Content Marketing: Attract Customers With Zero Advertising
4.1 (35 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Content Marketing: Attract Customers With Zero Advertising

Find an audience and build trust with the only form of marketing that will work in the future
4.1 (35 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
869 students enrolled
Created by Rob Cubbon
Last updated 2/2016
English
Current price: $10 Original price: $95 Discount: 89% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Be A Thought Leader In Your Niche!
  • Enjoy Creating Great Content
  • Formulate A Great Content Strategy
  • Discover Surefire "Easy Win" Content Ideas Guaranteed To Attract Traffic
  • Optimize A WordPress Site For The Search Engines
  • Make Sure Your Articles Are Shared On Social Sites
  • Learn How To Create A Blog Post The Right Way – So People Engage And Share!
View Curriculum
Requirements
  • you will need a computer with an internet connection
  • the technical section of the course is mostly based upon a WordPress website
Description

Content Marketing is the only form of marketing that will work in the 21st Century.

Recently, we have seen companies grow from zero to millions of dollars purely as a result of the content they produce.

Everyone knows that putting out great content translates into sales and success and yet people find it so difficult. So many business-people struggle with this great – and FREE – opportunity to grow their businesses.

By the end of this course you will be able to create content that WORKS!

My name’s Rob Cubbon. My website has received over 1,500,000 visitors and has signed up over 25,000 email subscribers in the last 5 years. All as a result of the content I produce. I have not spent a penny on advertising or on any other form of promotion.

This course will show you how to identify the best content types and subjects, create great content and communicate with an audience so you can turn them into customers.

I will show also you all the technicalities. I will show you exactly how to craft an attractive blog post in WordPress. And I will show you how to make your site optimized for social sharing as well as optimized for search engines like Google.

This course is for anyone who wants FREE CUSTOMERS!

  • Have you tried various types of content marketing before?
  • Haven’t seen any tangible results?
  • Think you "can't" do it?

This is the course that will show you how easy it is to produce great, engaging, sharable content. And how to enjoy doing it.

Who is the target audience?
  • people who are creating content but not seeing many tangible benefits
  • complete beginners
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Curriculum For This Course
29 Lectures
02:23:30
+
You Need To Take Content Marketing Seriously Or Your Company Will Die
6 Lectures 22:11

Introduction to the course.

Preview 01:03

Definition of Content Marketing: Content Marketing is the process of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined target audience – with the objective of driving profitable customer action.

What is Content Marketing? How To Use It Effectively
05:40

Every business, big or small, young or old, needs content marketing.

Preview 05:40

Content marketing is everything: text, books, video, slides, audio, photos – but it has to point back to a central hub: a website where you can collect email addresses and customer details so that you can make offers to them of your products or services.

What Are The Different Types of Content Marketing?
04:34

A great example of how content marketing can work. How to build a million dollar company with just content.

From Zero To $ Million with WPCurve: Content Marketing Case Study
04:25

The conclusion to this section

Conclusion To This Section
00:49
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Make Your Content Win!
10 Lectures 45:21

The most important point of content marketing is to be true to yourself. Only by concentrating on subjects that you know well can you create truly unique and engaging content. Avoid thin and general content.

Be Yourself
06:25

More ideas on how you can create better content that will engage with your audience by being honest by sharing failures and income reports, for example.

Be Honest
03:48

Create specific titles and drill down into your knowledge, expertise and niche

Be Specific
06:31

It might seem obvious to just "ask" people what they want. But there are some ingenious ideas here.

Ingenious Ways To Get Content Ideas – By Asking!
06:37

Even more ways and ideas for you to create successful content.

Preview 04:17

Google Trends shows you the movement or trajectory of the interest in a certain topic or a keyword.

Using Google Trends To Test Your Ideas
02:02

Get ideas from ubersuggest.org

Using Google Suggest For Content And Title Ideas
03:01

Find out what content is successful so you can write more of it. Find out what your visitors are typing into Google to find you so you can find out more about your target market.

Quickly Understand Google Analytics And Its Valuable Information
05:21

Find out what content is working in your industry. Replicate it!

Get Great Title Ideas From BuzzSumo And Other Blogs
06:08

The conclusion to this section

Conclusion To This Section
01:11
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Let's Get Technical: WordPress, SEO and How To Do This!
10 Lectures 55:43

Introduction to this section on WordPress

Introduction To This Technical Section
00:42

Go to Google.com/Analytics and set up an account. You can apply the code to the pages with Yoast Analytics plug-in for WordPress.

Preview 03:26

SEO = Search Engine Optimization. Tweaks to make your web pages more likely to be shared on social media and ranked on Google. This is a really important video about how to set up your site properly for SEO using the industry standard Yoast SEO plugin for WordPress.

Install And Set Up Yoast SEO Plugin For WordPress
16:14

Really important set of videos about how to blog properly. Starting with the title and permalink.

Pro Blogging Tips – The Title And The Permalink
05:48

Really important video about the structure of a blog post with plenty of subheadings, images, links, etc.

Pro Blogging Tips – The Content Of The Article
08:43

Stuff to remember before you publish any blog post.

Pro Blogging Tips – Categories, Tags, Meta Descriptions, etc.
05:01

You should have a presence on all major social networks: Twitter, Facebook, LinkedIn, Google+ and YouTube. But it's unadvisable and virtually impossible to engage heavily with all of them. Depending on staff resources, try to concentrate on one or two. Here I show you the basics of Twitter and Facebook.

Social Media Hacks: Set Up A Facebook Page And A Twitter Profile
04:42

The right way to add social sharing buttons to your blog posts.

Make Sure You Get Shared! Adding Sharing Buttons
05:26

Easily create the tweetable content for your readers, use a simple shortcode, your selected text is highlighted and made tweetable. This is the best plugin for this purpose: the Better Click To Tweet plugin.

Free at the WordPress plugin repo.

Add Tweetable Quotes To Blog Posts, Increase Twitter Shares
04:27

The conclusion to this section.

Conclusion To This Technical Section
01:14
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Conclusion To The Course
3 Lectures 20:15

Wrapping up all we've learned and tying it in with relationships.

Wrapping It Up With A Word About Relationships
09:45

Conclusion to the course.

Conclusion To The Course
00:36

Opportunity to subscribe to more of my free training as well as amazing discounts to my other courses on Udemy.

Bonus video! FREE offers, and special discounts to my Udemy courses
09:54
About the Instructor
Rob Cubbon
4.4 Average rating
889 Reviews
23,590 Students
12 Courses
Bestselling author, entrepreneur, web and graphic designer

I have over 15 years experience in graphic design, web design and marketing. I have run my own business since 2005.

I am an Amazon bestselling author of seven books, bestselling Udemy instructor and all-round good guy who wants success for you and your business.

Being your own boss is an incredibly liberating experience but it can be difficult as well. There never seems to be enough time for what we want to do.

I'm driven to help people experience the positive side of entrepreneurship, not the negative.

I also build brands, create websites and run marketing campaigns for my clients.

My mission statement: I want to help and inspire people to build sustainable online businesses, earn passive income and experience greater freedom and happiness in their lives.