Viral Marketing: Creating Contagious Social Campaigns

What Makes Online Content Go Viral? What are the characteristics of viral content? What’s the secret?
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  • Lectures 21
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

What Makes Online Content Go Viral?

This is a tough question. When you look around, you'll see, there's some people who are able to craft contagious content every single time. Do they know something you don't? The answer is Yes! They do!

Let's explore their secrets of Viral and/or Word of Mouth Marketing together.

In this course you can discover what leads people to share content online and off and learn what separates the best brands and stories from the rest.

So, if you want your video, press release, news story, blog post or tweet to reach as many people as possible, there are specific things you can do to increase its chances of being widely shared.

Going viral can mean the difference between success and failure; riches and poverty; immortality and obscurity. But what goes viral and why? Let's explore this together.

Join us today! We wish you a Happy Learning!

What are the requirements?

  • Passion to learn more about how to make your content go viral

What am I going to get from this course?

  • Learn Word of Mouth Marketing
  • Discover What Makes Content Go Viral
  • Learn Why People Share Some Stories More Than Others
  • And what drives the spread of gossip

Who is the target audience?

  • This course is relevant to anybody who is responsible for developing and implementing marketing strategies.
  • Beginners, Startups, Entrepreneurs, Digital Marketers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Viral Marketing Basics

Hi everyone! Welcome to our Viral Marketing course.


Word of mouth is even more important now because of the web, learn more in this lesson.


Have you heard about three E's on how to go viral with your message?


Here you will find details of Johan Berger's 6 STEPPS


Find your audience with this lesson


Caring community provides a warmth. Learn how to find your community.


Continues from previous lesson.

Section 2: Going Viral on Social Web

Learn how to run your first contest on Facebook.


Continues from previous lesson.


Don't hesitate to use these five methods to promote your contest.


This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 1.


This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 2.


Here you will find do and don'ts of instagram.


Have you heard of Snapchat and Meerkat? Time to learn about these platforms too.

Snapchat Insights
Meerkat Insights
Storytelling with Vine
Section 3: Tools for Monitoring, Listening & Broadcasting on Social

Learn more about tools for monitoring, listening and broadcasting on social media


Have you heard about Netvibes? Time to explore this tool.

Broadcasting with Hootsuite
Wrapping Up

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Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.

So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Ready to start learning?
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