Professional Certificate in Digital Marketing

The time came for you to earn digital marketing credentials as the digital landscape continues to grow at a rapid pace.
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  • Lectures 62
  • Length 5.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2014 English

Course Description

Certificate in Planning a Digital Marketing Campaign.

When did you start thinking to enter the field of digital marketing? Or ... are you already in the field? Would you like to get a certificate from iMarketer Training? This is your first step to become a professional, so... Congratulations! You are at the right place to start!

If you've already started in the field, probably some subcourses in this is Certificate Track Package will seem basic, however, you will still find answers to all your questions. But, if you are just joining the field then this course will seem as a treasure trove with many little secrets that you've known or heard of but never thought of using. Either way upon completion of this course you can easily launch YOUR VERY FIRST digital marketing campaign!

Does it make you feel excited? If yes then go on and take action, start the course today. Our team will be glad to meet you on the other side.

Welcome on Board!

What are the requirements?

  • No Previous Experience Required
  • Smartphone, Tablet, Laptop, Desktop
  • And...Hunger to Learn!

What am I going to get from this course?

  • Become a professional in the field of digital marketing
  • Launch your very first digital marketing campaign
  • Learn how to go viral with your social message
  • You will learn basics of SEO, Email, Content Markeing
  • Start Your Blog and Analyze, Measure Your Efforts with Analytics
  • Get certified to prove your knowledge

Who is the target audience?

  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.
  • Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to the Course
Planning a Successful Campaign
Section 2: Content Marketing

Content strategy is part of most content marketing strategies.


Attract and retain customers by consistently creating and curating relevant and valuable content.


We will focus on owning media, not renting it ...


What is a Blog? Why to Blog? What to Blog about?


- Create a Blog Calendar

- Address customer’s concerns

- Recycle the content

- Push the message to your social media


- Why to Tell Stories?
- Stand Out from the Crowd
- Emotional Branding


What message do you want your audience to take away from the story?


- Video Content
- Setting up Youtube Channel
- Video Marketing & SEO

Video SEO & Usability

- Purpose of Press Release
- Press Release Format
- 5 W's & H

More on Press Releases: 5 W’s & H
Section 3: Social Media Marketing

- Customer Retention, Promotions
- Creativity within Facebook
- Using Visuals to Engage


Here you will find techniques on how to get customer engagement


Are you planning to campaign on facebook? Here are more in depth details.


- Social Media Scorecard
- Social Media Plan
- Future Trends and Google+ & Pinterest


Learn how to integrate Foresquare, G+ and Pinterest in Your SMP.


- Why LinkedIn?
- Getting Started with LinkedIn
- LinkedIn Advertisements


Here you will learn how to generate leads with your linkedin account.


- Social Marketing
- Mistakes & Useful Tips
- From Likes to Conversions


Learn how to display your advertising message.


- Building Brand Awareness with Twitter
- ReTweeting & Social Engagement
- Twitter Hashtags


Here you will find an overview to Dan Zarella;s research.

Section 4: Ninja Marketing Tactics

Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. Learn more in this lesson.


Display ad technology automatically optimizes ad creative based on multivariate testing.


The Display Network is a collection of websites -- including specific Google websites like Google Finance, Gmail, Blogger, and YouTube -- that show AdWords.


Sponsored Stories are social ads, which harness the influence of your friends by displaying their recent interactions with brands in the form of advertisements.


Track your micro conversions. Track your macro conversions. Micro conversions are activities that users frequently engage in before purchasing. Macro conversions are mainly purchases. Let us discuss it more.

Six Months Plan

Find Affiliates + Attract Joint Venture Partners.

Benefits and Ways of Partnerships

If you want to win the marketing race in 2016, you need to unleash the power of word of mouth.

10 Techniques to get your message Go Viral
Section 5: Introduction to Mobile Marketing

Hi and welcome to iMarketer Training! This lesson is an introduction to mobile marketing.

Introduction to Mobile Marketing

Mobile Marketing involves reaching customers and prospects when they're using the internet away from the traditional home/office desktop environment. Let us learn more in this lesson.

Creating a Successful Mobile Experience & Copy

Copywriting for mobile is the way of the future and a great way to reach a new audience and increase revenue. Here are some tips on mobile copywriting.

Mobile Apps to Market Your Business

Mobile advertising is growing faster than all other digital advertising formats, discover the details.

What's next?
Section 6: Search Engine Marketing 101

- Search Engine Optimization
- Search Engine Marketing
- Title Tags, Meta Tags, Robot Tags, Sitemaps


Continues from previous lesson.


- What is Link Building, Backlinks?
- Different Types of Links
- Getting Traffic


- Wrong / Right Keywords
- Keyword Planner
- Long Tail Keywords, Negative Keywords Explained


Continues from previous lesson.


- Search PPC, How it Works
- Target PPC, How it Works
- Defining a Budget


- Adwords A/B Testing
- How to Write Effective Adcopy
- Simple Calculations to boost ROI


Continues from previous lesson.

Section 7: Analytics Made Easy

Afraid of Analytics? Don't Fear Analytics, We'll Make It Simple For You!

Analytics is as important as having business objective, whatever is the purpose of the website you need analytics.

Here you will fin Glossary of commonly used terms in Analytics to help you sort your way through your Web Analytics Program and increase your Website visibility.


Continues from previous lesson.


In this lesson you will learn how to measure your site's success.


There are important points you have to consider before you even download your Google Analytics code.


In this Lesson We will Define Your KPIs, Targets and Dimensions.


Here we will define your segments :)


In this lesson we will share with you the main key performance indicators that you can apply to your business immediately.


Continues from previous lesson.


Here you can crunch the numbers and slice and dice your leads.

Section 8: Delivering Your Online Marketing Plan
Part 1
Part 2

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Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.

So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Ready to start learning?
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