I’m an award-winning Neuromarketing Consultant with 10+ years of hands-on experience across top creative and digital agencies in London and New York.

My courses combine AI with neuromarketing, psychology, and behavioural economics to give you practical techniques you can actually use, without ANY unnecessary theory (...I promise!).

Awards & credentials

✦ B2B Marketing UK 30 Under 30
✦ Rising Star Award nominee, Wirehive Awards
✦ 200+ global clients through my agency, The Neuro Agency
✦ 650+ Udemy students
✦ 4.8-star instructor rating

I started my career in London after moving from Romania to study Digital Media and Communications at the University of Westminster, where I became the course's first ambassador. I then went on to work across leading creative and digital agencies, as well as for a New York agency, working my way up to the title of PR & Marketing Manager.

During this time, I contributed to numerous projects that were nominated for prestigious UK awards, including the DADI Awards, The Drum Social Media Awards and the UK Agency Awards, before eventually founding my own agency.

Along the way, I trained in neuromarketing and neuro-linguistic programming, driven by my lifelong love for psychology and how it influences the way people think, feel and make decisions... often in surprising and quirky ways that are fun to unpack.

Today, through The Neuro Agency, I’ve worked with 200+ clients worldwide.

When AI started transforming the way marketers work, I saw an opportunity to combine the two worlds: the speed and leverage of AI with the psychology and human understanding of neuromarketing.

That’s what my courses are all about.

You’ll learn the time-tested principles behind human behaviour and persuasion, and how to apply them using modern AI tools, so you can work smarter, create better marketing, and understand why something works, not just what to prompt.

I also personally respond to every review and message. They make my day, so if you have a question, an idea, or just want to get connected, please say hello.