Tracey Smith has advised companies like Adidas, Continental Tire, FedEx, Northwestern Mutual, Shape Corporation, TD Bank, Kobo, Equitable Bank, Centura Health, Aviso Wealth, and global tech companies in the field of analytics.

She has 25+ years of experience in analytics and been recognized as one of the "top 50 influencers in HR analytics" and a certified Supply Management Professional. She is repeatedly listed as an "expert to watch" in her field.

Tracey is the President of Numerical Insights LLC, a boutique consulting company that specializes in business analytics. She holds multiple degrees in applied mathematics, mechanical engineering, supply chain and business.