Content Marketing is the only form of marketing that will work in the 21st Century.
Recently, we have seen companies grow from zero to millions of dollars purely as a result of the content they produce.
Everyone knows that putting out great content translates into sales and success and yet people find it so difficult. So many business-people struggle with this great – and FREE – opportunity to grow their businesses.
By the end of this course you will be able to create content that WORKS!
My name’s Rob Cubbon. My website has received over 1,500,000 visitors and has signed up over 25,000 email subscribers in the last 5 years. All as a result of the content I produce. I have not spent a penny on advertising or on any other form of promotion.
This course will show you how to identify the best content types and subjects, create great content and communicate with an audience so you can turn them into customers.
I will show also you all the technicalities. I will show you exactly how to craft an attractive blog post in WordPress. And I will show you how to make your site optimized for social sharing as well as optimized for search engines like Google.
This course is for anyone who wants FREE CUSTOMERS!
This is the course that will show you how easy it is to produce great, engaging, sharable content. And how to enjoy doing it.
Definition of Content Marketing: Content Marketing is the process of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined target audience – with the objective of driving profitable customer action.
Every business, big or small, young or old, needs content marketing.
Content marketing is everything: text, books, video, slides, audio, photos – but it has to point back to a central hub: a website where you can collect email addresses and customer details so that you can make offers to them of your products or services.
A great example of how content marketing can work. How to build a million dollar company with just content.
The conclusion to this section
The most important point of content marketing is to be true to yourself. Only by concentrating on subjects that you know well can you create truly unique and engaging content. Avoid thin and general content.
More ideas on how you can create better content that will engage with your audience by being honest by sharing failures and income reports, for example.
Create specific titles and drill down into your knowledge, expertise and niche
It might seem obvious to just "ask" people what they want. But there are some ingenious ideas here.
Even more ways and ideas for you to create successful content.
Google Trends shows you the movement or trajectory of the interest in a certain topic or a keyword.
Get ideas from ubersuggest.org
Find out what content is successful so you can write more of it. Find out what your visitors are typing into Google to find you so you can find out more about your target market.
Find out what content is working in your industry. Replicate it!
The conclusion to this section
Introduction to this section on WordPress
Go to Google.com/Analytics and set up an account. You can apply the code to the pages with Yoast Analytics plug-in for WordPress.
SEO = Search Engine Optimization. Tweaks to make your web pages more likely to be shared on social media and ranked on Google. This is a really important video about how to set up your site properly for SEO using the industry standard Yoast SEO plugin for WordPress.
Really important set of videos about how to blog properly. Starting with the title and permalink.
Really important video about the structure of a blog post with plenty of subheadings, images, links, etc.
Stuff to remember before you publish any blog post.
You should have a presence on all major social networks: Twitter, Facebook, LinkedIn, Google+ and YouTube. But it's unadvisable and virtually impossible to engage heavily with all of them. Depending on staff resources, try to concentrate on one or two. Here I show you the basics of Twitter and Facebook.
The right way to add social sharing buttons to your blog posts.
Free at the WordPress plugin repo.
The conclusion to this section.
Wrapping up all we've learned and tying it in with relationships.
Conclusion to the course.
Opportunity to subscribe to more of my free training as well as amazing discounts to my other courses on Udemy.
I have over 15 years experience in graphic design, web design and marketing. I have run my own business since 2005.
I am an Amazon bestselling author of seven books, bestselling Udemy instructor and all-round good guy who wants success for you and your business.
Being your own boss is an incredibly liberating experience but it can be difficult as well. There never seems to be enough time for what we want to do.
I'm driven to help people experience the positive side of entrepreneurship, not the negative.
I also build brands, create websites and run marketing campaigns for my clients.
My mission statement: I want to help and inspire people to build sustainable online businesses, earn passive income and experience greater freedom and happiness in their lives.