Video Marketing: Learn DSLR Video and Start Making Money

The A-Z course on how to create amazing videos for your business to get more traffic and make more money!
  • Lectures 38
  • Video 3 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

OVER 2,240 SUCCESSFUL STUDENTS HAVE ALREADY TAKEN THIS COURSE

LATEST: Course Updated Again On April 28th, 2015

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Do You Want to Increase Online Traffic and Make More Money?

If You Do, Here's The Secret: VIDEO MARKETING.

In this course, Jon Acosta (a professional video producer and former Apple, Inc. production trainer) will show you how to MAKE VIDEOS THE RIGHT WAY.

IF YOU ARE NOT CAPITALIZING ON VIDEO MARKETING CONTENT, YOU ARE LEAVING MASSIVE AMOUNTS OF MONEY ON THE TABLE! HERE'S WHY:

  • VIDEO INCREASES YOUR CHANCES OF GETTING ON THE FIRST PAGE OF GOOGLE BY 53%
  • INCREASES YOUR BRAND'S AWARENESS BY 170%
  • INCREASES VISITOR'S PURCHASE INTENT BY 270%
  • VISITORS WILL STAY ON YOUR SITE FOR AN AVERAGE OF TWO MINUTES LONGER
  • 87% OF ONLINE MARKETERS CREATE VIDEO FOR THEIR CLIENTS (AND THEY CHARGE A PREMIUM PER VIDEO)
  • BLOG POSTS WITH VIDEO LINKS WILL ATTRACT 3X MORE VISITORS
  • BY 2017, VIDEO WILL MAKE UP 85% OF ALL INTERNET CONTENT
  • ONLINE VIDEOS ARE 100% MORE SOCIALLY ENGAGING

There is NO REASON why you shouldn't be making online video content!

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Jon will teach you every step it takes to create high quality videos for your business or personal ventures on a MICRO BUDGET.

ONCE YOU TAKE THIS COURSE, YOU WILL BE ABLE TO:

  • UNDERSTAND VIDEO PRODUCTION TO PROMOTE ANYTHING FOR YOUR BUSINESS
  • MAKE YOUR VIDEOS STAND OUT SO YOU CAN CONVERT MORE LEADS
  • LEARN HIDDEN "VIDEO CREATION HACKS" TO SAVE AN INCREDIBLE AMOUNT OF MONEY ON EQUIPMENT AND MATERIALS FOR YOUR VIDEOS.
  • CREATE AMAZING CONTENT ON A SHOE-STRING BUDGET!
  • 5 SUPER SIMPLE AWARD WINNING EDITING TECHNIQUES THAT HAVE WORKED FOR FORTUNE 500 COMPANIES TO SELL THEIR PRODUCTS
  • LEARN PROFESSIONAL "HOW-TO" METHODS TO UNDERSTAND EXACTLY WHAT IT TAKES TO DIRECT A VIDEO SET
  • OFFER "VIDEO PRODUCTION" AS AN EXTRA SERVICE TO CLIENTS AND MAKE MORE MONEY!

As a business owner, you CANNOT afford to miss out on the MOST POWERFUL FORM OF MARKETING.

Stop paying overpriced professional video creators to make online video content for you.

With this course, you'll be able to create videos for your business ANYTIME you want at no extra cost.

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30 DAY MONEY BACK GUARANTEE

By purchasing "Video Marketing 101: Learn DSLR Video and Start Making Money", you will instantly be covered by Udemy's 30 day money-back guarantee, as well as a personal promise from Jon (the instructor) that you will succeed in your new video marketing endeavors!

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START CREATING AMAZING VIDEO MARKETING CONTENT RIGHT NOW!

Over 1,800 people ALL OVER THE WORLD have taken our "Video Marketing 101" course to learn video production for their businesses and make more money.

THAT COULD BE YOU...

  • You could be the one putting your sales on "autopilot" with video driving sales while you sleep
  • You could be the one making more money every week
  • You could be the one up-selling customers with the a newly acquired skill of video production

All you have to do is click the "TAKE THIS COURSE" button in the top right corner NOW.

Every minute you delay is costing you precious time to create videos for your business, which means you're leaving money on the table!

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Going to school for this sort of education would cost you upwards of $5,000 (Believe me. I did this myself).

And the best part about "going to film school" for this sort of education is that it's usually outdated by the time you graduate.

DON'T MISS OUT ON THIS $625 PRICE POINT!

Learn how to make stellar videos and grow your business today!

What are the requirements?

  • No previous video creation experience required
  • Internet Connection
  • An Open Mind
  • Ambition and dedication to grow your business

What am I going to get from this course?

  • Over 38 lectures and 2.5 hours of content!
  • PDF Summary Guides for you to download and review
  • Understanding professional video technique to shoot any type of video for your business or to offer as a service to clients
  • Hidden video hacks to save money on equipment and materials for your business
  • Examples of do-it-yourself production technique to stay within your budget

What is the target audience?

  • Small Businesses Looking to Make More Money by Making Amazing Videos For Their Brand
  • Experts Looking to Make Better Instructional/ Training Videos in Their Given Field
  • YouTube Video Creators Looking to Make Better Videos for their Channel
  • Anyone Looking to Start a Video Production Business
  • Anyone Interested in Telling Visual Stories on Camera

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: Understanding Video Production
Welcome!
Preview
01:36
01:50

Video production is more than just an HD camera and a dream

Video Production is still an art, regardless of what Youtube makes you believe

Cat videos are not the only form of entertainment these days... I promise.

02:48

The Father of Film Technique was named D.W. Griffith

Audio was not introduced into film until the late 1920's

The quality of your sound will absolutely make or break your video production

Quick Quiz on Cinema History
2 questions
01:55

Takeaways from this lesson:

Light kits are used to light your subjects on camera

Lack of lighting will hinder your capabilities in post-production

A 5-point lighting kit is the bare minimum that you want to have in your gear bag

Light Kit Quick Quiz
1 question
02:03

In 2005, Canon released the EOS 5D Mark II with video capabilities and revolutionized the entire production industry

DSLR are the most affordable solution to any HD video production

DSLR Quick Quiz!
2 questions
Section 2: The Basic Tools of Video Production
04:42

Takeaways from this lesson:

Technological advancements have made light kits more affordable

Today's cameras have better sensors to pick up dimmer lighting

Having at least a 5 point light kit is key to any produciton

Green screen kits are very important to have in your gear bag

Allows you to do more with less

Saves you money by digitizing a background

Gives you digital options in post-production

Check out the video below to see how you can use a 5-point light kit to setup an "infinite white" backdrop for super cheap! The light kit Olivia is using is also from ephotoinc, and it looks great!

Lighting Kit Quick Quiz!
1 question
04:17

DSLR cameras have revolutionized the Hollywood and indie filmmaker industry

HD video cameras are everywhere, even on your smartphone!

Smaller cameras are the wave of the future

If you're planning on purchasing a DSLR camera, check out this video below to get some great tips on lens options to get the best quality picture!

Camera Quick Quiz!
3 questions
02:58

Audio is FAR more important than most people think

Degraded audio will reduce the quality of your video productions

NEVER use the audio from your video camera's on-board microphone

Audio Theory Quick Quiz!
2 questions
05:30

Having a dedicated audio capturing device is KEY to making great video

There are multiple types of microphones depending on the production at hand

Lavalier

Boom pole / shotgun setup

Your smartphone's microphone can also record amazing audio

Audio Equipment Quick Quiz!
3 questions
01:59

Takeaways from this lecture:

Technology expectations in video production are misunderstood

Always be prepared for technology to change: "Adapt or Die"

Never be offended if a client doubts your equipment, they don't know any better

Section 3: Intro to Editing Software & Audio/Video Sync
01:56

Takeaway from this lecture:

Choosing your editing software based on previous digital skills that might be transferable is always recommended

ANYTHING is possible in the post-production phase

01:06

For a great "getting started" tutorial video on Windows Movie Maker, check out the video below from D22Responses.

01:27

For a super 32 minute in-depth "getting started" tutorial video on iMovie, check out the video below from David Cox.

00:51

To get started in Final Cut X, check out the tutorial video below from one of my personal heroes, Larry Jordan. (He's been one of my biggest mentors through the years and an awesome person to follow for all things FCP X!)

00:33

For a quirky and original styled "getting started" tutorial video on Adobe Premier Elements, check out the video below from Erin of Youth Digital Studios.

Editing Software Quick Quiz!
3 questions
03:55

Tools to connect your video and audio clips together:

IMPORTANT NOTE: At this time, DreamSync is only available for Mac OS X (9.0 Mavericks).

Final Cut Pro X's built in feature

Adobe Premiere's built in feature

DreamSync - Audio/Video sync standalone application

Section 4: Video/Photography Lighting for Your Film Making
05:28

Understanding "color temperature" in light kits

Discovering "light Intensities" for your sets

PRO TIP for purchasing the most affordable light kit

The Science of Light Quick Quiz!
2 questions
05:01

Key light: The key light is THE main source of light on your subject, which means that it’s going to have the MOST influence on your scene.

Fill Light: The fill light is our secondarily light that’s placed on the opposite side of the key light. We use this light to lightly fill in the shadows that are created by your key light.

Back Light: The backlight is placed behind your subject which subtly lights them up from the rear

3- Point Film Lighting Technique Quick Quiz!
2 questions
04:55

White balance is color calibration that tells your camera what color “white” is in your scene. And therefore, what every other color is in the visible spectrum

The sensor in your camera is what captures and translates all images, just like the retina in your eyeball

ALWAYS white balance your shots before recording to avoid weird color output and inconsistencies in your shots

White Balance QUICK QUIZ!
2 questions
Section 5: How to Use Audio/ Sound Devices for Video Production
00:55

THIS SECTION WILL COVER 3 SEPARATE OPTIONS AND ALTERNATIVES TO CAPTURING INCREDIBLE AUDIO WITH YOUR DSLR OR PROFESSIONAL VIDEO CAMERA.

05:53

There are two types of microphones:

Dynamic Microphones -

Used for live performances and public events

Condensor Microphones -

Used in recording studios

More sensitive to high and low frequencies

The H4N recording device is great because:

* It contains an omnidirectional microphone built into the device

* Can record up to 4 channels at the same time (4 Chan recording)

* Allows you to create surround sound audio in your film

* Multiple audio quality settings

Audio Codecs/ File Types:

1.Wave Files - You typically ALWAYS want to record your audio in this format because they capture a broader range of frequency

2.Mp3 Files - Suffers lock of headroom later in post production, but still an absolutely valid file type to capture

04:53

The Sony PX820 is great because:

It contains a stereo microphone jack for lavalieres

Built in 2GB card to record about 200 + minutes of audio

Can connect directly to your computer via USB

Records in "Super High Quality" mode

The Sony PX820 only records in MP3 mode at 192 bit rate and frequencies up to 20,000Hz, which is fine to record audio in your productions.

Lavalieres are necessary to use with your Sony PX820 OR Zoom H4n.
Here are two of the best "budget friendly" options:

Radio Shack's Lavaliere Microphone

Audiotecnica's ATR-3350

If you need information about renting from a local audio/rental shop, please message me in the discuss section of this lecture and I will get back to you ASAP.

07:03

TAKEAWAYS FROM THIS LECTURE:

Recording muffled or distorted audio is (almost) unfixable by definition.

Here are some alternative and cost effective audio recording solutions to capturing great audio:

RODE Smartlav - Connects to your iPad or iPhone to capture audio from your iOS device!

iRig Mic Cast - Also connects to your iPad or iPhone and can also be used to capture video at the same time! (makes smartphone a 2-in-1 unit)

Smartphone's Headphone Microphone Hack:

Use the microphone/earbuds combo that came with your phone:
Set up your shot. Have your talent put the headphones in their ears, OR you can be clever and hide them under his or her shirt and tape or clip the microphone part of the buds the way you would clip on a lavalier microphone.

Use the microphone built into your iPhone:
Set up your free-standing iPhone on a podium or tape it in a strategic location, hit record, and let it roll the entire way through a recording session while you tape with your DSLR from further away.


Sound Device Options Quick Quiz!
4 questions
Section 6: All About Camera Lenses
01:18

- Aperture is controlled by the opening and closing of multiple blades inside of a ring in your lens.

- The LOWER the aperture number is, the MORE that lens can see in low light conditions. And vise versa

- When you’re purchasing a lens, the F-number on the box is telling you the LOWEST possible aperture that you can achieve using that glass.

02:15

- A zoom lens allows you to adjust your frame accordingly, so you can take control of what is and is NOT in your shot.

- PRO TIP: Zooming into a subject is usually used to add more emotion into the frame.

- Focal Length is the POWER of the zoom on a lens. It is measured in millimeters (mm)

- The "Focal Ring" allows you to adjust the focus of your lens so that you can manually make your background blurry and really showcase the subject or item that you’re trying to convey in a shot.

-

01:42

- Prime lenses (aka- fixed lens) gives you the very best in optical quality

- NOTE: Prime lenses have a FIXED focal length, so they cannot zoom in or out

- BUDGET PRO TIP: Try renting a prime lens from a camera lens shop like BorrowLenses for a weekend at a time instead of purchasing.

00:49

- Wide-angle lenses contains a large piece of glass, which makes the focal length much smaller than a normal lens.

- Use these types of lenses to shoot wide architectural, interior and beautiful landscape structures in your videos, which can be used as “establishing shots”

- Establishing Shots: The first shot of a scene that tells your audience where everything is about to take place

01:00

- Macro Lenses are used for shooting extreme closeups

- Adds a sense of "giganticism" to anything that you’re filming.

- Used mostly for trying to convey the the view from a smaller subject (i.e.- ants, legos, capturing the beauty of a flower)

All About Lenses Quick Quiz!
4 questions
Section 7: The Exposure Triangle: Aperture, ISO, and Shutter Speed Explained
03:01

There are three fundamental parts to videography:
1) Shutter Speed
2) Aperture
3) ISO

When you put these three elements of your camera together, they make what is known as the Exposure Triangle, which is the in-camera balancing act that determines the proper brightness or exposure of your images.

Aperture is measured in numbers and decimals with the letter F in front of it. And we call this number the F-Stop.

The side effect of aperture is what’s known as depth of field. That’s the blurry Hollywood cinematic effect that makes everything in the background appear out of focus and gives your entire composition a very expensive and beautiful look.

01:34

Shutter Speed refers to the amount of time that each individual frame that you shoot is exposed. It is almost always measured by a fraction of a second.

For example, if you set your camera’s shutter speed to 1/60, that means that each frame is being exposed for 1/60th of a second as you shoot your video.

Slower shutter speeds make your frames and overall video look blurry. Good for shooting cars or fast moving objects

Faster shutter speeds make your frames look crisp and "caffinated" like watching a horror film chase scene

03:29

ISO is your camera sensor’s sensitivity to light.

This is a great function to tinker with after you’ve established the setting for your initial aperture, frame rate, and shutter speed.

The "sweet spot" for maximum ISO setting is usually somewhere around 650. But in certain circumstances where there’s almost NO lighting what so ever, 800 can be acceptable.

DO NOT GO OVER 800 ISO.

DISCLAIMER: This "do not pass 800 ISO" rule CAN be broken, but only if you're using a super high end DSLR like the Canon 5D Mark III, which costs somewhere around $3,000 for the body alone. Since this course is based on "budget friendly" DSLR's, I would strongly advise not to pass 800 ISO just to be safe.

Section 8: DSLR Camera Setup
06:22

The frame rate represents the amount of times a frame is captured in your camera every single second.

It’s represented by a number, followed by the letters FPS, which stand for Frames Per Second.

IMPORTANT TO NOTE:
Shutter speed is represented by a fraction like 1/100th or 1/60th

And Frame Rate is represented by a number, followed by the letters FPS.

Your frame rate is going to allow more FRAMES to be captured per second, which means that you’ll be able to slow your video or speed it up flawlessly when you’re working on it in post production.

And WITHIN the frames that you capture, each frame will be exposed for a fraction of a second. That fraction of a second is determined by your shutter speed.

03:44

Screen resolution is identified by two variables: a number; and a letter.

the number tells you the amount of horizontal lines that are used to make up the image that you see.

As a video producer, there’s about 5 resolutions that you’ll need to be aware of:

480 which is your typical DVD quality

576 is standard digital tv

720 is high definition

1080 true high definition or TRUE HD

And 2160 is ultra high definition. Or also known as 4000, or 4K.

05:03

To pull off a shallow DOF, you’ll need a lens with a wide open aperture, let's say F1.4. When you take a lens and set it to an aperture this wide, it allows you to produce some stellar shallow depth of field.

Depth of field is a BEAUTIFUL tactic to use… but ONLY when it’s appropriate.

Only use it during more emotional and enticing moments when you’re shooting close ups of a prop, a person’s facial reaction, or… you know… your kitten or puppy is cuddling up on the couch for a little nap.

05:30

A full frame camera, this sensor is a rectangular shape and records all of the light and information onto a chip that’s 36mm by 24mm in size.

That basically equates to the old historical value of 35mm film in 35mm cameras.

On a Cropped Sensor camera, the sensor is smaller. And they actually vary depending on the brand and entry level of the camera.

However, the most conventional cropped sensor size is a 1.6 crop.

04:13

Pan-head tripods have independent rotations of vertical and horizontal vertices built in and can be really good for panning very quickly from one subject to another.

Fluid-head's use a force called dampening to get rid of that jerky motion that pan-head tripods give you.

As a rule of thumb, I’d recommend having at least ONE fluid-head as your main tripod and then having a Pan-head as your backup.

Section 9: YouTube Success Tips: FULL INTERVIEW with Andy Slye & Jon Acosta
17:47

PART 1 of 2:
In this interview, Andy Slye teaches you (and me) a few YouTube secrets to get a bigger following and more viewer engagement from

Andy Slye is a successful YouTube Video Producer that loves teaching people how to succeed online with their video content. I interviewed him on my Google Hangout Podcast show "The Production Lounge" and thought I'd share it with my loyal students.

16:23

PART 2 of 2:
In this interview, Andy Slye teaches you (and me) a few YouTube secrets to get a bigger following and more viewer engagement from

Andy Slye is a successful YouTube Video Producer that loves teaching people how to succeed online with their video content. I interviewed him on my Google Hangout Podcast show "The Production Lounge" and thought I'd share it with my loyal students.

Instructor Biography

Video and Media Marketing Jonathan Acosta , Video Producer, Public Speaker, and Tech Entrepreneur

My name is Jon Acosta. I own and operate a video production company that develops media content for clients like:

  • - Apple, Inc.
  • - Elance, Inc.
  • - Skanska, Inc.
  • - The New York Times Company

TECH NERD

I'm also a technology entrepreneur who is obsessed with automating everything.

Currently, I'm running a startup called Pixelynx Labs, LLC, which creates affordable video production tools for everyone.

I'm also the co-founder of Corda App LLC, which aims to enhance first point of contact in business by eliminating business cards.

DOING WHAT YOU LOVE FOR ONCE

The biggest goal for me right now is to motivate and inspire others through the form of knowledge and storytelling. If I can inform someone of ways to achieve a healthy mindset or production solution that makes their life easier, I can officially say that I’ve done my job.

On the flip-side, nothing upsets me more than hearing someone say time and time again how they want to pursue their dream as a career, yet never take action or follow through.

Considering the time period that we live in where camera technology and a solid audience is more accessible than ever, I believe it’s everyone’s right to be able to tell their stories on whatever scale they choose.

TESTIMONIALS

Here's what some people are saying about the success they've experience with my online training, products, and video productions:

"Thank you, Jonathan Acosta, for sharing your passion and knowledge in such an easy and engaging style. I look forward to creating some great work due to your course!"

- Tim Tewalt, Entrepreneur


"Jon was professional, delegated responsibility well, and made me feel really good about the work I was doing. I can't recommend him enough both as a video producer and as someone to work for"

- Christian Holmes, Technical Director at Glitch Films


"I took the 'Video Marketing 101' course and I loved it. I didn’t know what I needed before to do hd videos and now I am much more informed."

-Mike Tindell, Entrepreneur


"Jon is an excellent videographer and designer. He surrounds himself with some of the most talented people in the business. His customer service is exceptional, and his final products are next to flawless. If you are looking for an expert in the field who is reliable and trustworthy (with a GREAT personality), then look no further... Jon Acosta is your man!"

- Michelle Schweber, Chief Development Officer at Girl Scouts of Greater Atlanta, Inc.


"Your audio/video sync tool, DreamSync, is fuc**ing brilliant! In all seriousness the app looks amazing and I tip my hat to you!"

- Jim Ellis, Actor, Video Producer, Entrepreneur


"Jon's vast knowledge of video production is apparent in everything he does. Jon is a tireless worker whose efforts I would recommend for any media marketing project."

- Taylor Garland, Project and Account Manager at Intelligent Demand


"Been playing (working) with DreamSync today - and MAN DOES IT ROCK! love Love LOVE it! #amusthaveapp for #FCPX"

- Kirk Lohse, Professional Video Editor


"Your video training is amazing and I’ve just recommended it to our DIT currently on set."

-Shannon Siegel, Independent Director of Photography


"Great job with your app, DreamSync! Keep up the awesome stuff, looks really good and more user-friendly that Plural Eyes, especially for new editors”

- Brandon Sentnor, Video Editor at MTV


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Reviews

Average Rating
4.8
Details
  1. 5 Stars
    17
  2. 4 Stars
    1
  3. 3 Stars
    2
  4. 2 Stars
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    • Kylie Wallis

    Well worth it!

    Fantastic tutor and content... An all round perfect course for a beginner!

    • Ryan Petrus

    Detailed, Engaging, and Awesome. Worth every penny.

    This course was incredibly detailed in the best way possible. Jon makes it fun to learn by taking every aspect of video production marketing and explaining it one step at a time. This guy speaks from experience. And from his energy on screen, you can tell that Jon's pretty passionate about what he does. Makes it very easy to learn. I highly recommend this course to anyone looking for a beginners guide to video production using DSLR's or smartphones and how to make your content shine for marketing products, interviews, or creating short films. Keep up the great work, Jon! You've got a huge fan over here.

    • Sr. Pedro del Amo

    WELL EXPLAINED AND SIMPLE

    The instructor explains the subject in a simple way. He answers the doubts quickly. He also adds a lot of resources, from the more expensives to the cheapers.

    • Angel Ortez

    I knew that.... but learned MUCH MORE!

    Awesome course.... very clear and simple to follow. Best refresher course I've come across. Thank you Jonathan Acosta for sharing your knowledge. I highly recommend this course to ANYONE starting out with DSRLs!

    • Tim Tewalt

    From novice to pro :)

    I'm what people would call a techie and seem to know a lot. But when it came to making real high quality video I hadn't a clue to be honest. Jonathan's course changed that, and I've learned from someone with front line experience what I need, why I need it and also options from lower cost to mid cost. I realize cost is subjective, but this course was amazing. He built from simple concepts to more depth so that it made sense, but not to bury me in details. Even after the first day I was applying what I learned in the first few videos. Thank you Jonathan Acosta for sharing your passion, your knowledge in such an easy and engaging style. I look forward to creating some great work due to your course. If you're doing anything with video you need this course!!!

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