Yoni is the CGO & Co-Founder of GETIDA. Yoni began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion brands internationally.

GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with tens of billions of dollars of transactions managed daily.

Since 2015 GETIDA has scaled into the largest organization in the world dedicated to Amazon FBA auditing with more than 180 employees in 7 countries and is backed up by a strategic investment by the Private Equity firm O2 Investment Partners.

Yoni frequently appears in media outlets such as Forbes, CBS, ABC, Fox, MSN, and INC to provide insights about the state of Amazon, global logistics, inflation, consumer behavior, and the economy. He also comes with military intelligence experience, having served in the IDF Special Navy Intelligence.