My Choices Foundation MCF

Our Mission

My Choices Foundation aims to give women, children, and families choices to live lives free from violence, abuse, and exploitation.

We aim to see the transformation of India into a safe, peaceful, and encouraging place for women and girls by empowering women and girls with the awareness, education, and support they need to become their own change agents.

We do this by:

By empowering women and girls to become change agents in their own families and communities.

By educating at-risk women and girls, families, and communities.

By providing free, grassroots support to victims and their families.

Our Values

We believe that a better world is often just one choice away.

We believe:

In the beauty, value, and capability of every woman and girl.

In the ability in each person to overcome barriers to good, and make good choices.

That mindset can be changed, cycles can be broken, and lives can be restored.

That when we change together, we win together. Men are at least 50% of the solution to ending violence against and exploitation of women. A world that respects women and girls is one where both men and women thrive.

In the power of change triggered from within individuals, families, and society to transform India.

We Care:

About ending abuse and exploitation of women and girls.

About men and boys, championing them, and including them in solutions.

About empowering women and families to catalyze change in their communities.

We Prize:

Building partnerships and coalition efforts.

Being at the forefront of research and innovative thinking on the issues at hand.

Providing robust data on the efficacy of our work.

Taking the necessary risks to do the most challenging work.

Our Journey

My Choices Foundation began in early 2012 as “My Choices”, a Hyderabad-based NGO providing free, grassroots services to victims of domestic violence and their families. The vision of bringing an end to domestic violence by harnessing the power of local women to become agents of change in their own communities was the driving force that led to the birth and subsequent exponential growth of My Choices.

Since then, it has grown not only in its vision to address domestic violence through counseling and legal aid, but also to include the mission to eliminate sex trafficking in India by 2025. Red Alert was founded in early 2014, with the vision to prevent the trafficking of young girls for the purpose of sexual exploitation. After an 18-month research, ground-building and training phase, Red Alert launched programs in October 2015.

In October 2015 My Choices and Red Alert, hitherto operating as two separate NGOs, officially became the two operations of My Choices Foundation. The two entities changed logos and names becoming Operation PeaceMaker and Operation Red Alert of My Choices Foundation but remained to do the same, impactful work.

My Choices Foundation is committed to using the most innovative methods to end domestic violence and prevent sex trafficking in India.