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Before you create your first video you want to make certain your YouTube channel is setup appropriately. Your channel should be easy to navigate and aesthetically pleasing. This is important because if your video is of high quality and contains relevant information the viewer may want to visit your channel.
The number one reason businesses on YouTube fail is lack of planning. They randomly name videos, fail to study the markets and competition. In the second part of this course we will teach you things like how to correctly name your videos and discover how your competition is using its keywords.
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Welcome to my course. Please give me a couple minutes to walk you through my course. If your new you'll want to start from the beginning but if your intermediate to advanced you'll probably have specific topics your looking for.
|Section 1: YouTube Channel Setup and Optimization—Account Setup|
You must have a Gmail account to create a YouTube account. In this lecture I'll walk you through setting up your Gmail account and creating your YouTube channel.
|Section 2: YouTube Channel Home Page|
In this lecture I'll walk you through adding YouTube channel Art.
In this lecture I'll walk you through adding a YouTube Channel Icon.
|The about page is one of the most important and often forgot pages.|
|You want to make your channel very easy for users to navigate and find the information they’re looking for.|
|Section 3: YouTube Account Settings|
|Learn how to customize your YouTube URL once you’ve met the requirements.|
|Enable a trailer for your channel and configure your privacy settings. And don’t forget to share your videos!|
|Section 4: YouTube Channel Settings|
It is very important to verify your YouTube channel. By verifying your channel you unlock many important features such as external annotations, ability to upload customized thumbnails and upload longer videos.
|If you upload lots of YouTube videos having to configure the settings over and over can seem monotonous. There’s a way to save time its called upload defaults.|
|Learn how to use YouTube's special features to help get you or your business started with building your brand. Learn things like how to embed a watermark to your videos. Also learn how to add a featured video or playlist to the bottom left of each video.|
|Some often overlooked YouTube settings can be found under the “Advanced” tab. Here you can do things such as linking your AdWords account. This allows you to track YouTube actions through your AdWords account. You can also associate your YouTube channel with your website so you can use YouTube features such as annotations and cards to drive traffic to your website.|
|Section 5: YouTube Channel Quick Start Guide|
|Lecture 13||4 pages|
If you have any problems, click the appropriate link for explanatory step-by-step articles and videos. If you already have a channel you can use this as an auditing tool for optimization.
|Section 6: YouTube Video SEO—Before Creating Your Video|
|Before creating your video you want to make sure there is an audience for your material and more importantly that you name it based on search terms people use.|
|Section 7: Before Uploading Your Video|
|Before creating your video you’ll want to come up with a list of tags. These tags are keywords that tell search engines what your videos are about.|
|Even a short raw video file can be several GBs and take over an hour to upload to YouTube but they can be compressed to a fraction of their original size without loosing quality.|
|The YouTube Video description is very important to make sure your video ranks high in YouTube and Google. Google can’t see the video so we need to describe to them what our videos are about.|
|Section 8: Uploading Your Video|
|Lecture 18||1 page|
Before uploading your YouTube video you want to make certain your video SEO research is complete. You want things such as the title, tags and the description ready so you can optimize it upon upload. When the research is complete before uploading the video it’s less likely that you will miss anything.
By adding subtitles and closed captioning you make it easier for people with hearing disabilities or language barriers to view your videos
|If you’ve completed the “YouTube Video Upload Checklist” then you should be ready to upload your video. In this lecture I’m going to demonstrate how I upload and optimize videos for YouTube once I’ve completed my checklist.|
|Section 9: YouTube Video SEO Quick Start Guide|
|Lecture 21||2 pages|
If you have any problems, click the appropriate link for explanatory step-by-step articles and videos. If you already have YouTube videos on your channel use this as an auditing tool to check the SEO.
Thomas Swisher is the founder of StructuredSEO. StructuredSEO is a consortium of Boise Idaho based Digital Marketing Agencies under one roof. It allows us to deliver a wide range of services to help our customers grow their online businesses.