Google and Meta control over 80% of the global digital advertising ecosystem. In this course, I don’t just teach how to run ads—I help you understand how these platforms really work, which campaign type to choose, and why choosing the wrong objective can cost you money.

Most courses teach button-clicking. Very few explain the nuances behind campaign selection—when to choose Search vs Performance Max, when Shopping makes sense, how Meta campaign objectives behave differently, and why “just launching a campaign” is often the wrong decision. These are insights that usually come after years of experience, but I share them upfront so you can think and plan like an industry expert from day one.

Learn How Experts Think

I have managed and overseen multi-million-dollar monthly ad spends for clients across industries. The depth I bring comes from solving real challenges at scale—challenges most marketers face only after several years. Learning these perspectives early will help you make smarter decisions when defining business objectives, structuring accounts, and scaling campaigns sustainably.

About Me

My name is Sumit Singh, and I have 15 years of experience in digital marketing. I started my journey in 2011 and have worked with some of the largest advertising agencies in the world, including Dentsu Media and Publicis Groupe.

Currently, I work at Google as part of the LCS (Large Customer Sales) team, handling Google core accounts, where deep strategic thinking, performance accountability, and advanced platform knowledge are critical. This experience allows me to bring real platform-level insight into my teaching.

I have been teaching digital marketing for the past 4 years and have trained 1,000+ students, helping them build strong foundations and advanced understanding of paid advertising.

Course Topics Include

Google Ads (Search, Display, App Campaigns, Shopping, Merchant Center, Performance Max)

Campaign selection strategy & business objective alignment

Expert-level thinking for planning, launching, and scaling paid media

I look forward to helping you build clarity, confidence, and depth in digital marketing.

— Sumit Singh