate Marketing presences in Social Media
  • Anyone building an Influencer Brand on Social Media
  • Anyone that desires to unlock the power of their Social Media
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Curriculum For This Course
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Introduction
2 Lectures 03:59
Preview
01:58

Intro
02:01
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C.R.A.P.
4 Lectures 10:53
Contrast
02:11

Repetition
02:59

Alignment
03:01

Proximity
02:42
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Summary
1 Lecture 02:49
Closing/Summary
02:49
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Examples
1 Lecture 14:25
Examples
14:25
About the Instructor
Everett Bowes
4.5 Average rating
54 Reviews
1,655 Students
3 Courses
Brand Strategy & Creative Consultant

Hello! My name is Everett and I'm a Brand Strategy and Creative Consultant with over 20 years of experience helping companies brand boldly, create confidently, and connect deeply with their audience.

All throughout my career I've been called a natural-born-teacher. I love breaking down complex ideas into simple, easy-to-understand concepts that students can remember and apply immediately. My teaching is practical and delivered in a conversational manner. 

I enjoy teaching a broad spectrum of topics, including branding, social media, positioning and strategy, creative production, leadership, and business soft skills.

I respect the investment my students make by taking my classes so I pack each course with fast-paced, information-rich content. I speak quickly, and get to the point as fast and efficiently as possible. My delivery is conversational and animated (since I know my topics well, and I’m passionate about them), so I’m sure you’ll love your class experience with me!

Also, I like my courses to have a higher degree of production value and quality and I hope you will see that as you take my courses.

I am an active instructor and I enjoy engaging with my students enrolled in my classes. So, I encourage you to comment or message me directly as questions pop up!

MARKETS SERVED: Healthcare, Non-profit, Retail, Agency, B2B, Financial, Real Estate, Education, Food, Travel, Luxury, Legal, Direct Sales, Pharmaceutical, Technology, Manufacturing, Recovery, Lifestyle