Build Your Own MBA - An award winning mini-MBA course
4.7 (25 ratings)
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Build Your Own MBA - An award winning mini-MBA course

Key MBA principles taught by the world's top business schools: Improve collaboration, leadership, strategy & management
4.7 (25 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,514 students enrolled
Current price: $10 Original price: $40 Discount: 75% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 22 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the core MBA frameworks and methodologies taught on MBA courses by the world's leading business schools
  • Learn how to identity new opportunities based upon a business's core set of strengths ("Edging out from the core")
  • Learn how to identify the critical factors for success within any market
  • Learn how to respond to change in a superior manner to the competiton
  • Learn how to use a comprehensive set of worksheets (provided as part of the course) to develop your own strategies collaboratively
  • Learn a modular approach to developing, understanding and communicating strategy
  • Learn the same MBA tools that we have taught to individuals from businesses such as : BP, Nestle, Investec, Vodafone, Warner Bros, Morgan Stanley, BAE Systems, BT, UBS, ING Bank, Goldman Sachs International, Verizon Business, The Bank of England, London Stock Exchange, Swiss Re, Yahoo, Thompson Reuters, NBC Universal, Barclays Corporate, Associated British Foods, AEG Europe, WPP Group and The Wellcome Trust. We also regularly run the course within the public sector and for some of the largest law firms in the world in order to boost the commercial awareness of their lawyers
  • Learn how to develop a bespoke strategy for your team or department that will help your business rise to new levels of competitive performance
  • Learn how some of the most successful businesses in world have become so profitable
  • Learn how to create your own Personal Development Plan which is aligned to your business's strategies
  • Learn how to work more collaboratively with your colleagues to get the best out of everyone's energies, skills and talents
  • Learn how to establish the Key Assets within a business that create its competitive advantage by drawing a Key Asset Map
  • Learn how to use Functional Strategies to put Key Assets in place
  • Learn how to interpret change within any market by using the Future 5 Forces Model and the Future Brand Identity Model
  • Learn how to diagrammatically represent a business’s position within its market by drawing a Strategy Canvas
  • Learn why some industries are so much more profitable than others
  • Learn from a range of lessons and case studies that explain for example: how Facebook has benefited from Demand Side Economies of Scale, how the Japanese consumer electronics industry became so strong despite the fact there are very few natural resources within Japan, how Kodak responded to change in completely the wrong way, how technology can lower barriers to entry and create new substitutes, how a business can benefit from poor economic conditions... and lots, lots more
View Curriculum
Requirements
  • A desire to learn the key business tools taught on MBA courses and used by management consultants
  • An ambition to enhance your commercial awareness
  • An aspiration to get the best out of your own energies, skills and talents
Description

The future belongs to individuals who can collaborate at every level, not just within their own business, but across organisational boundaries, drawing on a diverse range of skills, perspectives and approaches.

This task becomes much easier when those individuals share a common strategic language and set of mental models that can help them to communicate where they want their business to go and how they wish to get there.

To meet this challenge, we have developed a set of frameworks and methodologies which incorporate the 7 fundamental principles taught by the world’s leading business schools on MBA courses, that can be used to break down a business and its market into their component parts. This provides a modular and collaborative approach to developing, understanding and communicating strategy.

The course will enhance your commercial awareness and provide you with a collaborative way of:

  • Analysing any business, its industry and market; and
  • Developing strategies that will help your business rise to new levels of competitive performance.

Your will be introduced to seven, easy-to-follow steps (described below) which have been derived from the key methodologies taught on MBA courses by the world’s leading business schools.

Equipping you with this step-by-step guide to analysing a business will fill any gaps in your business knowledge and allow you to:

  • Ask more substantive questions of your colleagues and business partners;
  • Home in on the key issues and uncover new issues; and
  • Apply your own knowledge and expertise in a way that is finely tuned and bespoke for your company's specific needs.

On completing the course you will be able to:

  1. Identify the critical factors for success within any market (Step 1 - Industry Analysis);
  2. Diagrammatically represent a business’s position within its market by drawing a Strategy Canvas (Step 2 - Strategy Canvas);
  3. Determine the best Business Strategies that should be pursued by a business (Step 3 - Strategy Selection);
  4. Establish the Key Assets that create a business's competitive advantage by drawing a Key Asset Map (Step 4 - Key Asset Maps and Functional Strategies);
  5. Interpret change within a market (Step 5 - The Future 5 Forces Model and The Future Brand Identity Model);
  6. Understand how a business can respond to change in a superior manner to the competition (Step 6 - Responding to Change and Building for the Future - The Resource Based View of Change); and
  7. Gain an appreciation of corporate strategy and of how businesses pursue new opportunities in the form of new products, services and geographical markets (Step 7 - Corporate Strategy - The Sweet Spot of Opportunity).
Who is the target audience?
  • Anyone who wants to learn the core MBA frameworks and methodologies without the cost of completing a full MBA
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Curriculum For This Course
36 Lectures
03:42:31
+
Module 1 - Learn Element - The Industry Layer
7 Lectures 57:55
Video 1.0 - Introduction to Module 1
04:00

Video 1.1 - The Modern Theory of Business Strategy
09:00

Video 1.2 - How to very quickly analyse any industry (Part 1)
03:26

Video 1.3 - How to very quickly analyse any industry (Part 2)
10:20

Video 1.4 - How to very quickly analyse an industry (Part 3)
15:05

Video 1.5 - How to use an industry analysis to develop strategy
11:24

Video 1.6 - Next steps
04:40
+
Module 1 - Apply Element - The Industry Layer
2 Lectures 05:48
Workshop 1 Video
02:49

Workflow 1 Video
02:59
+
Module 1 - Transform Element
1 Lecture 03:19
Transform 1 Video
03:19
+
Module 2 - Learn Element - The Internal Layer
7 Lectures 01:07:53
Video 2.1 - Introduction to the Internal Layer
09:21

Video 2.2 - Case Study 1
06:40

Video 2.3 - An Introduction to Step 2
03:04

Video 2.4 - The Strategy Canvas - Step 2
13:00

Video 2.5 - Strategy Selection - Step 3
09:42

Video 2.6 - Case Study 2
11:27

Video 2.7 - Key Asset Maps & Functional Strategies - Step 4
14:39
+
Module 2 - Apply Element - The Internal Layer
2 Lectures 06:42

This Worksheet will help you to apply the concepts taught in Module 2

Workshop 2 Video
03:44

Workflow 2 Video
02:58
+
Module 2 - Transform element
1 Lecture 04:32
Transform 2 Video
04:32
+
Module 3 - Learn Element - The General Layer
7 Lectures 55:08
Video 3.1 - An Introduction to the General Layer - Step 5 (Part 1)
07:11

Video 3,2 - Case Study
07:31

Video 3.3 - Further examples of the Future 5 Forces Model
06:11

Video 3.4 - The Future Brand Identity Model - Step 5 (Part 2)
05:35

Video 3.5 - Responding to change and building for the future - Step 6
09:21

Video 3.6 - Corporate Strategy - The Sweet Spot of Opportunity - Step 7
10:56

Video 3.7 - A new platform for collaboration
08:23
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Module 3 - Apply Element - The General Layer
2 Lectures 03:56
Workshop 3 Video
02:27

Workflow 3 Video
01:29
+
Module 3 - Transform Element
1 Lecture 03:21
Transform 3 Video
03:21
About the Instructor
Rupert Vernalls, MBA, International Speaker, Silicon Valley Lawyer, Lectured at US Dept of Commerce
4.7 Average rating
25 Reviews
2,514 Students
1 Course
Founder and CEO at Build Your Own MBA

Rupert is a former lawyer who headed up a large law firm's commercial law practice in Silicon Valley. Rupert has also worked as in-house IP counsel for Vodafone and has been named in the Legal 500 as an experienced technology lawyer. Since completing his own MBA, Rupert has lectured at the US Department of Commerce, worked as a Designated Assistant for Course Planning with Harvard Business Online and as a Module Advisor on the Bath MBA. Rupert has collaborated with leading academics to develop this ground breaking,  award winning, bite-sized MBA course. 

Rupert has delivered this course in 25 major cities across 5 different continents to individuals from businesses such as BP, Nestle, Morgan Stanley, Investec, Warner Bros, BAE Systems, BT, UBS, Friends Life, Chevron, ING Bank, Goldman Sachs International, Verizon Business, The Bank of England, London Stock Exchange, Swiss Re, Yahoo, Thompson Reuters, NBC Universal, Barclays Corporate, Associated British Foods, AEG Europe, WPP Group, The Wellcome Trust and BskyB.