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Viral Marketing: Creating Contagious Social Campaigns

What Makes Online Content Go Viral? What are the characteristics of viral content? What’s the secret?
4.3 (4 ratings)
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707 students enrolled
Last updated 9/2015
$10 $55 82% off
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30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn Word of Mouth Marketing
Discover What Makes Content Go Viral
Learn Why People Share Some Stories More Than Others
And what drives the spread of gossip
View Curriculum
  • Passion to learn more about how to make your content go viral

What Makes Online Content Go Viral?

This is a tough question. When you look around, you'll see, there's some people who are able to craft contagious content every single time. Do they know something you don't? The answer is Yes! They do!

Let's explore their secrets of Viral and/or Word of Mouth Marketing together.

In this course you can discover what leads people to share content online and off and learn what separates the best brands and stories from the rest.

So, if you want your video, press release, news story, blog post or tweet to reach as many people as possible, there are specific things you can do to increase its chances of being widely shared.

Going viral can mean the difference between success and failure; riches and poverty; immortality and obscurity. But what goes viral and why? Let's explore this together.

Join us today! We wish you a Happy Learning!

Who is the target audience?
  • This course is relevant to anybody who is responsible for developing and implementing marketing strategies.
  • Beginners, Startups, Entrepreneurs, Digital Marketers
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Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 01:26:33
Viral Marketing Basics
7 Lectures 29:49

Hi everyone! Welcome to our Viral Marketing course.

Preview 01:47

Word of mouth is even more important now because of the web, learn more in this lesson.

Preview 03:00

Have you heard about three E's on how to go viral with your message?

Preview 03:17

Here you will find details of Johan Berger's 6 STEPPS

Preview 06:54

Find your audience with this lesson

Finding Your Audience

Caring community provides a warmth. Learn how to find your community.

Creating Community Around Caring

Continues from previous lesson.

Five Steps to Create a Caring Community
Going Viral on Social Web
10 Lectures 39:43

Learn how to run your first contest on Facebook.

Running Contests on Facebook

Continues from previous lesson.

Build Your Contest Page

Don't hesitate to use these five methods to promote your contest.

Five Methods to Promote Your Contest

This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 1.

Using Hashtags on FB, Twitter, Instagram, G+, Pinterest

This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 2.

The Science Behind Hashtags

Here you will find do and don'ts of instagram.

Do & Don'ts of Instagram

Have you heard of Snapchat and Meerkat? Time to learn about these platforms too.

Using Snapchat & Meerkat to Engage Customers

Snapchat Insights

Meerkat Insights

Storytelling with Vine
Tools for Monitoring, Listening & Broadcasting on Social
4 Lectures 17:01

Learn more about tools for monitoring, listening and broadcasting on social media

Tools for Monitoring, Listening & Broadcasting on Social

Have you heard about Netvibes? Time to explore this tool.

Listening Station = Netvibes!

Broadcasting with Hootsuite

Wrapping Up
About the Instructor
4.1 Average rating
362 Reviews
17,558 Students
37 Courses
Internet Marketing 101

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