Woody WADE is an expert, author and facilitator on the technique of scenario planning. Some of the highlights of his career:
--- Facilitator of scenario generation workshops and seminars in 35+ countries, for clients ranging from large corporations to start-ups, non-profits and NGOs, educational institutions, public sector entities, national security organizations, and think tanks - among many others.
---Author of the new handbook Your Four Futures (2025), a guide to scenario planning from A to Z: how to foresee a portfolio of different operating terrains that could emerge for your organization.
--- Adjunct Professor at Rochester Institute of Technology (Dubai campus), teaching scenario planning to Master's level students.
---Founder of the Chile Foresight Group, an ad hoc think tank analyzing scenarios for the future of Chile, a country facing huge political and economic changes. Co-author of the group's scenario report, Chilean Voyages 2022-2032.
--- Author of Scenario Planning: A Field Guide to the Future(Wiley, 2012), which has been published in 4 languages. In 2014 it was voted the 14th best business book of the year by readers of Harvard Business Review in Japan, where it reached no. 1 on Amazon in its category.
---Author of Higher Education 2030 and Wealth Management 2030, two books designed especially to give senior managers and decision makers in these two fields a "how-to" guidebook for applying scenario planning as they develop strategies for their institutions.
--- Former member of the Executive Board of the World Economic Forum, the organizers of the annual gathering of world leaders in Davos, Switzerland.
--- Former Director of Marketing at Switzerland’s renowned Ecole hôtelière de Lausanne, the No. 1 ranked hospitality management school in the world.
--- Author of World Review 2036, a fictional look at how the business terrain may be very different two decades in the future—a provocative but also tongue-in-cheek book of ideas.
--- MBA from Harvard Business School, Bachelor’s in German and history from Indiana University.