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YouTube Channel Optimization And Video SEO

Learn how to optimize your YouTube channel and rank your Youtube videos!
4.3 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,025 students enrolled
Last updated 3/2016
$10 $40 75% off
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  • 1 hour on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Setup and optimize a YouTube channel.
Optimize YouTube videos to rank in YouTube.
View Curriculum
  • Students will need a computer and internet connection.

Before you create your first video you want to make certain your YouTube channel is setup appropriately. Your channel should be easy to navigate and aesthetically pleasing. This is important because if your video is of high quality and contains relevant information the viewer may want to visit your channel.

The number one reason businesses on YouTube fail is lack of planning. They randomly name videos, fail to study the markets and competition. In the second part of this course we will teach you things like how to correctly name your videos and discover how your competition is using its keywords.

Who is the target audience?
  • Anyone interested in creating a successful YouTube Channel
  • Anyone that wants to grow their channel.
  • Anyone with a YouTube channel.
  • Anyone looking to setup and grow their channel.
  • Anyone that wants to learn how to rank YouTube videos
  • Anyone that wants to setup a YouTube Channel.
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Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 52:25
Course Introduction
1 Lecture 02:07

Welcome to my course. Please give me a couple minutes to walk you through my course. If your new you'll want to start from the beginning but if your intermediate to advanced you'll probably have specific topics your looking for.

Preview 02:07
YouTube Channel Setup and Optimization—Account Setup
1 Lecture 02:51

You must have a Gmail account to create a YouTube account. In this lecture I'll walk you through setting up your Gmail account and creating your YouTube channel.

Preview 02:51
YouTube Channel Home Page
4 Lectures 09:50

In this lecture I'll walk you through adding YouTube channel Art.

How To Add YouTube Channel Art

In this lecture I'll walk you through adding a YouTube Channel Icon.

How To Add A YouTube Channel Icon

The about page is one of the most important and often forgot pages.
How To Customize The YouTube Channel About Page

You want to make your channel very easy for users to navigate and find the information they’re looking for.
How To Add YouTube Channel Playlists And Sections
YouTube Account Settings
2 Lectures 05:16
Learn how to customize your YouTube URL once you’ve met the requirements.
YouTube Account Settings Overview

Enable a trailer for your channel and configure your privacy settings. And don’t forget to share your videos!
How To Configure YouTube Channel Navigation And Connect Accounts
YouTube Channel Settings
4 Lectures 09:26

It is very important to verify your YouTube channel. By verifying your channel you unlock many important features such as external annotations, ability to upload customized thumbnails and upload longer videos.

How To Verify Your YouTube Channel

If you upload lots of YouTube videos having to configure the settings over and over can seem monotonous. There’s a way to save time its called upload defaults.
How To Configure YouTube Channel Upload Defaults

Learn how to use YouTube's special features to help get you or your business started with building your brand. Learn things like how to embed a watermark to your videos. Also learn how to add a featured video or playlist to the bottom left of each video.
YouTube Channel Featured Content And Branding Settings

Some often overlooked YouTube settings can be found under the “Advanced” tab. Here you can do things such as linking your AdWords account. This allows you to track YouTube actions through your AdWords account. You can also associate your YouTube channel with your website so you can use YouTube features such as annotations and cards to drive traffic to your website.
How To Configure YouTube Advanced Channel Settings
YouTube Channel Quick Start Guide
1 Lecture 00:00

If you have any problems, click the appropriate link for explanatory step-by-step articles and videos. If you already have a channel you can use this as an auditing tool for optimization.

YouTube Channel Quick Start Guide
4 pages
YouTube Video SEO—Before Creating Your Video
1 Lecture 03:00
Before creating your video you want to make sure there is an audience for your material and more importantly that you name it based on search terms people use.
Preview 03:00
Before Uploading Your Video
3 Lectures 07:14
Before creating your video you’ll want to come up with a list of tags. These tags are keywords that tell search engines what your videos are about.
Preview 02:36

Even a short raw video file can be several GBs and take over an hour to upload to YouTube but they can be compressed to a fraction of their original size without loosing quality.
How To Compress Video For Fast YouTube Uploading

The YouTube Video description is very important to make sure your video ranks high in YouTube and Google. Google can’t see the video so we need to describe to them what our videos are about.
How To Optimize YouTube Video Descriptions
Uploading Your Video
3 Lectures 05:41

Before uploading your YouTube video you want to make certain your video SEO research is complete. You want things such as the title, tags and the description ready so you can optimize it upon upload. When the research is complete before uploading the video it’s less likely that you will miss anything.

YouTube Video Upload Checklist
1 page

By adding subtitles and closed captioning you make it easier for people with hearing disabilities or language barriers to view your videos

Create YouTube Subtitles and Closed Captioning

If you’ve completed the “YouTube Video Upload Checklist” then you should be ready to upload your video. In this lecture I’m going to demonstrate how I upload and optimize videos for YouTube once I’ve completed my checklist.
How To Upload And Optimize A Video For YouTube
YouTube Video SEO Quick Start Guide
1 Lecture 00:00

If you have any problems, click the appropriate link for explanatory step-by-step articles and videos. If you already have YouTube videos on your channel use this as an auditing tool to check the SEO.

YouTube Video SEO Quick Start Guide
2 pages
About the Instructor
4.3 Average rating
17 Reviews
2,025 Students
1 Course
SEO Consultant at

Thomas Swisher is the founder of StructuredSEO. StructuredSEO is a consortium of Boise Idaho based Digital Marketing Agencies under one roof.  It allows us to deliver a wide range of services to help our customers grow their online businesses.

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