Building a Pre-Launch Campaign for Marketers
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Building a Pre-Launch Campaign for Marketers

Your guide to understanding communities, email lists, press relations, and analytics for the best pre-launch ever!
4.2 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,548 students enrolled
Last updated 8/2016
English [Auto-generated]
Current price: $10 Original price: $120 Discount: 92% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • create email lists easily
  • easily get feedback from your customers and users
  • understand how to get paid with Paypal and Typeform
  • understand how to build communities on Slack and Mightybell
  • understand how to get PR for your product or project
View Curriculum
  • Willingness to learn new skills
  • Must have an internet connection and computer to participate
  • Must have some knowledge of using Google Drive and Microsoft Office

Update: Join over 8,200 students in the Techustler Course Series. You don’t want to miss this opportunity in learning practical knowledge in technology.

Main Description

How do you grow an audience before launching a product?

What is the best way to get press attention for your product or feature?

What are some of the ways to automate content today?

How do you build communities to spur growth in sales and users?

These are the problems that can be solved when you take my course “Building a Pre-Launch Marketing Strategy”. I have designed the course in a way that shows you step by step guides in getting that email list or building something valuable to customers before you launch into the market.

Some of the key lessons I teach that are vital for your success are the use of communities, email lists, press relations, survey forms, and analytics. I believe a combination of these will help generate a fantastic launch for your product and build market awareness.

So why should you learn about the key lessons I mention. I have used the above techniques to bring thousands of users to my app for Webeam. By building a prelaunch mailing list, I was able to gather feedback earlier on for the product. When I built my Slack community, I had hundreds of users try the beta application before it was ready for the market. When I contacted press, I made sure they did the least amount of work by giving them a press package. Lastly, I measured each channel through analytics that helped me analyze what was working and what wasn’t working. That’s why it is important to have a pre-launch strategy.

This course contains over 37 lectures and 1.5 hrs of content. It's designed for beginners to become excellent marketers of their own products.

Course Structure

The course follows a familiar structure where in each video I will teach the concepts followed by the student applying the concepts practically. If your goal is to become a better marketer, you should understand the tools in the videos. Today’s marketers and entrepreneurs are resourceful which is what I teach in the courses.  

Environment Setup

This course aims to simulate a live in-person course as much as possible. After you finish each lecture, you should practice and try the solution on your own. You learn the best by practicing and doing. 


At the end of each section, you will be asked to complete a project, which you will then share with your network or the Udemy network. 

Testimonials from other Techustler Courses and the Instructor

“Great set of videos Nick! I really liked the format of the videos with you in the corner of the screen showing us how to use the website. Cool songs you use at the beginning of each video. It really gives off the vibe that your course is hip and up-to-date with modern times. You do a great job of keeping of with the times. Stay modern, but classy at the same time Nick!” - Penelope

“The course is amazing so far. I didn't know you could do so much with Slack. I can't wait to build the on-boarding site and start bringing users into my community. I highly recommend this course.” - John

"He is a crafty problem solver, coming up with clever solutions to solve problems on schedule. When we worked together on a project, he quickly came up with and implemented UI solutions for the app to finish on time." - Doug

"Nick is highly focused and is the type of person who puts in the time and effort to solve a problem while not sacrificing quality. His attention to detail led to his design of a creative and great looking app." - Christine

"Nick's great at guerrilla customer development, he knows how to analyze data and make strong connections to the market. He understands the user flow when solving their problems." - Taso

"It was a highly positive experience working alongside Nick at DigaBlue and with the work ethic he has, I am certain that he will produce great results in his future endeavors." - Saif

"Nick is an aspiring tech entrepreneur with what I would consider a strong passion and desire to learn more and excel in the evolving digital age. He is an experienced programmer with a track record of creating both his own website and various mechanical devices." - Elliot

"Nick taught me so much, and invested a good amount of time being my mentor--teaching me to become a better non-technical leader." – Rohan

Next Steps

Now it's time to become a Techustler and join me in registering for the course. I can’t wait to have you on board!

Who is the target audience?
  • Do take this course if you execute and get the job done
  • Do take the course if you want to launch a successful product, feature
  • Do not take the course if you lack the effort needed to finish the course
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Curriculum For This Course
37 Lectures
Prelaunch Marketing
17 Lectures 01:18:23

Understanding the basics of Typeform

Generating Surveys for Typeform

Generating an Email List with Typeform

Migrating Email List to Mailchimp

Analytics with Typeform

Generating Reviews

PR Introduction

Where to find Reporters

PR Email Script

How to get anyone's email

Building the Press Kit

Building the App Review Guide

BONUS: Accepting Payments with Typeform

BONUS: Accepting Payments with Paypal

BONUS: Best Tools for Content Creation

BONUS: Best Tools for Marketing Automation
Building a Prelaunch Audience with Slack
12 Lectures 46:45

Setup Slack with Channels

Putting Channels and Integrations into Slack

Creating a Customer Support Slack Community

Sample Slack Communities

Project: Build your Slack Group

Getting Slack API Keys

Creating a Quick Website for Slack Users

How Signup Works with Slack

Project: Build your own Onboarding Site

Building Your Slack Audience
Building a Prelaunch Audience with MightyBell
8 Lectures 18:03

Community Planning Guide

Create a MightyBell Account

Understanding MightyBell Search

Understanding MightyBell Topics

Understanding MightyBell Polls

Understanding MightyBell Private Messaging

How the Ambassador Program Works
About the Instructor
Nicholas "Techustler" Ivanecky
4.2 Average rating
386 Reviews
8,570 Students
8 Courses
Product Manager at Koder

Update: Join over 8,200 students in the Techustler Course Series. You don’t want to miss this opportunity in learning practical knowledge in Tech.

I’m a product manager with 4 years of experience in both web and mobile products. I have worked on professional assistant mobile applications to local business advertising solutions on the web. Until recently, I led the product team for WeBeam, a professional networking tool focused on enhancing attendees’s experiences at events. In this role, I managed the development of WeBeam from idea to live product. I created user flow diagrams and PRDs, collaborated with marketing to develop the user-interface and worked alongside engineers during development, QA, and user testing. Successes included growing pre-launch signups 5% WoW, getting featured in 13 press articles like Product Hunt and LinkedIn Pulse, and driving traffic through AEO, Twitter Scripts, and Email Lists. Previous experience includes being a marketing associate at Digablue where I researched market needs, created messaging for the company’s website, and developed HTML email campaigns.

Outside of work, I enjoy developing iOS mobile applications with 4 currently in the App Store. I help my fellow product managers through my open source Open Product Management Repo that helps technical people learn the skills to become better PMs. More recently, I starting teaching frameworks I learned at my startup through the Techustler Brand on Udemy. Topics include growth hacking, building bots, creating communities, and marketing on Twitter and Instagram.

Specialties: Customer Development, Pitching, Prioritizing, KPIs, Agile Development, PRDs, QA, User Testing, Product Management Xcode, GitHub, BitBucket, HTML, CSS, Mobile iOS Development, watchOS, Swift, JSON, Firebase, Sketch, InvisionApp, Prototyping, A/B Testing, Usability Tests, Mixpanel, Google Analytics, Balsamiq