Tony Jeton Selimi's journey is one of resilience and determination. Despite being abused, critically ill, bullied, surviving a civil war, and homeless on the streets of London, he persevered to graduate from one of the top engineering universities in the UK and build a successful information technology career in the private and public sectors.

He is now a globally known award-winning author, a qualified transformational life strategist, a leadership development expert, and a business coach specializing in human behavior and maximizing human potential. He is a sought-after speaker and trainer known for his ability to educate, inspire, and empower individuals and organizations to achieve their full potential.

He founded TJS Cognition Ltd to inspire and teach people of all professions, nationalities, creeds, and colors how to become purposeful and disciplined masters of themselves and dedicated and inspired leaders and teachers of others, thus exemplifying high human potential. In doing so, he aspires to inspire decisive action in the lives of billions of people and contribute towards accomplishing the UN's seventeen sustainable development goals and evolving human consciousness.

With over 25 years of experience in business, personal, and professional development, Tony helps individuals from all professional backgrounds overcome challenges, tap into their inner strength, and achieve personal, relationship, family, and professional breakthroughs and success. He has assisted businesses from all market sectors to solve business, people, process, technology, productivity, and performance-related problems and helped them achieve their most ambitious goals.

His broad knowledge and experience give him unique insight into the magnitude of his clients' pressures, challenges, and goals. Clients who benefit from his customized training, coaching, and consulting include Fortune 500 CEOs and senior executives of companies such as Microsoft, Apple, Facebook, SAP, Bank of America, Ignis Asset Management, Deutsche Bank, Ernst & Young, Santander, HSBC, and Mishcon de Reya across, business owners, entrepreneurs, managers, consultants, scientists, doctors, royalty, musicians, film and TV stars, governments and politicians worldwide.

Through proven processes, Tony helps people build unshakeable confidence, a growth mindset, emotional resilience, and a firm foundation, strategies, and plans to create unique and lasting personal, professional, and business transformations.

Tony is a qualified coach recognized by several reputable institutions, including the International Coaching Federation (ICF), the Institution of Leadership and Management (ILM), the Demartini Institute, the Complementary Therapists Association, and Martin Brofman's Foundation of Advanced Healers. He is also a certified Reiki Master Teacher.

As the beloved author of A Path to Wisdom, #Loneliness, Fit for Purpose Leadership #3, The Unfakeable Code®, Novum#10, A Path to Excellence, and his upcoming book Climb Greater Heights, he crafted the Growth Accelerator Method®, Octagon of Excellence Method®, Behavioural Change Principles® (BCP), Values Clarification and Alignment Process, The Unfakeable Code® Method, and the TJSeMethod: ALARM® as one-of-a-kind, modernized formulas for self and business-mastery and fulfillment, faster development, and purposefully building wealth, excellence, and philanthropy.

His teachings have been hailed as the new self-improvement and self-transformation tool, and they contain the most potent principles for maximizing business, leadership, team, professional, financial, social, relationship, and personal potential.

His self-mastery, authenticity, integrity, values-based methods, principles, and strategies create the growth mindset and the psychology people need to make the life outcomes they intuitively know they deserve and want.

Tony travels the world to educate and inspire people with enlightening perspectives, humorous metaphors, client success stories, and a heart-illuminating personal transformation journey. He answers questions and gives practical solutions to life's challenges through his one-on-one consultations, talks, workshops, corporate training, mastermind groups, Vital Planning for Elevated Living custom-made business, and self-mastery advanced learning experience. He also writes inspirational articles for newspapers and magazines. He is a regular contributor to diverse media outlets, high-profile blogs, TV programs, podcasts, YouTube videos, books (print, digital, and audio), tests, apps, social media, masterclasses, webinars, Udemy and other digital courses, and his Evolutionary Meditation Solutions™.

He has spoken on grandiose stages such as the United Nations, Rotary International, the Cranfield School of Management, international film festivals, leadership conferences, the PSA, and the London Business Show. His TEDx talk, "Technological Armageddon: A Wake-Up Call," has been watched by millions of people and addresses the present and future challenges we will face and the opportunities we will create in the next hundred to thousand years with the rise of artificial intelligence.

His work also includes films and documentaries, such as the Emmy and multi-award-winning The Truth about Reading and Living My Illusion on Amazon Prime and Into Your Divinity: Climb Greater Heights, a documentary series that raises awareness of various life predicaments no human being can escape.

Tony's work has been recognized by numerous awards and accolades, including being Nominated for the Compassionate Leaders Circle and Entrepreneur of Excellence Diversity Awards, Finalist of Great British Entrepreneur of the Year, Winner of the London SME Most Visionary Entrepreneur, the EXPY®, Key Person of Influence Partnership, Corporate Coaching and Recruitment Business Coach of the Year Award. He is the Gold Winner of Literary Titan Book, the USA Book, NYC Big Book, Book Excellence, San Francisco Book Festival, The President's, Pacific, Top Shelf Magazine, the Quilly®, Reader's Favourite, Readers' Choice, and Maincreast Media Book Award.

He has been featured in major media outlets, including Thrive Global, The Huffington Post, and Psychologies. He Tony has appeared on more than a thousand Podcasts and Radio and TV stations across the world, including interviews by Royal Correspondent Ian Pelham-Turner, Besim Dina on Oxygen TV, Top Channel Albania, Klan Kosova, BBC, SKY, Jack Canfield, and Brian Tracy in America on ABC, NBC, CBS, and FOX, reaching more than one hundred million people worldwide.

Tony advocates for human rights and social justice and has worked with organizations worldwide to promote equality, diversity, and inclusion. He is also a supporter of various charities and causes, including mental health, education, and the environment.

Tony's mission is to help individuals and organizations unlock their full potential and achieve their dreams. He believes we can solve humanity's ever-growing challenges through better education and greater collaboration. He is known for creating amazing, lasting, and life-long transformations in people, leaving them feeling inspired, fulfilled, empowered, and with a sense of purpose, increased energy, and laser-sharp focus.