The Ultimate YouTube Course 2017 (YouTube Insider Tips)
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The Ultimate YouTube Course 2017 (YouTube Insider Tips)

All you need to know to build a YouTube audience. 9.5 hr Course / Proven Strategy.
4.2 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
121 students enrolled
Created by Voytek Lorenc
Last updated 9/2016
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 9.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply an effective traffic building strategy to your YouTube Channel.
  • Optimize YouTube channel and videos for maximum discoverability.
  • Effectively monetize YouTube videos.
  • Understand how to optimize videos for YouTube's algorithm
  • Identify and apply the 10 most popular traffic building methods on YouTube
  • Identify and apply techniques that increase video shareability.
  • Understand Watch Time, Session Time, etc. and how it affects your channel's performance.
  • Increase engagement in YouTube videos.
  • Use Analytics effectively to grow YouTube views and subscriber base.
  • Identify and avoid the common YouTube myths and mistakes.
View Curriculum
Requirements
  • No prior YouTube or Video Making experience is required.
Description

*** UP TO DATE Content ***

Do you want to build a successful YouTube channel and effectively monetize your videos?  You are in the right place.

When learning YouTube Strategy, make sure that you learn from somebody who has been using and studying this platform extensively.  I believe that with my experience, I have quite a lot to offer.

You Are Saving Thousands of Dollars
This course covers the same material that I covered in my in-person courses at Columbia College in Chicago and an University of Hawaii, which students had to pay $2500 to take.  You are saving thousands of dollars!

My YouTube Teaching Experience
I earned an official YouTube Certificate in Audience Growth
I was the lead professor at Chicago’s YouTube Creator Institute. (Official YouTube Event)
I have taught YouTube in the University setting for almost 10 years. (Since 2007)
I authored a new media curriculum and created 12 courses at University of Hawaii.
I created and taught a college course which focused on analyzing 240 top YouTube channels and identifying best practices.  (the resulting report was covered extensively by industry blogs)
In collaboration with Google, I created a Branded Entertainment Course in which my students worked with small businesses and applied best practices to promote them on YouTube.  My students reached over 50,000 views over the weekend.

My YouTube Producing Experience
I have produced multiple channels and reached millions of viewers.
I am a recipient of the Silver Play Button plaque for creating a channel with over 100,000 subscribers.
A YouTube channel which I created with my wife was among 10 very first ones admitted to the YouTube Partner Program when it was launched to a selected group in 2007.
The YouTube Channel which I created with my wife was nominated in the “Best Series” category in YouTube’s First Official Awards in 2006.
I have produced online video content designed for YouTube distribution for companies such as VaynerMedia, Cafe Escapes, and Hewlett Packard.

2 Emmy Nominations for 2 different YouTube Shows

My Teaching Credentials
I am the 2016 Recipient of a Teaching with Technology Award at the University of Hawaii for innovative use of Video in Online Courses.
I have taught new media courses in the college/university setting for the last 13 years.

Contents and Overview 
In over 9.5 hours of content including 120 lectures, this course covers everything you need to know to launch a successful YouTube Channel.

The YouTube Algorithm.  I discuss the most important things you need to understand about the algorithm and the common misconceptions that hurt people’s chances at getting their content in front of people.

10 Most popular Traffic Sources and how they shape 10 most popular types of content on the platform.  Pick the approach/template you want to use to grow your audience.

In-Depth discussion on how to create shareable content.  I discuss the psychology of sharing and discuss 6 different reasons why people share videos.  Incorporate these ideas in your videos if you want people to share them on facebook, twitter, etc.  

The exhaustive discussing of shareable content also includes the “Pivot Formula” for creating a shareable video.  Apply this formula to your own content.

The YouTube Optimization chapter is over an hour long and consists of 15 videos.  This chapter could be a stand alone course!  The Optimization chapter was responsible for the amazing results that my student got and that you saw in the promo video.  

I created 8 videos discussing the most important data point that affects the performance of your videos.  The difference between Watch Time and Session Time is clearly explained.  What is most important, however, is that I show you how you can change your videos and certain YouTube settings to improve the performance of your channel.

I created 7 videos discussing practical approaches to increasing engagement and participation of your videos.  Lectures include:
5 Effective Techniques for Increasing Viewer-to-Subscriber Conversion
6 Ways to encourage participation
5 ways in which you can leverage social media engagement for maximum traffic.
Leverage this powerful psychological need to grow a loyal audience.

I discuss the YouTube checklist which lists 10 important factors that YouTube engineers believe to be crucial in building a successful YouTube Channel.  

Monetization.  I show you ways  to monetize your videos and discuss ad formats (and how one of them can hurt you).

Analytics.  I discuss why it is crucial to use Analytics and how to do it to maximize the performance of your channel.  In the process I share the analytics data from one of my channels.  You will see screenshots of analytics data showing one of my channel’s views, retention, traffic sources, demographics, and more.

YouTube Study.  I created a college courses in which my students studied top 240 YouTube Channels in order to identify best practices on this platform.  In this chapter I share with you the key findings and I give you access to the full 178 page report. 

YouTube Myths.  I create the entire chapter discussing the popular YouTube myths and how they can hurt the performance of your channel.

The FAQ included videos in which I answer the most commonly asked questions.  The entire course is updated frequently but this section especially gets new videos created in response to your questions.

Why You Need This Course 
Most people don’t realize that the top YouTubers received some help or guidance at some point in their careers.  The most successful ones talk to YouTube employees almost daily.  But If you are new to this site … well..  you are very much in the dark about how it REALLY works.

YouTube is a tricky platform. The truth is that there are simple things that you can do today to get more views.  There are also things that you might be doing right now that are hurting you and preventing you from getting views EVEN if your videos are great.

Your best move right now is learning from somebody who really knows this platform inside out.  

Who is the target audience?
  • This course is suitable for all levels.
  • Beginners will benefit the most because this course will focus their audience building strategy early on and steer them away from common mistakes people make on this platform.
  • YouTube Creators who already run succesfull channels will find ways to increase their traffic and maximize their revenue.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
120 Lectures
09:35:56
+
Introduction and Course Overview
3 Lectures 19:20

Course Overview (The types of YouTube secrets you’ll learn.)
05:42

Why this course is for you. (hint: No wasting time. This is 100% Strategy!
02:26
+
Success Stories
4 Lectures 16:32
Success Stories (You’ll never guess how many people make six figure incomes)
01:14

Case Study: Channel #1 (Revenue of $1.3 million / year !)
05:00

Case Study: Channel #2 (This channel made $8 million in 2015!)
06:19

Case Study: Channel #3 (Surprising topic generates 30 million views every month
03:59
+
YouTube Overview - Why you must understand how YouTube engineers see the platfor
8 Lectures 23:36
The Blind Men and an Elephant
05:21

How do You use YouTube? And why focusing on your own habits can be bad for you.
01:21

Meet AL - The YouTube Algorithm (The Holy Grail!)
02:36

AL is watching you! (Not in a way you’d expect)
05:28

AL is secretive (And why this is A GOOD THING!)
01:31

AL is emotionless and unforgiving (And why this benefits YOU!)
01:41

AL is not perfect (Example of a great video being penalized by the algorithm)
03:33

AL can't be ignored. (2 important moments when you need to consider AL)
02:05
+
Traffic Sources shape Content Types (10 Must-Know Approaches)
22 Lectures 02:38:49
Evolution of Media and How technology shapes content. And why this is important.
04:51

Walkthrough of traffic sources of one of my channels.
08:59

Traffic Source / Content Type #1
08:22

Traffic Source / Content Type #1 - Case Study (4 million subscribers!)
07:25

Traffic Source / Content Type #2
06:59

Traffic Source / Content Type #2 - Case Study (5 million subscribers!)
08:00

Traffic Source / Content Type #3
07:26

Traffic Source / Content Type #3 - Case Study (8 million subscribers!)
08:54

Traffic Source / Content Type #4
13:02

Traffic Source / Content Type #4 - Case Study (You’d never guess this kind of v
05:44

Traffic Source / Content Type #5
04:59

Traffic Source / Content Type #5 - Case Study (213 million views / month!)
07:11

Traffic Source / Content Type #6
04:16

Traffic Source / Content Type #6 - Case Study (6.3 million subscribers!)
08:13

Traffic Source / Content Type #7 - (2 types and 9 important dates)
07:20

Traffic Source / Content Type #7 - Case Study (300 million views)
04:57

Traffic Source / Content Type #8
08:43

Traffic Source / Content Type #8 - Case Study (Most people draw the WRONG CONCL
12:50

Traffic Source / Content Type #9
04:40

Traffic Source / Content Type #9 - Case Study (These videos increased product s
03:11

Traffic Source / Content Type #10
07:07

Traffic Source / Content Type #10 - Case Study (4 million subscribers!)
05:40
+
Shareable Content (Viral Videos)
12 Lectures 01:08:56
The truth about viral videos
06:13

What makes you want to share a video? (Psychology of sharing)
03:33

Reason #1 why people share videos. (+ 8 examples)
07:33

Reason #3 why people share videos. (+ 5 examples)
04:20

Reason #2 why people share videos. (+ 3 examples)
08:09

Reason #4 why people share videos. (+ 6 examples)
08:03

Reason #5 why people share videos. (+ 3 examples)
05:39

Reason #6 why people share videos.
01:21

Role of Emotion (be careful to not make this common mistake!)
05:25

The Pivot Formula (+ 3 examples)
11:35

Triggers
03:31

X + Y = Viral
03:34
+
Optimization
15 Lectures 01:07:10
What is optimization. 2 Reasons to optimize. 2 methods (Video types A and B)
03:00

Designing Thumbnails for Type A Videos
07:38

Writing Titles of Type A Videos
11:29

Writing Titles of Type B Videos
10:25

Platform Considerations for Type B Videos
03:29

Designing Thumbnails for Type B Videos
07:13

Clickable Titles/Thumbnails, and the YouTube Algorithm
03:30

Video Description - Part 1 (Most people miss this important point)
02:02

Video Description - Part 2 (2 things you should always do in this part of the de
02:30

6 Tips for wiring effective tags
02:22

A hack for studying hidden tags of other videos on YouTube
04:08

Captions and Subtitles (2 reasons why these help with discovery of your videos)
02:28

Channel Optimization (How to send the right signal of the YouTube algorithm)
01:23

Why it is never too late to optimize. Go and fix your existing videos now! (Avo
02:14

Case Study. You won't believe the results after we optimized this channel!
03:19
+
Watch Time, Session Watch Time
8 Lectures 33:07
Watch Time: AI's favorite metric. (And how some YouTubers used to hack the platf
03:45

How to optimize the video length.
04:20

How long should your average watch time be? (step by step tutorial on how to fin
02:32

How to check your video's and channel's watch time. (Get this app for your smart
02:10

Time spent on video? Channel? Platform? What's a session? And why it matters.
06:35

Session Watch Time, YouTube Algorithm and how it related to the number of videos
04:06

Session Watch Time, Annotations and Cards (The best way to use those)
06:31

Session Watch Time, YouTube Algorithm and the importance of Playlists (Most peop
03:08
+
Engagement and Interactivity
7 Lectures 27:59
Building a Fan Base (Consider these 2 approaches)
03:42

5 Effective Techniques for Increasing Viewer-to-Subscriber Conversion
03:33

Frequency (YouTube’s own data reveals best approaches)
04:21

6 Ways to encourage participation
09:48

How to increase engagement by identifying and rewarding this type of viewer
01:27

5 ways in which you can leverage social media engagement for maximum traffic.
02:48

Leverage this powerful psychological need to grow a loyal audience.
02:20
+
YouTube's Checklist (YouTube Engineers recommend that you do all 10!)
11 Lectures 44:41
10 Fundamentals of Creative Strategy
02:32

#1 - Consider#1 before you make the next video (8 examples)
04:28

#2 - Remember #2 before you invest money in your next production. How to spend i
04:52

#3 - #3 is often misunderstood. (Understand the 2 distinctively different ways
03:31

#4 - YouTube recommends that EVERY channel does this.
02:48

#5 - If you do this, big Television or Internet Shows with big budgets will NEVE
08:45

#6 - According to a successful producer (14 million subscribers) If you can’t do
04:12

#7 - They key tip (most important of all 10) + an example of a typical flawed st
04:48

#8 - Don’t make this type of content. It does not do well on this platform! (U
02:54

#9 - People trust this more than they trust the algorithm. Use it to your advan
03:24

#10 - You might have a perfect strategy and still fail if you lack this crucial
02:27
+
Monetization (Time to make some money!)
5 Lectures 22:10
4 ways to monetize your videos.
02:55

How to enable the YouTube Revenue Share
01:05

Choosing Your Ad Formats (and how one of them can hurt you)
04:33

Writing Titles of Type A Videos
11:29

Case Study. Performance of Ads on one of my channels.
02:08
6 More Sections
About the Instructor
Voytek Lorenc
4.2 Average rating
17 Reviews
121 Students
1 Course
YouTube Expert

My YouTube Teaching Experience

I earned an official YouTube Certificate in Audience Growth.
I was the lead professor at Chicago’s YouTube Creator Institute. (Official YouTube Event)
I have taught YouTube in the University setting for almost 10 years. (Since 2007)
I authored a new media curriculum and created 12 courses at University of Hawaii.
I created and taught a college course which focused on analyzing 240 top YouTube channels and identifying best practices. (the resulting report was covered extensively by industry blogs)
In collaboration with Google, I created a Branded Entertainment Course in which my students worked with small businesses and applied best practices to promote them on YouTube. My students reached over 50,000 views over the weekend.

My YouTube Producing Experience 

I have produced multiple channels and reached millions of viewers.
I am a recipient of the Silver Play Button plaque for creating a channel with over 100,000 subscribers. 
A YouTube channel which I created with my wife was among 10 very first ones admitted to the YouTube Partner Program when it was launched to a selected group in 2007.
A YouTube Channel which I created with my wife was nominated in the “Best Series” category in YouTube’s First Official Awards in 2006.
I have produced online video content designed for YouTube distribution for companies such as VaynerMedia, Cafe Escapes, and Hewlett Packard.

2 Emmy Nominations for 2 different YouTube Shows

My Teaching Credentials 

I am the 2016 Recipient of a Teaching with Technology Award at the University of Hawaii for innovative use of Video in Online Courses.

I have taught new media courses in the college/university setting for the last 13 years.