Professional Certificate in Digital Marketing
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Professional Certificate in Digital Marketing

The time came for you to earn digital marketing credentials as the digital landscape continues to grow at a rapid pace.
4.2 (60 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,485 students enrolled
Last updated 10/2015
English
Price: $115
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Become a professional in the field of digital marketing
  • Launch your very first digital marketing campaign
  • Learn how to go viral with your social message
  • You will learn basics of SEO, Email, Content Markeing
  • Start Your Blog and Analyze, Measure Your Efforts with Analytics
  • Get certified to prove your knowledge
View Curriculum
Requirements
  • No Previous Experience Required
  • Smartphone, Tablet, Laptop, Desktop
  • And...Hunger to Learn!
Description

Certificate in Planning a Digital Marketing Campaign.

When did you start thinking to enter the field of digital marketing? Or ... are you already in the field? Would you like to get a certificate from iMarketer Training? This is your first step to become a professional, so... Congratulations! You are at the right place to start!

If you've already started in the field, probably some subcourses in this is Certificate Track Package will seem basic, however, you will still find answers to all your questions. But, if you are just joining the field then this course will seem as a treasure trove with many little secrets that you've known or heard of but never thought of using. Either way upon completion of this course you can easily launch YOUR VERY FIRST digital marketing campaign!

Does it make you feel excited? If yes then go on and take action, start the course today. Our team will be glad to meet you on the other side.

Welcome on Board!

Who is the target audience?
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.
  • Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.
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Curriculum For This Course
Expand All 62 Lectures Collapse All 62 Lectures 05:39:23
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Introduction to the Course
1 Lecture 06:15
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Content Marketing
11 Lectures 01:05:26

Content strategy is part of most content marketing strategies.

Preview 01:43

Attract and retain customers by consistently creating and curating relevant and valuable content.

Introduction to Content Marketing - Part 1
06:24

We will focus on owning media, not renting it ...

Introduction to Content Marketing - Part 2
05:57

What is a Blog? Why to Blog? What to Blog about?

Introduction to Blogging - Part 1
05:24

- Create a Blog Calendar

- Address customer’s concerns

- Recycle the content

- Push the message to your social media

Introduction to Blogging - Part 2
04:44

- Why to Tell Stories?
- Stand Out from the Crowd
- Emotional Branding

The Art of Storytelling
07:34

What message do you want your audience to take away from the story?

Starting with Your First Paragraph
07:41

- Video Content
- Setting up Youtube Channel
- Video Marketing & SEO

Youtube for Video Marketing - Part 1
06:03

Video SEO & Usability
06:59

- Purpose of Press Release
- Press Release Format
- 5 W's & H

Writing Press Releases
06:33

More on Press Releases: 5 W’s & H
06:24
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Social Media Marketing
11 Lectures 51:37

- Customer Retention, Promotions
- Creativity within Facebook
- Using Visuals to Engage

Preview 04:51

Here you will find techniques on how to get customer engagement

Promotions for Customer Engagement
03:24

Are you planning to campaign on facebook? Here are more in depth details.

Campaigning on Facebook
03:41

- Social Media Scorecard
- Social Media Plan
- Future Trends and Google+ & Pinterest

Forecasting & Creating a Social Media Plan
04:58

Learn how to integrate Foresquare, G+ and Pinterest in Your SMP.

Integrate Foresquare, Google+ and Pinterest to Your SMP
05:28

- Why LinkedIn?
- Getting Started with LinkedIn
- LinkedIn Advertisements

Introduction to LinkedIn
03:31

Here you will learn how to generate leads with your linkedin account.

Generating Leads with Linkedin
07:13

- Social Marketing
- Mistakes & Useful Tips
- From Likes to Conversions

Social Engagement on Facebook
04:11

Learn how to display your advertising message.

How to Best Display Your Advertising Message
06:04

- Building Brand Awareness with Twitter
- ReTweeting & Social Engagement
- Twitter Hashtags

The right way to TWEET your BRAND
05:08

Here you will find an overview to Dan Zarella;s research.

Dan Zarella’s Research
03:08
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Ninja Marketing Tactics
10 Lectures 49:28

Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. Learn more in this lesson.

Preview 06:33

Display ad technology automatically optimizes ad creative based on multivariate testing.

DCO & WCO
05:19

The Display Network is a collection of websites -- including specific Google websites like Google Finance, Gmail, Blogger, and YouTube -- that show AdWords.

Google's Networking Sites
04:36

Sponsored Stories are social ads, which harness the influence of your friends by displaying their recent interactions with brands in the form of advertisements.

Ad Extensions & Facebook Sponsored stories
03:34

Track your micro conversions. Track your macro conversions. Micro conversions are activities that users frequently engage in before purchasing. Macro conversions are mainly purchases. Let us discuss it more.

Micro - Macro Conversions
06:21

Six Months Plan
05:28

Find Affiliates + Attract Joint Venture Partners.

JV Partners & Affiliates
04:28

Benefits and Ways of Partnerships
04:37

If you want to win the marketing race in 2016, you need to unleash the power of word of mouth.

WoM is Powerful
03:12

10 Techniques to get your message Go Viral
05:20
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Introduction to Mobile Marketing
8 Lectures 29:49

Hi and welcome to iMarketer Training! This lesson is an introduction to mobile marketing.

Preview 01:25

Introduction to Mobile Marketing
04:42

Mobile Marketing involves reaching customers and prospects when they're using the internet away from the traditional home/office desktop environment. Let us learn more in this lesson.

Mobile Apps, QR codes & Messaging
04:43

Creating a Successful Mobile Experience & Copy
04:13

Copywriting for mobile is the way of the future and a great way to reach a new audience and increase revenue. Here are some tips on mobile copywriting.

Copywriting for Mobile Apps, Websites and Email
04:41

Mobile Apps to Market Your Business
05:03

Mobile advertising is growing faster than all other digital advertising formats, discover the details.

Mobile Advertising
04:15

What's next?
00:47
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Search Engine Marketing 101
8 Lectures 01:06:54

- Search Engine Optimization
- Search Engine Marketing
- Title Tags, Meta Tags, Robot Tags, Sitemaps

Preview 08:05

Continues from previous lesson.

Analyzing Your SEO - Part 2
06:04

- What is Link Building, Backlinks?
- Different Types of Links
- Getting Traffic

Link Building & Analytics
10:39

- Wrong / Right Keywords
- Keyword Planner
- Long Tail Keywords, Negative Keywords Explained

Keyword Analysis - Part 1
07:13

Continues from previous lesson.

Keyword Analysis - Part 2
05:42

- Search PPC, How it Works
- Target PPC, How it Works
- Defining a Budget

Search PPC vs Target PPC
12:11

- Adwords A/B Testing
- How to Write Effective Adcopy
- Simple Calculations to boost ROI

The Science of PPC - Part 1
07:04

Continues from previous lesson.

The Science of PPC - Part 2
09:56
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Analytics Made Easy
11 Lectures 47:29

Afraid of Analytics? Don't Fear Analytics, We'll Make It Simple For You!

Preview 03:15

Analytics is as important as having business objective, whatever is the purpose of the website you need analytics.
Why Do You Need Analytics?
05:00

Here you will fin Glossary of commonly used terms in Analytics to help you sort your way through your Web Analytics Program and increase your Website visibility.

Analytics Terminology: Understand Your Traffic - Part 1
06:13

Continues from previous lesson.

Analytics Terminology: Understand Your Traffic - Part 2
03:32

In this lesson you will learn how to measure your site's success.

How to Measure Your Site's Success
04:54

There are important points you have to consider before you even download your Google Analytics code.

Analytics Framework: Before You Open Your Tool
05:07

In this Lesson We will Define Your KPIs, Targets and Dimensions.

Defining Your KPI's, Targets, Dimensions
04:21

Here we will define your segments :)

Defining Your Segments
02:35

In this lesson we will share with you the main key performance indicators that you can apply to your business immediately.

Key Performance Indicators Examples (in detail)
05:15

Continues from previous lesson.

Interaction, Transactional and Geo Targeting KPIs
03:17

Here you can crunch the numbers and slice and dice your leads.

How to Measure Value of a Lead
04:00
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Delivering Your Online Marketing Plan
2 Lectures 22:25
Part 1
14:45

Part 2
07:40
About the Instructor
iMarketer Training
4.2 Average rating
388 Reviews
17,705 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.