Complete Guide to Drafting a Business Plan (with templates)

Learn the basics and secrets to writing a powerful business plan that will launch your dream idea. Includes 2 templates.
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  • Lectures 16
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description


Course fully updated as of November, 2016.

Enroll now to learn everything you will need to turn your idea into a standout business plan that will impress readers and set your dream idea in motion!


Student Review: "Very good course! Each step is well explained, then summarized, then further explained through an example, but still compact enough to re-watch again when needed." - Peter Farkas

Student Review: "All the important points of creating an excellent business plan were covered. I encourage any individual wanting or needing to put together a concise business plan to sign up for this course." - Francis Markle


In my extensive career (see bio at left) - I've written, studied, and analyzed dozens of business plans. This course shares with you everything I've learned about business plans over my career.

There are 10 important sections you must cover in any good business plan, and there's a simple SECRET to getting each one right. I share them all in this course.

  1. Executive Summary
  2. Product
  3. Customers
  4. Marketing Strategy
  5. Operations
  6. Industry Analysis
  7. Key Risks
  8. Financials
  9. Management Team
  10. Timeline & Next Steps

Plus I provide detailed examples and two step-by-step TEMPLATES in both Word and PowerPoint to easily create your own business plan.

I will teach you how to write a powerful business plan to impresses investors, potential customers, employees, partners, advisors, and anyone else you're pitching on your business venture.

I will walk you through the 10 important sections of any successful business plan and:

  1. Explain the purpose of each section
  2. Describe exactly what you should include in each section
  3. Share the secrets of how to tackle each section
  4. Give a detailed example of how to write each section by showing you an imaginary company called "Smart Watch Inc."
  5. Show you not just how to create a compelling business plan, but how to think critically about building a great business


COMING SOON (things I'll be adding to the course):

  • A recommended reading list for starting a new business (mapped to sections of the business plan)
  • Detailed answers to frequently asked questions from students
  • All additions to the course are shared with you at no extra cost because you have lifetime access

This course is not about actually launching a new business. It's focused mostly on writing the business plan that begins the launch process.


There is no risk: My personal promise is that you will get everything you need to draft a powerful business plan or your money back within 30 days. No questions asked.

You can return to this course for your entire life and access up-to-date lectures on writing a powerful business plan, all at no extra cost.

Enroll now to turn your business idea into a powerful business plan and launch your dream!

What are the requirements?

  • A business idea you want to explore
  • Or an interest in learning more about business planning
  • Equipment to watch the course

What am I going to get from this course?

  • Learn how to write a compelling and thorough business plan
  • Understand how to analyze all the major elements of a business
  • Learn the secrets of what investors are looking for in a business plan
  • Gain a detailed understanding of the 10 major sections of a business plan
  • You can return to this course for your entire life and access up-to-date lectures on writing a powerful business plan
  • Step-by-step guide on how to fill out business plan templates
  • Download templates to start writing your own business plan (available in PowerPoint and Word formats)

Who is the target audience?

  • If you're writing a business plan, this course will show you exactly how
  • Anyone interested in starting a new business, this will help you consider all the important elements
  • Existing businesses considering new ventures
  • This is relevant for small and large businesses
  • Consultants supporting a business
  • Startups and entrepreneurs exploring a new idea

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Business Plans
How to use this course to create the perfect business plan
The three things you need to know before you start
Section 2: First, you cover the basics...
Executive Summary: Aim for the heart!
Product: What's your UVP?
Customer: Show how much you know
Marketing Strategy: Don't let this sneak up on you!
Operations: What are you going to build?
Section 3: Second, you analyze "the world"
Industry Analysis: Why are you the long-term winner?
Key Risks: Here's the secret you didn't expect...
Section 4: Third, put numbers on everything
Financials (Part 1): The four major sections
Financials (Part 2): The secret to solid numbers
Section 5: Finally, set up the important conversation
Management Team: Are you uniquely positioned to win?
Timeline & Next Steps: The smooth transition...
Appendix: How you should use it
BONUS: A few closing thoughts
Section 6: TEMPLATES: Word and PowerPoint
Download templates and easily create your own business plan

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Instructor Biography

Advance Learning, Experts in Business & Technology

Advance Learning is dedicated to helping students achieve their dreams through digital education. We develop rich and insightful courses focused on business, technology, and career advancement. 

Our instructors have past experience working for large technology companies (several roles at Google), large finance companies, strategy consulting, and many different startups (including one as CEO & Founder). They have graduated from Top 10 MBA programs in the U.S. and have studied topics ranging from Economics, to Psychology, to Biology.

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