Scenario generation expert and author
Woody WADE is an expert, author and facilitator on the technique of scenario planning. Some of the highlights of his career:
---Author of the brand-new book See Your New Normal (Wade & Co, 2021), a how-to guidebook on scenario planning for the post-pandemic world: how to foresee your specific operating terrain as we emerge from the COVID era. (Published in English, Spanish, German, and French editions.)
--- Author of Scenario Planning: A Field Guide to the Future (Wiley, 2012), which has been published in 4 languages. In 2014 it was voted the 14th best business book of the year by readers of Harvard Business Review in Japan, where it reached no. 1 on Amazon in its category.
--- Facilitator of scenario generation workshops and seminars in 35+ countries, for clients ranging from large corporations to start-ups, NGOs, educational institutions, public sector entities, national security organizations, and think tanks - among many others.
--- Former member of the Executive Board of the World Economic Forum, the organizers of the annual gathering of world leaders in Davos, Switzerland.
--- Former Director of Marketing at Switzerland’s renowned Ecole hôtelière de Lausanne, the No. 1 ranked hospitality management school in the world.
--- Author of Hotel Yearbook 2036, a fictional look at how the business terrain may be very different two decades in the future—especially (but not only) for the hotel industry.
--- MBA from Harvard Business School, Bachelor’s in German and history from Indiana University.
--- Former adjunct professor of business strategy at 2 universities in Switzerland.
--- Over 30 years’ experience in marketing and strategy.