Prof. Vijay Prakash Anand

Hi! I am Prof. Vijay Prakash Anand. I am a professor in the area of Marketing with Jaipuria Institute of Management, a leading Business School in India and also a Visiting Professor at IIM Ranchi. 

In the last 18 years of my career into academics, I have taught more than 6000 students and also guided tens of thousands of students online through my YouTube Channel ‘Marketing by Vijay’. What students love about me is that I simplify the subject with lots of examples, which helps them understand it better and faster.

My book ‘Marketing Management, An Indian Perspective’ (distributed all across the world by Wiley International) is recommended as a textbook for Marketing in Executive PG Program in Management at IIM Ranchi. I also write a blog on WordPress and manage a Facebook Page, both in the name of ‘Marketing by Vijay’.  

I have done MBA in Marketing from Symbiosis, Pune, India and PhD in the area of Green Marketing. I have got more than 20 years of experience in the field of Marketing, Advertising, Academics and Research. My areas of expertise include Marketing Management, Digital Marketing and Integrated Marketing Communications (Advertising & Promotions).

Let us simplify Marketing!