Hey there! I’m Song —Sales Trainer, Startup & Business Development Coach / Consultant

I'm the creator of the 'Sales Enablement Framework' watched by over 140,000+ people on YouTube.

I am an ex Private Equity analyst that is driven by a passion in sales and training.

I wasn’t always the one doing the teaching. In fact, I was also once a struggling salesperson, constantly wondering:

“Why does sales feel so unnatural—and why didn’t anyone teach me how to do it right?”

That frustration turned into a mission.

Over the last decade, I’ve:

Been on a top performing B2B sales team selling software and services across Asia Pacific regions to Fortune 500 companies like Proctor and Gamble and Hewlett Packard.

Co-founded startups and advised founders on how to grow without sounding salesy

Led Regional Sales Enablement for a Tech unicorn and now Global Sales Effectiveness for a Fortune 500 Tech Software company

I also currently run my own Sales Training Consultancy - Sales Lab Asia

Trained over 1,000 professionals—from entry-level reps to senior execs—on how to lead better sales conversations

I help B2B sales teams sell more effectively — from individual rep skills up through sales leadership strategy.

For individual sellers, I teach a diagnostic framework that helps them understand why their deals are stalling.

For sales managers, I teach them how to coach their reps using that same framework.

For sales leaders, I help them diagnose capability gaps across their whole team and build the systems to close those gaps permanently.

It's all the same underlying approach — systematic diagnosis, clear frameworks, practical implementation. I just apply it at different levels depending on what the client needs.

My teaching style is practical, human-centered, and energetic. I believe great salespeople aren’t born—they’re trained, coached, and unlocked.

This course is the one I wish I had when I was starting out. And now, it’s yours.

Let’s go.
I build practical B2B sales skills training. Content here is independent, for education only and does not represent any company I represent. No confidential or proprietary material is shared.

For advanced corporate training frameworks, visit my website. Link is found in my instructor bio. Thank you!